Taste Radio

BevNET Inc.
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Jan 3, 2019 • 40min

Insider Ep. 15: How To Win Over Venture Capitalists... And What They Don’t Want to Hear In Your Pitch

Larry Kahn, a partner and managing director with private equity and venture capital firm Beechwood Capital, is not a fan of surprises. In his five years with Beechwood, Kahn has invested in a variety of entrepreneurial companies, including baby food brand Once Upon a Farm, chickpea pasta company Banza and fresh, organic food maker Urban Remedy. In an interview included in this episode, he stated that forthrightness about both successes and failures has been critical to Beechwood’s relationships with the companies. “Surprises are the worst part of a relationship as you move forward,” he said in an interview included in this episode. “Being honest and upfront about what those challenges are… will bring you closer together.” As part of our conversation, Kahn outlined Beechwood’s investment thesis and discussed how his previous job experience as an advertising executive and with his family’s company, appliance manufacturer The Holmes Group, have helped shape his perspective as an investor. He also spoke about the courtship process between brands and potential capital partners, and what entrepreneurs should and shouldn’t say in a funding pitch. Also in this episode: a review of recent beverage investment and acquisition deals involving Tio Gazpacho, Revive Kombucha and Dirty Lemon. Show notes: 1:32: Tee-ing Up The Show -- The hosts thank listeners who’ve rated/reviewed Taste Radio Insider on iTunes and encourage others to do the same. They also riffed on Ray’s recent visit to Allium Market, a specialty food store in Brookline, Mass. that carries a wide variety of small production foods and beverages from across the country, including FilFil, a maker of gourmet garlic condiments and The Urban Canning Company, which makes artisanal pickled products like its Sriracha Peppered Okra. They also discussed an interview with Ripple Foods/Method Products co-founder Adam Lowry in Ep. 140 of the flagship Taste Radio podcast. 12:07: Interview: Larry Kahn, Partner/Managing Director, Beechwood Capital -- A private equity and venture capital firm based in Wellesley, Mass. Beechwood describes itself as focused on disruptive, differentiated businesses. The firm holds stakes in a number of fast-growing brands, including Once Upon a Farm, Banza, Urban Remedy and Foodstirs (Listeners may recall interviews with the founders and CEOs of the latter three companies featured in Eps. 120, and 97 and 110 of the flagship Taste Radio podcast). In an interview with NOSH editor Carol Ortenberg, Kahn discussed his background as an venture capitalist and Beechwood’s portfolio and shared his perspective on what makes for a successful relationship between entrepreneurs and investors. 29:31: Breaking Down Recent Beverage Investment Deals -- In 2017 Beechwood Capital invested in Revive Kombucha as part of the company’s Series B round of funding. On Dec. 20, Revive announced that Peet’s Coffee, had acquired a majority stake in the kombucha brand and in doing so, bought out Beechwood’s shares. BevNET’s Martin Caballero and Brad Avery discussed that deal along with other recent investment/acquisition news involving Tio Gazpacho and Dirty Lemon. Brands in this episode: Once Upon a Farm, Banza, Foodstirs, Urban Remedy, Revive Kombucha, Tio Gazpacho, Zupa Noma, Simply Soupreme, Dirty Lemon, Coca-Cola
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Dec 31, 2018 • 33min

Ep. 143: The Best of Kobe, Angie, Zimmern, ‘Zona and More

In this special edition of Taste Radio, we feature highlights from interviews with a few of the leaders, innovators and entrepreneurs and who joined us on the podcast during the second half of 2018, including BodyArmor investor Kobe Bryant, Angie’s Boomchickapop co-founder Angie Bastian, “Bizarre Foods” host Andrew Zimmern, Blueprint founders Zoe Sakoutis and Erica Huss, America’s Test Kitchen/Milk Street creator Christopher Kimball, and AriZona Beverages co-founder and chairman Don Vultaggio. Show notes: 1:56: Interview: Angie Bastian, Co-Founder, Angie’s Boomchickapop -- We kick off the episode with Angie Bastian, who we featured in Ep. 126. Angie and her husband Dan launched Angie’s Boomchickapop in 2001 and it has evolved from a tiny operation selling kettle corn at farmers’ markets and fairs to an ubiquitous retail brand that was acquired last year by ConAgra Foods for $250 million. In the following clip, she spoke with NOSH editor Carol Ortenberg about why she believes in celebrating “the feminine with food,” and how that perspective played into a celebrated package revamp. 7:20: Interview: Christopher Kimball, Founder, Milk Street/America’s Test Kitchen -- Next up is Christopher Kimball, best known as the creator of television show “America’s Test Kitchen.” In 2015, Christopher, who also founded the magazines Cook’s Illustrated and Cook’s Country, launched Milk Street, a company focused on instructional recipes and techniques inspired by global cuisine. In this clip, from Episode 124, he explained why he’s not a fan of the term “ethnic cooking” and shared his stance on trendy buzzwords in the food business. 13:26: Interview: Zoë Sakoutis & Erica Huss, Founders, Blueprint -- We continue with Zoë Sakoutis & Erica Huss, the founders of Blueprint, a brand that pioneered the packaged cold-pressed juice category and helped mainstream juice cleansing. In a clip from our wide-ranging interview, which we featured in Ep. 133, they explained how a phone call from former Starbucks chairman and CEO Howard Schultz accelerated BluePrint’s eventual sale to Hain Celestial. 19:58: Interview: Andrew Zimmern, Host/Co-Creator, “Bizarre Foods” -- From Blueprint to Bizarre Foods, the show, that is. Andrew Zimmern is the host and co-creator of the popular television series in which he has chowed down on stomach-churning foods like raw pig testicles, a frog’s beating heart and cobra penis. In an interview included in episode 127, Zimmern discussed the role of food as a cultural medium that unites people and why he has a bone to pick with the natural food industry. 25:22: Interview: Don Vultaggio, Co-Founder/Chairman, AriZona -- On to Don Vultaggio, co-founder and chairman of AriZona Beverages and, at height quite literally, a towering figure in the drinks industry. In this clip, pulled from Ep. 139, Don discussed the mindset of successful entrepreneurs, how the company has maintained its iconic 99 cent pricing model for 26 years and why running a business means handling all kinds of problems, even if it means mopping up blood. 30:05: Interview: Kobe Bryant, Investor, BodyArmor -- Last, but certainly not least, we have NBA legend Kobe Bryant, who is an investor in fast-growing sports drink brand BodyArmor and has an active role in its business and marketing strategy. As part of an interview featured in Ep. 137, Kobe explained how the same ambition that fueled his NBA career drives his passion for beverage. He noted that with co-founder Mike Repole leading the way, the insatiable desire to win permeates every aspect of the brand. Brands in this episode: Angie’s Boomchickapop, Blueprint, Starbucks, Evolution Fresh, AriZona Beverages, BodyArmor
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Dec 28, 2018 • 50min

Insider Ep. 14: The Trends That May Shape 2019; A HotShot Takes on The Coffee Biz

What will 2019 hold for funding, innovation, and emerging categories in the food and non-alcoholic beverage industries? In this episode, BevNET and NOSH editors offered their predictions on how they see the business of food and beverage evolving over the next 12 months. Also in this episode: an interview with Danny Grossfeld, the founder of HotShot Coffee, a brand of canned coffees that are served hot. Grossfeld was inspired by a trip to Japan where warmed beverages are commonly sold in vending machines throughout the country. In our conversation, we discussed the opportunities and challenges in bringing an international food/beverage concept stateside, his experience on Shark Tank and how he’s incubated HotShot in non-traditional retail channels. Show notes: 0:53: Review and Reward -- A call to action! Rate and review Taste Radio Insider on iTunes, let us know that you did by sending an email to ask@tasteradio.com, and we’ll send you a brand spanking new Taste Radio t-shirt. It’s soft and high quality and you’ll be the envy of all of your fellow entrepreneurs. The hosts also discussed upcoming travel in January for the Taste Radio/BevNET/NOSH teams, including visits to Bend, Ore., Sonoma County and San Francisco, where we’ll be attending the 2019 Winter Fancy Food Show. They also examined a recent rebrand and new product from Nomad Trading Co. 11:00: Trendspotting for 2019 -- In a series of short interviews, John Craven, Carol Ortenberg, Martín Caballero and Jeff Klineman shared their perspective on factors that could shape the food and beverage industry in 2019, including the continued emergence of cannabis, the environment for funding and M&A, plant-based brands, global flavors and micro-diets. 31:23: Interview: Danny Grossfeld, Founder/CEO, HotShot Coffee -- Grossfeld discussed the origins and development of HotShot Coffee, which is merchandised in heating cabinets that warm the cans to 140 degrees and sold in a mish-mash of convenience stores, sporting venues, movie theaters; the brand also has a presence at Cirque du Soleil. He also explained why it took six years and $2 million to launch HotShot, which debuted in 2015 -- the same year he presented the brand on the ABC reality show Shark Tank. Brands in this episode: Nomad Trading Co., Bai, Oatly, Quaker Oats, Starbucks, Califia, Brew Dr. Kombucha, Humm Kombucha, GT’s Kombucha, Revive Kombucha, Peet’s Coffee, HotShot Coffee
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Dec 21, 2018 • 49min

Insider Ep. 13: The Keys to Creating a New Category; How This Nation Won It All

“I’m starting a new category.” It’s a familiar refrain often heard in the food and beverage industry, even if most times what’s spoken isn’t necessarily true. But in the rare cases in which an entrepreneur is indeed breaking new ground, the challenges are plentiful. GT Dave, the founder of GT’s Living Foods and a pioneer in packaged kombucha, has experienced  firsthand the difficulties of introducing an entirely new category to the market after launching his brandin 1995. For years, GT’s was the singular bottled kombucha brand and paved the way for what is now a thriving category that includes dozens of players. Reflecting on the first few years of his business in an interview included in this episode, Dave said that entrepreneurs should carefully consider consumer needs before launching a product that sits outside the lines of traditional food and beverage categories. “To me, looking back, the questions that need to be answered to define and determine if you’re creating a new category [are], ‘What is it that the consumer needs and wants?’ and ‘Why are they not getting it?’ and ‘How am I, the company, the brand owner, the pioneer… going to satisfy that need?’ he said.” Dave also discussed why being an “artistic sponge” supported GT’s development,spoke about his approach to working with competitors and emphasized the importance of authenticity in and around the bottle. Also in this episode: an interview with Karen Nation, the founder/CEO of no-bake protein bar mix brand Creation Nation, which was victorious in NOSH’s Live Pitch Slam 5. Nation spoke about the genesis of her early-stage brand and experience in the competition. Show notes: 2:20: Pitch Slam Food For Thought -- The hosts humbly asked listeners to please rate and review Taste Radio Insider on iTunes. They also reflected on NOSH Live Winter 2018’s Pitch Slam competition, which was held on Nov. 30 in Santa Monica, discussed Mike’s evil dentist, and thanked the founders of Nectar CBD Drink and Enduraphin for visiting BevNET HQ earlier in the week. 16:27: Interview: GT Dave, Founder/CEO, GT’s Living Foods -- Dave sat down with BevNET’s John Craven and Mike Schneider for an interview recorded at the headquarters of GT’s Living Foods in Vernon, Calif. As part of their conversation, Dave spoke about the early days of introducing kombucha to consumers and the milestones that helped chart his entrepreneurial journey. He also opined on the pitfalls of criticizing your competition and discussed the company’s innovation strategy, which includes a new line of CBD drinks. 41:23: Interview: Karen Nation, Founder/CEO, Creation Nation -- About an hour northwest of Vernon, Calif., you’ll find Calabasas, a quiet celebrity haven that’s also home to Creation Nation, an upstart brand of protein bar and bite mixes. Creation Nation was the winner of NOSH Live’s Pitch Slam 5, having bested five other emerging and better-for-you packaged food brands in the competition, Shortly after her big win, Nation sat down with BevNET CMO Mike Schneider and spoke about what she’s learned about her consumers, her go-to-market strategy, surprises about being a CPG entrepreneur, and preparation for the Pitch Slam. Brands in this episode: GT’s Kombucha, Creation Nation, Bumble & Butter, Spudsy, Tiny Giants, Kotatsu (formerly Punk Rawk Labs), Olyra, Nectar CBD Drink, Enduraphin, Odwalla
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Dec 18, 2018 • 41min

Ep. 142: Humm Kombucha CEO Jamie Danek On The Number One Thing Good Leaders Must Do

Humm Kombucha co-founder and CEO Jamie Danek says that after several years and lots of practice, she’s finally become a good listener. Danek admits that during her first few years at the helm she had a talk first, listen second approach to leadership, and, as a result, struggled as a manager. She eventually realized that for Humm to grow, she needed to evolve from being what she described as a “solopreneur,” who constantly put her voice ahead of others, into an attentive leader. “Listening is the number one thing you can do as a CEO or a leader,” she said in an interview included in this episode. “Listening to your staff, listening to your partners, listening to your investors -- just listening.” That change in leadership style helped accelerate the rapid rise of Humm into one of the top brands in the red hot kombucha category, with sales more than doubling last year. In the following interview, we spoke with Danek about the steps she took to support her development while growing into the role of CEO. We also explore why launching the brand during a recession actually worked, how Humm was incubated within its hometown of Bend, Ore., and why relationships were key to its landmark deal with Target, one that made Humm just the second kombucha brand with a national distribution footprint. Show notes: 2:38: Interview: Jamie Danek, Co-Founder/CEO, Humm Kombucha -- Recorded at BevNET Live Winter 2018, Danek sat down with BevNET’s Ray Latif for a wide-ranging conversation that explored her transition from a career in recruiting to co-founding Humm Kombucha and the role that Bend, Ore. played in her journey. Danek also discussed how she and co-founder Michelle Mitchell divided responsibilities, how her leadership style has evolved over the years and the four core values and three pillars that guide Humm. She also spoke about her growing concern with kombucha made from concentrate and how Humm landed a deal with the NFL’s Seattle Seahawks. Brands in this episode: Humm Kombucha
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Dec 13, 2018 • 43min

Insider Ep. 12: On The Brink of Collapse, How Aloha Found Its Footing; Why Tea + Hops = Victory

Aloha, a brand of organic, plant-based protein bars and powders, almost said goodbye to the market. Serial entrepreneur Constantin Bisanz created the company in 2014 with grand aspirations to democratize access to organic, healthy and better-for you food. At launch, the brand’s direct-to-consumer platform featured a wide variety of products, including snack bars, elixirs, vitamin supplements and teas, that were promoted as nutritious and made from sustainably-sourced ingredients. Although Aloha came out of the gate with considerable hype and funding and later secured a national distribution deal with Target, the brand’s development was stunted by a number of missteps and stumbles that eventually threatened its survival. Enter Brad Charron, who was tapped as the company’s new CEO in 2017 and tasked with revitalizing the company and brand. Prior to joining Aloha, Charron had shepherded the turnaround of four sports nutrition brands as the SVP/GM of the Nature’s Bounty Company, in addition to previous work experience at Under Armour, Chobani and Kind Snacks. In an interview included in this episode, Charron discussed the challenges facing Aloha, and noted that a lack of focus was chief among its problems. “If you try to bite off more than you can chew, if you not choiceful in the prioritization of your resources, you can find yourself in a heap of trouble quickly,” he said. As part of our conversation, Charron discussed his belief that upon his arrival Aloha hadn’t yet passed the proof of concept stage, as well as how the brand is refining its product portfolio. He also spoke about his approach to formulating and executing a turnaround strategy for the brand, and why addressing issues with company culture was critical to his mission. Also included in this episode: an interview with Dean Eberhardt and Andrew Markley, the co-founders of HopLark HopTea, a new brand of sparkling, non-alcoholic hop-infused teas. The brand claimed victory in BevNET Live’s New Beverage Showdown 16, and in our conversation, we discussed the origins, formulation and positioning of HopTea and what’s next for the brand. Show notes: 1:39: Landis Lives! Blurring Lines Amid Scenes of a Showdown -- The hosts welcomed back Jon Landis, who fell ill at BevNET Live and also discussed the final round of BevNET Live’s New Beverage Showdown 16 and why it was challenging for the judges to pick a winner. They also spoke about blurring lines among non-alcoholic beverages and beer, cannabis at the conferences, and how BevNET CEO John Craven busted a pinata. Lastly, they thanked Mike Dunford, the co-founder of chocolate beverage brand Coco Metro and Patrick Tannous, the co-founder/president of tea company Tiesta Tea for visits to BevNET HQ and noted that the Nov/Dec 2018 issue of BevNET magazine, which includes features on kombucha, hard cider and dairy alternatives, is now available online. 16:44: Interview: Brad Charron, CEO, Aloha -- Charron joined BevNET’s Ray Latif for an interview recorded in the Taste Radio studio in Watertown, Mass. where he discussed the process of reinvigorating Aloha, which had been mired in problems before he joined the company in 2017. Among the topics discussed: Aloha’s complicated mission, why he decided to focus on selling powders and bars, changing company culture to achieve “a team of equals,” lessons from Chobani founder Hamdi Ulukaya and Kind Snacks founder Daniel Lubetzky. 36:53: Interview: Dean Eberhardt and Andrew Markley, Co-Founders, HopTea -- Victorious in New Beverage Showdown 16, HopTea beat out 11 other early-stage brands over the two-day competition, which was held on Dec. 3 and 4 in Santa Monica. Shortly after their big win, Eberhardt and Markley sat down with BevNET CMO Mike Schneider and spoke about their journey as early-stage entrepreneurs. Brands in this episode: Aloha, HopLark HopTea, Willie’s Superbrew, Joybird Wellness, Mother Matcha, Hubble, Riff Cold Brew, Zest Tea, Kiva, EvoHemp, DRNXMYTH, BTL SVC, My B Sweet, Coco Metro, Tiesta Tea, Health-Ade Kombucha, Chobani, Kind Snacks, Under Armour
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Dec 11, 2018 • 41min

Ep. 141: How Late July Founder Nicole Dawes Turned a Niche Into a $100 Million Business

Organic snacks are commonplace these days, but that wasn’t the case just a few years ago. Nicole Dawes is one of a handful of entrepreneurs who helped who helped usher in the current golden era for organic products, having launched Late July, a brand of organic tortilla chips and crackers, in 2003. During an interview included in this episode, Dawes explained that the company was born of necessity and a heritage of entrepreneurship: at the time, there were no organic crackers, one of Dawes’ favorite foods and her father was the founder of Cape Cod Potato Chips, while her mother had once owned a natural food store. Over the past 15 years, Late July has grown to become a staple in the snack aisles of grocery stores across the U.S. and today pulls in over $100 million in annual revenue. Steady growth attracted the attention of snack giant Snyder’s Lance, which had been an early investor in Late July and in 2014 acquired a majority stake in the brand. Snyder’s Lance was acquired by The Campbell Soup Co. last year. Listen to our full conversation with Dawes, which chronicled her entrepreneurial journey from childhood to her decision to launch Late July Snacks to its eventual sale. She also explained why staying independent early on and maintaining voting control of her company saved it from potential downfall, discussed the keys to a good working relationship with your spouse and told a remarkable story about her first sales call. This episode is presented by Blue Pacific Flavors. Show notes: 3:40: Interview: Nicole Dawes, Founder, Late July Snacks -- Recorded at NOSH Live Winter 2018, Dawes joined us for an interview shortly after a presentation that she gave at the conference. She delves into her family’s heritage of entrepreneurship, how she identified an opportunity for organic snacks, and how Late July became a national brand shortly after its first trade show. She also explained why “understanding your velocity is the entire game,” discussed the risks of giving up too much equity and spoke about how she navigated her way through a personal tragedy and a problem that could have cost her control of Late July. Dawes also talked about working with her husband and how they delegate family and work responsibilities and the upcoming launch of Nixie, her new sparkling water brand. Brands in this episode: Cape Cod Potato Chips, Late July Snacks, Snyder’s Lance, Chatham Village Croutons
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Dec 7, 2018 • 37min

Insider Ep. 11: We’re Talking BevNET Live, British Booch & Moju Juice

In this episode of Taste Radio Insider, we continued our exploration into the evolving food and beverage market in the U.K. from the perspective of two London-based entrepreneurs: Jarr Kombucha co-founder Adam Vanni and Moju Drinks co-founder Rich Goldsmith. Each discussed how they are scaling their brands in the emerging categories of kombucha and cold-pressed juice in the U.K., and what they view as the biggest opportunities for their respective companies. Note that our interview with Vanni came prior to the announcement that beer giant Duvel Moortgat had acquired a 60 percent majority stake in Jarr Kombucha, a deal that he alluded to during the conversation. Also in this episode: the hosts discussed notable moments and presentations from day one of BevNET Live Winter 2018, held in Santa Monica on Dec. 3 and 4. Show notes: 1:41: You Can See The Pacific From Our Room: Recorded at the Taste Radio studio at BevNET Live Winter 2018, BevNET’s Ray Latif, John Craven, Mike Schneider and Jeff Klineman riffed on day one of the conference. The conversation included discussion about the semifinal round of New Beverage Showdown 16, notable presentations by GT’s Living Foods founder/CEO GT Dave and Fiji Water president Elizabeth Stephenson, a breakout session on CBD beverages, BevNET’s Cannabis Forum and our Best of 2018 awards. A big thanks to the sponsor of the Taste Radio studio at BevNET Live, Blue Pacific Flavors, which makes authentic fruit and sweet flavors for global food and beverage brands. 13:45: Interview: Adam Vanni, Co-Founder, Jarr Kombucha -- On location in London, BevNET CEO John Craven sat down with Vanni, who discussed the launch of Jarr and its development and compared the market for kombucha in the U.S. and U.K. He also offered insight into the evolution of the kombucha category, why it’s picking up traction in British bars and restaurants and the usage occasions for British consumers. Finally, Vanni addressed capacity constraints for Jarr and funding an expansion of its facility. 25:57: Interview: Rich Goldsmith, Co-Founder, Moju Drinks -- Goldsmith spoke about the founding story for Moju, which was launched in 2015, its product portfolio and brand positioning. He also discussed the evolution of the market for cold-pressed juice in U.K., how the country “cherry picks” and adopts emerging trends from the U.S., and continued challenges in communicating the meaning of cold-pressed. Goldsmith also spoke about British consumers’ growing concerns about sugary drinks, differences in U.S. and U.K. palates, and what he views as the biggest opportunity for Moju. Brands in this episode: GT’s Kombucha, Fiji Water, Jarr Kombucha, KeVita, Remedy Kombucha, Go Kombucha, Equinox Kombucha, Love Kombucha, J2O, Moju Drinks
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Dec 4, 2018 • 43min

Ep. 140: How to Solve Billion-Dollar Problems, According to Method/Ripple Foods Co-Founder Adam Lowry

As a co-founder of Method, Adam Lowry helped marry ultra-stylish packaging and environmentally friendly cleaning products to create one of the world’s most iconic consumer brands. After selling the company in 2015, however, Lowry wasn’t content to simply sail off into the sunset. In his next act, he’s trying to revolutionize the way people think about dairy alternatives with Ripple Foods, a maker of pea-based protein beverages and foods. Ripple has gotten off to a fast start, having captured the attention of consumers, retailers, and investors -- the company has pulled in $110 million in capital since 2014 -- with an array of innovative and nutritious alt-dairy products such as milks, creamers and yogurts. In an interview included in this episode, Lowry explored the development of both Method and Ripple and how lessons from the former factored into the foundation for the latter. He also shared his perspective on how the funding environment for CPG brands has changed, why it was important to hire a CEO early into Method’s life cycle, how the company attracted world-class designer Karim Rashid to its team, and how he manages work-life balance. Show notes: 3:12: Adam Lowry, Co-Founder, Ripple Foods/Method Products -- In a call with BevNET’s Ray Latif, Lowry explained how passion for environment led to the creation of Method, how the brand’s first meeting at Target didn’t go so well (the buyer gave Method “a snowball’s chance in hell”) and how the company persevered through constant challenges. He also discussed Ripple’s mission and its innovative technology, its potential interest in partnerships with large food companies, the brand’s edgy marketing initiatives, and why he believes that “raising money is not an indicator of success.” Brands in this episode: Ripple Foods, Method Products
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Nov 30, 2018 • 32min

Insider Ep. 10: How Beanfields is Winning Consumers One Package at a Time

Veteran CPG executive Arnold Ventura cut his teeth in food and beverage as the founder of bottled aguas frescas brand Coba. While ultimately unsuccessful, his experience as a beverage entrepreneur laid the foundation for his career, as he went on to take leadership roles at PepsiCo as part of its emerging brands unit and at Califia Farms, where he spearheaded the company’s business development and e-commerce divisions. In July Ventura was tapped as the CEO of bean snack brand Beanfields and in an interview included in this episode, he explained how each stop along his career has refined his perspective on business and leadership style. “I think in many ways, it’s getting more swings of the bat in different situations and ultimately resulting in confidence,” he said. “I can sit here today, make decisions on the fly on a daily basis and it comes from a pattern recognition because [I’ve] looked at so many different things.” The one constant, he noted, is his approach to sales and marketing, which he described as “old school.” “Whether it’s food or beverage, in our world, in the CPG world, it’s a romance industry,” he said. “And you win a consumer one bag at a time, one bottle at a time.” Listen to our full interview with Ventura which includes his take on the evolution of e-commerce and why product attributes that were once considered “holy grail” are now “table stakes” for brands. He also discussed the importance of ingredient transparency and differentiation being in lockstep. Show notes: 1:48: Whoa, We’re Halfway There -- Recording from the Taste Radio studio in the Loews Santa Monica Beach Hotel, the hosts riffed on the recently wrapped Brewbound Live Winter 2018 conference and day one of NOSH Live Winter 2018, which included an expanded Sampling Experience and Expo. Next up… Cannabis Forum and BevNET Live Winter 2018. 8:04: Interview: Arnold Ventura, CEO, Beanfields -- A Stanford MBA and former beverage entrepreneur, Ventura led the business development and e-commerce divisions at Califia Farms prior to joining Beanfields and previously worked at PepsiCo as part of its emerging brands unit. In an interview with John Craven and Mike Schneider, Ventura explores the development of his professional life amid the rapidly evolving food and beverage industries and how lessons gleaned from each role have molded his perspective on business and his leadership style. Brands in this episode: Beanfields, Naked, Izze, Califia Farms, Coba

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