Knowledge at Wharton

Jonah Berger, a Wharton marketing professor renowned for his expertise in social media engagement, dives into the power of word choice for influencers. He discusses how sensory language can transform communication, enhancing emotional connections with audiences. The conversation reveals that specific words boost trust and authenticity, transforming influencers into genuine advocates rather than mere endorsers. Berger also shares practical tips for influencers looking to improve engagement without abandoning their established strategies.

In this “AI Horizons” podcast episode, Wharton marketing professor Robert Meyer joins Dokyun Lee, an information systems professor at Boston University; Yannick Exner, a doctoral researcher in digital marketing at the Technical University of Munich; and Ankit Sisodia, a Purdue University marketing professor who specializes in the use of machine learning and AI for business applications, to offer glimpses into the profound ways in which AI is changing everything and to share their excitement for Apple Vision Pro. Hosted on Acast. See acast.com/privacy for more information.

Marketing professor Zhenling Jiang discusses her research paper, “Referral Contagion: Downstream Benefits of Customer Referrals,” and shares a simple intervention that can help companies gain more customers through referrals. Hosted on Acast. See acast.com/privacy for more information.

Stefano Puntoni, a Wharton marketing professor and a co-director of AI at Wharton, joins Gordon Burtch, an expert on AI and well-being. They discuss the significant drop in Stack Overflow traffic as users prefer AI for answers. The conversation highlights how generative AI affects online community engagement and personal relationships. They explore mental health chatbots and the need for empathetic AI, as well as the role of social chatbots in healthcare, showcasing the blend of technology and human interaction in improving well-being.

Can student athletes profit off of their own name, image, and likeness (NIL)? Wharton’s Ken Shropshire weighs in on NIL and its impact on sports since a historic Supreme Court ruling brought it into the limelight in 2021. This Ripple Effect podcast episode is part of the "Back to School" series. Hosted on Acast. See acast.com/privacy for more information.

Wharton’s Stephanie Creary speaks with Jennifer Andrews, head of equity and inclusion at Guardian, and Ellen Ernst Kossek, a distinguished professor of management at Purdue University’s Mitchell E. Daniels Jr. School of Business, about how companies can improve work-life balance for caregiving employees dealing with higher levels of stress, anxiety, and depression.This episode is part of the Leading Diversity at Work series. Hosted on Acast. See acast.com/privacy for more information.

Wharton marketing professor Jonah Berger discusses his published study, “Topography of Thought,” which was co-authored with Olivier Toubia, business professor at Columbia Business School. The paper examines how someone's writing style can be indicative of their future success, and where generative AI might come into the picture. Hosted on Acast. See acast.com/privacy for more information.

Wharton finance professor emeritus Jeremy Siegel discusses investment strategies from his book 'Stocks for the Long Run.' Topics include interest rates, Black Swan events, ESG investing, market bubbles, and strategies for long-term equity investing.

Eric Bradlow, the vice dean of Wharton’s new AI and Analytics Initiative, discusses how generative AI can be leveraged in education, companies, and society to enhance our lives — and why the first step to understanding AI is to simply start using it. Hosted on Acast. See acast.com/privacy for more information.

Wharton’s Cait Lamberton talks about her new book, Marketplace Dignity, which explains why customers want firms to treat them with respect and dignity above anything else. This episode is part of a series called “Meet the Authors" from the Ripple Effect podcast. Hosted on Acast. See acast.com/privacy for more information.