The Tom Ferry Podcast Experience

Your job right now is important on several levels: for your own bank balance, for helping consumers move forward with their lives, and to assist the economy on its road to post-COVID recovery. And the number one role you can play in all of this is to be your market’s “knowledge broker.” Which should actually be easy because there’s a lot of positive movement in various indicators right now, and David Childers and I cover all of them on this episode of This Week in Housing for June 12th. Whether it’s ShowingTime.com data demonstrating home showings ahead of pre-COVID numbers, month-over-month “listings taken” stats being up nearly 20% nationwide, home price projections from six major industry forecasters, unemployment headed in the right direction, or the strong equity position among American households – it’s all positive traction you should be sharing with consumers. We also discuss the giant impact every home sale has on our overall economy – hammering home the crucial role real estate can play in driving the economic recovery. Whatever you do, don’t get caught paying more attention to the sensationalized headlines than the actual data itself. Learn the data, study your local market, and share the good news with potential buyers and sellers in your area!

How are you coaching your agents? In today’s episode of #ThrowbackThursday, I’m bringing back an important topic on how to coach your team. I share golden nuggets on how to connect with your agents, especially during this time we’re living in. It’s all about motivating your team to use their potential and deliver their best results. Create a deeper connection with your agents, and be the leader you’re meant to be!

Are you taking care of your mental health?   In today’s episode of the Tom Ferry Podcast Experience, I’m sharing a conversation I had with my dear friend, Dr. Daniel Amen that we had as part of our Pivot program. This conversation delivered so much value on how to take care of your brain during this time, that I had to share it with you!   Dr. Amen shared important steps for you to take action on improving your sleeping habits, how to think positive thoughts, and being consistent with your daily routines.   We also talk about how it’s never too late to take care of your mental health, especially now and why you should regularly check on your brain!   Don’t just wash your hands, you also have to continuously look for helpful ways to take care of your mental hygiene.    If you’ve been struggling with this or know someone who is, I recommend listening to this episode so you can know what steps to take to improving your brain, thoughts, and mental health!

It always feels great to close a deal, right? But on the flipside, one deal doesn’t take you far. Getting to the closing table regularly requires lots of steps and actions on your part. And doing those things repeatedly and automatically – making them daily disciplines – is what will build the long-term business you desire. So I’ve dedicated today’s #TomFerryShow to helping you do that. Creating certainty in your business boils down to prioritizing your tasks and eliminating the possibility for distractions to veer you off course. Wanna learn how?

How will you be the solution? Are you moving forward with sustainable happiness or deteriorating anger? In today’s episode of Mindset Monday, I talk about why it’s important to find your truth and be the solution to make your place and life a better place. I also share how to cultivate sustainable happiness so you expand your potential. What actions will you take to get your mindset ready to be the best solution?

How are you searching for your ideal client? For today’s episode of #ThrowbackThursday, I’m taking you back to one of my talks that I had earlier this year in St. Louis, Missouri. In this talk I share how to find your ideal client and the importance of you also being the best person to work with! So, are you working with your ideal client and what are the steps you’re taking to make that happen?

Our new reality has shown us that we need to step up and innovate. In today’s episode of the Tom Ferry Podcast Experience, Mauricio Umansky, founder and CEO of The Agency, one of the most innovative brokerages in our industry, joined me to talk about stepping up to the plate.  Mauricio has a vast experience in entrepreneurial endeavors and real estate, and he shares it all – from the wins, the lessons learned, and vital characteristics every agent needs to succeed.  He shares how his health condition helped him to develop his strongest trait in business and in life, the frustration that motivated him to open The Agency and why the industry needed disruption.  Mauricio’s insight in the real estate business is beyond this world and he shares so many valuable strategies and tactics that every agent needs to excel in listing presentations, taking risks and growing with data! If you’ve been looking for new ways to build up your confidence or move powerfully in the industry, then listen to Mauricio’s valuable advice in today’s episode!

On last week’s #TomFerryShow, I gave you four assignments under the premise of “if I was your coach.” Today I’m diving deeper into one of those assignments – updating your listing presentation. I’ve rounded up some of our strongest, most-watched content on creating powerful listing presentations – including real-world advice from three phenomenal Rockstar agents – and I’m sharing it with you today! Find out: Why storytelling is essential to differentiating you from the competition The genius idea of the “reverse” listing presentation Should you send a pre-listing packet? And much, much more! If you haven’t updated your presentation lately or you just need a jolt of fresh energy, make sure to listen and take notes!

A few thoughts on #thestruggle… Please watch and remember to always take action.

How are you communicating to your clients?   For May 29th’s “This Week in Housing” I was joined by the team of Keeping Current Matters, the CEO and Chief Content Creator, Steve Harney and David Childers, Vice President of Content Marketing, as well as Jason Pantana, marketing guru and lead speaker of Marketing Edge.   Your job as the trusted agent is to always clarify the market information to the clients you serve. We share valuable and up-to-date data and stats so you can be the knowledgeable broker to educate and guide your clients who might be nervous or scared of the market.   Lockdown has been easing up in the country and we share the marketing strategy and language you need to be using during this time.    This episode is filled with current numbers of unemployment, virtual tools that will take you to the next level and why it’s important to think of your clients and not you when serving them!   At the end of the day, your job is to help people feel confident to make wise decisions. For you to do that, you need to prepare yourself with the recent and valuable information and strategies!   Listen to get started!