The Tom Ferry Podcast Experience

As we enter the post-pandemic “new normal,” you have some important questions to ask yourself. These questions will shape you who are, who you serve, and how you do it. Find out what they are in today’s Mindset Monday.

Last week I shot a long form live video with Tim Smith and David Childers, and as soon as it finished, I started getting requests for one specific excerpt. I’m happy to deliver it as today’s episode of the Tom Ferry Podcast Experience. Tim Smith has already closed $300 million in sales in 2021, so anytime you can get a mega-producer’s take on things, it’s worth listening. And in just about 15 minutes, we cover many of the most pressing topics in our industry today: The fundamental baseline for success as a real estate agent How to overcome the “Even if I sell, where would I go?” dilemma The changing definition of “listing appointment” The one question you should be asking every homeowner today And much more! Don’t miss this one.   In this episode, we discuss... 0:35 – The fundamentals that are absolutely REQUIRED in today’s market – AKA why you can’t complain if you’re not doing the work 2:04 – Tim says “Let me move the chain a little bit” when it comes to listing appointments 3:11 – Who are the “Research Phase” sellers in your marketplace? 3:34 – How to solve for would-be sellers who can’t find anywhere to move 6:43 – The new appointment format that gets listings today 8:04 – Tom role plays Expired follow up – and Tim thinks a new career path might be in Tom’s future 9:35 – “You really are now an advisor” through a “gruesome experience” 10:49 – If there’s a time to take a risk, it’s on THIS type of properties 12:23 – The one question you should be asking every homeowner today 13:18 – My bold prediction for a commission-killing trend emerging in the next 3-4 years 14:39 – This is going back to what everybody says... Realtors are lazy, right? 15:40 – Tim’s take on what top agents are doing now

Life doesn’t happen in the hallway. It happens by continuously opening doors and closing doors. Don’t let yourself get stuck in between. Find out what I mean in today’s Mindset Monday.

Today’s podcast is practically a free, highly tactical, 90-minute class from two of the world’s premier experts in digital marketing!   You’ll probably want to listen to this one several times and definitely share it with your virtual assistants or whoever handles your marketing.   I’ve got Dennis Yu, who arguably knows more about the back end of the digital landscape than anyone, along with our own Jason Pantana, talking all things digital marketing.   Dennis shares his own approach to content distribution that simplifies the whole process and costs next to nothing. (You should definitely “R&D” it – rip-off and duplicate.)   He also: Explains his “Dollar a Day” methodology Shows you how to rank higher in search results Weighs in on new social platforms and whether or not they’re worth your time Defines “link juice” and explains why it’s more important than ever   Not only all that, but Dennis reveals the perfect place to hide a dead body. (You won’t want to miss that!)   In this episode, we discuss: 1:14 – Dennis introduces himself and his extraordinary background 6:18 – Digital Plumbing: How to make good decisions based on math 8:15 – Why your Google Tag Manager is insanely important 12:05 – Another reason why video is essential 18:40 – What to train your VA to do – and how to stop wasting great content 23:16 – Reframing paid ads as “social postage” + Dennis describes his “Dollar A Day” approach 30:18 – Would you quit the gym if you didn’t get six-pack abs in one workout? 32:04 – How your social media impacts your Google search results 38:20 – A master class in cross-posting in 40 seconds 42:58 – Why “Link Juice” is what makes the real magic happen 52:05 – Dennis reveals a fantastic hack to gain location authority 1:01:10 – Should you – as an agent – be on Clubhouse? Dennis weighs in. 1:05:01 – What about TikTok? (Hint: You don’t have to sing and dance.) 1:10:22 – Let’s talk SEO 1:16:17 – How to hook viewers into your video right from the start 1:24:35 – Closing thoughts from Jason – what YOU should do with this information 1:26:00 – Why buying email lists can be a fatal mistake

Joy, ecstasy and happiness are within reach... if you’re feeding your brain good thoughts. Find out how to get them – and avoid getting stuck in a rut – in today’s Mindset Monday.

On today’s episode, my VP of Marketing Keri McGhee and I “nerd out” on some important changes you should be aware of – changes that could significantly impact your ability to promote your business online! From ADA compliance issues to Google’s ever-evolving landscape to a monumental new wrinkle in Apple’s iOS, we cover it all and provide advice on how to best proceed. We also give some insight into our own marketing practices, including the backstory of why we just completely redesigned and revamped our own website. Click here to access the Google Core Web Vitals Keri mentioned.

Marie Kondo says to throw material goods away if they don’t “spark joy.” But what about your influences and social feed? In today’s Mindset Monday, I’m proposing a “social cleansing” to eliminate the sources that drag you down... so you can perform with your best energy at all times.

Today’s Tom Ferry Podcast Experience gives you a sneak peek inside our BluePrint event from back in March! For this particular segment, I assembled a panel of three expert listing agents – and they didn’t hold back. In fact, they revealed many of their best secrets for getting listings in today’s ultra-competitive marketplace, and you can hear it all on today’s episode. Catch tips from Oklahoma’s Edna Kimble, Karl Phillips from the Atlanta area, and Claudia Cornejo of Herndon, VA, including: ·     How to get the inside scoop in your neighborhood ·     How to dominate Expireds through text messaging ·     Social media strategies to maximize engagement and create listing success And more! If listings are as difficult to find in your market as they are most places, this is one episode you can’t afford to miss.

Achieving ambitious goals takes more than just hard work. It means looking inward at your behaviors and figuring out four simple categories. Find out what I mean in today’s Mindset Monday.

If you’ve ever wanted to be a fly on the wall of an unfiltered conversation among two industry heavy hitters, today’s Tom Ferry Podcast Experience is for you. I’m joined not only by Coastal Orange County Rockstar team leader Tim Smith of The Smith Group......but also investment property superstar-turned South Bay residential Rockstar Andy Dane Carter! We cover a lot of ground, including: -Why these two joined forces -Their outlook for the future of real estate -How to get listings in today’s uber-competitive market -“The most weird and odd scenario” Andy recently experienced -Why Tim still sees more opportunity in the ultra-luxury market   I’ll also give you 6 steps to create a defensible position in today’s marketplace. Don’t miss this one!