

Future Commerce
Phillip Jackson, Brian Lange
Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce.
Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators.
Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism.
Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus
Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators.
Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism.
Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus
Episodes
Mentioned books

Oct 7, 2016 • 51min
Avoiding the Cringe (w/ Jason L. Baptiste)
We sit with Jason L Baptiste to talk about his new startup Morsel, the future of the sharing web, wearables, passive commerce and more.
Notes:
Jason's history and Morsel
How innovation in the food/bev industry is impacting commerce
Update from Jason on passive commerce
Voice and wearables: a new paradigm.
Snap Inc's new glasses
Channels for local discovery
Beacons
Conversational commerce: the state of bots
Hot companies
Jason's thoughts on social and consumer

Sep 26, 2016 • 38min
Transformational Retail (featuring Healey Cypher of Oak Labs)
Our guest Healey Cypher of Oak Labs phones into the show from his commute to tell us how he is transforming retail from the dressing room to the stock room with technology.
History of Oak Labs
The current state of retail
Applying digital principles to physical stores
Oak Labs' current, upcoming, and exclusively announced functionality
The next iterations of in-store interactions
App/phone vs. transforming space
Thoughts on personalization and respecting privacy
Balance of explicit and implicit tech
Restraint in tech

Sep 22, 2016 • 1h 2min
The Dark Side
Maybe the future isn't so bright, after all? We dig into recent news and some listener feedback that has us wondering just how positive our future will be with mounting global political uncertainty.
In this episode we cover:
Our new Future Commerce Alexa Skill created by Phillip using new streaming feature in ASK
Amazon news
Shortened work week
Apple event and effect on commerce
Article on chatbots by Matt Swanson: http://venturebeat.com/2016/09/07/the-200-billion-chatbot-disruption-part-two/
Feedback from Joe: the Future Commerce Drinking Game
Feedback from Gil
Feedback from Piotr: the Upside Down
What about the negative effects of innovation in commerce?

Sep 14, 2016 • 52min
Future of Retail (featuring Scott Emmons, Neiman Marcus iLab)
Scott Emmons, Head of Innovation Lab at Neiman Marcus, sits down with us to talk about the future of retail, augmented reality, magic mirrors, and why Conversational Commerce is just the beginning.
Ways that Neiman is addressing the connected shopper
Visual Commerce and Neiman’s Snap. Find. Shop. feature in their app
Neiman’s Memory Mirror and A/R
Body data
Pop up stores and showrooms
Location-based commerce
3D printing
Thoughts from Scott on conversational commerce
Advice on how to plan for the future

Aug 20, 2016 • 1h 13min
Body Data
Phillip is making a FB Messenger Bot
Phillip is speaking at ZendCon 2016
PCI Compliance
Conversational Commerce
Body data
Could be next data point to go mainstream - see existing companies (there are more than this): http://www.sizestream.com/ https://www.bodylabs.com/ http://www.oaklabs.is/ http://memorymirror.com/ http://fits.me/ http://bodymetrics.com/
You’ll give companies access to this data all the time
Apparel
You’ll try on clothes in VR - see yourself and how you look in them
Eventually, most clothing will be on demand and therefore perfectly tailored - you won’t be trying on sizes, you’ll simply be seeing different designs/colors/sizes on yourself.
Could revolutionize clothing design
Cost, brand etc will be tied up with quality, speed, and other factors.
In fact there may just be local clothes printing stations: http://www.electroloom.com/
Gaming and virtual communities
You’ll play games as yourself
Health and fitness data will be updated in real time
You’ll improve your personal fitness to be more competitive in games
Many games will become incredibly physically competitive
Different body types will find different roles in each game
Imagine playing Madden with your squad. So sick.
Comprehensive body scans could eventually be covered by health insurance
Virtual health will get easier (benefits of virtual health have already been covered at length by many https://www.accenture.com/us-en/insight-virtual-health)
Insurance companies are already incentivizing good health habits (and this will go further with more tracking)
Scan could be much more in depth than at home tools
We will likely see more hardware and software available for providing real time updates to healthcare providers.
Some of these devices/software will double for providing updates to other channels (games etc, since some of these channels will only accept data from more “official” data collection methods)
Anomalies in data could trigger notifications and healthcare providers will be the ones requesting appointments (mostly virtual) instead of the other way around http://diatribe.org/google-secures-patent-glucose-sensing-contact-lens
Dating sites
Only dating sites that use verified body data will be considered
legit
Obviously, this will be in VR
Body data as become unique identifiers
We already use fingerprints for payments
Eye scans are in progress
Could be a series of other body data
We’ll have the ability to sell our body data
Verified achievements
http://www.technobuffalo.com/2016/04/15/super-mario-bros-world-record-heart-monitor/
Body data as a personal asset
Body data security
Check out your personal Google Maps profile!

Aug 4, 2016 • 1h 9min
Acquisitions, Acquisitions Everywhere
Brian and Phillip talk about merger and acquisition activity in the digital commerce space and how it will affect the future of digital commerce.

Jul 15, 2016 • 52min
Augmented Reality is Just Getting Started
Brian and Phillip discuss the future of Augmented Reality (AR) and how Pokemon Go raises questions about the future of commerce, mobile computing, digital commerce and privacy.

Jul 7, 2016 • 60min
Cognitive Commerce (featuring Tom Robertshaw)
The guys sit down with IBM Watson and Cognitive Commerce Expert Tom Robertshaw to talk about the future of machine learning , artificial intelligence and tradeoff analytics.

Jul 6, 2016 • 1h 4min
An Introduction to Passive Commerce
ShopTalk & Conferences
https://www.youtube.com/playlist?list=PLx1uYrbOl5-cHikI-VDsgPs6Sg87dcv-G
Hot Skill of the Day
Privacy and legality of Alexa's "always on" feature
https://consumerist.com/2016/05/26/all-those-smart-devices-that-listen-to-your-house-may-be-unlawfully-violating-kids-privacy/
Passive Commerce
Jason L. Baptiste
http://jasonlbaptiste.com/featured-articles/passive-commerce-is-the-big-opportunity-to-fill-the-space-between-pinterest-and-amazon/
What is it?
Where does it exist?
Pinterest's power
Popup stores
Nordstrom + Tesla
Phillip's wallet, 3x
Twitter buyable tweets

Jun 29, 2016 • 1h 1min
Danger Ahead: Challenges Preventing Adoption
Wearables
Bit of implosion of the industry
Health gamification
Alexa News
Makeover for Alexa Skills Store
Enabling Skills with your voice
Messenger bots: Where we're at now v. the future
Messinabot just released - it's rudimentary
Side note: Who is going create the best bots?
Spring
https://www.buzzfeed.com/katienotopoulos/why-facebooks-shopping-bot-kinda-sucks?utm_term=.bhN4QMnnmN#.lm7Oy0wwb8
Sarah Guo: https://news.greylock.com/5-reasons-mobile-apps-may-still-rule-3a0f0469cb3f#.b7h3mkijq
When and why should you have a bot?
Don't get too far ahead of yourself
Opportunities ahead
https://medium.com/startup-grind/marc-andreessen-clayton-christensen-venture-capital-is-abundant-opportunity-is-scarce-1d7d720a5009#.h22zc758u
Plenty left to be done with emerging technology
There's money available to do it.
Greylock is actively looking to invest in the conversational space