The Tom Ferry Podcast Experience

As the number of working agents continues to rise and the transaction count drops nationally, we’re seeing a tighter and tighter squeeze in the marketplace. This is a time when the amount of real estate lead sources you have is more important than ever. Because you’re going to need a lot more to continue generating the same amount of business. That’s why on This Week in Marketing, Jason Pantana is going to give you seven sources of what he calls “easy leads.” These are sources that are easy to use and expand your chances of attracting clients from every angle possible. There are real estate lead sources in here that you may not have even thought about, so it’d be in your best interest to watch or listen to this episode now – because other agents will…

On this episode of the Tom Ferry Podcast Experience, I’m talking with a Jamie McMartin and her husband Nate who run a wildly profitable and rapidly growing team in Katy, TX.  And by rapidly growing, I mean they plan to hire 48 agents in a single year! But if this seems overly ambitious, Jamie and Nate will show you what’s possible with a limitless mindset.   They took me through the journey of how they got started in 2006, learned everything the hard way, and used the ‘08 market crash to grow their mindsets beyond what they could’ve believed before. This is an episode that will resonate with any real estate agents out there who feel like they’re drowning in this confusing time.   So, unless your mindset and your systems are already completely perfect, this is one to watch or listen to now.

This week on Team Builders, I’m speaking with two co-CEOs who run a beast of a team (30 agents and five support staff) comprised ONLY of experienced, senior agents. Scott Pridemore and Mike Hege of Charlotte, NC are expert leaders with different but complementary skillsets. This makes them ideal co-CEOs for running such a unique team model, which just continues expanding and absorbing other teams on a massive scale. You’ll get the inside guidance of hiring and acquiring senior agents and businesses and how to lead a team of leaders. If you’re interested is sharing the reins with a trusted partner to scale your business into an empire, I recommend you check this episode out, right now.

When attempting to obtain a result that you haven’t been able to achieve, have you ever slowed down enough to look inward? The way you think determines the results you can achieve. But the question is, how can you change the way you think using the thoughts you have now? Well, that’s what I’m going to show you in this Mindset Monday.

Something that Jason Pantana has heard often in his coaching calls with new clients is that they struggle to define “success” with social media marketing. So many agents believe that if they’re not famous on social that their marketing isn’t working. But that mindset makes it very difficult to use social media in the right way. Just look at Long Beach, CA’s Paige Fingerhut Charnick, who has 2,000 Instagram followers who all know, like, and trust her. She’s managed to build this following by what she calls, “Going back to the basics.” But “basics” for Paige are a lot different than they would be for many agents out there. In this episode of This Week in Marketing, Jason interviews Paige about her simple but far from “basic” social media strategy. You’ll learn that focusing on the followers that you already have might just be more profitable than playing to a massive audience. Make sure to watch or listen, right here!

As the market continues to shift backwards, most agents seem to be hitting a wall. So how are some, like Laguna Beach luxury real estate agent Meital Taub, not just thriving but actually DOUBLING their business over last year? For Meital, who is on track to do $100mil more in volume over last year, it’s a matter of discipline and habits. In this episode of Luxury Code, I spoke with Meital about what agents need to be doing to beat the market and double their volume even in the most difficult times. She talks about the discipline she developed in the Israeli Air Force, the daily habits that keep her mindset strong, and the first moves that agents can make to break into luxury real estate. This episode is a wakeup call to what is possible when you run the plays that work, so be sure to watch or listen, now! In this episode, we discuss… 0:55 – Why Meital’s winning 3:30 – Meital’s background 5:40 – Going int real estate 8:15 – Getting habits right 12:13 – Habits over time 14:45 – Marketing that works 18:40 – Buyer demand 20:55 – Helping deal hungry buyers 23:40 – First 5 luxury moves 26:16 – Opens houses at scale

If you’ve hit a wall in your business and are considering giving up, you need to hear the story of Alex Jordan, Queensland, Australia’s No. 1 agent. Alex started in real estate in 1999 but his career didn’t really take off until 2011 when he found a way to break past his barriers by building credibility through finding his specialty.   In this episode of the Tom Ferry Podcast Experience, I spoke with Alex about the challenges he faced early in his career, the moment his mindset turned around, the essential tactics of building credibility and profile. This is a hugely inspiring episode that will show you how to turn a breakdown into a breakthrough.   Make sure to watch or listen, right here!

You’ve probably heard the saying that it doesn’t matter what day you were born or what day you die – it’s the dash in the middle that matters. That’s the story of who you were. So how do you create your ideal self and write your story your way? It starts with asking yourself five questions that my mentor asked me which totally changed my life. And in this Mindset Monday, I give them to you.

Why is it so important to have a lead nurturing strategy? Because 73% of leads across all industries are not ready to act when you get them. It takes patience, persistence, and a strong gameplan to get them positioned to make a move with you as their agent. That’s why on This Week in Marketing, Jason Pantana is going to give you his five-pronged lead nurturing strategy to supercharge your lead conversion and get the most from your existing contacts. If you have names in your CRM, phone contacts, or on social media (which you DO), this is an episode you need to watch or listen to.  

What are the keys to optimizing human potential and how can we apply them to our own lives? Brian Ferguson defines human potential as the arch of who we have the potential to be over the course of our lives. And he says the key to reaching the peak of this arch is through performance – the way we operate day in and day out.   Brian is a former Navy SEAL and the CEO of Arena Labs, a company focused on performance medicine to help doctors and nurses manage stress and regenerate more effectively from rest. He’s on a mission to cure the burnout plaguing high achievers, and his methods apply to any busy professional, even those in…. say… real estate!   Me and my good friend Ellie Yacoel spoke with Brian about the keys to getting upstream of burnout and optimizing your human potential so that you can achieve more while actually enjoying your life. The first step is watching this episode, so be sure to do so now!