Future Commerce

What about NRF and Manifest conferences prompted Kris Gösser to assert that a lot of the hardships in retail are behind us? What positive changes is he seeing in operations and logistics that will be a force for more of the right kinds of changes? And what can we learn from generational business models to futureproof in a technology-heavy, technology-centric industry? Listen now and join the discussion!People Are Back{00:09:43} It’s interesting to note the differences between NRF and other smaller conferences in the industry and how basically the basement booths at NRF are the ones that are present at all of the others{00:14:51} How quickly will the industry absorb the inevitable change with so much capital going into new tech, and why is there a difference in the ways change happens on the operations side versus the marketing side?{00:20:13} After what happened on the operations side during the pandemic, the focus is really on risk mitigation and solving for potential crisis better in the future{00:23:28} One of the biggest changes in the operations sector is that what used to always be a team of “No” is becoming more of a team of “Yes” because of more possibilities and innovation{00:26:24} Operations is less encumbered by tech constraints and now has the ability to use tech to change their processes{00:30:41} On-premise tech is so much slower and more complicated than cloud-centric tech, but the changes take time to implement more widely{00:37:36}  We're seeing more focus on projects that are malleable, that effectively fit within existing systems or existing platforms that can have outsized impact on specific outcomes that matter to the business{00:39:01} Conferences are like fashion trends, and we need both the normal, classic ones and the cutting-edge, innovative ones to really be well-rounded and comprehensiveAssociated Links:Learn more about Kris Gösser and Shipium.Have you checked out our YouTube channel yet?Get your copy of Archetypes, our newly published 240-page journal! Check it out at ArchetypesJournal.comSubscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!Listen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Revisit with us this incredibly deep discussion from December 2016 with Brian Roemmele about how voice interaction (and other tech) will revolutionize most everything and how at the end of the day, we have to fight to keep the humanity into the equation. Learn, develop, grow, change, and also strive to understand the people around you and behind all of this technology. Listen now to hear more!Time For More{00:08:27} The guys discuss with Roemmele how many buttons in the world, crosswalks, elevator open/close, and more, aren’t even connected. We just need that action to feel like we are controlling something.{00:11:54} There are seasons of change as new technology is adopted. And that’s a good thing.{00:18:17} Why the voices and names of these voice assistant tech devices are women’s voices and names and what the research has found about that{00:33:36} “We are always trying to look for something in a voice that reassures us” - Roemmele{00:38:58} “In ten years, fifty percent of your interaction with any computers is going to be via voice, of course voice assistant AI.” - Roemmele{01:08:29} “Voice is a patina that is going to que up this new revolution.” - Roemmele{01:12:34} We are at the precipice of what this all comes down to, which is privacy and also persona{01:24:07} How Brian Roemmele taught Alexa and Siri to talk to each other as he experimented and researched on his own{01:41:45} Some common concerns about AI tech such as self-driving cars and how to get to the point where our humanity is still always a part of decision makingAssociated Links:Learn more about Brian Roemmele at ReadMultiplex.com or @BrianRoemmele on TwitterHave you checked out our YouTube channel yet?Get your copy of Archetypes, our newly published 240-page journal! Check it out at ArchetypesJournal.comSubscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!Listen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lots of thoughts and feelings and experiences after NRF this year. Alicia Esposito sat down and interviewed our very own Phillip Jackson, along with Adam Blair, to debrief The Big Show and discuss what’s coming and what needs to be happening next in the world of commerce and why it’s a good time to be excited about it. Listen in now to hear it all, including intriguing metaphors and talk of noodles!Close The Loop0:04:15 - Lots of positive excitement was abuzz at NRF, even with the pain of Q4 in the past, there is enthusiasm ahead, and also lots of talk about ChatGPT0:05:25 - Shopify came out into the enterprise space, and this was a huge shift and changes a lot of upcoming trends we will see moving forward0:12:00 - Noodles, let’s talk about noodles and how they touch all the things, and how when it comes to technology, it’s really like a bunch of spaghetti touching all of the other noodles, so we need to layer tech on top of tech, understanding that all of it effects the rest0:21:15 - The mass adoption of ChatGPT, and the swiftness with which it has been adopted are unprecedented, which will be interesting to see how this change of thinking will be the hallmark of a new era0:27:40 - Actual diversity is being achieved within more companies and brands are not only talking about it, and also returns management is something that is being better handled now, leading to more positive change0:31:05 - Is there a recentering happening in retail that is core to the industry, and what are ways that this recentering will make business more productive?0:34:00 - With all of the industry talk and vernacular, how do we actually recognize the change in culture and workforce and address the buzzwords and change the language to enact the change?0:40:00 - Events outside of NRF, like our Archetypes Pop Up, were very fun ways to create organic moments for people to connect more authentically and meaningfully within the industry communityAssociated Links:Check out Retail Remix podcast with Alicia EspositoHave you checked out our YouTube channel yet?Get your copy of Archetypes, our newly published 240-page journal! Check it out at ArchetypesJournal.comSubscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!Listen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ian Leslie returns to Industry West as the new Chief Marketing Officer after an eighteen-month sabbatical. During this time, he gained experience in the SaaS world, working with Bolt and #Paid. Previously, Ian had raised concerns about Shopify in favor of Magento, but in his absence, Industry West has made the switch…Do his concerns still stand? Can Shopify really do it all, or is its “one-stop shop” reputation embellished? Are we seeing a return to print due to inbox anxiety? Should the 5 day work week still be the norm? If you’re curious to know more including one of Ian’s biggest regrets, press play now!Bite-Sized Moments of Brilliance“We're in a post-platform world, and there are a number of platforms out there that will provide you with the underpinning you need. And it's kind of up to you to captain that ship now. It's up to you to make good decisions and leverage that platform the way that you best can leverage it.” -Brian“Your email inbox is a place of anxiety and a place where you don't want to live and everybody has to do it for work. You don't want to do it for yourself personally, and open rates are going down.” -PhillipFuture Commerce has leaned into building print and giving the people physical, tangible objects to hold. If you’re intrigued, get your hands on your copy of the Archetypes Journal and see what all the hype is about“Shopify is simply the platform and you still have to do the marketing. And I think Shopify sold a great bill of goods in that regard.” -Ian“Do your work and I don't care when you're here. Be responsible.” -Ian“Ultimately I want to create content that people want to digest regardless if they're looking for a kitchen counter stool or not.” -IanAssociated Links:Check out Industry WestHave you checked out our YouTube channel yet?Get your copy of Archetypes, our newly published 240-page journal! Check it out at ArchetypesJournal.comSubscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!Listen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’re in Season 11 of Step by Step and this season, we’re focusing on architecting your business for a dream exit. We’ve partnered with OpenStore to bring you stories from real founders who have successfully built and sold their businesses and will equip you with the tools you need to confidently sell your own business.We talk with Miguel Facusse, the founder of Jack Archer. Miguel touches on how to build a business with your exit plan in mind and the importance of storytelling in finding product market fit. He explains that he created his business with the intention of connecting with a specific audience and making an emotional resonance with them. Miguel also gives sage advice on letting your business be something you build and sell, rather than something you have a hard time letting go of. Miguel’s journey is a masterclass in serial entrepreneurship and using your skills to take brands to the next level.In this episode:00:05:08 - Building a Brand for an Exit00:09:01 - Solving the Problem of Consistency in Travel-Friendly Apparel00:12:00 - Product Quality, Returns, and Brand Resonance00:15:21 - The Power of Data-Driven Storytelling: How to Leverage Words to Increase Your Bottom Line00:29:27 - Creative Testing and Business Growth00:35:11 - Product Development and Launch Timeline for Jack ArcherAssociated LinksWant to learn more? Read more about how to architect a dreamy eCommerce exit on our Insiders blog here!Learn more about OpenStore Here.Listen to more Step by Step episodes.Have you checked out our YouTube channel yet?Get your copy of Archetypes, our newly published 240-page journal! Check it out at ArchetypesJournal.comSubscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!Listen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’re in Season 11 of Step by Step and this season, we’re focusing on architecting your business for a dream exit. We’ve partnered with OpenStore to bring you stories from real founders who have successfully built and sold their businesses and will equip you with the tools you need to confidently sell your own business.In this episode of Step by Step, Phillip and Brian talk to Manny Estrada, the founder of Wearva, about the role of solid fundamentals in scaling a business. Manny emphasizes the importance of having a strong team and giving them the opportunity to grow, as well as understanding the customer needs and building a strong tech stack that can scale. He also encourages aspiring entrepreneurs to take the steps necessary to build their own businesses, highlighting that it IS possible.In this episode:00:05:38 - The Story Behind Wearva00:13:11 - Maximizing Revenue Through Influencer Marketing and Tech Enablement00:15:07 - Exploring the Benefits of Using Virtual Assistants for Business Growth00:20:19 - Finding Partners to Help Along the Way00:23:49 - Setting Targets and Knowing When to Sell00:29:00 - Handing Off and Onboarding Through OpenStore00:32:45 - Building Longterm Relationships with Influencers to Grow a BusinessAssociated LinksWant to learn more? Read more about how to architect a dreamy eCommerce exit on our Insiders blog here!Learn more about OpenStore Here.Listen to more Step by Step episodes.Have you checked out our YouTube channel yet?Get your copy of Archetypes, our newly published 240-page journal! Check it out at ArchetypesJournal.comSubscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!Listen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’re in Season 11 of Step by Step and this season, we’re focusing on architecting your business for a dream exit. We’ve partnered with OpenStore to bring you stories from real founders who have successfully built and sold their businesses and will equip you with the tools you need to confidently sell your own business.We talk with Jonathan Paquin, the founder of Nine Months Sober, about his experience in selling his business, and how he was able to keep it lean throughout the process. He explains that having greater control over the customer experience and doing it in a thoughtful way was key to his success. In addition, he talks about minimizing staff and overhead, as well as investing in technology in order to deliver a great product to customers. Jonathan's story is a great example of how to architect a business for a dream exit.In this episode:00:04:24 - Building an eCommerce Business and Scaling Current Ones00:07:39 - Finding a Niche in the eCommerce World00:09:08 - The Transition from Dropshipping to 3PL00:16:17 - The Importance of Networking and Communication with Peers00:26:05 - Maximizing Valuation Through Effective Facebook Advertising Strategies00:29:51 - Exploring Strategies for Scaling a Direct Response Business00:34:35 - Advice on Putting Yourself in the Shoes of the BuyersAssociated LinksWant to learn more? Read more about how to architect a dreamy eCommerce exit on our Insiders blog here!Learn more about OpenStore Here.Listen to more Step by Step episodes.Have you checked out our YouTube channel yet?Get your copy of Archetypes, our newly published 240-page journal! Check it out at ArchetypesJournal.comSubscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!Listen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’re in Season 11 of Step by Step and this season, we’re focusing on architecting your business for a dream exit. We’ve partnered with OpenStore to bring you stories from real founders who have successfully built and sold their businesses and will equip you with the tools you need to confidently sell your own business.We talk with Brendan Brosnan and Chris Heckman, co-founders of Yogaste about their experience co-founding Yogaste and how their shared passion and ability to communicate well led them to a successful exit. Brendan and Chris weren't initially interested in selling their business, but they realized it was the best option to take their business to the next level. They share their experience with vetting owners to sell to.In this Episode:00:06:14- How They Founded Their E-Commerce Brand00:13:14 - What it’s like building with a short-term focus00:15:09 - The Power of Consistent Progress00:19:34 - Leveraging a Network and a Lean Team to Test and Grow a Business00:22:11 - The Benefits of Remote Talent00:30:07 - Their experience of Selling a Business to OpenStore00:38:38 - Advice for Entrepreneurs Looking to Build a Profitable Business on ShopifyAssociated LinksWant to learn more? Read more about how to architect a dreamy eCommerce exit on our Insiders blog here!Learn more about OpenStore Here.Listen to more Step by Step episodes.Have you checked out our YouTube channel yet?Get your copy of Archetypes, our newly published 240-page journal! Check it out at ArchetypesJournal.comSubscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!Listen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’re in Season 11 of Step by Step and this season, we’re focusing on architecting your business for a dream exit. We’ve partnered with OpenStore to bring you stories from real founders who have successfully built and sold their businesses and will equip you with the tools you need to confidently sell your own business. In this episode, we welcome Jeremy Wood, Co-Founder of OpenStore to discuss OpenStore’s approach to negotiating and buying businesses and what entrepreneurs need to know when thinking through an exit. Listen now!In this episode:0:07:38 - How to explore objective metrics for business valuation0:10:12 - Discussion on the commonalities of profitable eCommerce businesses0:13:48 - How to build Shopify stores and build for an exit0:19:09 - eCommerce, drop shipping, and OpenStore's differentiators0:23:29 - The importance of simplicity and transparency in eCommerce transactions0:25:17 - The role of timing an eCommerce business exit0:34:11 - Explore the OpenStore acquisition process0:38:05 - How to maximize the valuation for your dream exitAssociated Links:Want to learn more? Read more about how to architect a dreamy eCommerce exit on our Insiders blog here!Learn more about OpenStore Here.Listen to more Step by Step episodes.Have you checked out our YouTube channel yet?Get your copy of Archetypes, our newly published 240-page journal! Check it out at ArchetypesJournal.comSubscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!Listen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is the current shift to more machines reminiscent of the eCommerce movement, where ease of use and fewer middlemen were promised but where actually more middlemen are created? What is ChatGPT leading to already, how will that continue to influence the future, and what did Norbert Wiener say back in 1964 that was chillingly accurate? There is a lot to discuss, so listen now! Say That, But Shorter“Layoffs are refocusing where the priorities are in one part of the business to futureproof itself for the next generation.” - PhillipA lot of what was predicted by analysts as being the next generation-defining commerce experiences are going to prove to be wrong because it’s about what the consumer wants, and they aren’t wanting any of those thingsPhillip apologizes to Brian for not getting his Quantum Yeet piece right away, and really if you haven’t been reading Future Commerce Insiders and The Senses, subscribe and see what you’ve been missing“We as humans have been trying to accomplish jobs that are better done by machines. All the jobs that are best done by machines should be pursued as jobs that are done by machines.” - BrianDifferent jobs will be created as current jobs are replaced by machines, and the output can actually be better“There will always be a middle layer of infrastructure that's required and a middle layer of management to manage that infrastructure that's required.” - PhillipWe can continue down this path of just human interface connections and quantum computing becomes a problem for a future generationBrian ends by reading a quote from 1964 by Norbert Wiener that will blow your mind and will likely lead to more interesting discussions on future episodesAssociated Links:Episode 19 and Episode 20 from way back when the guys sat for three plus hours with Brian RoemmeleCheck out The Human Use of Human Beings by Norbert WienerHave you checked out our YouTube channel yet?Get your copy of Archetypes, our newly published 240-page journal! Check it out at ArchetypesJournal.comSubscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!Listen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.