In his PRODUCTIZED talk Rushil Dave from Zalando goes through main stages of product lifecycle with suggestions on how to deal with creation, maintenance and destruction of products to make sound decisions and validate them as early as possible. Join #productized18 and learn about the latest trends.

In his PRODUCTIZED talk, Tim Herbig from Iridion is sharing his opinion about the huge impact waste-less validation techniques can bring into the product development process and how to handle qualitative and quantitative methods in this context. By using concrete real-life cases, the goal is to reveal how to check whether the needed outcome of a new product idea is realistic and feasible. Join #productized18 and learn about the latest trends.

Alicia Goodwin is a Product Owner in Zalando, Berlin. Having grown up on the ocean, in a small town in New England, she loves sailing and traveling. Someday she hopes to combine the two and sail around the world leisurely. Listen to this interview and get inspired to stand for who you truly are. 💃About #GirlsWhoProduct: #GirlsWhoProduct is a series of interviews with women that have been able to beat the ‘product’ ceiling and get into the profession. Our mission is to inspire, connect and empower more women to get into product roles and help them consider ‘product’ as a venue of personal and professional growth. This project was made possible thanks to our partnership with Zalando Tech

The Product Manager is the person responsible for overseeing how products are developed, launched, and brought to the marketplace. With so many different types of products, the Product Manager role varies quite a bit. Because the product world is so fragmented, it’s become increasingly difficult for a Product Manager to get a handle on what’s relevant and useful so that they can learn and grow professionally. Join us for #productized18 to learn about the latest trends.

If you still think that agile is only for development and product teams, think again. Non-technical teams including design and product marketing teams are increasingly adopting it. Why? In this PRODUCTIZED talk, Dragana and Claire are explaining how your product and design teams can collaborate with their extended teams by sharing product feedback, evaluating feature specifications, and quickly collecting feedback all in one place. Join us at #productized18 and learn the latest trends.

In her PRODUCTIZED talk, Emily R. Batt from KAYAK explores the factors that drive the difference in economics between hardware and software development: capital, scale, and life cycle. The talk also describes the best practices from both worlds of hardware and software. Join us for #productized18 and learn about the latest trends.

Many companies understand the value/benefits of becoming a holistic, design-driven, product-centric organization. Jordan Brown's experience as a consultant leading Lean Transformation initiatives at clients of many sizes, across various domains, that there are many obstacles to transforming the organization towards Product Centricity—the greatest of these, is CULTURE. Join us at #productized18 and learn about the latest trends.

Christina will present a variety of ways how the product managers at XING learn from and with each other. Arne will show how the framework “Auftragsklärung”, but also other methods lead to the early alignment of overarching topics and how they help product managers gain more clarity for their own thinking and team. Join us at #productized18 and learn about the latest trends.

Product managers are one of the toughest roles to define and hire for, in part because depending on the company and the project, they perform a wide variety of activities. It can be helpful to think of the role as five characters — the Explorer, the Analyst, the Planner, the Advocate, and the Sherpa. Join #productized18 and learn about the latest trends.

How would your processes look like if you start by looking inward instead? If you focused on the happiness of your team first, and put everything else after that? Could a product and its customers actually benefit more from an approach like this? In his talk, Rian is trying to answer those and some other questions that can help you discover a more human way to build products. Join #productized18 and learn about the latest trends.