The Tom Ferry Podcast Experience

How concentrated is your focus on your new year goals? Too many people dilute their focus with too many resolutions and aspirations, and they get nowhere. Want my advice? Zero in on what you want most and get after it.  

All videos are not created equal. Even the most information-rich video will suffer if it doesn’t conform to today’s social media viewer behavior. So today, Jason is sharing seven tips to increase the effectiveness of your video content. And it starts at the very beginning – if you don’t have a “hook” to capture the viewer’s attention in the first three seconds, you’re doomed. In This Week in Marketing, Jason will show you how to overcome that hurdle – plus six more tips to ensure maximum viewership of your videos. Are you willing to adjust your approach in the name of greater results? Watch or listen now!

In this episode of the podcast, let’s talk about everything that’s going to work to bring you more real estate opportunities in 2023. Patrick Ferry, a knockout coach and dearest brother of mine, says that 2023 is going to be a year where you’ll have to DOUBLE the number of opportunities that come your way just to make the same about of money.   And we don’t want to just make the same amount of money next year, right? That’s why Patrick and I are breaking down all the special marketing, conversion, and lead nurturing strategies that we’ve seen working so that you can far exceed your income from last year. We’re going in-depth with scripts, ways to track and measure your progress, and where you need to be looking for serious real estate opportunities.   If you are a real estate agent who likes to make money and grow your business, this is an episode you need to take notes on.  

Stop for a second and think about the trajectory of your life – is your path leading you where you want to go, or not? Because no matter what story you might be telling yourself, you’re not stuck. And entering a new year is a perfect time to adjust your direction.  

What happens when you set goals that seem impossible, like doubling your business, and then concentrate all your marketing towards hitting those goals? As Sandee Payne of Fort Hood, TX, will show you, nothing is impossible when you keep your eyes on your target. In just a little over 10 months, Sandee took over 100 listings, and in this episode of This Week in Marketing, she talks with Jason Pantana about what it required to hit that number. You’ll learn how to make the most out of your content, plan with efficiency, and find your authentic voice that resonates with sellers. If you’re determined to reach those goals you set, this is an interview you’ll definitely want to watch.

Is it really possible to say that there is ONE big secret to progressing in any area of your life? One thing that could fill you with confidence, direction, and genius? In his brilliant book, Think & Grow Rich, Napoleon Hill claimed there was. He called it “the mastermind,” and in this episode of Mindset Monday, I’m going to tell you what it is and why you need to find yours.

Last year, David Schwartz and some of his friends were talking about my 30-Day Video Challenge when the idea occurred to them to take it a step further… What if they committed to shooting and posting a video every day for the next 365 days so that they could get on stage at the next Success Summit? Well, David did make it on stage at Summit, but the lasting results were more profound than he could’ve anticipated. By accepting and sticking to his own 365-day video challenge through good times and bad, David has transformed his life by boosting his confidence, getting closer to his community, and feeling a greater sense of contribution in his work. Watch my interview with David as I guest host this episode of This Week in Marketing, and afterwards think about what doing a video every day for a full year could do for you. The results might just change your life.

On this episode of Confidence & Conversion, we’re talking about your long-term lead nurturing strategy for getting more listings. And it’s hard to think of two people better to tackle this than expert coaches David Caldwell and Greg Holthaus. I spoke with David and Greg about how agents need to leverage virtual assistants to get more listings, the best CRMs and CRM hacks to get you on the phone, and most importantly, the education you need to convert at the highest level. We talked about not just how to follow up with your past clients but when, because as you’ll see, timing makes all the difference.   In this episode, we discuss… 0:00 – Utilization of VAs 2:48 – Operationalize simple conversations 5:43 – Door-knocking & YT ads 7:51 – Open houses 11:08 – Pandemic client check-ups 13:07 – Long-term nurture 17:00 – Education for conversation 23:30 – Greg’s top 4 CRMs 27:12 – Why agents aren’t following up 32:10 – Knowledge for conversion 35:30 – The three Cs of negotiation

Before we end the year, I wanted to share a clip from this year’s Success Summit which shows something we’d never done before. We gathered over 80 case studies from our top clients and then boiled them down into 15 Lead Generation Playbooks, each focusing on a different lead gen pillar. And today, you’re going to get a glimpse inside the one for open houses.   In 2021, Stephanie Younger’s team held 480 open houses. 480… And they did two-million-dollars in GCI. But for Stephanie and her team, it’s not just about the number of open houses that they did, but their specific procedure for hosting every one of them. In this clip, I walk the audience through Stephanie’s playbook and show you her open house strategy.   Watch or listen to this episode and then download Stephanie’s Playbook for yourself, right here.  

When you’re setting goals or trying to maintain them, how often do you stop to ask yourself who they’re for? Too often I see people not even realizing that their goals are only there to influence the opinions of other people. For those people, I have a quote I always come back to which helps to flip that narrative in your minds. Check it out here.