

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Jul 7, 2019 • 25min
GE Ep 54 [2014]: How to Build a Work Culture That Wins Best Places to Work 10 Times
Tom Salonek, CEO of Intertech, discusses building a positive workplace culture, training budget allocation, supporting new employees, productivity hacks, and book recommendations for business growth.

Jul 6, 2019 • 29min
How Founder Bettina Hein Has Grown Video Advertising Platform Pixability 100% per Year for the Last 5 Years
Hey everyone, in today's episode I share the mic with Bettina Hein, founder and CEO of Pixability, a video advertising platform. Tune in to hear Bettina share how they've grown Pixability over 100% a year for the last five years in a row, what they use for successful customer acquisition, and how she started her first software company (text-to-speech software, which lives on in all Android phones and a lot of car navigation systems) right out of graduate school and sold it for $125 million. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @EricSiu

Jul 5, 2019 • 33min
GE Ep 21 [2014]: Scott Ruthfield On Growing a Service Business Over 826% In Just Two Years
Today we're talking with Scott Ruthfield of Rooster Park, a Seattle based recruiting and custom software development consultancy. Scott founded Rooster Park in 2009 to satisfy his obsession with building software at a reasonable cost. Soon companies were asking for help recruiting entire engineering teams. Scott realized an untapped market and answered the call. Today his team carefully recruits developers, testers, designers and more for companies like Amazon, Google, Expedia and others. Before launching Rooster Park, Scott was the VP of Engineering & Technology for WhitePages.com, an over $70 million, 150-person company focused on people search at massive scale. Click here for show notes. Leave some feedback: Who should I interview next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Jul 4, 2019 • 22min
GE Ep 204 How Daisy Jing Accidentally Became an Entrepreneur and Now Runs a $3M ARR Company
Hey everyone, today I share the mic with Daisy Jing, CEO of Banish, the natural solution for skin problems. Tune in to hear Daisy discuss how she accidentally became an entrepreneur and created her own line of skin care products, how she grew her business to $3 million in revenue, how she maximizes YouTube as a marketing tool (and grew her channel to 60M views & 200K subscribers), and the importance of building a community. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect With Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Jul 3, 2019 • 4min
The Ultimate Advice for Starting a Marketing Career
Do you want to get your start in the marketing industry? Tune in to hear Eric Siu give you some tips on how you can get your foot inside the door of any industry as well as share some personal stories on how he got to where he is today. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Jul 2, 2019 • 3min
The #1 SEO Trend You Have to Leverage
Google has been been putting more and more emphasis into rank zero snippets, voice search has been gaining more and more popularity - but what does all this do to site traffic? Tune in to hear Eric Siu talk about what's changing in SEO for 2019 and how to maximize your SEO efforts to get the most out of your featured snippet listings and SERPs efforts. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Jun 30, 2019 • 34min
GE Ep 185 [2017]: How Jon Carder Compelled 80 Million People To Use His Product, Empyr
Hey everyone, in today’s episode I share the mic with Jon Carder, co-founder and CEO of Empyr, a B2B platform that helps websites and apps generate revenue from online to offline commerce. Listen as Jon shares inside info on how he got a deal with Yelp, the Holy Grail of enterprise-level customers, how he dealt with the “dark period” where the company struggled to move forward, how he got 50% of Empyr’s deals from "old school" conferences and 15% from cold calls, and the abundance mentality took Jon from zero to 8 figures of revenue within a year. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Jun 29, 2019 • 48min
GE Ep 36 [2014]: Why An Avalanche Of New Customers Isn't Always A Good Thing
Today we're joined by Tempo AI Founder and CEO Raj Singh. Coming from an engineering background, Raj fell into the mobile space by luck in 1998 and has dabbled in gaming, music, video, lifestyle, utility, and productivity. But it wasn't until he started thinking about how he always seemed to be late for everything that he got the idea for Tempo AI, a calendar app with assistant capabilities that can take a "psychographic profile" of your activity to help cater to your needs. A successful pre-launch with a curated list of influencers lead to thousands trying to sign-up during the official release and crashing the system. Click here for show notes and transcript. Leave some feedback: Who should I interview next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Jun 28, 2019 • 9min
How Halo is Experience-Forward Marketing to Ignite a Super Fan Community
Are you trying to build a bigger audience? Tune in to hear Eric Siu share the mic with James Monosmith, Sales and Marketing Manager at Xbox and Halo Consumer Products at Microsoft. Learn they're using live events in order to appeal to their current audience while attracting a new one. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Jun 27, 2019 • 5min
6 Dead Simple SEO Tactics That Still Work Today
Are you looking for the latest and greatest in SEO strategies? Tune in to hear Eric Siu share his 6 favorite simple SEO strategies that will help you rank in Google faster plus learn how to increase your site traffic and optimize your content. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu


