HAYVN Hubcast

In today’s connected and digitized world, every brand must focus on creating great content to get noticed.   Join Sue Yasav, as she goes through proven strategies to create content that attracts and engages. Strategies discussed include brand voice, differentiation, adding value and storytelling.   We will delve into examples and best practices from leading content creators to instantly set you up for a successful content strategy.   Sue Yasav is a marketing expert and the CEO and founder of Marquette Marketing, focusing on marketing strategy, positioning and content for small and medium-sized businesses and startups.   You can contact Sue at sue@marquettemarketing.com    Website: www.marquettemarketing.com Connect with Nancy: NancySheed.com

You never know how or when the opportunity to reconnect with previous passions comes back into existence. For those fortunate enough to experience this phenomenon, it is beyond rewarding to discover new passions and align them to the path you intentionally choose. Dr. Courtney Toombs was able to discover new passions in the midst of enjoying previous passions. She went from publishing a memoir, to orthopedic surgery to co-founding a new clinical solution alongside her sister, Allison Toombs. Together they are bringing a new solution to the medical industry called Doctionary, a technology-based solution that brings together language, communication and medicine. Recognizing the connections in life and work: How Courtney reconnected to her creative nature Seeing an industry problem and creatively coming up with a solution Balancing and enjoying the entrepreneurial journey Seeing how her sister fit into the solution and bringing her onboard   Even with an educational background in medicine and time management skills, Courtney shares the challenges she’s faced with her startup. Being part of HAYVN Launch connected Courtney to mentors and a community of supportive startups cheering for her success. HAYVN Launch helped accelerate her growth and the development of Doctionary which she hopes to see across the country.  “You need something to just kind of push you and accelerate you a little bit, and that's really what HAYVN Launch did for us.“ - Dr. Courtney Toombs Connect with Dr. Courtney Toombs: Website Connect with Nancy: NancySheed.com

Making the move from corporate unfulfillment to a passion that solves a problem for thousands of people is the entrepreneurial dream. Pivoting career moves is never easy and starting in a totally new industry can be scary and super risky.  Joan Jia, Co-Founder and CEO of Rentry, a multi-family real estate technology first marketplace, made her move from fintech to bridge the gap and help consumers like you access the information needed in the real estate marketplace to build financial wealth and independence.  “We wanted to come in, digitize our experience and knowledge so that every consumer will have access…” -Joan Jia  Breaking Down Multi-Family Real Estate with Joan:  Digitize experience and knowledge only accessible to real estate professionals  How 15 years in real estate investing gave Joan an advantage  The allure of passive income for building wealth  Joan’s real estate forecast and current condition  Joan came into HAYVN LAUNCH and instantly became an asset and recipient of all the amazing benefits one comes to expect from HAYVN. Joan shares how getting into the launch program changed the way she approached real estate brokers, fundraising, her pitch to investors, and how she showed up to network and make connections.  “We want every consumer to have an alternative to build financial wealth and independence in the real estate market.” - Joan Jia  Joan has been fortunate enough to have a successful fintech career as she started to get involved in real estate investing. Her knowledge and ability to cover her bases created a way for her to ease into real estate without being overcome by the stress of pivoting careers. She was the winner of HAYVN HATCH, and her ability to focus and improve accessibility for everyone is why she is extraordinary.  Connect with Joan Jia:  Website   Connect with Nancy:  NancySheed.com  

Aging doesn’t have to be the end all to your confidence, your health, and your independence, but it starts with a decision:  Are you committed to setting up your future self to live abundantly and confidently?  If you’ve hit your 30s, 40s, 50s, 60s and beyond, it’s never too late to begin making deposits for a better version of your future self.   This week’s guest, personal trainer and nutrition coach Linda Stephens, walks her talk, as she began training to become an IFBB (International Federation of Bodybuilding) Pro at the age of 42! She and Nancy get into why fitness matters and why it’s more relevant than ever for the midlife women to begin taking care of themselves.  Healthy Transformational Tips with Huge Benefits:  Get 7-8 hours of quality sleep   Take in 2-3 liters of water everyday  Have intentional movement everyday  Keep sugar, alcohol, and processed foods low and to a limit  “You can age gracefully, you can be strong, you can be healthy, you can be doing all the things you want to do well into your 80s and beyond depending on how you take care of yourself.” - Linda Stephens, IFBB Pro  Linda also addresses a myth that overstayed its welcome long ago. If I lift weights, I’ll look like a man. Sound familiar!? Most women do not have nearly enough testosterone in their body to lift and bulk up like men.   Ease your mind and know that you can lift weights, minimize your risk of Alzheimer’s and dementia, and counteract bone density loss and many other ailments related to old age. Building muscle and maintaining the muscle mass you have is key to your best future self!  Connect with Linda Stephens:  Website   Connect with Nancy:  NancySheed.com  

You may be working from home and getting dressed up less than you were pre-Covid, but how you dress is still a vital part of your success. With or without video calls, your image and appearance are critical to how you feel about yourself, and how you show up.  Wouldn’t it be lovely to have a personal stylist come in and help you revamp your wardrobe from disaster to a wardrobe fit for well-put-together success? Susan Singer of Closet Curator has learned style from the greats such as Stacy London of What Not to Wear and has worked with respected brands such as Gap and Banana Republic.  With thirteen years of styling wardrobes for her clients – and now as a stylist with the cabi clothing line Susan has the knowledge, expertise and opportunity to do the thing she has such love for.  “Stock your closet with items that, depending on how you mix and match them together, can cover you in almost any situation. Think of your closet as a collection.” - Susan Singer  Transformational style tips when traveling:  The shoes dictate the outfit. Always start with the shoes.  2 to 3 pairs of shoes should be sufficient for trips. A pair of sneakers to exercise or sensible shoes for walking A pair of sandals or something a little more stylish A pair of cute evening shoes  Susan is helping women make the best of their presence, whether it is online or in-person. Styling doesn’t have to be complicated and Susan’s hand holding and eye for fashion fall right in line with the stylist we can all use.  Connect with Susan Singer:  Website   Instagram    Connect with Nancy:  NancySheed.com  

Whether you are a new mother or a third-time momma, there is often tension and guilt that comes with returning to the workplace. The desire of wanting to be with your child can create fiction with the desire to return to your work as it was pre-motherhood.  If you’re guided by the narrative that all working moms are stressed mothers (especially after we have dealt with a pandemic and the subsesquent “Great Resignation”), take a deep breath, know there is hope and this episode may be just what you need to start considering new possibilities.  Today’s guest, Dr. Hilary Berger is the Founder of Work Like a Mother. She is a career counselor and Board Certified Licensed Professional Mental Health Counselor who helps mothers with career planning and strategies for life after motherhood.  “The work that I've designed is very intentionally designed to integrate small, attainable, realistic initiatives that rebuild confidence and give women a pathway back into the world that they want to be part of.”   - Dr. Hilary Berger  Key points discussed for working mothers:  Feeling shut down, like you’ve lost your identity and confidence is normal, and you are not alone  Having children doesn’t mean not thriving and reaching career goals  There are strategies you can implement to start the healing process to begin a new normal Career relevance is not a guilty desire. You can have flexibility and options while raising your children  But the corporate landscape, culture and society do still need to change. Working moms still have struggles that corporate America is not fully prepared to deal with. While some companies make the effort to accommodate working mothers, the realities, opportunities, and standards across the board are not where they need to be for true equity.  According to AAUW, mothers are 40% more likely than fathers to report that child care issues negatively affect their careers. And an astounding 96% of dads with jobs work full time in comparison to only 78% of mothers.  Being a mother is beautiful and rewarding, and it doesn’t mean choosing your children over your career. It also doesn’t make feeling like you’ve lost yourself, your career and your passions an acceptable way of life.  Connect with Dr. Hilary Berger:  Website  Instagram   Connect with Nancy:  NancySheed.com  

The visual appeal of your business is of the highest importance to your success. Branding and logo design are certainly part of your visual story, but they’re not all of it. When it comes to visual assets or visual content, good graphic design can take small brands to big brands.  Kim Barron, a 20+ year graphic design professional, art director, and owner of New Leaf Graphic Design, explains what good design is and why it matters to even the smallest and newest of businesses.  Why Graphic Design Matters to Your Business:  It’s the way your business communicates with your potential customers  It’s what people say about your brand when you’re not around It’s visual and creative and beautiful, and also intentional and impactful It’s able to adapt to the changing and growing needs of your business  “I help my clients to communicate their messages to their constituents in a graphic way.” -Kim Barron  Growing her graphic design business has been an interesting and sometimes circuitous journey for Kim and it’s also been enjoyable and rewarding. Starting with an agency and eventually creating her own company, Kim also helped HAYVN launch with its very distinct and engaging branding and graphic design and has found several clients at Hayvn as well.  Connect with Kim Barron:  Website  Connect with Nancy:  NancySheed.com  

Have you considered telling your story, sharing your lessons, or putting your knowledge into a book that will give you even more recognition? These days there are so many options to publishing a book.  “The good news is that with growth and technological breakthroughs, not only can we publish our own books, but we can make all the decisions…” -Amanda Miller  However, the journey to becoming a published author can be anything but straightforward. Enter Amanda Miller, a self-publishing consultant with My Word Publishing. She helps people get the confidence, strategy, and roadmap they need to publish their book.  Unpacking the complicated world of publishing:  Amanda explains the differences between self-publishing versus traditional publishing How the oversimplification of the self-publishing process works against authors Differences between self-publishing versus hybrid publishing versus subsidy publishing Why book marketing is more complicated than most writers think Amanda reveals red flags of publishers you might want to steer clear of Learn the vital parts of publishing and key players every author will want to get published  The key to setting yourself up for success is being aware of all the people involved and the traps you need to watch out for. If you are interested in self-publishing, Amanda offers free 30-minute consultations if you’d like more information.  And she is not helping authors, she helps organize and lead a wonderful HAYVN group of young professionals called HYPE (HAYVN Young Professionals and Entrepreneurs).  Connect with Amanda Miller:  Website   Linkedin   Email: Amanda@mywordpublishing.com   Connect with Nancy:  NancySheed.com  

Small business owners suffer many of the same pains and fail for many of the same reasons. Poor marketing, unfocused business strategy and planning, lack of research and lack of direction on what to prioritize are just a few reasons why.   “Set the right goals at the right time, and set them in the right priority” -Lisa Corrado  One of the most effective ways to increase your chances of success is to have the right goals that inform what you execute on and when. Coach Lisa Corrado is a friend of HAYVN who works with entrepreneurs and small business owners to help implement the strategies and systems they need to achieve the bigger vision.  “Better Than Ever” Goal Setting Strategies & Considerations from Lisa Corrado:  Ask yourself the right questions and don’t let yourself off the hook.  Planning for pitfalls is the secret weapon everyone needs. Know that your end result may not be what you truly want and it’s okay to pivot. Set the right priorities and focus on fewer priorities to 10x your effectiveness. Know who you want to be in the vision of what you want to achieve.  “It's a lot easier to do successful and effective goal setting, if there's a process to follow” -Lisa Corrado  Doing less to achieve more is something we all may struggle with, but Lisa makes it very clear that it is critical to your success. When you start to feel overwhelmed and overcome by the size of the projects ahead of you, Lisa’s mantra “What am I doing now and what am I doing next?” can certainly keep you grounded and save your sanity.  Connect with Lisa Corrado:  Website  Instagram  Connect with Nancy:  NancySheed.com  

Taking an idea and creating a concept that you think can solve problems for others is an exciting and honorable dream to go after. Developing a product to take to market can be overwhelming for even the most seasoned entrepreneurs and businesses.   “It takes a wise man to learn from his mistakes, but an even wiser man to learn from others” -Zen Proverb  In this episode, Hayley Segar, founder and creator of onewith swimwear, reveals the experiences, the lessons, and skills it took for her to create comfortable swimwear that “fits just like your favorite seamless undergarments.”  Key points Hayley shares from idea to product development and launch:  Exposure to the market you desire is important to your success Seek others with complementary skills to speed up the process Building a company while creating a product gets really intense Optimize support and resources along the way Sometimes your high points can quickly become the biggest stress point  “I cannot convey enough how launching a product, and a brand is the hardest thing I've ever done in my entire life.” -Hayley Segar  Hayley is an active member of the HAYVN community that brings so much to the table and contributes in multiple ways. She discovered HAYVN through her interest in the HAYVN Hatch while seeking opportunities to practice her product pitch and became a natural fit into the culture. She is now a part of the Launch Accelerator Cohort and is continuing to grow her swimwear brand, onewith.  Connect with Hayley Segar:  Website  Instagram  TikTok  Pinterest  Connect with Nancy:  NancySheed.com