

The Boardroom Buzz: Grow, Sell, or Exit
The Boardroom Buzz
Boardroom Buzz is the straight-talk playbook for owners who built their service businesses from the crawlspace up and want to master the next move—whether that’s doubling down on growth or preparing for a life-changing exit.
Hosted by Jason & Jeremy Julio—“The Blue-Collar Twins” who turned a service-truck start-up into a multimillion-dollar success—and mentored by veteran deal-maker Paul Giannamore, the show turns boardroom finance into stories you’d swap over a tailgate. Expect 40-minute deep-dives that unwrap one real transaction and one valuation lever you can pull today, plus quick “Market Pulse” riffs that flag shifts every operator should watch.
If you’re a majority or significant-minority owner eyeing the $5 M–$100 M revenue range, tune in for gritty war stories, step-by-step tactics, and the confidence to choose your own endgame. New episodes every Thursday. Presented by POTOMAC M&A.
Hosted by Jason & Jeremy Julio—“The Blue-Collar Twins” who turned a service-truck start-up into a multimillion-dollar success—and mentored by veteran deal-maker Paul Giannamore, the show turns boardroom finance into stories you’d swap over a tailgate. Expect 40-minute deep-dives that unwrap one real transaction and one valuation lever you can pull today, plus quick “Market Pulse” riffs that flag shifts every operator should watch.
If you’re a majority or significant-minority owner eyeing the $5 M–$100 M revenue range, tune in for gritty war stories, step-by-step tactics, and the confidence to choose your own endgame. New episodes every Thursday. Presented by POTOMAC M&A.
Episodes
Mentioned books

Sep 8, 2022 • 55min
Episode 102 — At Last, A Listener Drops His Termite Offering
Real estate and termite-less businesses are at the top of the listeners’ list. Paul makes time for a few listener questions between four closings and his across-the-Atlantic “vacation”.
Recurring will always be main stage, but is there room for expanded services to play second fiddle? Sure, you can make the argument that pests have evolved, but how has the industry evolved over the last 20 years? It’s interesting to hear how the strategics view add-on services versus private equity.
With the end of ’22 in sight, what’s in store for the economy and the M&A market? In terms of bend but not break, will the economy be that lucky?
If Paul had a full-drip, Instagram-worthy platitude, what would it be?
Audio Mixing and Editing by www.verbell.ltd

Sep 1, 2022 • 1h 31min
Episode 101 — Technical Services 101 with Cassie Krejci PhD
Dress in your best socks and sandals because class is in session. Welcome @cassiethebugdoc aka the face of Terminix into The Boardroom.
“Nerd” is a term of endearment for this not-your-everyday-entomologist. Cassie Krejci takes an approachable expert approach as she oversees training, safety, and compliance for Terminix’s over 11,400 employees. From her days in technical services to her present day role as the Director of Technical Services, she brings it in this episode that has its fair share of nerdy and non-nerdy moments.
At what point does it make sense for you to add technical services onto your roster? Will Seth Garber’s thoughts on technical expertise get him kicked out of entomology conferences?
Remember, there can only be one company that is first in the phonebook ;)
Audio Mixing and Editing by www.verbell.ltd

Aug 25, 2022 • 1h 42min
Episode 100 — Know Thyself: The Dunning-Kruger Effect with David Dunning PhD
Years before Boardroom Buzz fans celebrated their 100th episode, Paul participated as a guinea pig back in his Cornell college days. It turns out the research became of one psychology’s most recognized studies, the Dunning-Kruger effect. Is there a better way to celebrate 100 episodes than sitting down with Dunning-Kruger’s David Dunning PhD?
Maybe you’ve made it this far in life without taking a psychology class. Take a seat because class is in session. From self-awareness to intellectual humility, it’s time to re-think things. Seth Garber joins Paul and Patrick to discuss the depth of Dr. Dunning’s infamous research to his current day work. Cutting class can be cool, but make sure you don’t skip this one.
Audio Mixing and Editing by www.verbell.ltd

Aug 18, 2022 • 1h 20min
Episode 99 — Franchising with The Redneck CEO, Gary Findley
Welcome Gary Findley into The Boardroom this week. Literally. Gary steps into Patrick’s office for this sit-down on the ins and outs of franchising.
Hear how this country boy’s gritty spirit grew one of the world’s largest franchises. Don’t forget to add Undercover Boss and author to Gary’s list of accolades. From fitness to service businesses and a lot of concepts in between, let’s get his take on what makes for a good franchise business.
Welcome back Episode 84’s Seth Garber to give some extra color on this good ol’ boy conversation with The Redneck CEO.
Audio Mixing and Editing by www.verbell.ltd

Jul 14, 2022 • 1h 31min
Episode 98 — Scaling a Commercial Powerhouse with Andrea Brubaker
Andrea Brubaker takes us back to earlier days at Triple S. Triple S, you say? Yes, Episode 5 Tony Sfreddo’s Triple S. From shame to shamelessly fabulous, Andrea breaks down prospecting, hiring, compensation and more in the sales-centric chat.
Who knew you could make hot water cool again? Check out what she’s up to present day before hitting rewind on her sales career.
Don’t miss Paul’s current take on the reoccurring residential vs commercial debate and Patrick’s Texas Pest Expo takeaways.
Audio Mixing and Editing by www.verbell.ltd

Jul 7, 2022 • 1h 6min
Episode 97 — A New Economy: A Wall Street Perspective with Jamie Clement
They say that history repeats itself, but where (or when) do we look back to see what’s in store for this economic outlook? Pest control thrived in 2020. Should a similar outcome be expected for this economic cycle? Help us welcome back Wall Street equity analyst Jamie Clement for another chat in The Boardroom.
With a curative revenue model, where does pest control fit into the budget as gas and groceries continue to rise? The election, energy, and ESG find their way into this week’s discussion.
Predictions were made on a Terminix (then ServiceMaster) takeover back in “JBug’s” Episode 6. Let’s see how the predictions panned out. Also, tune in to hear how Rollins is staged for future M&A participation.
And on a literal side note, will Patrick be making his maiden voyage to a tattoo parlor?
Co-Produced, Edited, and Mixed by Dylan Seals of Verbell.Ltd

Jun 2, 2022 • 1h 26min
Episode 96 — Bubble Trouble: Expanded
History repeats itself. The economy is plagued with mispriced assets, but what’s next? Tune in to hear which era paints a dismal future.
Paul places his bet on private equity for the year, and it’s a big target. Who’s side of the bet are you taking?
Before pressing play, ask yourself: Does money flow in and out of markets?
Co-Produced, Edited, and Mixed by Dylan Seals of Verbell.Ltd

May 26, 2022 • 1h 5min
Episode 95 — Developing Leaders the “American” Way with David Billingsly
From Episode 24 to Supernova to Bubble Trouble, you’ve seen and heard from David Billingsly, but it’s time to put Coach Dave in the hot seat. With a glass (or two) of Macallen in hand, David opens up about his career and what makes him tick.
While David and his team identified and developed leaders, quick growth presented its own set of problems. From bringing in business coaches to building leadership programs, this Boardroom chat dives into the dynamics of personal development. What boundaries need to exist for healthy coaching relationships?
It’s time to suit up. Free Agent David is gearing up to help others step up their game.
Terms not expected to ever hear on The Boardroom Buzz: unicorns and shock collars.
Watch now
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Filmed, Edited, and Mixed by Dylan Seals of www.Verbell.Ltd
Additional Videography by Gabriel Gonzalez.
Episode Title and Description written by Patrick Baldman.
Additional Editing by Garrett Ware.
Potomac Pest Control Group: https://www.potomacpestcontrol.com/

May 19, 2022 • 50min
Episode 94 — The curious case of private equity and Fat Pat’s Pest
MUST READ before you watch this episode… Instead of providing you a brief overview about Paul’s experience with private equity, capital structure, the competitive process to raising debt, and the ever-changing dynamics of the M&A market, this week you’re going to play a game. Every time that you hear Paul say “Fat Pat”, take a drink.
Watch on YouTube
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Filmed, Edited, and Mixed by Dylan Seals of www.Verbell.Ltd
Additional Videography by Gabriel Gonzalez.
Additional Editing by Garrett Ware.
Potomac Pest Control Group: potomacpestcontrol.com

Apr 28, 2022 • 51min
Episode 93 — Byron Gifford: On 'Another' Mission From God
You don’t want to miss this conversation with Byron Gifford. There are grandaddies of door-to-door, but there’s only one “great grandaddy”. Even before Eclipse, Byron laced up his tennies at SalesNet. See for yourselves; he’s older than he looks. Byron has more than his fair share of hard times. After running (yes, literally running) doors his second summer, the anticipated $60k backend came up really short. Lyme disease goes under the microscope in this memorable episode. Through financial and physical trials, Byron has found a way to overcome.
Pointe Pest was his baby. As you can imagine, in an interview filled with ups and downs, Pointe hit rock bottom for Byron. Based on personal experience, Byron shares his opinion on the looming disaster for leveraged D2D businesses. Forced to get out of pest control for a bit, Byron continued to sell in other industries. Pupil turned principal of the School of Hard Knocks, Byron put his money on “the turtle”, and returned to the pest industry.
From recruiting with projectors, pizza, and paystubs to leveraging sub-, senior-, and family- debt, Byron looks back at the D2D landscape over the years in this candid sit-down. Having just sold a couple Evergreen Pest Control branches in Colorado to EnviroPest an Anticimex platform, you know that there’s light at the end of the tunnel. Now stronger for surviving tough experiences, this conversation goes deep on mindset, success, and overcoming.
Quick question. If Paul got to choose the location for his mission, would it be Bangkok or Tijuana?
Watch now on YouTube
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Filmed, Edited, and Mixed by Dylan Seals of www.Verbell.Ltd
Additional Videography by Gabriel Gonzalez.
Additional Editing by Garrett Ware.
To sign up for Bubble Trouble, our May 4th Live Event, please visit bubbletrouble2022.com
Potomac Pest Control Group: potomacpestcontrol.com