Taste Radio

It was an unconventional convention, yet Natural Products Expo East 2021 was nevertheless a memorable event. Following a one-year hiatus, the annual trade show settled into its new home in Philadelphia where Taste Radio hosts Ray Latif, John Craven and Mike Schneider met with dozens of food and beverage brand exhibitors along with many early-stage founders and first-time attendees who walked the floor.  In this episode, Latif, Craven and Schneider discussed the general mood and reception for Expo East 2021 and what it means  for the future of in-person industry events. They also highlighted several new and recently launched products featured at the show and later debated the merits of traditional ingredients when crafting a host-favorite cocktail. Show notes: 0:34: Ripping The Band-Aid Off, Startup Parties And A Call For Campari -- The hosts chatted about the positive energy of attendees at Expo East, what it was like interacting mask-to-mask, sampling at the event and what made it a manageable show. They also spoke about investor and retail presence at Expo East, a unique pizza record player, attending industry parties and looking forward to more in-person events and competitions coming in December at BevNET Live, NOSH Live and Brewbound Live. Later, Ray recalled an unfortunate (first-world problem) moment experienced at Expo East that led to a conversation about negronis and what should and shouldn’t be included in the cocktail. Brands in this episode: Caulipower, TBH, Aura Bora, Shaka Tea, Not Just Co., Humm Kombucha, Papa’s Pops, Honey Smacks, Deux, Miss Jones Baking Co., Dream Pops, RIND, St. James Tea, AriZona Beverages, Other World Foods, Oats in Coats, Hummii, Campari, Forthave Spirits, Aperol, Boissiere Vermouth, Bottega Bacur

If you’re trying to catch flies, try honey. But if you’re attempting to land distribution at every Whole Foods store in North America, vinegar might be your best bet. At least that was the case with Acid League, a platform brand of experimental condiments and beverages that is aiming to redefine center-store categories for modern consumers. Launched by a team of food scientists in fall 2020, Acid League markets a variety of premium fermented products. The brand portfolio includes raw and unfiltered vinegars and vinaigrettes made with esoteric flavors such as Toasted Thai and Smoked Malt, apple cider vinegar tonics promoted “to taste as good as it makes you feel” and a line of non-alcoholic wines called Proxies that are made from juices, tea, spices and bitters. Leading with the tagline of “gut-friendly gastronomy,” the Toronto-based company had a remarkable start even before getting out of the gate: despite having no commercialized product, Acid League won a commitment from Whole Foods to carry its entire vinegar line in all of the retailer's locations in the U.S. and Canada. The company, which operates its own production facilities, has since expanded its presence in Whole Foods and several other retail chains, and also operates a robust direct-to-consumer business anchored in subscription-based ordering, limited-edition products and curated kits. Although the company has only been on the market for a handful of months, Acid League has already generated millions of dollars in revenue and closed on a $4.75 million capital round in April.   In an interview featured in this episode, Acid League co-founder and chief sales officer Cole Pearsall spoke about the genesis of the brand, how his background in food science and the diverse experience of his three co-founders spurred the company’s development and how their collective vision is expressed in both the branding and innovation strategy. He also explained why trust was the key factor in winning over Whole Foods, the use of product as a form of marketing and how the company aligns its retail and ecommerce strategies. Show notes: 0:42: Interview: Cole Pearsall, Co-Founder/CSO, Acid League -- In a conversation recorded at Natural Products Expo East 2021, Pearsall spoke with Taste Radio editor Ray Latif about his home city of Toronto, the formulation and branding decisions behind Acid League’s unique non-alcoholic wines and why he believes the transition from food science to CPG sales wasn’t as difficult as one might think. Pearsall also  explained why the company debuted with vinegars, communicating product attributes to consumers who may be less familiar with their ingredients and why Whole Foods was swayed by the team’s experience. Later, he discussed the role of DTC in building awareness for the brand at retail, why “kitting” is key to Acid League’s ecommerce strategy and the company’s new pantry loading program. Brands in this episode: Acid League

Greg Brewer, the co-founder of critically-acclaimed Brewer-Clifton Winery, is one of the most admired and lauded winemakers in the U.S. Plaudits, however, haven’t changed his casual and relaxed demeanor, one that is born of worldview and winemaking style based on simplicity and surrender. Named the 2020 Winemaker of the Year by Wine Enthusiast magazine, Brewer co-founded Brewer-Clifton in 1995 and for the past 26 years has been crafting world-renowned Pinot Noir and Chardonnay produced from grapes grown in Santa Barbara county. Self-described as “an honest voice of our vineyard,” Brewer-Clifton is known for a philosophy of minimal intervention as it seeks to achieve the purest expression of the fruit. While industry heavyweight Jackson Family Wines acquired Brewer-Clifton in 2017, Brewer has continued at the helm and noted that his commitment to the winery and its traditions is stronger than ever, a statement demonstrated by its sustained acclaim and demand for its wines.  In the following interview, Brewer spoke about why a focus on ritual and discipline has guided his three decades in the wine business, a critical lesson about branding that he learned from celebrated designer Diane von Furstenberg, how vulnerability factors into his leadership style and how he’s maintained a positive relationship with the trade and press. Show notes: 0:42: Interview: Greg Brewer, Co-Founder, Brewer-Clifton -- Brewer spoke with Taste Radio editor Ray Latif about the impact of industry awards, cutting his teeth in the wine industry, what inspired him to launch a brand and how he was able to start the business with only $12,000. He also explained why Japanese food culture has a massive influence on his winemaking style, his connection to and the importance of the Sta. Rita Hilla growing region in Brewer-Clifton’s development, what it means to “always be true to your brand” and how noted wine critic Robert Parker helped set the table for the winery’s development into one of the world’s best. Brands in this episode: Brewer-Clifton

On the cusp of Natural Products Expo East 2021, Taste Radio’s hosts discussed ways that exhibitors can highlight their presence at the show as well as an updated look for BevNET.com, which features a new audio option for articles. They also chatted about several new and upstart products, including a canned cascara, mushroom jerky and cheese balls, along with a couple celebrity-backed tequila brands. Show notes: 0:34: Dentist Prattle, Dry Humor And Unwet Jerky -- A quick episode begins with Ray’s pet peeve about dentists and John’s recent visit to Hilton Head Island. Jacqui then spoke about BevNET and NOSH’s booth guide for Expo East 2021 and John spoke about the steady flow of new canned cocktails and tequila brands co-owned by Adam Levine and Kendall Jenner. Later, Mike munched on some big candy bars and Ray riffed on lemon-flavored stroopwafels and took a first taste of a plant-based jerky. Brands in this episode: Alldae Cascara, The Good Crisp, Rip Van, Munchrooms Mushroom Jerky, Sail Away Coffee, Calirosa Tequila, 818 Tequila, Gigantic Bar, Chobani, Beyond Meat, CHKN

We see it all the time: an ambitious startup comes to market promoting itself as a better-for-you version of a recognized legacy brand. While these challengers often boast clean and functional ingredients, their well-established competitors -- regardless of their individual nutrition labels -- have the significant advantages of familiarity and a loyal consumer base. But what if the new brand’s key elements could match those of the known player? What if it delivered a very similar look, taste and feel, and could also identify itself as a healthier alternative? That was Matthew Parry’s vision for The Good Crisp, a brand of clean-label, gluten-free chips stacked in canisters and often described as “the healthy Pringles.” Launched in Australia, The Good Crisp debuted in the U.S. in 2017 at Whole Foods locations in Northern California. Riding a wave of consumer demand for better-for-you snacks, the brand has since expanded its retail footprint to over 11,000 stores nationwide. In July, The Good Crisp introduced its first brand extension, a two-SKU line of cheese balls that are made with an immunity boosting ingredient called Wellmune. In an interview featured in this episode, Parry discussed the history of the brand, how he has carefully navigated comparisons to Pringles and how the company’s channel and merchandising strategies have evolved in an effort to reach more mainstream consumers. Parry also spoke about the planning and launch of the new cheese balls line and how he’s balancing rapid growth with a conservative approach to hiring. Show notes: 0:42: Interview: Matthew Parry, Founder & CEO, The Good Crisp -- Taste Radio editor Ray Latif spoke with Parry about his transition from Australia to the U.S., the timing of The Good Crisp’s stateside launch and how the brand addressed the initial consumer stigma of being seen as a Pringles knockoff. Parry later discussed the benefits and challenges of a multi-channel retail strategy, how communication about the snacks’ ingredients has evolved and how a rebrand in 2019 articulated the brand identity in a way that spoke to more consumers. Later, he explained how a family member’s illness was directly tied to the addition of a functional component in the new cheese ball and why relying on outsourced talent has benefited the company’s growth in several ways. Brands in this episode: The Good Crisp, Pringles

While legions of perky yoga instructors, keto diet diehards and foodie fanatics claim the title of “Instagram influencer,” few reach the level of attention and engagement of the account @boywithnojob. Created by marketing executive Ben Soffer, @boywithnojob’s daily flow of witty memes and side-splitting videos reaches an audience of 1.6 million followers.  The popular feed also incorporates Soffer’s passion for cocktail spritzes, and the two combined provide the foundation for Spritz Society, his new brand of sparkling, wine-based canned cocktails.  Launched in August, Spritz Society comes in four flavor varieties each containing 6% ABV and 120 calories per 8.4 oz. can and is sold direct-to-consumer via its website. Amid an increasingly crowded and competitive market for RTD cocktails, Soffer states that one of Spritz Society’s main advantages is that it was born out of an organic connection between him and his audience, “a brand by the people, for the people,” as he puts it.  In an interview featured in this episode, Soffer expounds on the development of Spritz Society, how his expertise in influencer marketing helped establish the brand’s vision and business strategy, why authenticity is a common theme in everything he does and how he got up to speed as a first-time beverage entrepreneur. Show notes: 0:42: Interview: Ben Soffer, Founder & CEO, Spritz Society --  After chatting about an amusing video about mouthwash that Soffer recently posted on his Instagram feed, Taste Radio editor Ray Latif spoke with the Spritz Society founder  about how he landed the handle @spritz for his upstart cocktail brand and how he defines the term “influencer marketing.” Soffer also discussed the reasons behind his success as an influencer, the content that garners the most attention and engagement and how the concept of Spritz Society plays to his strengths. Later, he talked about how he was able to assemble top industry talent to launch and develop the brand, why he believes that the combined reach of his and his wife’s (@girlwithnojob) social media presence gives Spritz Society a leg up on more established cocktail brands and how he plans to vet and enlist other Instagram influencers to support the company’s promotional efforts. Brands in this episode: Spritz Society

Taste Radio hosts Ray Latif, Jacqui Brugliera and Mike Schneider discussed recent headlines on BevNET and NOSH, including how prebiotic soda brand Poppi leveraged its presence on TikTok in support of a recent $13.5 million round of capital, why MTN DEW’s limited-edition Flamin’ Hot variety works (whether we like it or not) and the potential pitfalls of brand positioned as a better-for-you Hot Pocket. They also riffed on a number of new products, including those marketed by an indoor greenhouse giant, a legacy flour company, a vegan frozen food brand and the maker of beer-centric beef jerky. Show notes: 0:34: Ronaldo Comes Home. Jacqui Is Def Into This 80’s Band. Plus, Bings and Jing. -- The episode opened with a chat about t-shirts and an iconic rock outfit, Ray glowing on the heels of a massive shift in global soccer and what makes Poppi’s Tik Tok content so compelling. The hosts also spoke about the thoughtful planning and execution of MTN DEW’s limited-edition spicy flavor, a recent article on NOSH about chef Ming Tsai’s plant-based frozen sammies (aka bings), chatted (again) about the remarkable Fly By Jing and discussed some of their favorite products sampled over the past couple weeks. Brands in this episode: Poppi, Holy Kombucha, MTN DEW, Cheetos, Van Leeuwen, Kraft Foods, Boston Beer Co., Natural Light, Nutpods, Essentia, MingsBings, Hot Pockets, Gotham Greens, King Arthur, Fly By Jing, Clo-Clo, Good Planet, Earth & Star, BrewPub Jerky, HopTea

What do canned cocktails, psilocybin-infused gummies and sex tech have in common? They are all concepts that Vice Ventures has invested in. A seed-stage venture capital fund, Vice Ventures describes itself as “conquering stigmas and striving towards superior returns by investing in good companies operating in ‘bad’ industries.” Launched in 2019 by former equities trader Catharine Dockery, Vice has drawn on its $25 million fund to make investments in 10 companies, including functional beverage brand Recess; Indose, a maker of precision-focused cannabis vaporizers; RTD espresso martini brand Deloce; and Lucy, which markets a line of “cleaner nicotine” gum. In this episode, Dockery joined us for an expansive interview that delved into her interest in “vice” categories, her process for evaluating innovation and novelty and how the fund utilizes non-traditional data to make informed decisions. She also explained why she believes a shakeup in the distribution of alcoholic beverages is on its way, why she spends most of her day engaging in new business pitches and what it takes for a founder to get a second meeting. Show notes: 0:42: Interview: Catharine Dockery, Founder, Vice Ventures -- Dockery spoke with Taste Radio editor Ray Latif about Vice Ventures’ atypical company retreat, how her father (along with Columbia professor Carl Hart) influenced her perspective on recreational drugs, how university studies in neuroscience and finance paved the way for her career, and the impact of previous career experience -- including a stint at Walmart and raising money for canned wine brand Bev -- had on launching her firm. She also discussed the unusual way that she raised capital for Vice Ventures, why family office “grandpas” buck at the idea of investing in vice categories, why the company’s data scientist researched meth use when evaluating an investment opportunity and the common threads in funding decisions. Later, Dockery explained what piques her interest in a first meeting and how she works with founders and operators to achieve their collective goals. Brands in this episode: Bev, Deloce, Recess, Mojo, Wandering Barman, DRNXMYTH

Amid a sweltering summer, Calypso is having its moment in the sun. Self-described as the “originator of the flavored lemonade category,” Calypso is in its 36th year in business and sells 20 varieties of its Lemonade, Limeade and Teamonade lines nationwide. Known for its tall 16 oz. glass bottles, Calypso markets its products as made with “real fruit, real sugar and real fruit bits” and “unique ‘Taste of the Islands’ flavor combinations.”  Over the past three years, Calypso has generated explosive revenue growth. The company reported a more than 50% sales increase during the first half of 2021, a leap that followed a 62% jump in 2020 and 33% growth in 2019. As a result, Calypso has become the second best-selling brand in the lemonade category. In this episode, we examined the brand’s remarkable run in an interview with David Klavsons, the CEO of King Juice, the maker of Calypso, who joined the company in 2017. As part of our conversation, he spoke about how he has positioned Calypso for rapid and consistent growth by leveraging its well-recognized brand, key distribution partnerships and consumer demand for low sugar formulations. Show notes: 0:42: Interview: David Klavsons, CEO, King Juice/Calypso --  BevNET managing editor Martin Caballero sat down with Klavsons spoke about his background and career in CPG, why he views lemonade as a “permissible indulgence,” and how he aligned Calypso’s legacy with a modern sales and distribution strategy. He also discussed the impact of a label revamp and why the company’s emphasis on flavor and zero sugar formulations has paid dividends at retail. Later, he spoke about how Calypso has augmented its operational infrastructure to keep up with demand, outlined sales and retail goals for the near future and how King Juice is considering opportunities to innovate within the functional beverage space. Brands in this episode: Calypso, Hubert’s, Snapple, Minute Maid

In this episode, the hosts discussed the implications of major stakeholder and leadership shifts at Health-Ade, examined what BevNET’s recently held Cocktail Showdown revealed about how category insiders are evaluating brands in the space and spoke about several innovative and new products, including an elevated PB&J, a wickedly fast-growing plant-based platform and a “simple” brand extension. Show notes: 0:34: A Phish Fan Returns, Brad On Booch and Wandering Wins -- Episode hosts Ray Latif, Jacqui Brugliera, Jon Landis and Brad Avery bantered about “The Boss,” why article links matter, in the interplay between established and early-stage brands in emerging categories and why cocktail enthusiasts might want to start following Brad’s Instagram page. Brands in this episode: Health-Ade, Zico, Odwalla, Suja, Coca-Cola, Brew Dr., Wandering Barman, Tip Top, Fishers Island Lemonade, Kram Nutrition, Smuckers, Simple Mills, Wicked Foods, Corina’s Switchy, The Bitter Housewife, REBBL,  Super Coffee, Forthave Spirits