Find My Catalyst Podcast

In this episode, Mike talks with Dan Cockerell about his new book, What’s The Culture In Your Kingdom? Key Takeaways: The book is broken into 4 sections: Leading Yourself, Leading Your Team, Leading Your Organization and Leading Change. Studies have shown that CEO’s who have emotional intelligence have better results. It doesn’t take a lot to be good at connecting with people. Growth mindset is key. You never know the door that you open, what door will open after that. Don’t sell a product, invest in a relationship. Ask your team, how many people did you introduce yourself to? Ask your team, what are you putting into place now that will pay off in 6 months? You need to reward individual performance and you need to reward team performance. If you want to know what your customers want, go talk to your customers. If you adjust your behavior and make your team more successful, it will come back to you.  Show Links:  www.cockerellconsulting.com How’s The Culture In Your Kingdom on Amazon Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - self directed. Find our courses here  Hire us as a consultant/advisor within your team or organization  Thank You  Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. The G.A.M.E. Plan - a Catalyst Sale course Seven Traps

In this episode, Mike and Jody talk about ways to start the year off right even if you have already abandoned your New Year’s Resolution.  Questions Answered: How do we start the year off right? What do we do to get back on track? Key Takeaways: People cannot disrupt the attitude that you take, the effort you put forth, the attention you use when doing work. Go back to the why behind the decision and start executing again. There is no shortage of good things you can do. You have to do the work and build a daily practice. Get the work done that you can control. Things will get tough, there will be challenges. Listen to or read information from Simon Sinek If your why remains the same, get back to it again tomorrow. Move forward Reflect on what things got in the way. Feel comfortable cutting goals short if they are not actually helping you solve the problem. Show Links: Steve Anderson podcast episode - The Bezos Letters The Catalyst Sale G.A.M.E. Plan Root Cause Analysis  Ending 10K Steps Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - self directed. Find our courses here  Hire us as a consultant/advisor within your team or organization  Thank You  Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit The G.A.M.E. Plan - a Catalyst Sale course

In this episode, Mike and Jody talk about why it is a good idea to break down a problem in order to execute and solve.  Key Takeaways: You aren’t going to know where your blindspots are until something or someone helps reveal those things. If you can break a problem down enough, then you can get it done. Establish time, understand risk, and then make a decision. Be specific about what you want to solve and why you want to solve it. Limit it down to the things that you can achieve, that you can execute against. In order to execute on the exciting things, you have to do the early things really well. This Episode of The Catalyst Sale Podcast was brought to you by the Catalyst Sale G.A.M.E. Plan - www.catalystsale.com/gameplan Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - self directed. Find our courses here  Hire us as a consultant/advisor within your team or organization  Thank You  Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit The G.A.M.E. Plan - a Catalyst Sale course Seven Traps

In this episode, Mike talks to Liston Witherill. Liston is the Author of Serve Don’t Sell, the Chief of Sales Insights at Serve Don’t Sell and is the host of The Modern Sales Podcast.  Questions Answered: What is the connection between environmental science and sales? Why do sales folks struggle with systems thinking concepts? Do you believe people struggle with practice? Why is it important to discuss ethics in sales? What challenges our ethics when it comes to sales? How can we create better alignment between business and personal ethics? Key Takeaways: Environmental Science and Sales both need systems thinking What are the variables and factors that influence how the system works? How can we picture our business as a system that has inputs and outputs? The only way to make sales a science is to have really large data points and the reality is, that is tough to get. We can apply the scientific method to sales - hypothesis, test, ask questions, isolate for certain variables. Science is about finding cause and effect. You must have a methodical approach and some repetition. People don’t know how or what to practice or what practice would even look like. Not having a process contributes to how a discovery call goes. Write out questions. The value of practice is it frees you up to be in the moment to ask really good follow-up questions. If you don’t have your team present in the same way, there is no way to optimize the process. We can’t pinpoint what causes success or failure when there is too much variability. It is important to sell ethically if you want to sustain being effective at sales and live in a way that is compatible with your values. It is important because the bottom line is, it is the right thing to do. Serve Don’t Sell - sometimes it means to give advice that’s counter to my own personal incentive. We need to understand what our boundaries are and then we need to honor them once we have reached them. Challenges to ethics - loss aversion, mindset and faith. If you have a bigger pipeline and you have more financial security, then it’s going to be a lot easier to honor your ethics. Have a clear understanding of what values your company has that you don’t want to honor. What you have control over always is your behavior. Show Links:  Liston on LinkedIn Serve Don’t Sell Liston on YouTube The Modern Sales Podcast This episode is brought to you by The Seven Traps To Goal Setting Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - self directed. Find our courses here  Hire us as a consultant/advisor within your team or organization  Thank You  Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. Learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit The G.A.M.E. Plan - a Catalyst Sale course

Jeff Noel is back for a special episode of the Catalyst Sale Podcast. We talk about a number of things, with a specific focus on Home. Make sure to take the 72 hour challenge that we mention at the end of the podcast. I'm going to keep the show notes short - your can learn more about Jeff Noel by following his podcast "If Disney Ran Your Life" or following him at junglejeff.com Jeff's Podcast - If Disney Ran Your Life Jeff's Blogs Mind Body Spirit Family Health Work Health Jeff's Twitter Jeff's first episode on the Catalyst Sale podcast Thank You  Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit The G.A.M.E. Plan  - a Catalyst Sale Course

In this episode, Mike talks with Amber Naslund. Amber is a Principal Consultant at LinkedIn. She leverages her expertise to help some of the top brands in the world build outstanding digital content strategies. Questions Answered: Why can’t we do more of what the internet is good at? Are there ways for us to leverage the good? How can we converse better on social channels? How can we get better? How do you differentiate between fundamentals and tactics? Key Takeaways: The internet is its own magnifying glass of what we all are. The internet brings us closer to so many things that we are insatiably curious about. The internet makes it easier than ever before to lean into community. People feel seen and a sense of belonging. It is critical to use our ability to connect to advocate for what we care about. It takes a conscious effort to pull away from the negative. You have the power to unfollow, block and mute. You need to tend your own garden. Reinforce your boundaries. Slow down enough to have empathy for other people. Show up as a good digital citizen When we model the kinds of behaviors we expect from other people on these digital channels, we start to set standards for how we expect people to behave and treat us. You have to build the network long before you need it. You have to start by putting value in. Value as a good citizen of the digital universe. The internet has a short fuse, but a long memory. Show up with good intent. So much of good marketing is about consistency and caring about the audience you are trying to reach. Gimmicks don’t have staying power. Good fundamentals aren’t sexy but they are so critical. Fundamentals are the strategy. They why and the what. Tactics are the execution pieces. How are you going to get that done.  Show Links:  Amber’s website Amber on LinkedIn Amber on Twitter Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - self directed. Find our courses here  Hire us as a consultant/advisor within your team or organization  Thank You  Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit The G.A.M.E. Plan  - a Catalyst Sale Course

In this episode, Mike talks to George Randle, Managing Partner at EF Overwatch and Co-Author of Talent War. Questions Answered: What inspired the book? Why do we fall into the trap of thinking industry experience is critical? Why do HR professionals struggle with pushing back? What is effective intelligence? What is resilience? What is Hire for Character, Train for Skill? Key Takeaways: Drive home the point that it is critical to have people with the 9 character attributes we talk about in the book. Look at your company through the lens of talent. If we know the problem we solve for, we have much more context for the role we are trying to fill. How many leaders actually know what is making someone successful? Effective Intelligence - a person’s ability to apply their knowledge to real world scenarios. Resilience - the ability to get back up and keep going after a failure. B and C level players don’t have the ability to see A level players. A level players have team ability Character attributes are more predictive of success than previous experience or skills Show Links:  George Randle on LinkedIn Talent War EF Overwatch EF Overwatch on LinkedIn Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - self directed. Find our courses here  Hire us as a consultant/advisor within your team or organization  Thank You  Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit

In this episode, Mike and Jody discuss how to be in Sales without being salesy.  Questions Answered: What advice do you have to help folks avoid being "Salesy"? Key Takeaways: When people think of “salesy” they think used car salesman or door to door sales people and they don’t want to be that because they don’t feel comfortable with that approach. You have to believe in the product you are selling. Even more important, you have to believe in the problem you are solving for. You can be more empathic to the customer if you believe in the problem you are solving for. Ask questions and then take a genuine interest in the response. If you don’t want to have that kind of conversation, pause, think about it more and come up with a different approach. Sales is not about convincing people of things, it’s about compelling folks to take action. Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - self directed. Find our courses here  Hire us as a consultant/advisor within your team or organization  Thank You  Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. The GAME Plan - a Catalyst Sale course

In this episode, Mike and Jody answer a listener question about building comp plans. Listen in to know what you should consider when building a comp plan and what you want to avoid. Questions Answered: What should I consider when developing a comp plan? What are common mistakes people make when doing a comp plan? Key Takeaways: Know what you are trying to accomplish Know what modeling you are comfortable using when thinking about the over-arching cost of sale. Know how much risk you are willing to take on in instances where someone exceeds the plan by a significant number. Mistakes Made: Going back and implementing what you did last year Applying the same concepts to next year Trying to make the comp plan the same for everybody across the team Comp based on validated opportunities Test your modeling to see where it breaks down Be direct and deliberate with all the stakeholders within the business Adjust for whatever variables you can isolate for Work to simplify as much as you can 3 distinct groups - 1st 50%, next 25%, last 25% to get to 100% on the variable side Have a question you would like us to answer in a future episode? Contact us: podcast@catalystsale.com - list "Listener Question" in the subject line www.catalystsale.com twitter Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - self directed. Find our courses here  Hire us as a consultant/advisor within your team or organization  Thank You  Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. The GAME Plan - a Catalyst Sale course Product Market Fit

In this episode, Mike talks with Tanner Brock about the conclusion of the three month test with Catalyst Sale.  This is the fourth round of this series.  Check out episodes 212, 215, and 220, if you missed the first three sessions. Questions Answered: What would Tanner never do again? What did we learn throughout the test? What would have done differently? What will change as we go forward? Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - self directed. Find our courses here or contact Tanner - Tanner@catalystsale.com Hire us as a consultant/advisor within your team or organization  Ep 212 Ep 215 Ep 220 Thank You  Please send listener questions and feedback to podcast@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. The Reset - a Catalyst Sale course Product Market Fit