Outcomes Rocket

Today, we will focus on successfully rebranding a health tech company. We are privileged to host three outstanding guests, Alan Tam, Dr. Lena Cheng, and Reed Perkins, in this episode. Alan is the VP of Marketing at Actium Health, a CRM intelligence company. Dr. Cheng is the Managing Director at Best Friend Jack, and Reed is the Creative Director at Best Friend Jack. Best Friend Jack is a boutique marketing and branding agency working solely with high potential, high-growth health tech companies to take their branding and advertising, and communications to the next level. Alan dives deep into Actium Health and how it leverages data sets within its AI models to help determine the next best action for the patients they serve. He also shares why they needed a rebrand and rename, the process, time, and resources required. Lena discusses why health tech companies hit roadblocks as they scale, and Reed talks about how they helped Actium finetune their brand story. They also talk about the impact of rebranding, some do’s and dont’s, and how understanding emotional drivers can build a powerful brand and establish brand equity. Click this link to the show notes, transcript, and resources: outcomesrocket.health

Community factors affect both health and life expectancy. Today, a better neighborhood means a better and longer life; this problem needs to be fixed, but it’s challenging to navigate in a complex healthcare system. Today, we are privileged to feature the outstanding Christopher Chen, CEO of ChenMed,  a physician practice that aims to bring concierge-style medicine and better health outcomes to the neediest populations. Chris shares how ChenMed is revolutionizing the healthcare delivery system by providing accountable, compassionate, and coordinated primary care. He also discusses the need to equalize the massive disparities in the industry. Chen is showing America that there is a better way to deliver better outcomes, improve the health of a community, equalize disparities and lower the total cost of health care. Click this link to the show notes, transcript, and resources: outcomesrocket.health

In this episode of the Outcomes Rocket, we are privileged to feature Brad Marsh, Executive Vice President of Informatics at First Health Advisory. First Health is a leading risk management and digital transformation consulting firm dedicated to serving healthcare security, privacy, and IT orchestration and efficiency needs. Brad shares his inspiration in healthcare. He discusses how First adds value to healthcare by showing all the connected assets on your hospital or health care delivery organization network and recommends mitigations to cybersecurity vulnerabilities without impacting the clinical posture. He explains how they empower clinicians to become more proficient in cybersecurity. Brad also shares his setbacks and the opportunities that will come out of post-pandemic. Click this link to the show notes, transcript, and resources: outcomesrocket.health

In this episode, we are honored to have Sheetal Parmar, who is here to chat about genetic counseling, something new to many of us and something other people may have heard about. Sheetal is a board-certified genetic counselor and the vice president of medical affairs at Natera. Natera is a global leader in cell-free (cfDNA) testing focusing on women’s health, oncology, and organ health. Sheetal shares with us that genetic counseling is the process of helping people understand and adapt to the medical, psychological, and family implications of genetic diseases and their contribution of genetic disease to their families. Also, what a genetic counselor is and how their skills are used across any medical field. She tells us how genetic counselors work throughout Natera in patient and health care provider management. Sheetal also dives deep into how beneficial genetic testing can be to understand one’s health. This episode is incredibly insightful regarding the many benefits of genetic testing and genetic counselors, tune in and enjoy! Click this link to the show notes, transcript, and resources: outcomesrocket.health

In this episode, let’s listen to Cary Richards as he explains a new way of marketing your products. Cary is the CEO and founder of infostacks.io. He explains how his company brings together several digital information products every week to take to the market. He also shares the speed of doing marketing through stacks and why they create a sales funnel that lasts only a week. He also talks about possible ways of earning from this system. If you have a digital product you’d like to market, or if you’re thinking of out of the box ways to get your product to the people, you’ll find this episode interesting. Click this link to the show notes, transcript, and resources: outcomesrocket.health

In this episode of the Outcomes Rocket, we are privileged to host the outstanding David Contorno. David is a nationally recognized industry speaker in the employee benefits space and employee satisfaction, and today he talks about a creative solution to increase transparency and improve satisfaction. David talks about one of the biggest challenges in U.S. healthcare which is price transparency, what employers can do to curb their steep insurance costs, benefits of direct primary care, and why companies and people prefer insurance. He also shares two suggestions on how to become healthcare consumers. Click this link to the show notes, transcript, and resources: outcomesrocket.health

In this episode, we are excited to host Albert Tai, the founder, and CEO of Hypercare,  a care coordination platform built for clinicians to connect and collaborate for patient care. Albert talked about how his company empowers clinicians to devote more time to patient care by leveraging technology and smart features. Hypercare’s platform allows clinicians to communicate, find the right person on call, maintain schedules in real-time, and track task collaborations, all with the highest security and privacy standards for healthcare. Albert also shared anecdotes on successes his company has achieved, along with key learnings from challenges they went through. We’ve really enjoyed our fascinating conversation with Albert, so please tune in! Click this link for the show notes, transcript, and resources: outcomesrocket.health

In this episode, we are excited to once again feature Omri Shor, the CEO, and co-founder of Medisafe, an award-winning medication reminder and pill tracker for multiple conditions. Omri discusses how his company improves patient compliance and leverages digital technology to transition from the synchronous experience to the asynchronous model. He also talks about some of Medisafe's accomplishments, current focus, challenges in both the B2B and B2C spaces, care continuum, and more! To learn more about Medisafe and how it helps improve outcomes, please tune in. Click this link for the show notes, transcript, and resources: outcomesrocket.health

Do you need help overcoming burnout? In this episode of the Outcomes Rocket, we are privileged to feature Dr. Drummond, a Mayo trained family practice physician, burnout survivor, executive coach, CEO and founder of TheHappyMD.com. Dike has  over 3000 hours of one-on-one physician coaching experience and has trained over 40,000 doctors on behalf of 175 corporate clients to date. He shares about the physician coaching, live burnout prevention training, and physician wellness champion training he conducts. Dike is passionate about helping physicians deal with burnout, build more life balance, and have a more ideal practice. If you are a physician or a physician leader who wants to help your team do better in their practice, stay fresh, and not be burned out, there’s an opportunity to do it with Dr. Drummond’s program, so please tune in!

In this episode, we are privileged to feature the amazing Dr. Paul Billings. Paul is the Chief Medical Officer and Senior Vice president of Medical Affairs for Natera. Natera is a global leader in cell-free (cfDNA) testing with a focus on women’s health, oncology, and organ health. The company is an expert at the process and measurement of cell-free DNA and at providing that in context with genetic information as well. Dr. Billings educates us on cell-free (cfDNA) testing. He discusses how his company develops millions of testing opportunities in genetics that have given them incredible expertise in measuring very small amounts of cell-free DNA. He shares how Natera has developed a series of products to cast light on things like the health of a fetus, recurrence of cancer, and health of an organ transplant. Dr.l also shares his hypothesis on how a drug post organ transplant is working through constant monitoring of cfDNA. He talks about the three indications Natera is working on, providing clear explanations of how they add enormous value to genetics and healthcare, and specific examples of how Natera works. There are so many things to learn from this insightful and exciting conversation with Paul, so please tune in! Click this link to the show notes, transcript, and resources: outcomesrocket.health