Customer Confidential: Untold Stories of Earned Growth
Rob Markey, Bain & Company partner and customer experience expert
The Customer Confidential Podcast unlocks a world of unparalleled customer and employee loyalty insights. Host Rob Markey, a Net Promoter System pioneer, uses his deep expertise and empathetic approach to challenge conventional wisdom, peel back layers of typical advice, and expose the real stories of industry transformation. Take a deep dive into discussions on CX, customer journey, customer insights, Net Promoter Score, and more. Every episode is a master class in loyalty. Guests include CMOs, CXOs, and heroes of customer-centric transformation, along with thought leaders who inspire them. Exploring organizational structures, operating models, goals, and metrics, Rob and his guests from companies such as Vanguard, American Express, and more bring to light practical marketing, product, customer experience, and technology strategies for earning customer-focused growth. This podcast is your source for untold stories of customer and employee loyalty. Challenging, insightful, and instructive—all in one place. Earned growth starts here.
Episodes
Mentioned books
Aug 20, 2015 • 28min
Ep. 50: Looking back on 50 episodes
In honor of the podcast's 50th episode, Rob Markey highlights some of his favorite stories and lessons from podcast guests, including former Disney executive Lee Cockerell (2:05), hotelier Horst Schulze (9:53) and JetBlue's Bonny Simi (19:49).
Aug 13, 2015 • 49min
Ep. 49: Creating a market of trust and delight at eBay
Joshua Rossman, who leads loyalty efforts at eBay, discusses the early challenges the company faced as it adopted the Net Promoter System (2:30), the importance of building trust (13:20) and what it takes to become customer-centric (38:45).
Aug 6, 2015 • 39min
Ep. 48: At OpenTable, making dining more satisfying
Leela Srinivasan of restaurant reservation service OpenTable discusses the challenges of running a restaurant (8:10), shares key lessons from Net Promoter feedback (12:20) and talks about the company's mobile payment app (23:21).
Jul 23, 2015 • 41min
Ep. 47: The short meeting that leads to big results
Bain's Fred Reichheld returns to the podcast to share his early experiences with team huddles (1:50), the ways that companies use them to connect employees to the larger business mission (7:45), and tips to make them more effective (31:55).
Jul 9, 2015 • 38min
Ep. 46: The wisdom of Jeanne Bliss
Jeanne Bliss, who pioneered the role of chief customer officer, discusses the dangers of reactionary behavior (3:00), the traits of an effective chief customer officer (15:30) and the companies she admires (23:50).
Jul 2, 2015 • 29min
Ep. 45: Taking the turbulence out of travel at JetBlue
Bonny Simi, vice president of talent at JetBlue, shares the airline's approach to inspiring employees (8:00), encouraging teamwork (10:45) and creating a culture that puts customers first (23:05).
Jun 25, 2015 • 47min
Ep. 44: Nailing Net Promoter at Habitat for Humanity
Ann Goggins Gregory and Mark Andrews of Habitat for Humanity discuss their efforts to pilot the Net Promoter System with volunteers (9:27), the surprising clarity that open-ended questions can provide (16:00) and the complexities that come with running a major nonprofit (30:00).
Jun 18, 2015 • 37min
Ep. 43: How Birchbox unwraps customer data to open up delight
Birchbox cofounder Hayley Barna discusses how the beauty e-commerce company got its start (3:02), how it rigorously tracks customer buying behavior (14:36) and its decision to open physical stores (27:46).
Jun 11, 2015 • 39min
Ep. 42: Answering the call for culture change at a telecom giant
Telecom executive John Dwyer discusses the benefits of the Net Promoter System's outer loop process (13:45), the company's approach to delighting mobile customers (16:10) and its strategies for supporting frontline employees (27:09).
May 21, 2015 • 55min
Ep. 41: At Disney, the show must go on
Former Disney executive Lee Cockerell shares what it takes to maintain high-quality service at the company's theme parks and resorts (4:52), anticipate customers' needs (16:41) and spread that signature Disney magic (26:52).
