
The Design Of Business | The Business of Design
The Design of Business | The Business of Design explores how design shapes, and is shaped by, the world around us. Hosted by Ellen McGirt, the podcast features conversations with visionary leaders from a wide range of industries, from architecture and technology to journalism and retail. Together, they examine creative practices, challenge conventional thinking, and explore how design drives business, innovation, and social change.In Season 12 of DB|BD, host Ellen McGirt explores Designing for the Unknown—how visionary designers, architects, and thinkers navigate uncertainty, from climate adaptation to technological disruption. This season, we’re looking at the bold ideas reshaping our cities, industries, and ways of living in an unpredictable world.
Latest episodes

May 27, 2025 • 52min
S12E6: Love Letter to a Garden and 20 years of Design Matters with Debbie Millman
Debbie Millman is a shapeshifting creative who does a little bit of just about everything. She is a writer, designer, educator, artist, brand consultant and host of the podcast Design Matters- which celebrates its 20th anniversary this year. Last month, Debbie also published a beautiful new book: Love Letter to a Garden. It details her journey into gardening through her signature illustrations, creative vignettes and recipes from her wife, writer Roxane Gay. As of May 1st, she and Roxane are also the proud co-owners of The Rumpus. In this episode, Debbie tells host Ellen McGirt about her unexpected journey into gardening and the cold email that led to Love Letter. She also shares her process of using Midjourney to create many of the book’s illustrations. Debbie reflects on what 20 years of Design Matters has taught her about the podcasting industry, creativity and herself. She also shares her thoughts on whether brands still have the capacity to be human and how technology will factor in the future of design.And stay tuned to hear Debbie read a moving passage from Love Letter to a Garden!On this season of DB|BD, we are Designing for the Unknown. Host Ellen McGirt asks visionary designers how they navigate uncertainty- whether it be technological disruption, global crises, or shifting cultural norms.Visit our site for more on this episode and to view a transcript.To learn more about Debbie, visit her website and follow her on Instagram.Love Letter to a GardenDebbie Millman on The Tim Ferriss Show, September 2020

May 13, 2025 • 43min
S12E5: Redesigning the Spice Trade: Talking Turmeric and Tariffs with Diaspora Co.’s Sana Javeri Kadri
Sana Javeri Kadri is the founder of Diaspora Co., a single origin spice company that is revolutionizing the 500 year old $5 billion spice industry. Their mission is to “put money, equity and power into the best regenerative spice farms across South Asia, and bring wildly delicious, hella potent flavors into your home cooking.” In just 8 years in business, Diaspora Co. has put money, equity and power into 140 farms into countries across India and Sri Lanka.In this episode, Sana tells host Ellen McGirt the story of how taking a trip to India to study turmeric led to her starting a global import-export business at 23 years old. She also shares why Diaspora Co pays the farmers they work with at least 4x the commodity price and and how Diaspora’s packaging is shaking up the spice aisle. And she gets brutally honest about bootstrapping a business and navigating tariffs. On this season of DB|BD, we are Designing for the Unknown. Host Ellen McGirt asks visionary designers how they navigate uncertainty- whether it be technological disruption, global crises, or shifting cultural norms.Visit our site for more on this episode and to view a transcript.Learn more about Diaspora Co. and follow Sana on Instagram.Ryan Coogler’s 2022 BAFTA David Lean lectureFollow The Design of Business | The Business of Design on Spotify, Apple Podcasts or your favorite podcast app.

Apr 22, 2025 • 44min
S12E4: Making Space with Jon M. Chu
Jon M. Chu is a director, producer and screenwriter. Along with both parts of the Wicked movie adaptation, he directed Crazy Rich Asians, Step Up 2 and In the Heights. In a special live episode of DB|BD, Jon joins Ellen McGirt onstage at the Great Place to Work For All Summit, which took place in Las Vegas on April 10th-12th, 2025. Jon details how he went from a child of immigrants with a Sharper Image film mixer making bar mitzvah videos to being discovered by Spielberg during his senior year at USC. He also talks about going from resisting making films about Asian identity to directing an all Asian cast in one of the most successful romantic comedies of all time. Jon also shares lessons he’s learned from turning down Netflix, collaborating on set and owning the room once you’re in the room. On this season of DB|BD, we are Designing for the Unknown. Host Ellen McGirt asks visionary designers how they navigate uncertainty- whether it be technological disruption, global crises, or shifting cultural norms.Visit our site for more on this episode and to view a transcript.Jon’s memoir Viewfinder: A Memoir of Seeing and Being Seen

Apr 1, 2025 • 42min
S12E3: The New Era of Design Leadership with Tony Bynum
Tony Bynum is bilingual. He can speak the language of both business and design, a skill that makes him a unique leader in our industry. Tony is the director of the Institute for Design’s new ID Academy, where he is also a professor of practice. Previously, he founded the Northwestern Mutual Design Thinking Center of Excellence in Milwaukee, WI where he was Principal Senior Director of Experience Design. In this episode, Tony shares lessons from his unorthodox career path that are still applicable in today’s tumultuous job market. He also shares advice for leaders and new hires on how to use design thinking as a tool for resistance. And Tony and Ellen attempt to give a name to the current era of design- hint: it’s all about designing WITH rather than designing FOR.On this season of DB|BD, we are Designing for the Unknown. Host Ellen McGirt asks visionary designers how they navigate uncertainty- whether it be technological disruption, global crises, or shifting cultural norms.Visit our site for more on this episode and to view a transcript.Tony’s interview in The Reel Black List.Design As Humanity episode featuring Susan FabryFollow The Design of Business | The Business of Design on Spotify, Apple Podcasts or your favorite podcast app.

Mar 18, 2025 • 32min
S12E2: How a "Mastercard for Pigs" is Transforming Global Farming with Tara Nathan
Tara Nathan, EVP of Digital Solutions for Development at Mastercard and founder of Community Pass, dives into how a "Mastercard for pigs" is revolutionizing farming globally. She discusses empowering smallholder farmers by connecting them with digital economies, making secure financial transactions more accessible. Tara also emphasizes the importance of collaboration between private and public sectors to drive meaningful change. Furthermore, she shares insights on integrating farmers' perspectives in agricultural innovation, fostering community engagement, and tackling global challenges creatively.

Mar 4, 2025 • 31min
S12E1: The Future of Cities is Climate Adaptive with Michael Eliason
Welcome to the 12th season of DB|BD. This season we are Designing for the Unknown. Michael Eliason of Larch Lab is an architect, researcher, writer and urbanist based in Seattle He’s a self-described activist for dense, livable, affordable, and sustainable cities and the author of Building for People: Designing Livable, Affordable, Low-Carbon Communities. In the aftermath of the fires in Southern California, Michael helps host Ellen McGirt understand how we can build or rebuild communities to anticipate the significant climate changes imperiling our world and make us healthier, happier, more connected people. On this season of DB|BD, we are Designing for the Unknown. Host Ellen McGirt asks visionary designers how they navigate uncertainty- whether it be technological disruption, global crises, or shifting cultural norms.Visit our site for more on this episode and to view a transcript.Michael’s book Building for People: Designing Livable, Affordable, Low-Carbon CommunitiesLarch LabJane Jacobs: Neighborhoods in ActionHenry Graber on Tokyo’s approach to fire resistance

Sep 11, 2024 • 38min
S11E10: Activism in AI with Google’s Ovetta Sampson
Ovetta Sampson is the Director of User Experience Machine Learning at Google. In December 2023, Business Insider named Ovetta to their AI 100, a list of the 100 most influential people working in artificial intelligence. Her inclusion on that list is a refreshing addition. Ovetta approaches her work with generative AI and machine learning as an activist, with a commitment to humanity and ethics. In the final interview episode of the 11th season of DB|BD, Jessica Helfand and Ellen McGirt sit down with Ovetta to talk about why awareness of how AI is made is the first step towards holding it, and the people who make it, accountable. Ovetta also shares more about her mantra “Skynet not yet”, why we all should have an expectation that our data will be used responsibly and how her dad’s Commodore 64 launched her programming journeyOn this season of DB|BD, co-hosts Jessica Helfand and Ellen McGirt are observing equity by highlighting the “redesigners” — people who are addressing urgent problems by challenging big assumptions about how the world can and should work — and who it should work for. This season of DB|BD is powered by Deloitte. Visit our BRAND NEW site for more on this episode and to view a transcript.Ovetta Sampson’s website.Follow The Design of Business | The Business of Design on Spotify, Apple Podcasts or your favorite podcast app. Episodes are produced by Design Observer’s editorial team. The views and opinions expressed by podcast speakers and guests are solely their own and do not reflect the opinions of Deloitte or its personnel, nor does Deloitte advocate or endorse any individuals or entities featured on the episodes.

Aug 28, 2024 • 51min
S11E9: What’s Love Got to Do With Business with Jorge Fontanez
Jorge Fontanez is the CEO of B Lab, a non-profit network that believes business can be a force for good. B Lab is best known for certifying B Corps, companies that meet high standards of social and environmental performance and accountability. To become a B Corp, companies need to be transparently addressing things like DEI, their own climate footprint and labor conditions. There are currently just over 9,000 B Corps in 102 countries across 162 industries, including well known brands like Patagonia, Toms, and Ben & Jerry’s. As the steward of B Lab’s rigorous certification process, Jorge believes that business can be more loving. To Jorge, this means building out corporate structures where every single person has access to opportunity and can benefit from a company’s growth.In this episode of DB|BD, hosts Jessica Helfand and Ellen McGirt sit down with Jorge to discuss just what love really has to do with it (business). Jorge also offers his digestible wisdom on daunting topics like facing down the ESG backlash, corporate hubris, how to identify a new generation of justice minded CEOs and rethinking marketing as a tool for education.On this season of DB|BD, co-hosts Jessica Helfand and Ellen McGirt are observing equity by highlighting the “redesigners” — people who are addressing urgent problems by challenging big assumptions about how the world can and should work — and who it should work for. This season of DB|BD is powered by Deloitte. Visit our site for more on this episode and to view a transcript.B Lab’s website.Sarah Ganz Blythe Appointed as Director of Harvard Art MuseumsFollow The Design of Business | The Business of Design on Spotify, Apple Podcasts or your favorite podcast app. Episodes are produced by Design Observer’s editorial team. The views and opinions expressed by podcast speakers and guests are solely their own and do not reflect the opinions of Deloitte or its personnel, nor does Deloitte advocate or endorse any individuals or entities featured on the episodes.

Aug 7, 2024 • 57min
S11E8: Poetry is Anti Capitalist with Tracy K. Smith
Tracy K. Smith is a Pulitzer prize winning poet, professor and librettist who served as the U.S. Poet Laureate from 2017-2019. She’s published five poetry collections, two librettos and one memoir-manifesto. She is also a Professor of English and African and African American Studies at Harvard. Her most recent Libretto for the opera The Righteous is currently running at the Santa Fe Opera house through August 13th.Pulsing through Tracy’s long list of accomplishments is her belief that language, and specifically poetry, is a pathway to the fullest versions of ourselves- selves that today’s world often doesn’t allow us to be.In this episode of DB|BD, hosts Jessica Helfand and Ellen McGirt sit down with Tracy to talk through the writing process of two of her most recent works: the libretto for The Righteous and her 2024 memoir-manifesto To Free the Captives: A Plea for the American Soul. Tracy also candidly engages in conversation about how she finds faith when you otherwise feel empty, how she uses history to inform her analysis of the current moment and how her employer and alma mater, Harvard, can emerge from this period of institutional struggle.And stick around to the end of the episode to hear Tracy read one of her poems live on air!On this season of DB|BD, co-hosts Jessica Helfand and Ellen McGirt are observing equity by highlighting the “redesigners” — people who are addressing urgent problems by challenging big assumptions about how the world can and should work — and who it should work for. This season of DB|BD is powered by Deloitte. Visit our site for more on this episode and to view a transcript.Tracy K. Smith’s website.Full text of “An Old Story”.More on Nada Hafez Fencing While PregnantAllyson Felix on Setting Up the First Olympic NurseryIlona Maher on TikTokFollow The Design of Business | The Business of Design on Spotify, Apple Podcasts or your favorite podcast app. Episodes are produced by Design Observer’s editorial team. The views and opinions expressed by podcast speakers and guests are solely their own and do not reflect the opinions of Deloitte or its personnel, nor does Deloitte advocate or endorse any individuals or entities featured on the episodes.

Jul 24, 2024 • 59min
S11E7: Using Design to Show the World Your Truth with Dionna Dorsey and Production Designer Olivia Peebles
In this episode of DB|BD Ellen McGirt and Jessica Helfand talk with two extraordinary women from two seemingly different corners of the design world: Dionna Dorsey and Olivia Peebles. We say “seemingly” because, while they occupy different design disciplines, they approach their work in similar ways. They are both multidisciplinary designers with the hearts and souls of artists whose visuals bring to life what they and their collaborators know to be true about the world.First up, we hear from Dionna Dorsey, who is running three design businesses at the same time! She has her own design firm called Dionna Dorsey Design, where she designs imagery and apparel for powerhouse organizations like Planned Parenthood. She is also the founder of District of Clothing, which is probably best known for those ubiquitous “Trust Black Women” t-shirts. She is also the CEO of Creative Ladder, an organization she co-founded with Ryan Reynolds and David Griner in 2022, that makes creative careers accessible to people from historically marginalized communities.Dionna shares why her values take front and center in her work, how she is making design careers accessible to everyone, and why eating cereal and watching Arthur is one of her favorite creative rituals.Next up, Ellen and Jessica talk with Production Designer Olivia Peebles. Olivia has worked as a set decorator on some of the biggest films of the past few years, including Killers of the Flower Moon and Oppenheimer. Her first film as lead production designer, Exhibiting Forgiveness, premiered at Sundance this year. Exhibiting Forgiveness is written and directed by iconic American painter Titus Kaphar.Olivia discusses how she, as a white woman, brings to life worlds and stories that are not her own. She also shares how her training as a painter meshes with her career as a production designer and the opportunities and limitations A.I. poses to artists.On this season of DB|BD, co-hosts Jessica Helfand and Ellen McGirt are observing equity by highlighting the “redesigners” — people who are addressing urgent problems by challenging big assumptions about how the world can and should work — and who it should work for. This season of DB|BD is powered by Deloitte. Visit our site for more on this episode and to view a transcript.Titus Kaphar’s Ted TalkClimate Central’s Urban Heat Hot Spots StudyFollow The Design of Business | The Business of Design on Spotify, Apple Podcasts or your favorite podcast app. Episodes are produced by Design Observer’s editorial team. The views and opinions expressed by podcast speakers and guests are solely their own and do not reflect the opinions of Deloitte or its personnel, nor does Deloitte advocate or endorse any individuals or entities featured on the episodes.