Outcomes Rocket

In this episode, Pam Caputo, Associate VP of Media & Engagement at Precisioneffect, the nation's only health care advertising agency dedicated to working with companies seeking to change the standard of care. Pam discusses how her company's understanding of the audience's behavior and perspective helps them create media that drives behavior change. She shares her thoughts on behavioral mapping, measuring results, leveraging digital technology in the healthcare and pharmaceutical space, evidence-based healthcare marketing, and more. Find out how you can make an impact with precisioneffect. This is one great conversation you don’t want to miss! Please tune in for my full interview with Pam Caputo! Click this link to the show notes, transcript, and resources: outcomesrocket.health

With the two COVID vaccines already available and one more on the way, vaccination and fear of needles is one of the major points of conversation right now. In this episode, we welcome back to Outcomes Rocket one of our favorite guests in the shoW, Dr. Amy Baxter, Founder and CEO at Pain Care Labs. Dr. Baxter is raising awareness on the fact that how we vaccinate kids causes adults to stay afraid of needles.  She talks about needle fear, needle pain, a little bit of vaccination history, the psychological and actual pain factor, how Buzzy responds to alleviate pain, and how it can help the second dose COVID patients.  Dr. Baxter shares tips on how to make vaccinations easier as well as how to help those who experience needle trauma, so please don’t forget to tune in. Click this link to the show notes, transcript, and resources: outcomesrocket.health

In this episode, we are excited to host the outstanding Naveen Kathuria, CEO at eFamily Care. eFamilyCare is a digital platform that connects family caregivers with professional care advisers. Naveen discusses how his company supports the family caregiver, reduces cost, and improves patient outcomes. He also shares his insights on opportunities, overcoming challenges, and the things he is excited about. This is a great conversation about family care, and there's plenty of things to learn about caring for our mature adults, so please tune in! Click this link to the show notes, transcript, and resources: outcomesrocket.health

Healthcare can be pretty expensive, but what if we told you there’s affordable access to it in the market? In this episode, we chat with Itzik Cohen, a serial entrepreneur, co-founder, and CEO of PayZen, about how he’s creating more opportunities to access care for families and patients, how they’re encouraging people to get services without the fear of not having enough to pay it, Through a B2B2C business model, PayZen gives families affordable options to avoid medical debt. Itzik shares the challenges they face as a company, the different models and ways to pay providers for care throughout the patient journey, and how they’ve come to a healthy midpoint where everyone wins. Click this link to the show notes, transcript, and resources: outcomesrocket.health

In this episode, we are excited to host the amazing Adam Samson, Director of Clinical Operations at Curebase. Curebase is focused on decentralizing the clinical research solution and getting drugs to market faster. Adam discusses how his company partners with contract research organizations or CROs as well as sponsors to offer the most flexible solutions for decentralized trials. He differentiates centralized vs decentralized trials and explains and explains how Curebase improves the participant experience. Curebase re-envisions what clinical trials can be and how it can be improved using technology. Click this link to the show notes, transcript, and resources: outcomesrocket.health

In this episode, I have the privilege of hosting the amazing Elad Luz. Elad is the Head of Research at Cyber MDX, an IoT security leader dedicated to protecting the quality care of health delivery worldwide. Elad discusses how he and the team at Cyber MDX are adding value to the health care ecosystem, supplying cybersecurity solutions to help hospital challenges. Elad explains three points his company is unique from others and shares his thoughts on safeguarding devices that stay within hospitals and those that patients can take at home. He also talks about how his company improves outcomes and business security. If you are a provider hospital buying devices, wanting to keep patients in your facility safe, or if you're a med device company looking to increase the safety profile of your devices, this is the episode for you. Click this link to the show notes, transcript, and resources: outcomesrocket.health

In this episode, we are privileged to feature Tim Reilly, CEO of Zettaset, a data protection provider that is transforming encryption for leading organizations. Tim discusses how his company delivers solutions to ensure the protection of data within the healthcare vertical no matter how or where it is stored. He shares clear examples of how data security works and the market perspective of it. It has been an insightful and definitely exciting conversation, so please tune in. Click this link to the show notes, transcript, and resources: outcomesrocket.health

 How secure is your information? What's your organization's level of risk preparedness? In this episode, we are privileged to host Etay Maor, Senior Director of Security Strategy at Cato Networks. Etay discusses how his work is adding value to the security space. He also shares what are some of the things that's happening as well as tips on what we should be doing to increase security. We also cover malware and what it does to data collected by the organization, and we can protect our business. Etay also busted a cybersecurity myth and shared interesting stories in his class in Boston College. Click this link to the show notes, transcript, and resources: outcomesrocket.health

In this part of the SONSIEL series, we have the privilege to host two magnificent nurse leaders with us. We have Roxanne McMurray, inventor of the McMurray Enhanced Airway and also the co-founder of McMurray Medical Group, and Noah Hendler, a nurse practitioner, health care technologist, strategist and co-founder of SONSIEL. Noah dives into the importance of nurses in healthcare, and the value of nurse innovators. Roxanne discusses the McMurray Enhanced Airway, how the innovation came about, and some of her challenges in putting the product on the market. These two nurse leaders also share their insights on the role of nurses in improving outcomes and being persistent despite setbacks. It's a great interview and there are many things to learn about nurse anesthetists and some of the work that SONSIEL does, so please tune in.

We use AI to get shopping and movie recommendations; why not empower better care management for people with chronic conditions? In this episode of the Outcomes Rocket, we are privileged to feature the amazing Bettina Hein, Founder and CEO of Juli. Juli is an AI-powered app that helps people manage their chronic conditions by surfacing behavioral triggers that encourage healthy decisions. Bettina shares the genesis of Juli, how it supports people with chronic health conditions, and how tracking and giving recommendations help people receive the best treatment 24/7. If you’re looking for a better way to manage health and deliver care to a broader audience, Juli could be what you are looking for!