New Books in Economic and Business History

Police put Eric Garner in a fatal chokehold for selling cigarettes on a New York City street corner. George Floyd was killed by police outside a store in Minneapolis known as “the best place to buy menthols.” Black smokers overwhelmingly prefer menthol brands such as Kool, Salem, and Newport. All of this is no coincidence. The disproportionate Black deaths and cries of “I can’t breathe” that ring out in our era — because of police violence, COVID-19, or menthol smoking — are intimately connected to a post-1960s history of race and exploitation.In Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette (U Chicago Press, 2021), Keith Wailoo tells the intricate and poignant story of menthol cigarettes for the first time. He pulls back the curtain to reveal the hidden persuaders who shaped menthol buying habits and racial markets across America: the world of tobacco marketers, consultants, psychologists, and social scientists, as well as Black lawmakers and civic groups including the NAACP. Today most Black smokers buy menthols, and calls to prohibit their circulation hinge on a history of the industry’s targeted racial marketing. In 2009, when Congress banned flavored cigarettes as criminal enticements to encourage youth smoking, menthol cigarettes were also slated to be banned. Through a detailed study of internal tobacco industry documents, Wailoo exposes why they weren’t and how they remain so popular with Black smokers.James West is a historian of race, media and business in the modern United States and Black diaspora. Author of "Ebony Magazine and Lerone Bennett Jr.: Popular Black History in Postwar America" (Illinois, 2020), "A House for the Struggle: The Black Press and the Built Environment in Chicago" (Illinois, 2022), "Our Kind of Historian: The Work and Activism of Lerone Bennett Jr. (Massachusetts, 2022). Learn more about your ad choices. Visit megaphone.fm/adchoices

Despite efforts to abolish slavery throughout Africa in the nineteenth century, the coercive labor systems that constitute "modern slavery" have continued to the present day. To understand why, Robin Phylisia Chapdelaine explores child trafficking, pawning, and marriages in Nigeria's Bight of Biafra, and the ways in which British colonial authorities and Igbo, Ibibio, Efik, and Ijaw populations mobilized children's labor during the early twentieth century. Drawing on a wealth of primary sources that include oral interviews, British and Nigerian archival materials, newspaper holdings, and missionary and anthropological accounts, Chapdelaine argues that slavery's endurance can only be understood when we fully examine "the social economy of a child"—the broader commercial, domestic, and reproductive contexts in which children are economic vehicles.The Persistence of Slavery: An Economic History of Child Trafficking in Nigeria (U Massachusetts Press, 2021) provides an invaluable investigation into the origins of modern slavery and early efforts to combat it, locating this practice in the political, social, and economic changes that occurred as a result of British colonialism and its lingering effects, which perpetuate child trafficking in Nigeria today.Robin P. Chapdelaine is Assistant Professor of History at Duquesne University.Thomas Zuber is a PhD Candidate in History at Columbia University. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nearly a century old, the grand façade of Bombay House is hard to miss in the historic business district of Mumbai. This is the iconic global headquarters of the Tata Group. Founded in 1868, the Tatas – India’s largest business conglomerate – have been a persistent and dominant presence in the economic and business life of the country. Their businesses range from salt to software, tea to automobiles, and hotels to telecommunications. Originally from Navsari, Gujarat, the Tata family are Parsis, members of a tiny ethno-religious community of Indian Zoroastrians. After getting their start in the cotton and opium trades, the Tatas ascended to commanding heights in the Indian economy by the time of independence in 1947. Over the course of its 150-year history, Tata spun textiles, forged steel, generated hydroelectric power, and took to the skies. The Tatas became notable for their extensive philanthropy and for their unique business model, with trusts owning majority shares in the business. They also faced challenges – from restive workers fighting for their rights and from political leaders who sought to curb the corporation's power.Mircea Raianu’s Tata: The Global Corporation That Built Indian Capitalism (Harvard University Press, 2021) tells an eye-opening portrait of global capitalism spanning 150 years, through the history of the Tata corporation. Raianu’s sweeping history tracks the fortunes of a family-run business that was born during the high noon of the British Empire and went on to capture the world’s attention with the headline-making acquisition of luxury car manufacturer Jaguar Land Rover. The growth of Tata was a complex process shaped by world historical forces: the eclipse of imperial free trade, the intertwined rise of nationalism and the developmental state, and finally the return of globalization and market liberalization. Today Tata is the leading light of one of the world’s major economies, selling steel, chemicals, food, financial services, and nearly everything else, while operating philanthropic institutions that channel expert knowledge in fields such as engineering and medicine.Based on painstaking research in the company’s archive, Tata elucidates how a titan of industry was created and what lessons its story may hold for the future of global capitalism.Mircea Raianu is an assistant professor of history at the University of Maryland. He specializes in the history of modern South Asia, with research and teaching interests in capitalism and economic life broadly constructed.Shatrunjay Mall is a PhD candidate at the Department of History at the University of Wisconsin-Madison. He works on transnational Asian history, and his dissertation explores intellectual, political, and cultural intersections and affinities that emerged between Indian anti-colonialism and imperial Japan in the twentieth century. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the 1960s and 1970s, New York City was beset by a host of fiscal and social crises wrought by white flight, federal and state disinvestment, and a declining tax base. The city faced rising crime, dilapidated parks and transit, skyrocketing budget deficits, deteriorating public services, and a dysfunctional and eviscerated municipal bureaucracy. By the mid-1970s, the situation was so dire that financial institutions refused to underwrite municipal bonds and the city faced bankruptcy. The response was a shift towards privatization and neoliberalization – a process that scholars have traditionally associated with political and financial elites. But Benjamin Holtzman’s The Long Crisis: New York City and the Path to Neoliberalism (Oxford University Press, 2021) shows that neoliberalization was also forged at the grassroots level by ordinary New Yorkers trying to remake and repair their damaged city. Holtzman traces how block associations, nonprofits, and professional organizations turned to private market-based solutions to address problems that the city government seemed unable or unwilling to solve. In a process that Holtzman calls “popular marketization,” New York residents reclaimed buildings that landlords had abandoned, formed neighborhood watch programs to deter crime in the absence of effective city policing, and created new nonprofit organizations to rejuvenate defunded parks. These initatives were not necessarily driven by ideological commitments to marketization, Holtzman argues, but were often experimental and improvisational attempts to restore services that New Yorkers had come to expect from a once robust public sector.Ben Zdencanovic is a postdoctoral associate at the Jackson Institute for Global Affairs at Yale University. He is a historian of the twentieth-century United States and the world, international politics, and political economy, and he has a particular interest in the emerging subfield of the history of social and economic human rights. Zdencanovic is currently working his first book, Island of Enterprise: The End of the New Deal and the Rise of U.S. Global Power in a World of Welfare, 1940 – 1955. Follow him on Twitter at https://twitter.com/ben_zdencanovic. Learn more about your ad choices. Visit megaphone.fm/adchoices

Uber's April 2016 launch in Buenos Aires plunged the Argentine capital into a frenzied hysteria that engulfed courts of law, taxi drivers, bureaucrats, the press, the general public, and Argentina's president himself. Economist and anthropologist Juan M. del Nido, who had arrived in the city six months earlier to research the taxi industry, suddenly found himself documenting the unprecedented upheaval in real time. Taxis Vs. Uber: Courts, Markets and Technology in Buenos Aires (Stanford UP, 2021) examines the ensuing conflict from the perspective of the city's globalist, culturally liberal middle class, showing how notions like monopoly, efficiency, innovation, competition, and freedom fueled claims that were often exaggerated, inconsistent, unverifiable, or plainly false, but that shaped the experience of the conflict such that taxi drivers' stakes in it were no longer merely disputed but progressively written off, pathologized, and explained away.This first book-length study of the lead-up to and immediate aftermath of the arrival of a major platform economy to a metropolitan capital considers how the clash between Uber and the traditional taxi industry played out in courtrooms, in the press, and on the street. Looking to court cases, the politics of taxi licenses, social media campaigns, telecommunications infrastructure, public protests, and Uber's own promotional materials, del Nido examines the emergence of "post-political reasoning": an increasingly common way in which societies neutralize disagreement, shaping how we understand what we can even legitimately argue about and how.Sneha Annavarapu is Assistant Professor of Urban Studies at Yale-NUS College. To know more about Sneha's work, please visit www.snehanna.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The Salton Sea is a kaleidoscope. To some people, it's a waste land, a place of death only suitable for a dumping ground. For others, it's a clarion call, a warning for what humanity faces in our anthropogenically climate changed future. For still others, it's simply home. In The Settler Sea: California's Salton Sea and the Consequences of Colonialism (U Nebraska Press, 2021) Dr. Traci Brynne Voyles, associate professor of women's and gender studies at the University of Oklahoma, argues that the this place has defied people's expectations and attempts at control for hundreds of years, and that the key to understanding the Salton Sea (and indeed, all environments) is to recognize that they never just mean one thing. Part environmental history, part work of environmental justice studies, The Settler Sea tackles topics as diverse as damming, geology, and the history of birding in southern California - it is a book as wide ranging and hard to pin down as contentious sea at its center.Dr. Stephen R. Hausmann is an assistant professor of history at the University of St. Thomas in Minnesota. Learn more about your ad choices. Visit megaphone.fm/adchoices

Up to Heaven and Down to Hell (Princeton UP, 2021) is a vivid and sometimes heartbreaking account of what happens when one of the most momentous decisions about the well-being of our communities and our planet--whether or not to extract shale gas and oil from the very land beneath our feet--is largely a private choice that millions of ordinary people make without the public's consent.The United States is the only country in the world where property rights commonly extend up to heaven and down to hell, which means that landowners have the exclusive right to lease their subsurface mineral estates to petroleum companies. Colin Jerolmack spent eight months living with rural communities outside of Williamsport as they confronted the tension between property rights and the commonwealth. In this deeply intimate book, he reveals how the decision to lease brings financial rewards but can also cause irreparable harm to neighbors, to communal resources like air and water, and even to oneself.Up to Heaven and Down to Hell casts America's ideas about freedom and property rights in a troubling new light, revealing how your personal choices can undermine your neighbors' liberty, and how the exercise of individual rights can bring unintended environmental consequences for us all.Sebastián Rojas Cabal is a Ph.D. student in the Sociology Department at Princeton University. Learn more about your ad choices. Visit megaphone.fm/adchoices

Societies all over the world are getting older, the result of the fact that we are living longer and having fewer children. At some point in the near future, much of the developed world will have at least twenty percent of their national populations over the age of sixty-five. Bradley Schurman calls this the Super Age. Today, Italy, Japan, and Germany have already reached the Super Age, and another ten countries will have gone over the tipping point in 2021. Thirty-five countries will be part of this club by the end of the decade. This seismic shift in the world population can portend a period of tremendous growth--or leave swaths of us behind.In The Super Age: Decoding Our Demographic Destiny (Harper Business, 2022), Schurman explains how changing demographics will affect government and business and touch all of our lives. Fewer people working and paying income taxes, due to outdated employment and retirement practices, could mean less money feeding popular programs such as Social Security and Medicare--with greater numbers relying on them. The forced retirement or redundancy of older workers could impact business by creating a shortage of workers, which would likely drive wages up and result in inflation. Corporations, too, must rethink marketing strategies--older consumers are already purchasing the majority of new cars, and they are a growing and vitally important market for health technologies and housing. Architects and designers must re-create homes and communities that are more inclusive of people of all ages and abilities.If we aren't prepared for the changes to come, Schurman warns, we face economic stagnation, increased isolation of at-risk populations, and accelerated decline of rural communities. Instead, we can plan now to harness the benefits of the Super Age: extended and healthier lives, more generational cooperation at work and home, and new markets and products to explore. The choice is ours to make. Galina Limorenko is a doctoral candidate in Neuroscience with a focus on biochemistry and molecular biology of neurodegenerative diseases at EPFL in Switzerland. To discuss and propose the book for an interview you can reach her at galina.limorenko@epfl.ch. Learn more about your ad choices. Visit megaphone.fm/adchoices

What can years of ethnographic engagement with rural Indonesia teach us about capitalism, development, and resistance? On this episode of Ethnographic Marginalia, our guest is Dr. Tania Li, Professor of Anthropology at the University of Toronto. Tania tells us about three decades of research on development programs, local activism, and class formation in rural Indonesia. She talks about her own frustrations as a development practitioner led her to study development programs for the book The Will to Improve. She then describes how research over 20 years on how families’ lives changed with the introduction of capitalist relations in rural Indonesian highlands led to her next book, Land’s End. Finally, she explains the collaborative methodology behind her new book Plantation Life: Corporate Occupation in Indonesia's Oil Palm Zone (Duke UP, 2021), co-authored with Pujo Semedi. She talks about the insights that emerged from their different perspectives and positionality, how they used the project to inspire a whole generation of Indonesian anthropologists, and their joint efforts to avoid a colonial dynamic in their writing process.Alex Diamond is a Ph.D. candidate in sociology at the University of Texas, Austin. Sneha Annavarapu is a postdoctoral researcher at the University of Chicago. Learn more about your ad choices. Visit megaphone.fm/adchoices

Heroic science. Chaotic politics. Billionaire entrepreneurs. Award-winning journalist Brendan Borrell brings the defining story of our times alive through compulsively readable, first-time reporting on the players leading the fight against a vicious virus. The First Shots: The Epic Rivalries and Heroic Science Behind the Race to the Coronavirus Vaccine (Mariner Books, 2021), soon to be the subject of an HBO limited series with superstar director and producer Adam McKay (Succession, Vice, The Big Short), draws on exclusive, high-level access to weave together the intense vaccine-race conflicts among hard-driving, heroic scientists and the epic rivalries among Washington power players that shaped 18 months of fear, resolve, and triumph.From infectious disease expert Michael Callahan, an American doctor secretly on the ground in Wuhan in January 2020 to gauge the terrifying ravages of Disease X; to Robert (Dr. Bob) Kadlec, one of Operation Warp Speed’s architects, whose audacious plans for the American people run straight into the buzz saw of the Trump White House factions; to Stéphane Bancel of upstart Moderna Therapeutics going toe-to-toe with pharma behemoth Pfizer, The First Shots lays bare, in a way we have not seen, the full stunning story behind the medical science “moon shot” of our lifetimes.Galina Limorenko is a doctoral candidate in Neuroscience with a focus on biochemistry and molecular biology of neurodegenerative diseases at EPFL in Switzerland. To discuss and propose the book for an interview you can reach her at galina.limorenko@epfl.ch. Learn more about your ad choices. Visit megaphone.fm/adchoices