

That’s My Personal Business
Eden Strader
“Our personal lives and businesses are so intertwined” - said everyone ever with no further details.
That’s My Personal Business is pulling back the curtain on all things personal, all things business, and all things in between - showing you what it *actually* takes to become a successful creative and photographer through self work, actionable steps, social media strategy and more.
Every Monday we’re helping you skip the learning curve by hearing from industry professionals including your host, Eden Strader - a destination wedding photographer turned business coach, leading creative entrepreneurs in building a life of artistic growth, wealth, and freedom. Helping photographers and creatives scale their businesses four-fold, sell out workshops in a week, fill out their calendars and more, Eden scaled her own business to over $1 million in revenue by age 27 while still having a beautiful life outside of her business.
It’s time for you to learn how to do the same.
That’s My Personal Business is pulling back the curtain on all things personal, all things business, and all things in between - showing you what it *actually* takes to become a successful creative and photographer through self work, actionable steps, social media strategy and more.
Every Monday we’re helping you skip the learning curve by hearing from industry professionals including your host, Eden Strader - a destination wedding photographer turned business coach, leading creative entrepreneurs in building a life of artistic growth, wealth, and freedom. Helping photographers and creatives scale their businesses four-fold, sell out workshops in a week, fill out their calendars and more, Eden scaled her own business to over $1 million in revenue by age 27 while still having a beautiful life outside of her business.
It’s time for you to learn how to do the same.
Episodes
Mentioned books

Mar 15, 2021 • 18min
What builds a Profitable Brand?
Today we're diving into all things branding- because we want a business and brand that is YOU. Every area of your business is impacted by your branding, from client gifts to logos to marketing. No more trying to be like the competition.. The more we make our business like us, the more effortless it becomes, and then? Money becomes effortless as well. Come join us talking about all things branding from start to finish, breaking out of the "norms", and driving away clients who aren't aligned.
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Love this episode? Don't forget to subscribe and leave us a review! See you next week!

Mar 8, 2021 • 41min
Abbi Hearne - The Importance of Niching Down
Today we're joined by Abbi Hearne of The Hearnes Photography. Abbi Hearne is an elopement photographer based in Moab, Utah. She runs The Hearnes Adventure Photography with her husband Callen specializing in outdoor elopements and intimate weddings in beautiful places. After living on the road for 4 years, they settled into desert life but still travel roughly half the year, spending summers in Alaska and exploring new places all over the world.
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In this episode we're diving into how they've built such a unique business, how to find and build your niche, and building a business around your life and love. Come take a listen!
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Love this episode? Don't forget to subscribe and leave us a review! We'll see you next time. xx

Feb 15, 2021 • 36min
Chanel and Lee - Scaling to Six Figures, Finding your Niche, and Pivoting your Business
Eden is joined by Taylor Torres of Chanel and Lee to dive into alllll things scaling to six figures- with a hint of finding your niche and pivoting your business. Taylor talks about her journey from fine art photographer, to successful VA, to a full strategy and operations company. This episode is INCREDIBLE for anyone looking to scale their business and really hone in on their niche. Come take a listen!
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Don't forget to subscribe + leave a review, and follow along on IG so you don't miss anything until our next episode! See you soon. xx

Feb 8, 2021 • 26min
Manifesting, Privilege, and the Collective
Today Eden is diving into the concept of Manifesting, Privilege, the Collective, and their relationship to each other. In this episode we're talking about the potential elitism of Manifesting, the intricacies of Privilege when manifesting, and the give and take of the Collective when trying to bring forth our dreams.
This episode is an honest conversation from a limited perspective, so please feel free to reach out on Instagram so we can learn more together!

Feb 1, 2021 • 23min
101 Essays that will change the way you think - A Book Club
In this episode Eden is diving into the magical 101 Essays that will Change the way You Think by Brianna Wiest- dissecting her favorite chapters about creating our own resistance, hindsight on painful trials, building the life you dream about, and much more. Come take a listen whether you've already read the book, are planning too, or just want a quick summary.
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Follow us on IG at @thatsmypersonalbusiness + @edenstrader
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Want to learn more? Come join our free Pinterest Masterclass, Branding BFF freebie, or Manifestation Challenge!
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Grab our $15 masterclass on becoming a Six Figure Creative - https://eden-strader-photography.mykajabi.com/offers/T82MKBTk
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Grab our presets! https://edenstrader.com/best-true-to-color-presets-for-wedding-photographers

Jan 25, 2021 • 18min
Not all Education is created equal - Six things to keep in mind when investing in yourself!
Not all education is created equal- so join Eden on this episode to talk about the six things you need to be keeping in mind when investing in yourself. Education for your business is SO powerful, but it should be intentional always!
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Love this episode? Don't forget to subscribe and leave a review! We'll see you next week! xx

Jan 18, 2021 • 42min
Grace T Photography - Community over competition, Getting Personal, and Building a team
Eden is joined by Grace Troutman, a destination wedding photographer based in Iowa, to chat all about her business, community, and team. They dive into Grace's community over competition mindset, balancing personal + professional, and building an incredible team to support you and your clients.
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You can follow Grace on Instagram or see her gorgeous work on her site!
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Love this episode? Don't forget to subscribe and leave us a review!

Jan 11, 2021 • 19min
Get out of your own way!!!
Starting out 2021 with a bang and calling you out - it's time to get out of your own way. In this episode Eden dives into changing your resolutions, making yourself proud, keeping small promises, changing your mindset on what you think you deserve, and much more!
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Love this episode? Subscribe and leave us a review! And follow along in the meantime over on Insta!

Dec 28, 2020 • 43min
See ya 2020!
Eden is joined by Abigail Evans to wrap up 2020! She reads off her 2020 goals (yikey), as well as shares answers from all of you on what 2020 has taught you, what you're proud of yourself for getting through, and what your favorite part of this year was. It's a 2020 wrap with a new type of resolution for 2021. See you next year!
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Make sure you don't miss an episode! Hit that subscribe button, leave us a review, and come be our friend on IG!

Dec 21, 2020 • 48min
India Earl - Building a Business that's YOU
Eden is joined by the one and only India Earl to talk all about her success in the industry, building a business that is YOU, creating a trusting relationship with your clients, continuing to refine your business, and creating a loyal community. India has gained one of the most loyal followings and recognizable businesses in the industry- come listen to her share the nuggets of wisdom she's learned throughout the years!
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Love this episode? Don't forget to subscribe and leave us a review!
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Follow along with India's incredible work here and see what we're up to until the next episode drops!