

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Nov 8, 2018 • 22min
GE Ep 223 How OutSystems Went from Racking Up Sales by Going Door-to-Door to Hitting $100M in Sales
Hey, everyone! In today's episode I share the mic with Paulo Rosado, CEO of OutSystems, a low-code platform that lets you develop applications. Tune in to discover how Paulo helped grow a struggling business into a company with 800 enterprise customers in 43 countries, what the big break was that increased their sales by 60% last year, and the strategies that have placed this enterprise player firmly on the path of high growth. Click here for show notes and transcript. Leave some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Nov 7, 2018 • 27min
GE Ep 222 Brad Feld Shares the Struggles of Building a Startup without Compromising Your Personal Well-Being
Hey everyone! In today's episode, I share the mic with Brad Feld, co-founder of the Foundry Group as well as an entrepreneur, author, blogger, and venture capitalist. Tune in to hear how Brad sold his business in 1993 for $2 million, how the entrepreneurial lifestyle affected his relationship with his wife (and the book he wrote about it), why being deliberate about relationships and who you invest in is so crucial, and how to build a startup without compromising your well-being. Click here for show notes and transcript. Leave some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Nov 6, 2018 • 34min
GE Ep 221 How Larry Kim Started WordStream Out of a Bakery and Grew It to Over 10K Users
Hey everyone! Today I share the mic with Larry Kim, founder of WordStream, the world’s biggest PPC management software company. Tune in to hear Larry discuss why you need to focus your energy on creating original content, the mistakes that people make when it comes to content marketing, the strategies he employs to produce the best content out there, and why it’s not necessary to test the same idea across different channels. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Nov 4, 2018 • 16min
GE Ep 220 [2017]: How Meadow Acquires Customers When Paid Advertising Isn’t Allowed for the Cannabis Industry
Hey everyone! Today I share the mic with David Hua, CEO and co-founder of Meadow, a software company that builds products for the highly regulated cannabis industry. Tune in to hear David share why he firmly believes in bootstrapping your way to growth, the many failures and successes he experienced on his entrepreneurial journey, and how they get the word out since paid advertising is not permissible for the cannabis industry. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Nov 3, 2018 • 29min
GE Ep 219 [2017]: CEO Amanda Bradford Shares How They Raised $2.8M in Funding for Exclusive Dating App The League
Hey everyone! Today I share the mic with Amanda Bradford, CEO of The League, a dating app for aspiring power couples. Tune in to hear Amanda share why her dating app for intellectuals has a 500K wait list and how it's converting in high volumes, the effects of monetizing the app for both men and women (especially in regards to user habits), and the value of finding the right people to ramp up your company's growth. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Nov 2, 2018 • 28min
GE Ep 218 [2017]: How Mike Dudas Grew His Mobile Monetization Biz Button to Tens of Millions in Revenue in 3 Years
Hey everyone, today I share the mic with Mike Dudas, co-founder and CRO of Button, a company that helps retailers realize the power of mobile by allowing seamless interconnected services to complement relevant products. Tune in to hear how Mike has leaned on a unique combination of sound business and dumb luck to create a habitual winner, what the team did to grow Button 10X in 1 year and drive $10M in revenue within 3 years, how a fortunate change in Uber's business model allowed Button to succeed early on, and the process they go through to find, court and hire the right people. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Nov 1, 2018 • 24min
GE Ep 217 How Colin Jones Built Blackjack Apprenticeship After Winning $4M by Counting Cards at Casinos
Hey everyone! In today's episode, I share the mic with Colin Jones, creator of Blackjack Apprenticeship. Tune in to hear Colin share tips and tricks to help you hone your card counting skills and win BIG in blackjack, how to strategize and optimize your entrepreneurial game via insights from this ace blackjack player, and the SEO strategy he used to rank #1 for “how to count cards.” Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Oct 31, 2018 • 42min
GE Ep 216 HubSpot’s Global Head of Growth & SEO Explains Why Backlinks Are the Most Effective Factor for Ranking
Hey everyone! Today's episode is with Matthew Barby, Global Head of Growth and SEO at HubSpot, which is an inbound marking and sales platform. Tune in to hear Matthew share the various SEO strategies he has employed in and outside of HubSpot (plus his most successful campaign to date), how you can write for top publications, and the importance of knowing the fundamentals of link architecture and Google algorithms so you can solve your own SEO problems, not just employ the tactics. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Oct 30, 2018 • 21min
GE Ep 215 Dan Reich On How Troops Is Building Artificially Intelligent Personal Assistants for the Workplace
Hey everyone, today I share the mic with Dan Reich, founder and CEO of Troops, an artificial intelligence assistance for work. Tune in to hear Dan discuss his vision behind Troops and how the improving AI capabilities will completely change the way we use CRM software, his struggle with getting Troops on the growth curve and the eventual funding and tie-up they landed with Slack, and his management philosophies and hacks that help him be more productive on a day-to-day basis. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect With Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Oct 27, 2018 • 24min
GE Ep 213 [2017]: How FreeeUp Founder Nathan Hirsch Built a $5M/Year Business & Manages 500 Freelancers Remotely
Hey everyone, today I share the mic with Nathan Hirsch, CEO and founder of FreeeUp, a platform that connects businesses of all shapes and sizes with top freelancers across the world. Tune in to hear Nathan share how a frustration with the hiring process forced him to come up with the idea for FreeeUp, how he acquired their first 500 customers, the process that will get them to $5M in revenue this year and allows him to manage 500 freelancers remotely, and the success of their referral program. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect With Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu


