Fame-Ready

Show Notes: This week, personal branding and PR expert, Katrina Owens is diving into a topic that’s buzzing across every networking call and summit room: why you’re not landing the speaking opportunities you want—and exactly how to change that.After hearing from dozens of entrepreneurs who want to speak more but feel stuck, Katrina breaks down what’s really holding most people back. If you’ve ever felt like you’re “ready” for the stage but aren’t getting booked, this is your wake-up call and action plan.She shares:The 3 most common blocks stopping you from getting speaking gigsWhy your “pitch” isn’t landing—and what event hosts actually look forHow your social media is either helping or hurting your credibility as a speakerWhy performance, storytelling, and emotional connection matter more than everThe exact upgrades Katrina made to land major stages in Orlando, Nashville, NYC, and TorontoKatrina also gets personal about her early speaking days (hello, imposter syndrome), the moment she realized her brand wasn’t converting, and why her current “world tour” is only possible because she finally showed up differently online and in real life.If you want to become a go-to speaker—without spending millions on a publicist or playing the “manifest and pray” game—this episode is your no-fluff roadmap. 🔗 Links Mentioned: → Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching → Watch the Hidden Gem to Headlines Replay: https://knockoutdirective.myflodesk.com/hiddengem → Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30min?month=2025-07Follow Katrina for more speaker + personal brand strategies: → Instagram: https://www.instagram.com/katrinaowenspr/ → LinkedIn: https://www.linkedin.com/in/owenskatrina/ → Threads: https://www.threads.com/@katrinaowenspr → TikTok: https://www.tiktok.com/@katrinaowenspr → YouTube: https://www.youtube.com/@koyourbrand → Podcast Instagram: https://www.instagram.com/koyourbrand/Listen now to get booked more, speak better, and show up like the leader you are.

In this week’s quick hit of Pulling Punches, Katrina Owens gets real about a common PR mistake—thinking your job is done after landing a few media wins. Straight from a recent coaching call inside the Fame Ready Entrepreneur Program, Katrina answers a burning question from a member: “How do I make my PR last longer than a post or a newsletter mention?”Spoiler: it’s not about resting on your past press. It’s about raising the bar—again and again.You'll learn:Why older media features lose relevance faster than you thinkHow to stay aligned with your current brand, not last year’s versionWhy PR is a continuous skill, not a one-time tacticWhat “next-level” opportunities should look like—and how to spot themPlus, a sneak peek at what's coming in August inside the Fame Ready Entrepreneur Program, including expert guidance on preparing for high-stakes speaking engagements. Heads up: The program price increases on July 31, 2025. Join now and lock in a full year of support, coaching, and curated pitch opportunities.Links Mentioned:Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coachingFollow Katrina for more personal brand insights:→ Instagram: https://www.instagram.com/katrinaowenspr/→ LinkedIn: https://www.linkedin.com/in/owenskatrina/→ Threads: https://www.threads.com/@katrinaowenspr→ TikTok: https://www.tiktok.com/@katrinaowenspr→ YouTube: https://www.youtube.com/@koyourbrand→ Podcast Instagram: https://www.instagram.com/koyourbrand/🎧 Listen now.  Turn one-time wins into long-term visibility. 

This week, Katrina’s coming in hot from her gym era with a real talk episode all about becoming the go-to expert in your space — even if you’re still building the confidence to claim that title. In true KO Your Brand fashion, she’s pulling back the curtain on the mindset shifts, brand positioning, and PR strategy required to step into expert-level visibility — especially if you’re done playing small and ready to get seen, featured, and known.She shares:Why claiming the “expert” identity is non-negotiable (and how to do it with integrity)The power of saying what no one else will — even when it ruffles feathersWhy PR is the most underused but critical tool for building industry authorityWhat to do when your audience (and identity) is evolving fastA behind-the-scenes look at rewriting her keynote for a higher-level audienceReal talk on pricing, presence, and platform strategy for next-level visibilityWhether you're ready to hit publish on bolder content or finally start pitching media, this episode will challenge and inspire you to own your space like the leader you are.Mentioned in this episode:The 3-part "go-to expert" framework (identity, message, and media)What to do when your content, clients, and confidence are all evolving at onceWhy PR isn’t optional if you want real credibility in your spaceLinks Mentioned: Join the Fame Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching Follow Katrina for more personal brand insights: → Instagram: https://www.instagram.com/katrinaowenspr/ → LinkedIn: https://www.linkedin.com/in/owenskatrina/ → Threads: https://www.threads.com/@katrinaowenspr → TikTok: https://www.tiktok.com/@katrinaowenspr → YouTube: https://www.youtube.com/@koyourbrand → Podcast Instagram: https://www.instagram.com/koyourbrand/Listen now to finally be seen, heard, and hired as the go-to expert you already are.

Discover how virtual summits can catapult your personal brand to new heights. Learn from Katrina about her journey from online events to speaking at major stages. She shares tips on networking to land gigs and increase visibility without spending a dime. There's a mindset shift needed for ROI that every personal brand should embrace. Plus, don't miss her compelling 'Going Global' presentation that’s essential for aspiring international speakers. Join a community of 50+ experts—virtually and for free!

This week, Katrina is pulling no punches on a hot-button topic in the personal branding and PR world: paid public relations opportunities. From paid podcast guest spots to speaking fees and magazine features, Katrina breaks down which investments are worth it—and which ones are a total waste of your time, money, and energy.In this solo episode, she shares:Why she will never pay to speak on a stage or to be on a podcast—and why you shouldn’t eitherThe key difference between brand awareness vs. brand authority (and how to know what you actually need)How she tripled her ROI from one paid PR feature—and what made it workThe red flags of low-quality podcast and speaking opportunities that prey on early-stage entrepreneursA mindset shift to help you step into your "next level self" in life and businessKatrina also opens up about her personal journey—how reclaiming her mornings with weightlifting and stepping into her boldest voice yet is connected to her business evolution.If you've ever felt unsure about where to invest your time or PR dollars, this episode is your roadmap for making smarter, bolder, non-icky decisions.🔥 Mentioned in this episode:The difference between paid PR that builds credibility vs. empty vanity playsHow Katrina landed two high-ticket clients from one strategic moveWhy earned media still matters—and how to actually earn itThe upcoming price increase for the Fame Ready Entrepreneur Program (👀 ends July 2025!)Links Mentioned: Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching Grab your ticket for Females on Fire: https://knockoutdirective--lmc.thrivecart.com/2025-conference/Follow Katrina for more personal brand insights: → Instagram: https://www.instagram.com/katrinaowenspr/ → LinkedIn: https://www.linkedin.com/in/owenskatrina/ → Threads: https://www.threads.com/@katrinaowenspr → TikTok: https://www.tiktok.com/@katrinaowenspr → YouTube: https://www.youtube.com/@koyourbrand → Podcast Instagram: https://www.instagram.com/koyourbrand/🎧 Listen now to protect your wallet—and your brand.

Discover the journey to landing a prestigious speaking gig at Females on Fire. Learn about the power of visibility and how past experiences pave the way for future opportunities. Explore the importance of confidence and clarity as essential tools in public relations. Find out why building relationships trumps last-minute pitches and how the right mindset can unlock doors. Get motivated to join a program designed to help aspiring speakers align their opportunities with their brand.

This is not your average podcast episode, and this wasn’t your average two weeks.In today’s episode, Katrina Owens takes you behind the scenes of her very first international speaking engagement at the Business Besties event in Orlando. From Whistler to Orlando to New York City, Katrina shares the highs, the emotions, the speaking strategy, and the investments that made this visibility sprint possible.She also breaks down exactly how she prepped her talk, including how she worked with a speaking coach to build the confidence, presence, and messaging needed to convert from the stage.Whether you're dreaming of getting paid to speak, building your personal brand internationally, or just trying to figure out if your latest investment is “worth it”—this episode is a vulnerable, hype-filled reminder of what it really takes to be Fame-Ready.What You’ll Learn in This Episode:A candid recap of Katrina’s 2-week travel sprint (Whistler ➝ Orlando ➝ NYC)The emotional cost of visibility—and why it’s always worth itHow Katrina landed her international speaking gig at Business BestiesThe full breakdown of her speaker prep process, including working with a speaking coachROI insights: what actually came from the event (opt-ins, client leads, paid gigs + more)A mindset reframe around investing in yourself, your brand, and your futureWhy she’s raising the price of her Fame-Ready Entrepreneur Program (and when)Links Mentioned: Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coachingGrab your ticket for Females on Fire: https://knockoutdirective--lmc.thrivecart.com/2025-conference/Follow Katrina for more personal brand insights:→ Instagram: https://www.instagram.com/katrinaowenspr/→ LinkedIn: https://www.linkedin.com/in/owenskatrina/→ Threads: https://www.threads.com/@katrinaowenspr→ TikTok: https://www.tiktok.com/@katrinaowenspr→ YouTube: https://www.youtube.com/@koyourbrand→ Podcast Instagram: https://www.instagram.com/koyourbrand/

What happens when the life you've built starts to feel too small for the version of you that's emerging?In this week’s Pulling Punches, Katrina shares a powerful personal story sparked by a lunch with her long-time friend and mentor, Dr. Lawrence Loh—who introduced her to a phrase that stopped her in her tracks: "BC Big."This episode unpacks what it means to grow beyond the space you’re in, why success can make your old life feel out of sync, and what it really costs to step into the bigger vision you hold for your personal brand.No filters. No scripts. Just a raw reflection on the invisible tension that comes with becoming a bigger version of yourself.What We'll Cover:The unexpected origin story behind Katrina’s first-ever published research paperA powerful new phrase—BC Big—and why it hits so hard for ambitious entrepreneursThe emotional toll of outgrowing your environment, relationships, and routinesWhy shedding your “old life” is part of becoming a globally recognized personal brandA loving reminder that if you're feeling this tension, you're not alone—you're expandingLinks Mentioned in this episode:Join the Fame-Ready Entrepreneur Program – Get custom feedback, visibility opportunities, and PR support: https://knockoutdirective.myflodesk.com/group-coachingRead my published research - https://pubmed.ncbi.nlm.nih.gov/28928343/Follow Katrina for more personal brand insights:→ Instagram: https://www.instagram.com/katrinaowenspr/→ LinkedIn: https://www.linkedin.com/in/owenskatrina/→ Threads: https://www.threads.com/@katrinaowenspr→ TikTok: https://www.tiktok.com/@katrinaowenspr→ YouTube: https://www.youtube.com/@koyourbrand→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Think PR is only for the extroverted, spotlight-loving entrepreneurs? Think again. In this solo episode, Katrina Owens breaks down how introverts can thrive using PR—without compromising their energy, boundaries, or authenticity. From virtual summits to contributor articles, you’ll learn strategic ways to grow your brand visibility without feeling overexposed or overwhelmed.Whether you identify as shy, introverted, or somewhere in between, this episode will give you tactical tools to build authority your way.What You'll Learn in This Episode:The difference between being shy vs. being introverted (and why it matters for PR)How to leverage PR opportunities like speaking gigs, podcast guesting, and contributor articles—even as an introvertWhy setting energetic boundaries is just as important as your PR strategyHow Katrina handles travel-heavy seasons without burnoutWhy virtual summits and one podcast guest episode a month might be your sweet spotThe mindset shift that took Katrina from constant Zoom fatigue to intentional energy managementLinks & Resources:Join the Stand Out and Sell Out Summit: https://stand-out-sell-out.heysummit.com/?ac=0dN1KiCTWant to build your Press-Ready Personal Brand? Check out the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coachingSubscribe on YouTube to see the now-famous bucket hat by Fore All (code KATRINAOWENS15 gets you 15% off)Follow Katrina for more personal brand insights:→ Instagram: https://www.instagram.com/katrinaowenspr/→ LinkedIn: https://www.linkedin.com/in/owenskatrina/→ Threads: https://www.threads.com/@katrinaowenspr→ TikTok: https://www.tiktok.com/@katrinaowenspr→ YouTube: https://www.youtube.com/@koyourbrand→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Are your Instagram highlights selling for you or just serving vibes?In this Pullin' Punches micro-episode of KO Your Brand, Katrina shares a juicy takeaway straight from inside the Fame-Ready Entrepreneur Program that you’ll want to implement ASAP: the sneaky reason your Instagram profile might be making it harder for clients to buy from you.After a powerful guest expert session with Haus of Nia, Katrina realized she was making the same mistake as many of her clients, using her highlights like a scrapbook instead of a sales tool. In this quick-hit episode, she walks you through how to update your Instagram highlights to actually convert warm leads and create a seamless buyer journey (without jumping on a million discovery calls).You’ll learn:Why your IG highlights might be repelling ready-to-buy clientsThe easy trick to repurpose past story content into sales assetsHow to create service-specific or product-specific highlight “catalogs”Real-time tweaks Katrina is making to her own brand after this revelation📲 Want personalized feedback on your Instagram highlights? DM Katrina at @katrinaowenspr or send her an email for a free mini audit.Resources mentioned in the episode: Grab The Pitch Kit — Learn how to pitch yourself for press, podcasts, and more. Use code KOyourbrand for $30 off:https://knockoutdirective.thrivecart.com/the-pitch-kit/?coupon=KOYOURBRAND Join the Fame-Ready Entrepreneur Program — Where conversations like this happen every week:https://knockoutdirective.myflodesk.com/group-coachingFollow Katrina for more personal brand insights:→ Instagram: https://www.instagram.com/katrinaowenspr/→ LinkedIn: https://www.linkedin.com/in/owenskatrina/→ Threads: https://www.threads.com/@katrinaowenspr→ TikTok: https://www.tiktok.com/@katrinaowenspr→ YouTube: https://www.youtube.com/@koyourbrand→ Podcast Instagram: https://www.instagram.com/koyourbrand/