

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

May 9, 2018 • 50min
GE Ep 70 [2015]: How Dice.com's Murray Hidary Managed One of the First Internet IPOs at Age 27
Serial entrepreneur Murray Hidary was a co-founder of one of the very first internet-based companies to go public, and has founded four other companies since then. Because he's done so many different startups, his perspective on entrepreneurship is totally unique - he shares some of his deep insights on how everything in life works together: from work to travel to photography and music. He also reveals how he keeps his passion alive to continue working so hard to achieve different things. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed
Connect with Eric Siu: Growth Everywhere
Single Grain
Twitter @ericosiu

May 8, 2018 • 41min
GE Ep 69 [2015]: How Virality Took Dogecoin from a Twitter Joke to a $30M Currency
You probably wouldn't have guessed that a co-founder of Dogecoin works as a full-time marketing product manager at Adobe, but today we're talking to him. Jackson Palmer gives us all the details behind how digital currency works in an easy-to-understand way, and tells us how Dogecoin started as a Twitter joke but ballooned into a currency worth $30 million with an incredible community behind it. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed
Connect with Eric Siu: Growth Everywhere
Single Grain
Twitter @ericosiu

May 3, 2018 • 33min
GE Ep 68 [2015]: Marketo’s Jon Miller Tells How Their Content Funnel Cuts Lead-to-Sale Time by 48%
Even though he started his educational journey as a physicist, Jon Miller has become one of the biggest heroes of internet marketing automation and helping businesses create and employ sophisticated marketing campaigns that match today's customer expectations. He co-founded Marketo, one of the industry leaders in marketing automation software, and there's a lot to learn from what he has to say about small businesses moving to marketing automation software and creating effective marketing funnels. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed
Connect with Eric Siu: Growth Everywhere
Single Grain
Twitter @ericosiu

May 2, 2018 • 37min
GE Ep 67 [2015]: Why Neil Patel Pays $30,000 for Content & Gives it Away For Free (& MUCH More)
Today I'm talking to Neil Patel, one of my mentors who's ran many successful companies and is a rock star of the internet marketing world. We tried to avoid the typical questions he gets asked during interviews, and instead delve deeper into topics like mentoring, business partnerships, and what it was like to be in the trenches of a startup no one wanted to fund, but turned into a huge success. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed
Connect with Eric Siu: Growth Everywhere
Single Grain
Twitter @ericosiu

May 1, 2018 • 37min
GE Ep 66 [2015]: Why Joe Fairless Left His Cushy VP Position to Start a $7M Real Estate Investment Business
Hey guys, today's interview is with Joe Fairless, who runs a really popular real estate investing podcast. In this episode, we're going to talk about real estate investing, investing in general, and how you can get started with real estate investing. There's a lot to learn here: both about investing and creating a successful business. Joe also shares an exclusive discount for Growth Everywhere listeners on his Create a No Fail Biz Model Course, so stay tuned. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed
Connect with Eric Siu: Growth Everywhere
Single Grain
Twitter @ericosiu

Apr 26, 2018 • 33min
GE Ep 63 [2015]: How Lua’s CEO Built an Enterprise Messaging App That Boosts Open Rates from 20% to 98%
Hey everyone, today we’re talking to CEO of Lua, Michael DeFranco - a 26-year-old entrepreneur who grew up with two entrepreneurial parents. He has a really interesting story to share. He’s worked with the Brooklyn Nets and the Super Bowl by providing an enterprise mobile messaging app, and he’ll explain its differences from WeChat and WhatsApp. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed
Connect with Eric Siu: Growth Everywhere
Single Grain
Twitter @ericosiu

Apr 19, 2018 • 47min
GE Ep 60 [2014]: Ian White, CTO & Co-Founder of Sailthru on Hiring Technical Talent
In today’s interview we’re talking to Ian White who is the CTO and Co-Founder of Sailthru, an online personalization technology he and his team had to bootstrap for two years while no one believed in it. Now they’re doing low seven-figure business deals and seeing much more success. Today, Ian will talk about the importance of hiring technical talent, adjusting to changes, and what you should do when a member of your team is no longer a good fit. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed
Connect with Eric Siu: Growth Everywhere
Single Grain
Twitter @ericosiu

Apr 18, 2018 • 40min
GE Ep 59 [2014]: Michael Michalowitz, Author of Profit First, Gives One Simple Formula To Increase Your Profits
Michael Michalowicz, entrepreneur and author of Profit First, reveals the transformative approach to viewing profit as a daily habit. He explains the 'Profit First' methodology, prioritizing profit over expenses and offering practical cash flow strategies. Michalowicz shares how peer support from the Entrepreneurs' Organization shaped his journey and discusses overcoming personal challenges. He introduces innovative productivity hacks, including a unique to-do list system, and emphasizes the importance of reciprocity in building consumer relationships.

Apr 17, 2018 • 50min
GE Ep 58 [2014]: How StumbleUpon CEO Mark Bartels Makes Calculated Bets That Has Catapulted It To Over 35 Million Users
Today we're speaking with StumbleUpon CEO, Mark Bartels. Mark was born in South Africa and worked as an accountant before moving to the Bay Area. After working in mergers and acquisitions with companies like Deloitte & Touche, he joined StumbleUpon in 2008. While working as their CFO, StumbleUpon spun themselves off from eBay before taking the reigns as CEO. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain
Twitter @ericosiuc

Apr 12, 2018 • 48min
GE Ep 57 [2014]: How Ex-eBay Executive John Levisay Created Craftsy, a $24 Million Dollar Business Focused on Harnessing the Power of Communities
Welcome to Growth Everywhere. Today I’m talking with Craftsy Founder & CEO John Levisay. Craftsy teaches you creative skills on an online platform that recreates the benefits of a live classroom with the convenience of learning on your device at your own pace. John comes from a background in finance and accounting, but his time at eBay helped shape his perception of the power of niche communities. Today Craftsy earns over $24 million in revenue and continues to grow. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu


