Leveling Up with Eric Siu

Whether you’ve already invested in NFTs, are skeptical of the crypto movement, or getting ready to market in the burgeoning Web3 space, it’s undeniable that a lot of change is happening. This week on the show Eric gets together with Justin Kan (Cofounder of the mega streaming platform, Twitch, and Cofounder of the new gaming NFT marketplace, Fractal) to talk about his career in Silicon Valley, the most important lessons he’s learned, and how focusing on internal goals have transformed his life. TTune in as we chat with Justin about everything from gaming NFTs, to how he chooses to angel invest, to why he continues to love building startups, and so much more!TIME-STAMPED SHOW NOTES: [00:15] Today’s topic: Selling Twitch for $1B, Creating a Gaming NFT Startup, Leveling Up in Life with Justin Kan of Fractal. [00:21] Introducing today's guest, Justin Kan. [01:10] Justin’s career in Silicon Valley and how he founded Fractal, a gaming NFT marketplace. [02:06] Why Justin predicts that gaming NFTs will be even bigger than streaming gaming. [04:55] An overview of Fractal and how it works. [05:47] Justin’s thoughts on the Web3 revolution and why crypto is the most interesting place to be building. [08:19] How Justin built and launched the Fractal brand. [09:13] Why Justin continues to build start-ups: it’s creative and fun.  [09:53] The long hours that a lot of employees in the crypto space are working and why it’s unsustainable. [11:37] Justin’s dedication to living holistically and consciously and how that informs his decision-making. [13:26] Some of the executive coaches that Justin has worked with over the years. [15:35] Insights into Justin’s experiences at an Ayahuasca retreat and how it changed his life.  [19:23] How to take action and break the everyday patterns of your life. [20:17] The concept of Imposter Syndrome and Justin’s experiences with it for much of his life. [21:50] The trappings of the hedonic treadmill and focusing on external goals. [22:57] The level of internal work and dedication that has helped Justin achieve calm in his life.  [24:13] Justin’s current goals behind his content output. [27:06] How Justin is keeping track of the Web3 space and what he’s most interested in. [27:57] The games that Justin is most excited about. [29:13] The potential use cases for land in the metaverse.  [30:26] Justin’s investments in NFTs and why it’s centered on learning rather than financial gain. [32:52] Justin’s angel investing and what he’s interested in right now. [34:16] An overview of Justin’s current investments in crypto and why he does it through investment funds. [36:23] Some of the daily practices that help Justin get a good start to the day. [37:34] Hear about Justin’s favorite current business tool. [38:25] That’s it for today! Don’t forget to rate, review and subscribe!  Resources From The Interview: Justin Kan Justin Kan on Twitter Fractal on Twitter Twitch Fractal Fractal Radio Solana The Sandbox NFT Worlds Decentraland Notion Signal Justin Kan’s Notion Hacks Video on YouTube: My Secret Productivity Hacks ft My Real Notion Setup Must-read book: Shogun by James Clavell   

In this video, I am going to talk about strategies based on my experience in getting a deal flow to invest in the best companies in the world, and why you should have a long-term view in terms of investing! TIME-STAMPED SHOW NOTES [00:00] - Intro to getting a deal flow [00:51] - Defining deal flow [02:17] - Be a part of different communities (YPO, EO, NFT Community) [03:32] - Start hosting events and dinners [04:02] - Creating content on different platforms (Podcast, Twitter, Instagram) [07:14] - Have a long-term view in investing [07:47] - Twitter DM (Some of the smartest people are on Twitter!) [08:59] - Outro   Leveling Up Heroes NFT: 👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM 📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft 🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/   Connect: 📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook 🐦 Follow me on Twitter: https://twitter.com/ericosiu 📸 Follow me on IG: https://www.instagram.com/ericosiu/ 🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/ 😎 Listen to Leveling Up Podcast: http://www.levelingup.com/ 👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io 📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/   More: 🖼 NFT ONLY Videos https://levelingup.com/nftvideos 🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos 📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos ———— Enjoyed this episode? Let me know your thoughts in the comments, and don't forget to subscribe: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

In this video, let's talk about NFT lessons from some of the biggest players in the NFT world - 3lau, Justin Kan, and Steve Aoki's Manager TIME-STAMPED SHOW NOTES: [00:00] - Intro to NFT lessons from 3lau, Justin Kan, and Steve Aoki's Manager [00:49] - Quick Background  [01:46] - NFT is part of the future [02:02] - NFT of Justin Kan [02:57] - Fractal - Gaming NFT [04:53] - NFT from Justin David Blau (Royal) [05:56] - NFT from Steve Aoki (AOK1VERSE) [07:39] - Steve Aoki's "I'll Sleep When I'm Dead" [09:03] - Outro   Leveling Up Heroes NFT: 👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM 📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft 🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/   Connect: 📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook 🐦 Follow me on Twitter: https://twitter.com/ericosiu 📸 Follow me on IG: https://www.instagram.com/ericosiu/ 🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/ 😎 Listen to Leveling Up Podcast: http://www.levelingup.com/ 👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io 📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/   More: 🖼 NFT ONLY Videos https://levelingup.com/nftvideos 🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos 📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos ———— Enjoyed this episode? Let me know your thoughts in the comments, and don't forget to subscribe: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

In this video, learn how to create media platforms as marketing layers and how you can monetize them with your own content and products, not just through advertisements but using merch, educational courses, and even NFTs! TIME-STAMPED SHOW NOTES: 00:00 - Intro to monetizing media platforms 00:22 -  Where There’s an Audience, Money Follows 01:53 - The media is the marketing layer 02:30 - Founder's journal as a franchise for career and growth 02:40 - Monetize it based on your audience (Merch, NFTs, etc) 03:57 - Alex's favorite book!   Leveling Up Heroes NFT: 👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM 📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft 🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/   Connect: 📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook 🐦 Follow me on Twitter: https://twitter.com/ericosiu 📸 Follow me on IG: https://www.instagram.com/ericosiu/ 🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/ 😎 Listen to Leveling Up Podcast: http://www.levelingup.com/ 👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io 📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/   More: 🖼 NFT ONLY Videos https://levelingup.com/nftvideos 🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos 📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos ———— Enjoyed this episode? Let me know your thoughts in the comments, and don't forget to subscribe: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

In this episode, Alex Lieberman of Morning Brew will talk about the 3 steps on starting a 7-figure newsletter business and how digital media continue to evolve! TIME-STAMPED SHOW NOTES: [00:00] - Intro to starting a 7-figure newsletter business (Morning Brew) [00:33] - How did they create a newsletter? [01:47] - Taking advantage of paid acquisition [03:04] - Morning Brew referral program [04:28] - Final thoughts Leveling Up Heroes NFT: 👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM 📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft 🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/   Connect: 📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook 🐦 Follow me on Twitter: https://twitter.com/ericosiu 📸 Follow me on IG: https://www.instagram.com/ericosiu/ 🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/ 😎 Listen to Leveling Up Podcast: http://www.levelingup.com/ 👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io 📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/   More: 🖼 NFT ONLY Videos https://levelingup.com/nftvideos 🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos 📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos ———— Enjoyed this episode? Let me know your thoughts in the comments, and don't forget to subscribe: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

Today on the show Eric talks with Dr. Ali Abdaal about how he quit his job, grew his YouTube to 2.6m subs, and is now doing $4m+ a year. When the COVID-19 pandemic hit, Ali had been a practicing doctor for only two years. For Ali, it seemed logical to use YouTube to reach a broader audience and introduce them to the educational content he was already producing for aspiring doctors and YouTubers. Today’s episode is jam-packed with insightful anecdotes and useful advice on how to excel at life and business, so make sure you tune in to hear it all!TIME-STAMPED SHOW NOTES: [00:15] Today’s topic: how Dr. Ali Abdaal quit his job, grew his YouTube to 2.6m subs and is now doing $4m+ a year. [01:15] Get to know today’s guest Dr. Ali Abdaal and how he went from being a doctor to a creator. [03:10] How Ali’s YouTube channel started as a medium for helping kids learn how to get into medical school and marketing his courses. [05:46] How Ali’s side hustle earns him $3 million a year and why YouTube forms the foundation for it. [06:53] Ali’s plans for the future and why teaching is his true passion. [09:00] Why Ali has an aversion to traditional goal setting, and how he prefers to structure his aspirations. [11:03] Why Ali’s current top priority is writing a book that he is proud of.  [12:02] How Ali’s business has grown and it’s main sources of revenue. [13:43] Some of the core lessons Ali has learned in his transition from creator to entrepreneur. [17:26] The book that Ali is currently working on and why it’s important to him. [20:25] The two podcasts that Ali is a part of and why he enjoys it.  [22:03] Some of the ways to grow your podcast audience. [24:10] How Ali learns and retains information based on the medium he’s using. [27:21] Ali’s favorite book of 2020! [28:33] Ali’s most important business tool at the moment.  Links Mentioned in Today’s Episode:  Ali Abdaal: https://aliabdaal.com/ Ali Abdaal on YouTube: https://www.youtube.com/channel/UCoOae5nYA7VqaXzerajD0lg Ali Abdaal on Twitter: https://twitter.com/AliAbdaal The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/ The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It: https://www.amazon.com/Myth-Revisited-Small-Businesses-About/ Traction: Get a Grip on Your Business: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 The Four Obsessions of an Extraordinary Executive: A Leadership Fable: https://www.amazon.com/Four-Obsessions-Extraordinary-Executive-Leadership/dp/0787954039 Not Overthinking Podcast: https://notoverthinking.com/ Deep Dive with Ali Abdaal Podcast: https://aliabdaal.com/podcast/ The Great CEO Within: The Tactical Guide to Company Building: https://www.amazon.com/Great-CEO-Within-Tactical-Building/ The Ideal Team Player: https://www.amazon.com/Ideal-Team-Player-Recognize-Leadership/ Must Read Book: Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling Must Read Book: Die With Zero: Getting All You Can from Your Money and Your Life  Apple Notes: https://apps.apple.com/us/app/notes/

In this episode, we are going to talk about the continuation of my NFT journey! Discover the most effective ways of securing a collaboration with the biggest influencers. I also share some of my experiences that might help you launch your own NFT project! TIME-STAMPED SHOW NOTES: [00:00] - Intro to how I secure collaborations with NFT influencers [00:11] -  My NFT Journey [00:57] - Dinner with Doodles NFT Founder and Milo [02:34] - Capitalizing the opportunities [04:00] - Doodle NFTs and their Art [06:52] - Be at the right place, at the right time [07:50] - Us focusing on Web3 [09:37] - Outro   Leveling Up Heroes NFT: 👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM 📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft 🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/   Connect: 📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook 🐦 Follow me on Twitter: https://twitter.com/ericosiu 📸 Follow me on IG: https://www.instagram.com/ericosiu/ 🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/ 😎 Listen to Leveling Up Podcast: http://www.levelingup.com/ 👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io 📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/   More: 🖼 NFT ONLY Videos https://levelingup.com/nftvideos 🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos 📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos ———— Enjoyed this episode? Let me know your thoughts in the comments, and don't forget to subscribe: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

In this video, I am going to talk about the things you should do to take care of and maximize your mental health in the world of Tech and Web3 where everything moves so quickly. TIME-STAMPED SHOW NOTES: [00:00] - Intro to maximizing your mental health  [00:58] - Importance of limiting your screen time [02:27] - Exposing yourself to sunlight [03:18] - Eat healthy food [03:30] - One thing at a time [04:57] - Take your time [05:39] - Final thoughts   Leveling Up Heroes NFT: 👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM 📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft 🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/   Connect: 📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook 🐦 Follow me on Twitter: https://twitter.com/ericosiu 📸 Follow me on IG: https://www.instagram.com/ericosiu/ 🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/ 😎 Listen to Leveling Up Podcast: http://www.levelingup.com/ 👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io 📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/   More: 🖼 NFT ONLY Videos https://levelingup.com/nftvideos 🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos 📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos ———— Enjoyed this episode? Let me know your thoughts in the comments, and don't forget to subscribe: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

This week on Leveling Up Eric talks with Alex Lieberman about how Morning Brew grew into a $75M+ email juggernaut, and the future of media. Morning Brew is a media company that has redefined the business news landscape through approachable, digestible, and downright funny content! Co-founded by Alex Lieberman and Austin Rief in 2015 at the University of Michigan, the company has grown from producing an exceptional daily newsletter for business leaders, to so much more. Tuning in you’ll hear from Alex about how they built Morning Brew from the ground up, their continually evolving marketing strategies, and what it was like selling a controlling stake of the company to Business Insider. We talk about the role of paid acquisitions and growth marketing, and Alex recounts how one of their most successful creative ads led to them transitioning from Facebook adverts to using influencers on TikTok and YouTube. Alex also shares the details of how he started the Founders Journal Podcast and gives listeners a sneak peek into his upcoming podcast called Imposters, where he interviews esteemed athletes, artists, and business leaders about the biggest challenges they’ve faced in their lives and careers. Make sure you tune in for this thought-provoking and exciting conversation to learn more about what it takes to build a successful media company! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Today’s topic: How Morning Brew Grew Into A $75M+ E-mail Juggernaut (And The Future of Media). [00:57] Get to know today’s guest Alex Lieberman and how he created Morning Brew.  [02:28] Some of the reasons why Morning Brew grew as quickly as it did. [03:31] The role of paid acquisitions, growth marketing, and good relationships. [04:08] How one of their most successful ads led them to transition from Facebook to using influencers for platforms like TikTok and YouTube. [06:04] How Alex determined his role at Morning Brew and what he is working on right now.  [10:41] Alex’s thoughts on the next phase of his career and founding new companies. [13:48] The story of how Alex started The Founder’s Journal Podcast. [16:17] The challenge Alex faced when he was selling Morning Brew while also doing his podcast. [18:23] How often Alex records his podcasts and the topics that resonate most with his audience.  [22:02] Future media trends that Alex is excited about. [23:08] The creator economy and how Morning Brew supports creators who don’t necessarily want to be entrepreneurs. [26:04] How the scope of Morning Brew as a media empire has increased. [28:11] Alex shares his profound book recommendation. [29:12] Why the screen time app on Alex’s phone is currently his favorite business tool.  [30:24] Some of the ways that Alex takes care of his mental health. [31:10] Alex’s upcoming podcast Imposters and how it explores the biggest personal challenges that his guests have had to overcome. Resources From The Interview:   Morning Brew: https://www.morningbrew.com/daily Business Insider: https://www.businessinsider.com The Founder’s Journal Podcast: https://podcasts.apple.com/us/podcast/founders-journal/id1509276485 KickOff Labs: https://kickofflabs.com/company/ Upwork: https://www.upwork.com/ Atomic: https://atomic.vc/ Robinhood: https://robinhood.com/us/en/ Must read book: When Breath Becomes Air   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter   Eric Siu on Instagram

In this episode, I am going to talk about the factors and the conditions that you need to make in order to successfully sell out an NFT Project the right way!  TIME-STAMPED SHOW NOTES: [00:00] -Intro to successfully selling out an NFT project [00:27] - Digital Marketing is getting harder [01:36] - 2 examples of working NFT Projects [01:45] - "The Other Side" NFT project [03:05] - Importance of connections [04:00] - Think what you can offer [05:50] - Importance of collaboration/ some examples [07:33] - Rude Kidz NFT [08:27] - It's about building hype [08:59] - Importance of promotions [09:43] - Final thoughts [10:00] - Outro   Leveling Up Heroes NFT: 👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM 📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft 🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/   Connect: 📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook 🐦 Follow me on Twitter: https://twitter.com/ericosiu 📸 Follow me on IG: https://www.instagram.com/ericosiu/ 🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/ 😎 Listen to Leveling Up Podcast: http://www.levelingup.com/ 👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io 📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/   More: 🖼 NFT ONLY Videos https://levelingup.com/nftvideos 🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos 📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos ———— Enjoyed this episode? Let me know your thoughts in the comments, and don't forget to subscribe: http://youtube.com/subscription_center?add_user=gogrowtheverywhere