Taste Radio

How does a 156-year-old business continually evolve to meet the needs and palates of modern consumers? It's a question that Amy Guittard, the CMO and fifth-generation owner of Guittard Chocolate, often thinks about. Based in the Bay Area, Guittard is a family-owned and operated chocolate company founded in 1868. Guittard's primary business is as a supplier of premium chocolate to some of the world's most recognizable candy and sweets brands along with large and independent bakeries. Guittard also markets a consumer brand and sells baking chips, chocolate bars and cocoa powder. Following a six-year career at Clif Bar, Amy joined Guittard in 2012 and has led brand strategy, building and refining the company's platform initiatives. She's also played a key role in its innovation strategy, supporting the development of products that have enhanced the offerings of Guittard's business customers. In this episode, Amy speaks about the duality of her role as both a steward and agent of change for Guittard, the challenge of competing with both small, artisanal brands and large conglomerates, how she helped the company navigate a major threat to its core business and how she thinks about creating more affordable and accessible products for consumers. Show notes: 0:35: Amy Guittard, CMO, Guittard Chocolate - Amy and Taste Radio editor Ray Latif talk about their respective experiences visiting Fancy Food Show conventions as children before she shares a brief history of Guittard Chocolate. Amy also explains Guittard's emphasis on business-to-business sales, how an "evolution of artistry" helps customers create better products and why she describes the company as being "the smallest of the big guys and the biggest of the small guys." She also discusses Guittard's leadership structure and how it benefits innovation and business development, her path from Clif Bar to CMO of her family's business and how the arrival of Scharffen Berger in the U.S. kickstarted a significant pivot and the need for transparency among company employees. Brands in this episode: Guittard Chocolate, Clif Bar, Scharffen Berger

The hosts debate the future of online grocery shopping, fish sticks, and kombucha sales. They discuss Athletic Brewing Co.'s $50 million funding round and showcase new fizzy and spicy products.

During our conversation with Simon Ford, the co-founder of revered spirit brand Fords Gin, he recited an adage that could be inscribed on the walls of any successful company: "People don't do business with brands, they do business with people." He's lived by the maxim throughout a 20-plus year career that includes experience in wine retail, bartending, spirits marketing, and, of course, entrepreneurship. In 2012, Simon and master distiller Charles Maxwell launched The 86 Company, a portfolio of high-quality and versatile spirits, including Fords Gin, developed to set a standard for modern bars and mixologists. Fords Gin emerged as one of the definitive brands represented at high-end cocktail bars around the world and was key to the acquisition of The 86 Company by beverage alcohol giant Brown-Forman in 2019. In this episode, Simon speaks about how a diverse background in spirits and hospitality helped him create extensive connections within each industry, what he means when he says that he "never pitches business," the reasons behind successful – and unsuccessful – relationships, his belief that naivety is a gift and how he cultivated a strategic partnership with Brown-Forman. Show notes: 0:35: Simon Ford, Co-Founder, Fords Gin – Simon, who met with Taste Radio editor Ray Latif at Bar Convent Brooklyn 2024, talks about how his grandmother's book of traditional cocktail recipes and his first sip of gin helped guide his interest in spirits and what he considers to be the keys to a great brand story. He also shares his preference between negronis and martinis, how Fords Gin differentiated itself via package design and why he values industry expertise as an entrepreneur. Simon also explains why he loved the experience of selling the company and working with Brown-Forman and offers a few suggestions on esoteric bands or musicians that people should listen to, particularly on vinyl. Brands in this episode: Plymouth Gin, Fords Gin

In a bursting-at-the-seams episode of Taste Radio, the hosts reflect and ruminate on Lionel Messi's Prime-killer, "condiment couture," Boisson-bashing and sausage salvation. They also get vitaminwater vibes from a brand's recent revamp and highlight a handful of new beverages, including a sparkling tea and a decaf espresso martini. Show notes: 0:25: Taste No Raydio. Fashion Meets Catsup? Wet & Mas. A Martini With No Jitters. – Ray praises the team for filling in while he was OOO before everyone weighs in on a new Heinz and Kate Spade collaboration (and share their favorite condiments) along with Johnsonville's attempt to make the internet a more positive place. The hosts also comment on Boisson's reboot and why the non-alcoholic beverage retailer may want to take a second swing at it, how Prime's problems have opened the door for challenger brands, and several small format drinks all of which pack a punch. Brands in this episode: Heinz, Johnsonville, Mas+ by Messi, White Claw, Mike's Hard Lemonade, Prime, Wet Hydration, Vitaminwater, Twrl Milk Tea, Little Saints, Ooso Tea, Dr Pepper, Michele's Granola, Simpli, Madwoman Cocktails

This special edition of the podcast highlights interviews with six founders, creators and innovators who joined us on Taste Radio during the first half of 2024. Our guests include Chamberlain Coffee founder Emma Chamberlain; Elizabeth Banks and Marian Leitner, co-owners of Archer Roose; Patagonia CEO Ryan Gellert; Alix Peabody, founder of Bev; Jay Shetty, co-founder of Juni; and Super Bowl champion NFL quarterback Patrick Mahomes, the lead investor of Throne Sport Coffee. Show notes: 0:31: Interview: Emma Chamberlain, Founder, Chamberlain Coffee – We kick things off with Gen Z icon and Chamberlain Coffee founder Emma Chamberlain. In this clip from an episode published on May 7, Emma spoke about why the brand's identity is anchored by love and modernity, and how collaborations with other brands are determined by a set of "filters." 4:55: Interview: Elizabeth Banks & Marian Leitner, Co-Owners, Archer Roose – Next up we have Elizabeth Banks & Marian Leitner, the co-owners of fast-growing canned wine brand Archer Roose. In a clip pulled from an episode featured on April 30, Elizabeth and Marian spoke about how they incorporate a sense of adventure, breaking rules and relatable humor into Archer Roose' marketing strategy, and why entering Target meant swinging at a pitch they could hit. 8:45: Interview: Ryan Gellert, CEO, Patagonia – We keep it going with Ryan Gellert, the CEO of pioneering outdoor apparel and gear company Patagonia. In this clip, from our episode published on March 26, Ryan discussed how leaders of early-stage and emerging brands can actively incorporate sustainability and environmental responsibility into their business strategies. 13:16: Interview: Alix Peabody, Founder, Bev – Next we have Alix Peabody, the founder of Bev, a stylish brand of canned wines that was acquired by E & J Gallo in June 2023. In this clip, pulled from an episode published on January 9, Alix spoke about how taking a brief respite to focus on her mental health impacted perceptions of her as a leader and Bev's ability to land new investment and a potential return to entrepreneurship. 19:00: Interview: Jay Shetty, Co-Founder, Juni – We continue with popular wellness influencer and podcaster Jay Shetty, who is the co-founder of sparkling tea brand Juni. In this clip from an episode aired on March 5, Jay explained the criteria he uses to identify alignment with potential business partners, and how the intersection of human behavior and evolution of social media impacts consumer habits and their motivation to try new things. 26:14: Interview: Patrick Mahomes, Lead Investor, Throne Sport Coffee – Finally, we hear from NFL superstar Patrick Mahomes, who is the lead investor in upstart RTD coffee brand Throne Sport Coffee. In the following clip from an episode published on May 21, Patrick spoke about how he and company founder Michael Fedele aligned on the company's business plan and strategy and how he is highlighting his consumption habits to build an authentic relationship with consumers. Brands in this episode: Chamberlain Coffee, Archer Roose, Patagonia, Bev, Juni, Throne Sport Coffee, BodyArmor

Why are some concepts that were once derided as too esoteric for mainstream consumers now viewed as cutting edge and trendy? The hosts discuss the topic during their recap of the 2024 Summer Fancy Food Show and also highlight rooibos-based drinks, a "breakfast martini" and THC powders. Show notes: 0:25: An Irish "Beer Factory." One-Day Sprint. Spicy Flights. Generation-Neutral. FUQ BOI? Breakfast Martinis. BevNET Com. – Upon his return from across the pond, Craven suggests a new date for SFFS, how the trade show featured hot sauces galore and one product left Mike feeling "straight nuked." The also talk about how booths highlighting South Asian brands attracted lots of energy and attention from attendees. Later, Craven gets "outed," before the hosts go deep on rooibos and how subscription clubs are effective in generating consumer enthusiasm, revenue and feedback. Also, we learn that Jacqui's mom has a new bag and how a cult favorite sweets brand got a bite-size revamp. Brands in this episode: Guinness, Empress Hot Sauce, Aaji's, Peepal People, Doosra, Chutni Punch, Chai Box, Kola Goodies, S'noods, Monatea, Straightaway Cocktails, Djablo Hot Sauce, Wims, Parentheses Drinks, Lexington Bakes

Nicole Dawes isn't the kind of CEO that operates from behind a desk. Throughout her career, Nicole, the founder of Late July Organic Snacks and Nixie Beverage Co., has consistently stressed the importance of building brands at the store level. Being in the field yields critical information about how products are performing on shelf, she says, and also strengthens relationships with retail buyers and merchandisers. That philosophy helped her build Late July into a nationally distributed brand that was acquired by snack giant Snyder Lance in 2014. And she's drawing on the same playbook to develop Nixie. Launched in 2020, Nixie markets organic flavored sparkling water sold in 12 oz. cans. The products are distributed in 11,000 stores and the brand has become the fastest-growing in its category within the natural channel. Earlier this month, Nixie entered the emerging better-for-you soda space with a new line of zero-sugar and zero-calorie sodas. The products come in three varieties – classic cola, root beer and ginger ale – and are available nationwide at Sprouts and regional retailers, including New Season's and Raley's. In this episode, Nicole discusses the development of the new soda line, why "doing what we say we're going to do" is the key to strong relationships with retail buyers, the challenge of deciding when to accept opportunities even if you're not ready for them and how the Nixie team works hand-in-hand with outsourced field support. Show notes: 0:35: Nicole Dawes, Founder & CEO, Nixie Beverage Co. – Nicole talks about equating time in the beverage industry to dog years, getting consumers to switch from Diet Coke to Nixie sodas, why acquirers buy strong brands and her belief that you "can't go into a retailer until you're prepared to support them with what they need." She also explains why Nixie stuck to its retail strategy despite challenges caused by the pandemic, what convinces consumers to buy its products, what learnings can be gained from testing at a limited number of stores and why she describes herself as a "adrenaline junkie." Nicole also discusses her hiring philosophy and why it's important for younger employees to trust their opinions and why she believes in offering help to as many other founders as possible. Brands in this episode: Late July Snacks, Nixie, Harken Sweets

On the heels of BevNET Live Summer 2024, the hosts revisit the final round of the New Beverage Showdown and explain why evaluating emerging brands at different stages of development can be challenging. They also highlight a handful of new products and talk about the influx of saucy condiments. Show notes: 0:25: Five-Zero. Zig Zag. Candy Toilets. Melissa x Guy Fieri. Hot & Saucy. — Melissa recounts her visit to one of NYC's most recognized landmarks, Mike talks about why an upcoming trade show allows attendees to zig while others are zagging, and Ray rips on a childhood treat that dentists surely love. The hosts collectively praise BevNET Live's retail partners, and congratulate the winner of its pitch slam before sharing some behind-the-scenes information about the judging process. Melissa shares a guilty pleasure while on the road, Ray heaps praise on a hot honey brand and wonders why everyone seems to be feeling a little saucy. Brands in this episode: Behave, Now and Later, Pretty Tasty, Lily, OK Energy, Explorer Cold Brew, Holy Water, Ready Protein Water, Jas, Healtea, Pop & Bottle, Momenpop, Savoia, Astraeus Gin, Fords Gin, Local Hive, Maazah, Primal Kitchen, Haven's Kitchen, Louisa's Latin Kitchen

Forbes once described Jean-Charles Boisset as "The James Bond of Wine," a title befitting of the Frenchman, who embodies elegance and sophistication. But at his core, Jean-Charles is fond of nourishing others and sharing his passion for high-quality beverage and food with anyone he encounters. Jean-Charles and his sister Nathalie lead the current generation of his family's business, Boisset Collection, a global company that owns dozens of wineries across the world, including in California, France, England and India. According to Forbes, Boisset Collection generates annual sales of around $200 million and has an estimated value of $450 million. While his primary business is wine, Jean-Charles is also a spirits entrepreneur whose latest project has reunited him with The Beckmann Gonzalez family, known for their extensive history in tequila, in particular as the creators of Jose Cuervo. The partnership yielded Casa Obsidiana, an ultra-premium tequila brand that unites the collective expertise of its founding team. Created using estate-grown, 100% Blue Weber agave, the tequila is aged in French Oak wine barrels that once contained Chardonnay from a Boisset Collection winery in Napa Valley. Available in Blanco, Reposado, and Añejo expressions, the tequilas are bottled in Mexican-made hand-crafted ceramic bottles and feature the brand's namesake obsidian stone. In this episode, Jean-Charles speaks about how he identifies opportunities to innovate and why he emphasizes taste, not trends, when planning new business ventures and developing new products. He also discusses lessons from prior experience in the spirits industry and how historical context is at the heart of the company's communication strategy. Show notes: 0:35: Interview: Jean-Charles Boisset, Co-Founder, Casa Obsidiana – Jean-Charles talks about his childhood dream to become a professional soccer player and why he chose to join the family business instead and why he doesn't live with regret. He also shares his observations on the current market for beverage alcohol and state of drinking culture, how premiumization impacts innovation, how to create "extraordinary" products and why he stresses the importance of affordability and accessibility. He also explains how the history of the Beckmann Gonzalez family is at the core of Casa Obsidiana's brand story, the impact of/influence on finishing the tequila in wine barrels and why he and his team thought the artisanally-inspired bottles would be "a wild success or abject failure." Brands in this episode: Casa Obsidiana, Lunazul, Jose Cuervo

Frank Sinatra famously crooned "if I can make it there, I'll make it anywhere." The "there," of course, is New York City. The Big Apple was the backdrop for BevNET Live Summer 2024, held on June 12 and 13. Taste Radio's hosts met with founders and executives from dozens of emerging and innovative beverage brands represented at the annual event, including those that participated in BevNET's signature pitch competition, the New Beverage Showdown. In this episode, the hosts discuss their conversations with attendees, reflect on presentations in the semifinal round of the Showdown and how founders piqued the interest of the competition's judges, and identify what retail buyers want to hear in pitch meetings. Show notes: 0:25: Gravelly Voices. Two-Minute Sprint. Simplify! A Little Different. Jadakiss. Two Ingredients. – The hosts chat about Ray's "latestagramming," the challenge of 120-second pitches and why Mike talks about why "liquid, packaging and me" are the keys to successful semifinal round Showdown presentations. They also explain how brands can bring value to retailers, the excitement of seeing a hip-hop icon on stage and the brands that quenched their thirst and filled them up during a busy first day of the event. Brands in this episode: Poppi, Hal's New York, Remedy Organics, Barcode, Once Upon A Coconut, Mela Water, WTRMLN WTR, GNGR Labs, Rockaway Soda