New Books in Economic and Business History

Beginning in 1955, West Germany recruited millions of people as guest workers from Yugoslavia, Italy, Greece, Spain, Portugal, and especially Turkey. This labor force was essential to creating the postwar German economic miracle. Employers fantasized that foreign "guest workers" would provide labor power in their prime productive years without having to pay for their education, pensions, or medical care. They especially hoped that the workers would leave behind their spouses and children and not encumber the German state or society with the cost of caring for them.As Lauren Stokes argues in Fear of the Family: Guest Workers and Family Migration in the Federal Republic of Germany (Oxford UP, 2022), the Federal Republic of Germany turned fear of this foreign family into the basis of policymaking, while at the same time implementing policies that inflicted fear in foreign families. Workers did not always prove willing to live their work lives in the FRG and their family lives elsewhere. They consistently challenged the state's assumption that "family" and "labor" could be cleanly divided, defied restrictive and discriminatory policies, staged political protests, and took their deportation orders to court. In 1973, the federal court legally recognized the constitutional right to family reunification, but almost immediately after the decision, the migration bureaucracy sought to limit that right in practice. Officials derided family migrants as a group of burdensome dependents seeking to defraud the welfare state and demonized them as a dangerous source of foreign values on German soil.Paul Lerner is Professor of History at the University of Southern California where he directs the Max Kade Institute for Austrian-German-Swiss Studies. He can be reached at plerner@usc.edu and @PFLerner. Learn more about your ad choices. Visit megaphone.fm/adchoices

The economist and historian Deirdre Nansen McCloskey has been best known recently for her Bourgeois Era trilogy, a vigorous defense, unrivaled in scope, of commercially tested betterment. Its massive volumes, The Bourgeois Virtues, Bourgeois Dignity, and Bourgeois Equality, solve Adam Smith's puzzle of the nature and causes of the wealth of nations, and of the moral sentiments of modernity. The world got rich, she argues, not chiefly by material causes but by an idea and a sentiment, a new admiration for the middle class and its egalitarian liberalism.For readers looking for a distillation of McCloskey's magisterial work, Leave Me Alone and I'll Make You Rich: How the Bourgeois Deal Enriched the World (U Chicago Press, 2020) is what you've been waiting for. In this lively volume, McCloskey and the economist and journalist Carden bring together the trilogy's key ideas and its most provocative arguments. The rise of the west, and now the rest, is the story of the rise of ordinary people to a dignity and liberty inspiring them to have a go. The outcome was an explosion of innovation after 1800, and a rise of real income by an astounding 3,000 percent. The Great Enrichment, well beyond the conventional Industrial Revolution, did not, McCloskey and Carden show, come from the usual suspects, capital accumulation or class struggle. It came from the idea of economic liberty in Holland and the Anglosphere, then Sweden and Japan, then Italy and Israel and China and India, an idea that bids fair in the next few generations to raise up the wretched of the earth. The original shift to liberalism arose from 1517 to 1789 from theological and political revolutions in northwest Europe, upending ancient hierarchies. McCloskey and Carden contend further that liberalism and "innovism" made us better humans as well as richer ones. Not matter but ideas. Not corruption but improvement.Leave Me Alone and I'll Make You Rich draws in entertaining fashion on history, economics, literature, philosophy, and popular culture, from growth theory to the Simpsons. It is the perfect introduction for a broad audience to McCloskey's influential explanation of how we got rich. At a time when confidence in the economic system is under challenge, the book mounts an optimistic and persuasive defense of liberal innovism, and of the modern world it has wrought.You can read Joel Moykr's review of Leave Me Alone and I'll Make You Rich here. Bernardo Batiz-Lazo is currently straddling between Newcastle and Mexico City. You can find him on twitter on issues related to business history of banking, fintech, payments and other musings. Not always in that order. @BatizLazo Learn more about your ad choices. Visit megaphone.fm/adchoices

In Why We Fight: The Roots of War and the Paths to Peace (Viking, 2022), Chris Blattman explains the five reasons why conflict (rarely) blooms into war, and how to interrupt that deadly process. It's easy to overlook the underlying strategic forces of war, to see it solely as a series of errors, accidents, and emotions gone awry. It's also easy to forget that war shouldn't happen-and most of the time it doesn't. Around the world, there are millions of hostile rivalries, yet only a tiny fraction erupt into violence. Too many accounts of conflict forget this. With a counterintuitive approach, Blattman reminds us that most rivals loathe one another in peace. That's because war is too costly to fight. Enemies almost always find it better to split the pie than spoil it or struggle over thin slices. So, in those rare instances when fighting ensues, we should ask: what kept rivals from compromising? Why We Fight draws on decades of economics, political science, psychology, and real-world interventions to lay out the root causes and remedies for war, showing that violence is not the norm; that there are only five reasons why conflict wins over compromise; and how peacemakers turn the tides through tinkering, not transformation. From warring states to street gangs, ethnic groups and religious sects to political factions, there are common dynamics to heed and lessons to learn. Along the way, we meet vainglorious European monarchs, African dictators, Indian mobs, Nazi pilots, British football hooligans, ancient Greeks, and fanatical Americans. Realistic and optimistic, this is a book that lends new meaning to the old adage, "Give peace a chance."Javier Mejia is an economist teaching at Stanford University, whose work focuses on the intersection between social networks and economic history. His interests extend to topics on entrepreneurship and political economy with a geographical specialty in Latin America and the Middle East. He received a Ph.D. in Economics from Los Andes University. He has been a Postdoctoral Associate and Lecturer at New York University--Abu Dhabi and a Visiting Scholar at the University of Bordeaux. He is a regular contributor to different news outlets. Currently, he is Forbes Magazine op-ed columnist. Learn more about your ad choices. Visit megaphone.fm/adchoices

Politicians and corporations cannot only measure public opinion but also manipulate and create it. And they have been doing so since the 1930s when serious polling began. And as Professor Susan Herbst, author of Numbered Voices: How Opinion Polling Has Shaped American Politics, explains early public opinion research raised hopes for better democratic practice but also led to fears for the future. Owen Bennett-Jones is a freelance journalist and writer. A former BBC correspondent and presenter he has been a resident foreign correspondent in Bucharest, Geneva, Islamabad, Hanoi and Beirut. He is recently wrote a history of the Bhutto dynasty which was published by Yale University Press. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the summer of 1925, Enid Justin--daughter of H. J. Justin, founder of legendary Justin Boots--announced to her family that she was going to start her own boot company in her hometown of Nocona, Texas. The announcement shocked her family, who prophesied failure and begged her to reconsider, but thirty-one-year-old Enid’s mind was made up. What followed would be a multi-decade saga of tenacity, endurance, dedication, and entrepreneurial success.The Lady Makes Boots: Enid Justin & the Nocona Boot Company (Texas Tech UP, 2021) is the first biography of Enid Justin, lady bootmaker and the visionary who founded the Nocona Boot Company. Utilizing archival material, hundreds of newspaper articles from across the U. S. and beyond, and many personal interviews with Justin family members and boot company employees, The Lady Makes Boots tells the complete story of this multi-faceted woman and the growth of her small-town business to a multi-million-dollar corporation. Remembered fondly as the hard-working “Miss Enid”, Justin led the Nocona Boot Company through a seventy-four year history that included the Great Depression, World War II, and countless other challenges. Enid Justin was a true Texas pioneer: this is her story, stitched and bound.Jane Scimeca is Professor of History at Brookdale Community College Learn more about your ad choices. Visit megaphone.fm/adchoices

Insects are seldom mentioned in discussions surrounding human history, yet they have dramatically impacted today's societies. The Silken Thread: Five Insects and Their Impacts on Human History (Oxford UP, 2021) places them front and center, offering a multidisciplinary view of their significance.Diseases vectored by insects have killed more people than all weapons of war. Fleas are common pests, but some can transmit illnesses such as the bubonic plague. In fact, three pandemics can be traced back to them. Epidemics of typhus have been caused by lice. Conversely, humans have also benefitted from insects for millennia. Silk comes from silkworms and honey comes from bees. Despite the undeniably powerful effects of insects on humans, their stories are typically left out of our history books.In The Silken Thread, entomologists Robert. N. Wiedenmann and J. Ray Fisher link the history of insects to the history of empires, cultural exchanges, and warfare. The book narrows its focus to just five insects: a moth, a flea, a louse, a mosquito, and a bee. The authors explore the impact of these insects throughout time and the common threads connecting them. Using biology to complement history, they showcase these small creatures in a whole new light.On every page, the authors thoughtfully analyze the links between history and entomology. The book begins with silkworms, which have been farmed for centuries. It then moves to fleas and their involvement in the spread of the plague before introducing the role lice played in the Black Death, wars, and immigration. The following section concerns yellow fever mosquitos, emphasizing the effects of yellow fever in the Americas and the connection to sugar and slavery. After discussing the importance of western honey bees, the authors tie these five insects together in an exciting closing chapter.Galina Limorenko is a doctoral candidate in Neuroscience with a focus on biochemistry and molecular biology of neurodegenerative diseases at EPFL in Switzerland. Learn more about your ad choices. Visit megaphone.fm/adchoices

In Coconut Colonialism: Workers and the Globalization of Samoa (Harvard UP, 2022), Holger Droessler provides a novel history of the impact of globalization on Sāmoa and vice versa. Using a series of case studies, he shows how Samoan workers responded to the rise of capitalism and colonialism in the Pacific in the decades just before and after 1900. Ordinary Samoans -- some on large plantations, others on their own small holdings -- picked and processed coconuts and cocoa, tapped rubber trees, and built roads and ports that brought cash crops to Europe and North America. Samoans also participated in ethnographic shows around the world, turning them into diplomatic missions and making friends with fellow colonized peoples. Droessler examines the 'workspaces' Samoans found constructed as the starting point for what he calls a new "Oceanian globality" through which Samoan used existing colonial structures to advance their own agency and find ways to press their own agendas and regain a degree of independence. Based on research in multiple languages and countries, Coconut Colonialism offers new insights into the global history of labor and empire at the dawn of the twentieth century.In this episode of the podcast, channel host Alex Golub speaks to Holger Droessler about the Pacific roots of the concept of "Oceanian globality", the value of German language sources for the largely-anglophone field of Pacific History, and the way colonialism and globalization but created a space which both limited and empowered Samoan agency.Alex Golub is associate professor of anthropology, University of Hawai‘i at Mānoa. Learn more about your ad choices. Visit megaphone.fm/adchoices

In 1975, design engineer Dave Nutting completed work on a new arcade machine. A version of Taito's Western Gun, a recent Japanese arcade machine, Nutting's Gun Fight depicted a classic showdown between gunfighters. Rich in Western folklore, the game seemed perfect for the American market; players easily adapted to the new technology, becoming pistol-wielding pixel cowboys. One of the first successful early arcade titles, Gun Fight helped introduce an entire nation to video-gaming and sold more than 8,000 units.In Gamer Nation: Video Games and American Culture (Johns Hopkins UP, 2019), John Wills examines how video games co-opt national landscapes, livelihoods, and legends. Arguing that video games toy with Americans' mass cultural and historical understanding, Wills show how games reprogram the American experience as a simulated reality. Blockbuster games such as Civilization, Call of Duty, and Red Dead Redemption repackage the past, refashioning history into novel and immersive digital states of America. Controversial titles such as Custer's Revenge and 08.46 recode past tragedies. Meanwhile, online worlds such as Second Life cater to a desire to inhabit alternate versions of America, while Paperboy and The Sims transform the mundane tasks of everyday suburbia into fun and addictive challenges.Working with a range of popular and influential games, from Pong, Civilization, and The Oregon Trail to Grand Theft Auto, Silent Hill, and Fortnite, Wills critically explores these gamic depictions of America. Touching on organized crime, nuclear fallout, environmental degradation, and the War on Terror, Wills uncovers a world where players casually massacre Native Americans and Cold War soldiers alike, a world where neo-colonialism, naive patriotism, disassociated violence, and racial conflict abound, and a world where the boundaries of fantasy and reality are increasingly blurred. Ultimately, Gamer Nation reveals not only how video games are a key aspect of contemporary American culture, but also how games affect how people relate to America itself.Rudolf Inderst is a professor of Game Design at the IU International University of Applied Science. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transactions have always taken place. For hundreds of years that 'place' was a market or, more recently, a shopping mall. But in the past two decades these physical locations have increasingly been replaced by their virtual counterparts - online platforms. In this book Michael Munger explains how these platforms act as matchmakers or middlemen, a role traders have adopted since the very first exchanges thousands of years ago. The difference today is that the matchmakers often play no direct part in buying or selling anything - they just help buyers and sellers find each other. Their major contribution has been to reduce the costs of organizing and completing purchases, rentals or exchanges. The Sharing Economy: Its Pitfalls and Promises (Duke UP, 2021) contends that the key role of online platforms is to create reductions in transaction costs and it highlights the importance of three 'Ts' - triangulation, transfer and trust - in bringing down those costs.Professor Munger trained as an economist at Washington University in St. Louis under Nobel Prize-winning economic historian Douglass North. He has published prolifically across disciplines in the areas of political economy and public choice, and is now a professor of political science at Duke University, with secondary appointments in economics and public policy. Professor Munger is also an avowed libertarian, and has stood for office as a candidate of the Libertarian Party. In our interview, he explains how the emergence of the platform economy creates concentrations of economic power that are just as concerning to him as concentrations of political power.  He also explains how thinking through the many changes and disruptions in our working lives that will result from the platform economy has led him to the view that Universal Basic Income and single-payer healthcare are necessary to creating the kind of free and prosperous society that he and other libertarians want.Host Peter Lorentzen is an Associate Professor in the Department of Economics at the University of San Francisco, where he leads a new Master's program in Applied Economics that trains students in the skills of data analytics needed to understand, succeed in, or make positive changes to the evolving digital platform economy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jewish Consumer Cultures in Nineteenth and Twentieth-Century Europe and North America (Palgrave Macmillan, 2022) investigates the place and meaning of consumption in Jewish lives and the roles Jews played in different consumer cultures in modern Europe and North America. Drawing on innovative, original research into this new and challenging field, the volume brings Jewish studies and the history and theory of consumer culture into dialogue with each other. Its chapters explore Jewish businesspeople's development of niche commercial practices in several transnational contexts; the imagining, marketing, and realization of a Jewish national homeland in Palestine through consumer goods and strategies; associations between Jews, luxury, and gender in multiple contexts; and the political dimensions of consumer choice. Together the essays in this volume show how the study of consumption enriches our understanding of modern Jewish history and how a focus on consumer goods and practices illuminates the study of Jewish religious observance, ethnic identities, gender formations, and immigrant trajectories across the globe.Amber Nickell is Associate Professor of History at Fort Hays State University, Editor at H-Ukraine, and Host at NBN Jewish Studies, Ukrainian Studies, and Eastern Europe. Learn more about your ad choices. Visit megaphone.fm/adchoices