The Tom Ferry Podcast Experience

When we talk about mental resistance, we often bring up the struggle between our conscious and our unconscious minds. They both have their uses to us, but they also both have their drawbacks. So when I face resistance, I think of all the time I spent with David Goggins and the lessons he taught me – which I’m about to share with you in this video. 

What does company culture actually mean, why do you need it, and how do you create it? Whether you’re making your first hires, running a small SEAL team, or managing a mega organization, culture may be the single most important aspect of a healthy business.   To get to the bottom of what creates a winning culture, I turned to award-winning Human Resources advisor and CEO of Gameday HR, Katrina Ghazarian. Katrina and I sat down to discuss everything from compliance to acquisition and retention, developing your value system, and just about everything else it takes to build a great workplace.   If you’re interested in not just growing your business (no matter what business you’re in!) but doing it in a way that’s best for everyone in the long-run, this is a “must-watch” episode.   And after you watch, you’re going want to learn more at gamedayhr.com  

This week on Team Builders I’m talking with the great and powerful Jim Allen of Raleigh, NC, about something that every person working in real estate is going to want to hear – how to manage every transaction with your team so that everyone makes the most money possible, even your clients. Jim has a unique business model which includes forming long-term friendships with all of his clients, maximizing the profit for every one of his team members, and investing in properties with his agents (that they earn a commission on when he flips). In this 37-minute episode, Jim is going to show you how to be the real estate leader that every person in your community needs. So, I seriously suggest you watch or listen, right now.

We all want to make others feel good, don’t we? When you’re around someone, you want that person to feel enthused, happy, and inspired. But the energy you put out is a direct reflection of the energy you consume. So, what are you consuming? If it’s what you’re about to hear me talk about in this brief video, maybe it’s time for some cleansing to set your energy right.

Creating wildly successful social media videos as a real estate agent doesn’t have to be hard. Actually, keeping it simple and honest might just be the best way to build a passionate and engaged following. It certainly does for Winnipeg super-agent Nicole Hacault, who sold 170 houses last year with just one other agent. In this episode of This Week in Marketing, Jason Pantana talked with Nicole about her strategy for creating authentic, human-focused video that gets people excited to work with her. If real estate video has ever seemed like something complicated or difficult to you, this is an episode you need to watch or listen to.  

Being a real estate agent is only getting harder. If you want to generate the business that you deserve and beat the competition, you need to be the best real estate agent in your market. But who decides who the best agent is in any market?   Google. That’s who.   In this clip from a previous Success Summit, I walked the crowd through the Search issues that agents are facing today and then gave them the advanced Google techniques that every agent needs to rank above the rest.   If you’re looking for a consistent stream of inbound leads, you need to watch or listen to this as soon as possible. And if not, then what are you even doing?

One of the most important questions you can ask yourself is, “What’s my ideal life look like?” because the question doesn’t stop there. You can’t just say, “Good.” What’s the endgame? What’s the vision? I want to challenge you to write yourself a letter that clarifies your vision, because it just might change your life like it changed mine. Watch the video to find out how.

Marketing channels create opportunity. But if you want to take advantage of those powerful business opportunities, you also need systems, because that’s where the action happens. On this episode of This Week in Marketing, Jason Pantana is talking about the top digital marketing systems for real estate agents. People are always crediting systems as the path to success, but almost no one ever goes into detail about what they are and how to create them. Lucky for you, Jason is going to cover what they are, why they’re important, the tools you need, and then give you a complete run down on how to incorporate each system into your digital marketing. This gets a little technical, so you’re going to want to watch it through a few times, but these systems are absolutely essential to truly massive growth. You can’t afford to not watch or listen, right now.

Are you feeling tired, exhausted, burned out in your real estate business? If you are, it isn’t because you’re not cut-out for it – it’s because you’re stuck in the wrong kind of pattern. What I’m going to share with you today is the best possible way to identify and break that pattern and step into real estate mastery! In this clip from a previous Summit, I’m going to explain to you what I call the Six Phases of Real Estate Mastery. And yes, this topic is just as powerful as it sounds. These six phases are something that you need to write down, memorize, and prepare to utilize in your daily life. So, make sure to watch or listen, now! In this episode, we discuss… 0:00 – Finding the pattern in what you’re doing 1:55 – The 90 Day Cycle of Execution 5:00 – Phase 3 and 2 things that kill momentum 9:30 – Phase 4: Stabilization 11:35 – Phase 5: The Quantum Leap 17:16 – Imagine owning a gas station… 19:26 – Phase 6: It happens with or without you 25:15 – Carrying the phases forward  

Sometimes we feel like we’re sleeping in certain areas of our lives, going through the same patterns while staying in the same place. But if you want to move forward, you have to wake up, and this takes interrupting the pattern. Watch or listen to my advice for identifying the areas of your life that need a little shaking up, right here.