Taste Radio

While many founders chase the latest trends, Yannis Ouzounopoulos saw opportunity in an overlooked $4 billion category – and struck breakfast gold. Yannis is the founder and CEO of Olyra, a fast-growing brand of organic breakfast bars and biscuits inspired by his family’s fifth-generation flour milling business in Greece. Launched in 2017, Olyra was born from Yannis’ conviction that the U.S. breakfast bar aisle – vast but stagnant – was ripe for disruption. His solution: better-for-you products made with ancient grains, authentic ingredients and significantly less sugar. That vision proved prescient. Today, Olyra’s products can be found in thousands of retail locations across the U.S., including Whole Foods, Sprouts, Harris Teeter and The Fresh Market. In this episode, Yannis shares the origin story behind Olyra and how both free and paid data sources helped shape the brand’s overall business approach, including product development, shelf strategy and consumer messaging. He also dives into why he prioritizes long-term thinking, the importance of staying close to the customer, and the ongoing process of refining taste and brand positioning. Show notes: 0:25: Yannis Ouzounopoulos, Founder & CEO, Olyra –  Yannis shares his journey from Greece to New York City, detailing the early challenges of selling to independent retailers and his eventual strategic pivot to focus on larger retail chains. He explains how Olyra began as a diversification effort within his family’s heritage business, ultimately evolving into a brand designed to fill a white space in the $4 billion breakfast and snack bar category. Drawing on free and low-cost market data, Yannis crafted a more informed strategy, learning from early missteps—such as overly ambitious velocity projections. He emphasizes that product development is a continuous process, shaped by layered consumer feedback used to fine-tune taste, texture, and packaging. Yannis also describes how Olyra’s brand messaging evolved to highlight clearer nutritional benefits in response to shifting consumer preferences. He credits Charles Coristine of LesserEvil with inspiring his commitment to long-term brand building and a relentless focus on taste excellence. Brands in this episode: Olyra, Belvita, RXBAR, Nature’s Bakery, Nutrigrain, LesserEvil

Can a sober celebrity build a booming booze brand? The hosts dig into the paradox behind a high-profile actress and entrepreneur who doesn’t drink – but is betting big on alcohol. Plus, a tea company rooted in a 1930s family recipe is brewing something fresh with younger consumers. With a grassroots strategy and nostalgic appeal, could it be the next big thing for Gen Z and millennials? Show notes: 0:35: Live & Not In Person. Coffee Shots. Irony Vs. Authenticity. A $30M Joyride. Evil Does Good, Again. – Was BevNET Live Summer 2025 an amazing event? The hosts can’t be sure at this point. Wellness shot maker Sol-ti gets a big time partner in a deal that surprised some of the Taste Radio team. Ray goes on a classic rant about authenticity, but John tries to reel him in. Everyone is happy for BFY candy brand Joyride, as well as a new and healthier option for crunchy cheese snacks and an Indian food brand designed to create fast and convenient meals. 19:32: Kelley McShane, Owner, Granny Squibb's – Kelley discusses her journey into the beverage industry and her role in reviving and growing Granny Squibb’s. She discusses the New England-based iced tea brand’s mission-driven approach and how it emphasizes a grassroots growth strategy focused on the region before national expansion. Kelley also explains how the brand’s nostalgic packaging and premium ingredients help it stand out and her commitment to building a sustainable, socially impactful beverage company. 33:23: Interview: Daniel Danes, Founder & CEO, TITIN – Originally from Madrid and inspired by his great-grandmother "Titin," Daniel talks about his goal of bringing high-quality, traceable olive oil to the U.S. He discussed Titin’s distinctive purple squeeze bottle and how he’s attempting to build trust with younger consumers via transparency and taste, while keeping prices competitive. Daniel also highlights TITIN’s recent market launch in New England and why he believes the U.S. offers greater business potential than Spain. Brands in this episode: Singing Pastures, Monsoon Kitchens, Granny Squibb’s, Titin, Farmer Foodie, Fancypants Baking Co., Joyride, Starbucks, Sol-ti, Spindrift, Brew Dr., Koia, Vive Organic, Betty Buzz, Betty Booze, Delola, Lesser Evil, Jack Daniel’s, Coca-Cola, Cheetos, Masala Gossip

What do TikTok, Target, and African superfoods have in common? They’ve all played a role in the remarkable resurgence of Kuli Kuli — the pioneering superfood brand founded in 2014 that introduced moringa to the U.S. market and is now carried in over 11,000 retail stores nationwide. Once known primarily for its moringa products, Kuli Kuli has since expanded its portfolio and reintroduced itself with vibrant new packaging, a broader superfood lineup, and a renewed focus on flavor and accessibility. Now found on shelves at Walmart, Target, and other major retailers, Kuli Kuli has traded in-store demos for a digital-first marketing strategy, including leveraging moringa’s surprise moment of virality on TikTok.  In this episode, founder and CEO Lisa Curtis shares the behind-the-scenes story of Kuli Kuli’s evolution — from navigating pandemic-era disruptions to spearheading a bold brand refresh that helped redefine the company’s mission and identity. She also unpacks what it took to guide the brand to profitability, why shedding the “moringa-only” label was crucial, and what she sees as the ultimate key to long-term success in the crowded wellness space. Show notes: 0:25: Lisa Curtis, Founder & CEO, Kuli Kuli – Lisa recaps the origins of Kuli Kuli, which began as a Peace Corps-inspired effort to introduce moringa to the U.S. market and support female farmers globally, and why the company underwent a rebranding to embrace a broader identity as a vibrant, climate-smart superfood company. She also discusses the entrepreneurial rollercoaster of a 10-year journey marked by early momentum, a major COVID-related revenue dip, and now a resurgence with projected revenue doubling. Lisa also explains how Kuli Kuli’s product innovation has matured, emphasizing a “fail fast” mindset, and how the company benefited from a surge in awareness about moringa and responded by producing its own science-backed educational content. She also admits that while the taste of moringa powder is not exactly a crowd-pleaser, Kuli Kuli has made strides to ensure their products either taste great on their own. Lisa also shares her personal strategies for managing entrepreneurial stress, including prioritizing health, travel, and cultural connection, why, despite being a capable fundraiser, she doesn’t want to raise more equity funding and her belief that the key to startup longevity is persistence. Brands in this episode: Kuli Kuli

Are they breakout stars or just... confusing? Pizza wine, salmon jerky, kava & mushroom-infused drinks, Gen Z-inspired peanut butter and “cheezy” puff snacks. Why we're thumbs up – or down – on buzzworthy new concepts in CPG. This episode also spotlights two remarkable women on a mission to elevate the way we eat: Holly Arbuckle of Singing Pastures and Swati Elavia of Monsoon Kitchens. Show notes: 0:35: Last Call. Coffee Comeback? Mo’ Money For David & Moment. Yes, No, Ugh? Good Data. – BevNET Live Summer 2025 is days away. Do you have your ticket? John thinks RTD coffee is back on track, but why? Ray highlights David’s $75M haul and purchase of a key supplier, as well as Moment’s new $5M round. What’s trending in Spate’s Q2 food & beverage data? Insiders already know. It’s a simple yes or no question, but we can’t help ourselves when it comes to new and innovative products. 39:06: Interview: Holly Arbuckle, CEO, Singing Pastures – Fresh off her win at Naturally New England’s Naturally Rising pitch competition, Holly shares the story behind Singing Pastures, a premium brand of fermented, slow-smoked meat sticks rooted in regenerative farming practices. She talks about her agricultural roots, the value of nutrient-dense food, and her vision for a more sustainable meat industry. 52:08: Interview: Swati Elavia, President, Monsoon Kitchens – A nutritionist with a deep love for Indian cuisine, Swati discusses Monsoon Kitchens’ journey from serving institutions to launching retail products. She reflects on the challenges of scaling, the importance of staying true to culinary traditions, and her commitment to offering clean-ingredient Indian meals. Brands in this episode: Singing Pastures, Monsoon Kitchens, Starbucks, David, Moment, Brightland, Yellowtail, Mello, Bashi, One Trick Pony, Hippeas, Like Air, IQ Bar

If the legacy food giants won’t evolve, Mason Dixie will do it for them – one honest, skillet-cooked meal at a time. When Ayeshah Abuelhiga founded Mason Dixie Foods in 2014, she set out to deliver what people are truly hungry for: clean, craveable comfort food made without compromise. No preservatives. No shortcuts. Just real ingredients and real flavor. Today, Mason Dixie offers a growing lineup of frozen biscuits, breakfast sandwiches, burritos, and fried chicken sandwiches – all made with fresh ingredients, real dairy, and no artificial ingredients, bleached flour or seed oils. The products are available in more than 6,000 stores across the country, including Whole Foods, Costco, Sprouts, Giant, Harris Teeter, and more. In this episode, Ayeshah shares how she's taking on the legacy CPG heavyweights by building a bold, next-generation frozen food brand. She dives into how Mason Dixie harnesses consumer insights, rigorous cost discipline and category whitespace to develop new products. She also breaks down how the brand is reshaping the definition of “natural” for modern shoppers, proving it’s possible to scale with integrity, and lead with purpose, without ever compromising on what matters most. Show notes: 0:25: Ayeshah Abuelhiga, Founder & CEO, Mason Dixie Foods – Ayeshah and Ray chat about past conversations before the entrepreneur shares how operating outside traditional CPG hubs has allowed her Baltimore-based company to thrive with greater agility and efficiency, particularly in the wake of the pandemic. She reflects on Mason Dixie’s buzzworthy Expo West appearance, where she dressed as Colonel Sanders to promote new products and offers a candid critique of the natural foods industry. The conversation delves into the brand’s innovation strategy, including its expansion into sandwiches and burritos, and how the latter was developed to create a superior flavor and texture to existing products. Ayeshah explains how Mason Dixie benchmarks acceptable price points and only moves forward with products that can achieve cost efficiency through scale and criticizes large conglomerates like Tyson for their inefficient use of resources, while remaining open to partnerships that could help scale clean-label food. Beyond business, Ayeshah talks about how she finds purpose in the creative freedom of entrepreneurship and in mentoring underrepresented communities through nonprofit work. Brands in this episode: Mason Dixie Foods, Mike's Hot Honey, Uncrustables, Compass Coffee

Big ideas, bold flavors, and unfiltered insights—welcome to Austin, where the future of CPG is being written in real time. At Taste Radio’s Austin Meetup, we sat down with trailblazers and trendsetters redefining how brands are built and scaled. From Better Sour co-founder Bella Hughes to Torchy’s Tacos founder Mike Rypka and Snaxshot’s Andrea Hernández, these conversations explore what it really takes to innovate, connect with consumers, and lead with authenticity in a rapidly evolving industry. Show notes: 0:45: Buyers As Far As The Eye Can See. NNE FTW. Boiler Room. Caffeine, Protein & Pole-Caught Tuna. With BevNET Live just two weeks away, excitement is building as Casey’s joins a strong lineup of participating retailers, including Stop & Shop, Whole Foods Market, Circle K, H-E-B, The Goods Mart, and Top Ten Liquors. John and Ray recap the recent Naturally New England Naturally Rising event, which spotlighted standout emerging brands, including Singing Pastures and Farmer Foodie. Mike and John revisit their tour of Athletic Brewing’s HQ in Milford, CT, before the hosts riffed on consumer interest in dual-functionality products and a canned tuna brand grounded in sourcing transparency. 19:23: Interviews from Taste Radio’s Austin Meetup – Mike Rypka, the visionary founder of Torchy’s Tacos, shared his journey from launching a food trailer to building a nationally recognized franchise. Stephen Santangelo of Matriarch Wealth Management discussed how his firm helps CPG founders navigate the complexities of financial planning, particularly during critical growth and exit stages. Bella Hughes, co-founder of Better Sour, reflected on building a culturally inspired candy brand and the challenges of innovation in a legacy category. Andrea Hernández, the sharp mind behind Snaxshot, delivered an unfiltered perspective on food and beverage trends, highlighting the importance of authenticity and emotional resonance in brand storytelling. And Michelle Breyer, CMO of the Texas-based accelerator SKU, shed light on how the organization nurtures early-stage consumer brands, emphasizing the pivotal role of founder mindset and market fit in driving long-term success. Brands in this episode: Better Sour, Torchy’s Tacos, Farmer Foodie, Monsoon Kitchens, Inc., Granny Squibb's, TITIN, Fancypants Baking Co., Singing Pastures, Athletic Brewing, Lucky Saint, 5-hour Energy, Ascent, Pole & Line, Fly By Jing, Siete, Wildwonder, Bachan’s, Daily Crunch, Leisure Hydration, BodyArmor, Vitaminwater, NoBull

Dumpling Daughter isn’t just a food brand. It’s founder Nadia Liu Spellman’s heartfelt homage to family, culture and comfort. Her mission is simple but powerful: to make high-quality, restaurant-style comfort food accessible at home, while honoring the deep emotional ties that food can hold. Launched in 2014. Dumpling Daughter began as a beloved local restaurant in the Boston area and has since expanded into a rapidly growing CPG brand featuring frozen dumplings, bao buns, and sauces that celebrate generational flavors.   In this episode, Nadia takes us on a journey from her Boston roots and business school days at Babson College to the high-pressure world of Wall Street — and ultimately, back to her cultural heritage in the kitchen.  Along the way, Nadia opens up about honoring her family's culinary legacy — including her mother’s legendary fine-dining restaurant, Sally Ling’s — and what it takes to build a brand defined by authenticity, innovation, and uncompromising quality. From the challenges of food manufacturing to the nuances of flavor storytelling, she gives us an inside look at redefining "premium" in the world of ready-to-cook cuisine. Show notes: 0:25: Nadia Liu Spellman, Founder & CEO, Dumpling Daughter – Nadia fondly reflects on her childhood spent in the heart of her parents’ lively Chinese restaurant, where her passion for food first took root. From preparing family dinners as a tween to eventually leaving behind a corporate career, she shares what inspired her leap into entrepreneurship. The Covid-19 pandemic became a turning point, offering Dumpling Daughter the chance to grow into a CPG brand that weaves heritage and hospitality into every bite. Nadia discusses her love for being the face of the brand—appearing in behind-the-scenes stories on Instagram—and why she sees competition as a motivator, not a threat. With a brand flywheel that connects direct-to-consumer, retail, and restaurant channels, she talks about why she’s thinking big, while staying grounded in her mission: to share food that tastes like home. Brands in this episode: Dumpling Daughter

Michelle Razavi, the co-founder of Elavi, pulls back the curtain on how the brand landed a $1 million order from Costco just four months after the debut of its protein brownies. The hosts also discuss Chobani’s purchase of Daily Harvest and Via Verde Valle’s acquisition of A Dozen Cousins and how the latter may reflect a new paradigm in which founders favor strategic exits over prolonged fundraising. Show notes: 0:45: Pass The Brownies. Sample Your Wares. Fundraise Or Sell? Justin Time. Phony And Fantastic. – The hosts munch on Elavi’s protein brownies and heap praise on the brand’s co-founders Michelle Razavi and Nikki Elliot. They also highlight sampling opportunities and retailer buyer access at BevNET Live Summer 2025, before diving into recent industry M&A activity, including Chobani’s acquisition of Daily Harvest and Verde Valley’s acquisition of A Dozen Cousins. They discuss how these moves reflect shifting strategies in CPG, where founders increasingly favor strategic exits over prolonged fundraising. The team also reviews a variety of new products, including Justin’s new better-for-you candy bars, Campari’s non-alcoholic spritz Crodino, and the standout Phony White Negroni by St. Agrestis. Other notable mentions include energy-infused gum, crypto-themed sparkling water, and functional tea and coffee drinks. 29:09: Interview: Michelle Razavi, Co-Founder, Elavi – Michelle talks about how Elavi spotted whitespace in the protein snack category, the brand’s journey to retail readiness, including key learnings from Costco roadshows, and how strategic packaging design and in-store execution have fueled velocity at scale. She also discusses buyer relationships, proving value as an emerging brand, and the internal resilience required to lead a mission-driven company through rapid iteration and distribution. Brands in this episode: Elavi, Olipop, Chobani, Polar, Daily Harvest, A Dozen Cousins, Verde Valle, Snickers, Gigantic Candy, Harken Sweets, Justin’s, Campari, Aperol, Crodino, Crush, St. Agrestis, Instant Energy Gum, Rekt, Fktea, Fuzzee Coffee, RXBAR, Caulipower

The latest installment of Elevator Talk features leaders from Hip Pop, Pari, Aqua Boost, Pablo’s Mate, Zenjoy. Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week’s special co-host is Adam Louras, a principal with Mercenary, who shared his thoughts, questions and feedback with the participants. He is joined by Ray Latif, the editor and producer of the Taste Radio podcast.

How do you build a globally scaled seafood company rooted in ancient Japanese techniques, humane animal treatment, and radical transparency – all before the age of 26? Meet Saif Khawaja, the founder and CEO of Seremoni, a startup that’s reinventing the seafood industry from the ground up.  Launched in 2024, Seremoni is a vertically integrated company setting a new benchmark for quality and ethics in seafood by merging time-honored Japanese craft with cutting-edge technology. To bring his vision to life, Saif assembled a dream team: engineers from SpaceX, veterans from premium seafood brands, and small-scale fishermen from across the globe.  His mission? To build a new kind of supply chain – one powered by empathy, precision engineering, and economic equity – and to make Michelin-quality seafood accessible to everyone. In this episode, Saif shares how a Wharton thesis and a philosophical reckoning ignited a radical idea. He walks us through the early days of grit and experimentation, the challenges of leading teams twice his age, and why he believes world-changing companies are often born from deep moral conviction, not spreadsheets. Show notes: 0:25: Saif Khawaja, Founder & CEO, Seremoni – Saif opens up about how reading Peter Singer’s essay “If Fish Could Scream” profoundly impacted him and inspired the development of Seremoni and how his hands-on experience as a commercial fisherman exposed him to artisanal methods and the biology of how stress affects flavor and decomposition in fish. He talks about how the company’s tools and robotics scale ikejime techniques in the U.S., pursuing vertical integration to ensure quality and pay fishermen more fairly, and how he convinced investors, chefs and retailers to buy into his vision. Saif also discusses his management of a growing team of over 30 people, and how he is building a values-driven movement that is guided by a strong moral compass. Brands in this episode: Seremoni, Ōra, Oishii