UX Leadership By Design

Mark Baldino
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Mar 21, 2023 • 28min

The importance of stakeholder management

Send us a textThis episode of "UX Leadership by Design," the podcast by and for UX leaders, is brought to you by Fuzzy Math, the award-winning user experience design consultancy. In this episode, our host Mark Baldino chats with Nate Felt, a Senior Product Designer at Amazon, about stakeholder communication and management. As a designer, it's easy to focus on creating great UI and deliverables, but when transitioning to a design leader, communication and selling design ideas become crucial skills. Join us to learn from Nate's experiences and find the right balance between design output and communication.Topics Covered:- Transitioning from a design practitioner to a lead role- Non-traditional paths into UX design- Importance of digital storytelling in UX design- Psychology & counseling skills in UX design- Sales skills in UX design- Collaborating with stakeholders in UX design- Design thinking and problem-solving skills in UX design- Importance of empathy in UX design- The role of UX in the internal partner ecosystem- Identifying champions for UX in different parts of the process- Tips for identifying advocates for UX- The importance of passion and decision-makers in UX advocacy.About our Guest:Nate Felt is a Senior Product Designer at Amazon where he measures human behavior and interaction. Nate's goal is to discern people's motives and goals and he uses this information to help improve the technology we use. In addition to 6 years studying psychology and 6 years studying communication technology, Nate has been in the Bay Area working in UX Design for the past 12 years.    Resources & Links:1. Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience by Tom Greever https://www.amazon.com/Articulating-Design-Decisions-Communicate-Stakeholders-ebook/dp/B08FVV7PDN?ref_=ast_author_dp2. Find & Connect with Nate on LinkedIn: https://www.linkedin.com/in/nathanfelt/ Connect with Mark on LinkedIn Fuzzy Math - B2B & Enterprise UX Design Consultancy
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Feb 3, 2023 • 32min

Playing the long game to get design a seat at the table

Send us a textOn this episode of "UX Leadership by Design" join host Mark Baldino as he interviews Bryan Garvey, the Associate Director of User Experience and Insights at Radio Systems Corporation. Discover Bryan's multi-year journey in bringing UX design to the company, the crucial role of stakeholder management, and the power of fostering a growth mindset among his team. Hear about the challenges of balancing multiple focuses from E-commerce to marketing to physical product design. Learn why it's important to not get too caught up in titles and instead focus on growing the UX department within the organization. Bryan emphasizes the importance of empathizing with stakeholders and understanding the business. Enhance your UX leadership skills today.Topics covered:1. How to get initial buy-in from stakeholders2. Identifying the right people to back your plans3. Collaborative approach between design and development4. UX design for marketing, websites, apps, to physical product5. How to expand the role and function of your UX tea6. Encouraging a "push mindset" in your team7. Importance of small details to solving design challenges8. The value of evangelizing9. Empathizing with StakeholdersAbout our guest:Bryan first started obsessing over experience details by putting on Star Wars plays in neighborhood backyards. Today he pushes to make things better through research, UX, and industrial design in the world of pet products. In his spare time, he creates different kinds of experiences on live music stages and in the outdoors. Resources & Links:Connect with Bryan on LinkedIn: https://www.linkedin.com/in/bryan-garvey-8a02a313/Book Recommendation: Crucial Conversations: Tools for Talking When Stakes are High https://www.amazon.com/Crucial-Conversations-Tools-Talking-Stakes/dp/1260474216/ Connect with Mark on LinkedIn Fuzzy Math - B2B & Enterprise UX Design Consultancy
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Jan 13, 2023 • 32min

Future-proof your career in UX Leadership

Send us a textIn this episode of UX Leadership by Design, host Mark Baldino interviews Chris Willis, the Chief Design Officer at Domo. As a Chief Design Officer and futurist, Chris combines data technology and emerging trends to make Domo an indispensable platform for its customers. The episode provides practical advice for UX designers looking to have a more impactful career and for design leaders who want to grow and nurture their design team. This is a must-listen episode for anyone in the UX industry who wants to stay ahead of the game, stay competitive in their field, and future-proof their career.About our guest:As Domo's chief design officer and futurist, Chris' hyper-focus on combining data, technology and emerging trends in innovative ways helps to make Domo an indispensable platform for its customers. He has nearly three decades of design leadership experience in web, mobile and data visualization. And as one of Domo's earliest employees, he's involved in every aspect – from initial design, strategy and execution – of building and developing solutions that solve even the most complex problems faced by customers.Topics covered:1. Transitioning from designer to design lead2. Importance of a creative's background diversity3. Data technology and design trends.4. Soft skills for design leaders5. Gaps in traditional design education curriculum6. Aesthetic design vs problem solving7. Feedback and criticism in design8. Problem solving skills in design9. Teamwork and Trust in Design problem solvingResources & Links:Connect with Chris on LinkedIn Connect with Mark on LinkedIn Fuzzy Math - B2B & Enterprise UX Design Consultancy
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Dec 8, 2022 • 40min

Creating systems to diversify and scale your UX team

Send us a textMark Baldino is the host of the UX leadership podcast and the co-founder of Fuzzy Math, a UX design firm. In today's episode, he interviews Parisa Bazl, the Head of User Experience at Commvault, an enterprise data protection and data management software company. Bazl's work focuses on scaling the impact of UX teams within an organization while also promoting diversity, equity, and inclusion in the design community. She has been able to bring people with non-traditional backgrounds into the design field through a training program using a unique combination of system-level thinking and frameworks.Topics covered:1. UI and UX design2. Digital product strategy3. UX design operations4. Growing and scaling a UX team5. Hiring and recruiting for UX6. Diversity and inclusion in design7. Best practices for UX leadershipAbout our guest:After studying Information Science in graduate school, Parisa has worked in UX for 12 years and now leads the team at Commvault Systems.  Much of her leadership work is focused on scaling the impact of a UX team within an organization while also opening up opportunities for diversity, equity, and inclusion in the design world.  She enjoys living in New York City, traveling outside of it, and working with people who bring out the best in each other. Resources & Links:Connect with Parisa on LinkedIn https://www.linkedin.com/in/parisa-bazl-28395333/Article Diversify and Scale Your Team by Making UX Design More Accessible: https://dscout.com/people-nerds/ux-design-accessible Connect with Mark on LinkedIn Fuzzy Math - B2B & Enterprise UX Design Consultancy

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