Outcomes Rocket

It’s not just a platform, it’s a culture. In this episode of Marketing Mondays, Andreea Borcea interviews Vanessa Sierra, VP of Marketing at Noyo, about what they do and how they are marketing and positioning this benefits platform. Noyo’s mission is to create a seamless platform experience that allows carriers, providers, and customers easy access to the benefits available to them easily and understandably. Vanessa shares her journey with Andreea, explaining what she learned from every position she’s been in and how Noyo found her. She discusses the challenges of marketing to different types of users and why community building is becoming crucial in the health and wellness industry. Tune in to this episode to listen to how Noyo will let you access your employee benefits in an accessible way and how they’re marketing its platform! Click this link to the show notes, transcript, and resources: outcomesrocket.health

You can decide what to do in a year and create your future reality starting today. In this episode, Saul Marquez interviews Leon Eisen, inventor, entrepreneur, and senator at the Grand Assembly of the World's Business Angels Investment Forum. Leon developed a quantum backward-thinking business strategy that enables leaders to create their business reality on demand with 100% predictive results. Leon has had a fruitful career, including the invention of the world’s first pulse oximetry for the wrist, and is now focused on mentoring and sharing his passion and experience. He explains how, for quantum backward-thinking, you design a business plan from the future back to the present, identifying opportunities around consciousness and leaving room for problem-solving. Tune in to this episode to learn how Leon Eisen uses quantum mechanics tools and applies them in business to build the future today! Click this link to the show notes, transcript, and resources: outcomesrocket.health

Welcome to the weekly summary of what happened this week in the Outcomes Rocket Network! We got incredible episodes, and here’s what we got: We started this week on our Main show where I interviewed Jennifer Goldsack and Ryan Vega, where we discussed the current state of digital innovation in our field in this episode of the Outcomes Rocket Podcast! Listen to it here: On Marketing Mondays, Jennifer Forster, VP of Payer and Market Strategy at SimpliFed, talks about marketing the services this tele-lactation company provides for baby-feeding support to parents, payers, and providers. Be sure to tune in here: On the Sempre Health Podcast,  Eric Buffkin, CEO, and President of etectRx, talked about the journey of pursuing a startup in health tech and discussed how ingestible sensors for tracking medication adherence are used in clinical research or care. Listen to this episode here: On the Future of Global Informatics, Tatyana Kanzaveli, Founder and CEO of Open Health Network, talks about her work to build a data-driven care framework to tailor personalized preventative care for patients, as well as funding issues she has faced along the way. Tune in here: In the Insights Out Podcast, Richard Schwartz, Life Sciences, Medical Device, and Digital Health Practice Lead at Medallia, about the value of insights into customers’ needs, sentiments, and emotions for better financial profit, employee experience, and research outcomes. Tune in here: On the Outcomes Rocket Podcast, Saul talked with Errol Weiss, Chief Security Officer at Health-ISAC, about today’s cyber threats and what measures we should take to prevent them. He also shares jaw-dropping examples of these attacks and a great recommendation to protect our accounts: multi-factor authentication processes. Tune in here: The Everyone Hates Healthcare Podcast had an episode with Allyn Rose, who made the controversial decision to undergo a double mastectomy and later created a non-profit platform with information and resources on the matter. Tune in every week to expand your horizons on various subjects in this industry! See you next week!

In recognition of the 19 annual National Cyber Security Awareness Month, The Outcomes Rocket Network has launched a 10-part podcast series to elevate Cyber Security Awareness in Healthcare on our main channel, the Outcomes Rocket Podcast. Partnering with leaders in healthcare cybersecurity in their capacity as members of the Health Sector Coordinating Council, the podcast aims to illuminate advances made in protecting critical healthcare infrastructure and patient safety, and areas that need further focus to put a stop to Cyber Crime. Let’s watch each other backs and learn from our experiences in cyberspace! In this episode, Saul Marquez sits down to talk with Errol Weiss, Chief Security Officer at Health-ISAC, about today’s cyber threats and what measures we can take to prevent them.  Throughout this eye-opening conversation, Errol breaks down the three main reasons why cybercrime is committed and how it can impact any organization, but healthcare ones specifically. He explains what an ISAC is, why they were created, and how your organization can benefit from it by learning which are the threats and attacks in your industry. Additionally, Errol shares some examples of these cybercrimes that will make your jaw drop, so listen closely and learn from them. Tune in to this episode to learn about cyber threats and how you and your peers can protect each other from them! Click this link to the show notes, transcript, and resources: outcomesrocket.health

You can not focus just on the data you are getting from a patient! In this episode of the Future of Global Informatics, TJ Southern sits down to talk with Tatyana Kanzaveli, Founder and CEO of Open Health Network. After being diagnosed with cancer, Tatyana was propelled into an entrepreneurial journey, working with informatics and data to find the cause of her situation. She started the Open Health Network aided by experts, she built a care framework that takes in data from many different sources that affect someone’s health. Taking all of this in, they tailor preventative treatments for every patient.  She discusses challenges like the funding for the development and deployment of this technology. She also explains how her work can be used as the basis for digital twinning, which she believes to be a future step in healthcare. Tune in to learn about Tatyana’s journey in developing data-driven personalized care! Click this link to the show notes, transcript, and resources: outcomesrocket.health

Entrepreneurs, make sure you identify the right use cases for your startups! In this episode, Eric Buffkin, CEO, and President of etectRx talks about the journey of pursuing a startup in health tech. He discusses etectRx and how their ingestible sensors for tracking medication adherence are used in clinical research or care. Finding the right use cases will launch the startup to success and funding, leading to its products being focused and easily adopted by consumers and investors. He shares insights on digital trends and developments, like remote therapy monitoring, which has been stronger than ever. Finally, Eric discusses the challenge that not understanding healthcare costs brings as well as the time for a business to take off in this specific industry. Tune in to this episode to learn how to introduce innovation successfully with your health tech startup! Click this link to the show notes, transcript, and resources: outcomesrocket.health

Pharma is looking to understand and embrace customer experience by the minute. In this episode, Richard Schwartz, Life Sciences, Medical Device, and Digital Health Practice Lead at Medallia, talks about the value of customer insights in life sciences. Many companies in different industries have realized that organizing themselves around their customers can be a very productive decision, and pharma companies are catching on. Richard speaks of the importance of listening to customers’ voices, how call centers and customer support are starting points for this data collection, and why leaders should be aware of it. Throughout his conversation with host Natanya Wachtel, they discuss how making decisions with insights into customers’ needs, sentiments, and emotions can impact a company’s financial profit, employee experience, and research outcomes. Tune in to this episode to learn about Richard Schwartz’s knowledge of how customer insights are the future of many healthcare companies! Click this link to the show notes, transcript, and resources: outcomesrocket.health

Every parent should feel good about feeding their baby regardless of how they do it. In this episode of Marketing Mondays, Andreea Borcea interviews Jennifer Forster, VP of Payer and Market Strategy at SimpliFed, a lactation company that provides baby-feeding support to parents on their feeding journeys from the comfort and safety of home. Through a telehealth platform, they provide services marketed mainly toward parents, any person around a baby, and providers within the healthcare ecosystem. Breastfeeding support is a right not many know they have, so SimpliFed focuses on letting parents know what resources are available to them around whatever method they choose to feed their baby. Jennifer talks about the challenges SimpliFed deals with when establishing relationships with payers, in making them understand the value of breastfeeding support and building trust with the potential consumers who might need their services. Tune in to this episode to learn how SimpliFed is creating a new model for optimal feeding connecting with parents, payers, and providers! Click this link to the show notes, transcript, and resources: outcomesrocket.health

Digital Innovation in Healthcare is a big bucket we love to talk about! On today’s episode of the Outcomes Rocker Podcast, we welcome the outstanding Jennifer Goldsack, CEO of the Digital Medicine Society, and Ryan Vega, Chief Officer of Healthcare Innovation and Learning at the U.S. Department of Veterans Affairs, to discuss the current state of digital innovation in our field. DiMe and the VA just started a partnership in which the main goal is to bring together digital solutions, ideas, and innovation for better healthcare outcomes. They also share a bit of their journey in the industry, the challenges they’ve gone through, and how developing solutions that create a meaningful experience for patients and clinicians is the way to go. The concept of pushing technology forward must include a more holistic approach to treating patients.  Tune in to this incredible episode about healthcare technology and digital innovation. Click this link to the show notes, transcript, and resources: outcomesrocket.health

In recognition of the 19 annual National Cyber Security Awareness Month, The Outcomes Rocket Network has launched a 10-part podcast series to elevate Cyber Security Awareness in Healthcare on our main channel, the Outcomes Rocket Podcast. Partnering with leaders in healthcare cybersecurity in their capacity as members of the Health Sector Coordinating Council, the podcast aims to illuminate advances made in protecting critical healthcare infrastructure and patient safety, and areas that need further focus to put a stop to Cyber Crime. What are some basic things that we should be doing to combat prevalent threats that healthcare systems are facing? In this episode, Saul Marquez had a conversation full of valuable information with Erick Decker, Vice President and Chief Information Security Officer for Intermountain Healthcare, and Julie Chua, Director of the Governance, Risk Management, and Compliance division within the HHS Office of Information Security. Healthcare cybersecurity is in critical condition and so members of the healthcare industry and the Health and Human Services (HSS) have joined forces to improve it. After different task force research efforts were made, the Health Industry Cybersecurity Practices (HICP) document was published. Erick and Julie break down what this publication is all about, the process that took place to write it, and its importance as a manual to protect patient safety with cybersecurity. In the end, cyber safety is patient safety, let us not forget that. Tune in to this episode to learn about the Health Industry Cybersecurity Practices document that will help healthcare organizations and professionals keep their cybersecurity on point!