

Future Commerce
Phillip Jackson, Brian Lange
Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce.
Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators.
Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism.
Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus
Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators.
Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism.
Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus
Episodes
Mentioned books

Oct 13, 2017 • 53min
"Behind the Veneer"
Show Notes Future Commerce Episode 46
Review of 2017’s Shop.org conference
FC Interviews Magento's own Peter Sheldon
Kobe Bryant gave the keynote
Brian’s favorite talk: the textile guy () letting the audience see behind the veneer of his business.
“The garden section,” and “The OG Future Blanks.”
Writing thank you notes with [https://bond.co/](Bond, the robot auto-writer)
VNTNA, holograms, and the shared experience
If the future is now, where are our flying cars?
Google Pixel Buds: the potential to reshape the world with a real-life Babelfish
Rebuilding Puerto Rico with Elon Musk’s help. Will Tesla battery packs help modern cities rethink infrastructure with tech at the core?
Reminder, friends of the future: we want to be more engaged with you! Join FC Insiders, follow us on Facebook (it’s hoppin’), follow us on Twitter, find us on LinkedIn (Brian lives and breathes LinkedIn). We want to know who you are and what you want!
Augmented Reality’s leap in sophistication
Nike and AR: combating sneaker bots
Ikea’s new ARKit built app verging on uncanny valley territory
Toys “R” Us, bankruptcy, and a chance to rebrand with AR at the core of store experience
AR’s role in commerce: “just like we don’t call movies talkies, and we don’t call cars horseless carriages” the name and the technique of AR will fade into the background
Assessing your AR strategy
Black Mirror’s “Nosedive” and social media’s role in commerce
Brand perception: stay in your lane?
The Amazon sphere of influence affects Costco: Costco announces grocery delivery program
Costco’s had a trick up their sleeve all along: a hamburger. What hamburger is up your sleeve?
Phillip’s cuckoo clock room of Amazon Echoes
What better way to end a podcast than with a reference to Ray Bradbury’s “There Will Come Soft Rains.”
Download Transcript Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oct 9, 2017 • 59min
Ecosystem Innovation (w/ Peter Sheldon, Magento)
"If it doesn't add value, don't invest in it" - Peter Sheldon of Magento joins us to talk about crowdsourced ecosystem innovation, what PWAs mean for retailers, and gives his input on what the next 5-10 years looks like for retail. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oct 4, 2017 • 46min
The Future of Music isn't *just* Digital (w/ Asthmatic Kitty)
The guys discuss the future of music, digital goods, ephemeral products, and how Spotify is changing our consumption behaviors and expectations. With John Beeler and Lowell Brams of Asthmatic Kitty Records. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.

Sep 18, 2017 • 52min
"Storytellers are the best Futurists" - (w/ Amanda Manna - Lowe's Innovation Labs)
Amanda Manna, Head of Narrative @ Lowe's Innovation Labs, talks with Brian about the importance of story and narrative in technological innovation Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.

Aug 24, 2017 • 59min
The Art of Crowdsourcing Innovation (w/ Caleb Light, Power Practical)
Caleb Light of Power Practical shares his experience on Shark Tank, finding new success with Amazon, and partnering with Mark Cuban Companies. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.

Aug 11, 2017 • 60min
"Technology, for Technology's Sake" (w/Sucharita Mulpuru)
We host top retail analyst and strategist Sucharita Mulpuru to review the state of the market and discuss strategies to stay competitive. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Aug 7, 2017 • 24min
"The Persuadables" - A Viant Study Review (w/ Richard Kestenbaum)
A new Viant study shows that "passive commerce" can persuade customers away from CPG loyalty brands. We break open the data and go deep with Richard Kestenbaum, a Forbes Retail contributor. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.

Jul 19, 2017 • 1h 11min
Scobleized (w/Robert Scoble)
Robert Scoble gives us a look at the not-so-distant future of VR, AR, and MR. By the end of the episode, even Phillip is ready to recommend that merchants turn their attention to this tech. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jul 11, 2017 • 53min
"Is Retail Really in Crisis? - A Merchant to Merchant Special"
Brick and Mortar retail is in crisis, digital is thriving. We discuss the ins-and-outs of what makes a successful digital commerce strategy in businesses that depend on wholesale, and how to find success in a vertically-integrated direct-to-consumer brand. A panel of veteran ecommerce managers discuss how to navigate the months ahead and map out their own plans for success.
To hear more episodes of Merchant to Merchant visit the site here and subscribe on iTunes
Event Sponsors
A very special thanks to Something Digital and Magento for sponsoring this event, and to Rothman's New York for providing the venue.
Guests
Lee Bissonnette - VP of Ecommerce, Mark Fisher Footwear
Julie Lefkowitz, Ecommerce Director, Ramy Brook
Heather Kaminetsky, President, DreamLabs
Moderator
Phillip Jackson - Ecommerce Evangelist, Something Digital
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jun 22, 2017 • 51min
"Brick and Mortar Still Matters"
The guys discuss in-store experiences that don't suck, and recap IRCE. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.


