The eCommerce Profitability Show

Join host Dan Little as he chats with Aaron Cordovez, Co-Founder and CEO of Zulay Kitchen, about driving profitability in eCommerce, building a top Amazon brand, balancing quality and price, the role of technology in growth, and future trends in the industry. Aaron's journey from a programmer to a multi-million dollar eCommerce entrepreneur offers valuable insights for e-commerce enthusiasts.

In this episode of the eCommerce Profitability Show, host Dan Little is joined by Darren Fell, CEO and Founder of Crunch. 👉 Check out Link My BooksJoin them as they:Talk about the user-centric design of Crunch Delve into Crunch’s strategic eCommerce venture Explain how Crunch provides efficiency through automation  Explore the potential of AI in accounting  Discuss how Crunch is becoming an advisory  Darren Fell is the CEO and founder of Crunch, an online accountancy service that focuses on catering to contractors, freelancers, and small businesses. He was previously the founder and non-executive chairman at Pure360 and the Pan-European account manager at Colt Telecom.If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts. Instructions on how to do this are here.Episode Highlights:02:10 - 04:50 - Crunch's User-Centric Design: Crunch prioritises user-friendly accounting services, especially for those without financial expertise. This approach, rooted in simplicity, aims to make financial management accessible. By tailoring solutions to diverse user needs, Crunch demystifies accounting complexities. This aligns with a broader tech trend, emphasising accessibility. This design aims to empower users, fostering an inclusive environment where managing finances becomes comprehensible and transforming accounting from a necessity into an approachable tool for a broad audience. 11:41 - 15:18 - Crunch’s eCommerce Venture: Crunch's strategic expansion into eCommerce accounting showcases a shift beyond its contractor-focused roots. Recognising the complexities unique to the eCommerce sector, Crunch positions itself as a versatile accounting partner. With a team equipped to handle international transactions, diverse taxation rules, and intricate financial structures, the move aligns with market trends. This adaptive approach allows Crunch to serve as a comprehensive solution for eCommerce entrepreneurs, emphasising the company's commitment to staying relevant and meeting evolving business demands.  20:18 - 23:00 - Efficiency Through Automation: Crunch's dedication to automation centres on optimising the annual accounts preparation process. Darren elaborates on the importance of leveraging automation to diminish manual efforts, particularly in year-end accounts. This emphasis aligns with industry trends, using technology to expedite financial reporting. Automation not only accelerates operations but also minimises errors, ensuring reliability. Crunch's strategy anticipates a tech-centric accounting future, showcasing the need for efficiency, cost-effectiveness, and precision in financial services.25:09 - 28:40 - AI Potential in Accounting: Darren envisions AI revolutionising eCommerce by automating tasks and enhancing efficiency. While AI handles routine processes like data analysis and inventory management, human expertise is still irreplaceable, especially in complex areas like tax and accounting. Darren sees a future involving a harmonious synergy of AI and human intelligence, where automation boosts operational efficiency and human experts provide personalised, nuanced services essential for addressing the diverse challenges in the eCommerce landscape.32:09 - 34:20 - Transition to Advisory: Darren underlines a notable shift from spending 90% of time on tasks like finding and entering data to a new paradigm where the focus is flipped. The goal is to spend only 10% or less of the time on data gathering and inputting into accounting software like Zero or QuickBooks. Instead, most of the effort is intended to be dedicated to advisory services. This transformation aims to empower accountants and bookkeepers to provide more valuable insights into businesses, moving beyond routine tasks and contributing significantly to their growth and success.For Accurate eCommerce Accounting, request a demo today: https://calendly.com/d/z79-vmh-y25 This podcast is created by our friends at fame.so

In this episode of The eCommerce Profitability Show, host Dan Little is joined by Ben Leonard, Co-founder of Ecom Brokers.👉 Check out Link My BooksJoin them as they:Talk about why the Brand-First Approach is essential for an e-commerce brandExplain why it's crucial to employ the right peopleDiscuss the relationship between marketing, branding, and business Examine the usefulness of time management in business growth Elaborate on why it's essential to build relationships with customers and other brands Ben Leonard is the Co-founder of Ecom Brokers, the eCommerce brokerage by eCommerce people. He is also the Head of Amazon at Bluegem Capital Partners. Ben was previously the owner of Beast Gear and served as an Environmental Engineer and GIS Specialist for Genesis Oil and Gas Consultants.If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts. Instructions on how to do this are here.Episode Highlights:04:16 - 06:50 - Brand-First Approach: Ben's brand-first philosophy underscores prioritising quality products and genuine experiences over technical intricacies. By focusing on creating a compelling brand identity, he avoids getting lost in the trivial details of SEO or PPC campaigns. This approach reflects a commitment to long-term success through brand loyalty, emphasising the lasting impact of authenticity and customer-centric values in the dynamic world of Ecommerce.08:11 - 10:06 - Time Management and Growth: Ben prioritises time management for business growth. He segments tasks into protection, creation, relationships, and growth buckets. By dedicating substantial time to design and change, he ensures the continuous evolution of the business. This strategy allows him to focus on innovation, development, and brand expansion, emphasising the crucial balance between day-to-day operations and strategic, forward-looking initiatives for sustainable growth.21:36 - 24:00 - Successful Brands Recruitment Strategies: Recruiting the right individuals and agencies is vital for business growth. Ben highlighted the strategic importance of outsourcing tasks to the Philippines, emphasising the country's skilled workforce. His structured recruitment process ensured the selection of competent professionals. Outsourcing and careful recruitment allowed him to scale operations efficiently, demonstrating the significance of thoughtful hiring in building a successful Ecommerce venture.27:19 - 30:44 - Distinguishing between Marketing, Branding, and Business: Ben distinguishes marketing, branding, and business as integral yet separate entities. Marketing is telling the brand's story, branding is about how people feel about it, and the company itself addresses specific audience problems. Understanding these distinctions is crucial for crafting a compelling narrative, building brand sentiment, and delivering products or services that genuinely resonate with the audience—a strategic trifecta for sustainable success in the dynamic landscape of entrepreneurship.31:50 - 33:27 - Relationship Building: Ben emphasises that it's essential to cultivate a robust relationship with one's customers for sustained success. A brand's strength is in building trust and fostering a sense of connection. This can be achieved by consistently delivering quality, maintaining a cohesive brand identity, and engaging with customers. Create an environment where customers become advocates, defending your brand passionately. A brand that connects with customers on a personal level builds trust, attracts more customers and keeps them coming back, setting the stage for long-term success and growth.For Accurate eCommerce Accounting, request a demo today: https://calendly.com/d/z79-vmh-y25 This podcast is created by our friends at fame.so

Welcome to The eCommerce Profitability Show brought to you by Link My Books. Are you chasing revenue growth for your e-commerce store? I have scaled and sold two seven-figure e-commerce businesses, and I can tell you firsthand that in e-commerce, revenue is vanity, but profit is sanity. I am your host, Daniel Little, and I will be chatting with e-commerce store owners who started from scratch and built highly successful and profitable businesses. Let’s learn from their journey and the tips that they share. For Accurate eCommerce Accounting, request a demo today: https://calendly.com/d/z79-vmh-y25 This podcast is created by our friends at fame.so