Leveling Up with Eric Siu

In this video, I am going to talk about the things you should do to take care of and maximize your mental health in the world of Tech and Web3 where everything moves so quickly. TIME-STAMPED SHOW NOTES: [00:00] - Intro to maximizing your mental health  [00:58] - Importance of limiting your screen time [02:27] - Exposing yourself to sunlight [03:18] - Eat healthy food [03:30] - One thing at a time [04:57] - Take your time [05:39] - Final thoughts   Leveling Up Heroes NFT: 👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM 📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft 🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/   Connect: 📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook 🐦 Follow me on Twitter: https://twitter.com/ericosiu 📸 Follow me on IG: https://www.instagram.com/ericosiu/ 🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/ 😎 Listen to Leveling Up Podcast: http://www.levelingup.com/ 👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io 📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/   More: 🖼 NFT ONLY Videos https://levelingup.com/nftvideos 🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos 📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos ———— Enjoyed this episode? Let me know your thoughts in the comments, and don't forget to subscribe: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

This week on Leveling Up Eric talks with Alex Lieberman about how Morning Brew grew into a $75M+ email juggernaut, and the future of media. Morning Brew is a media company that has redefined the business news landscape through approachable, digestible, and downright funny content! Co-founded by Alex Lieberman and Austin Rief in 2015 at the University of Michigan, the company has grown from producing an exceptional daily newsletter for business leaders, to so much more. Tuning in you’ll hear from Alex about how they built Morning Brew from the ground up, their continually evolving marketing strategies, and what it was like selling a controlling stake of the company to Business Insider. We talk about the role of paid acquisitions and growth marketing, and Alex recounts how one of their most successful creative ads led to them transitioning from Facebook adverts to using influencers on TikTok and YouTube. Alex also shares the details of how he started the Founders Journal Podcast and gives listeners a sneak peek into his upcoming podcast called Imposters, where he interviews esteemed athletes, artists, and business leaders about the biggest challenges they’ve faced in their lives and careers. Make sure you tune in for this thought-provoking and exciting conversation to learn more about what it takes to build a successful media company! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Today’s topic: How Morning Brew Grew Into A $75M+ E-mail Juggernaut (And The Future of Media). [00:57] Get to know today’s guest Alex Lieberman and how he created Morning Brew.  [02:28] Some of the reasons why Morning Brew grew as quickly as it did. [03:31] The role of paid acquisitions, growth marketing, and good relationships. [04:08] How one of their most successful ads led them to transition from Facebook to using influencers for platforms like TikTok and YouTube. [06:04] How Alex determined his role at Morning Brew and what he is working on right now.  [10:41] Alex’s thoughts on the next phase of his career and founding new companies. [13:48] The story of how Alex started The Founder’s Journal Podcast. [16:17] The challenge Alex faced when he was selling Morning Brew while also doing his podcast. [18:23] How often Alex records his podcasts and the topics that resonate most with his audience.  [22:02] Future media trends that Alex is excited about. [23:08] The creator economy and how Morning Brew supports creators who don’t necessarily want to be entrepreneurs. [26:04] How the scope of Morning Brew as a media empire has increased. [28:11] Alex shares his profound book recommendation. [29:12] Why the screen time app on Alex’s phone is currently his favorite business tool.  [30:24] Some of the ways that Alex takes care of his mental health. [31:10] Alex’s upcoming podcast Imposters and how it explores the biggest personal challenges that his guests have had to overcome. Resources From The Interview:   Morning Brew: https://www.morningbrew.com/daily Business Insider: https://www.businessinsider.com The Founder’s Journal Podcast: https://podcasts.apple.com/us/podcast/founders-journal/id1509276485 KickOff Labs: https://kickofflabs.com/company/ Upwork: https://www.upwork.com/ Atomic: https://atomic.vc/ Robinhood: https://robinhood.com/us/en/ Must read book: When Breath Becomes Air   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter   Eric Siu on Instagram

In this episode, I am going to talk about the factors and the conditions that you need to make in order to successfully sell out an NFT Project the right way!  TIME-STAMPED SHOW NOTES: [00:00] -Intro to successfully selling out an NFT project [00:27] - Digital Marketing is getting harder [01:36] - 2 examples of working NFT Projects [01:45] - "The Other Side" NFT project [03:05] - Importance of connections [04:00] - Think what you can offer [05:50] - Importance of collaboration/ some examples [07:33] - Rude Kidz NFT [08:27] - It's about building hype [08:59] - Importance of promotions [09:43] - Final thoughts [10:00] - Outro   Leveling Up Heroes NFT: 👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM 📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft 🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/   Connect: 📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook 🐦 Follow me on Twitter: https://twitter.com/ericosiu 📸 Follow me on IG: https://www.instagram.com/ericosiu/ 🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/ 😎 Listen to Leveling Up Podcast: http://www.levelingup.com/ 👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io 📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/   More: 🖼 NFT ONLY Videos https://levelingup.com/nftvideos 🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos 📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos ———— Enjoyed this episode? Let me know your thoughts in the comments, and don't forget to subscribe: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

In this video, I am going to answer the question "Are Crypto & NFTs An Inflationary Hedge? ". Let's take a look at this very interesting data report and I'll share my opinion on some of the crucial points. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:36] - Data report for context [02:29] - the importance of chips [03:15] - Price inflation per product [04:27] - Performance of collectibles  [05:17] - Crypro during inflation [06:22] - Outro   Leveling Up Heroes NFT: 👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM 📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft 🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/   Connect: 📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook 🐦 Follow me on Twitter: https://twitter.com/ericosiu 📸 Follow me on IG: https://www.instagram.com/ericosiu/ 🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/ 😎 Listen to Leveling Up Podcast: http://www.levelingup.com/ 👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io 📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/   More: 🖼 NFT ONLY Videos https://levelingup.com/nftvideos 🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos 📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos ———— Enjoyed this episode? Let me know your thoughts in the comments, and don't forget to subscribe: http://youtube.com/subscription_center?add_user=gogrowtheverywhere  

In this episode, Eric talks with Sam Parr about getting two million monthly podcast downloads, selling to HubSpot, Twitter growth, and angel investing. Listeners may know Sam from his podcast, My First Million, or as the founder of The Hustle, one of America's fastest-growing media companies, which was recently sold to HubSpot. He also shares his approach to his personal finances, the book that had the biggest impact on him, and what he’s learned from angel investing. To learn more about Sam’s incredible career, along with plenty of podcasting and marketing advice, make sure you tune in today!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 2M Monthly Podcast Downloads, Selling to HubSpot, Twitter Growth, Angel Investing with Sam Parr. [00:20] Introducing today’s guest Sam Parr, Founder of The Hustle.  [01:20] Sam shares his outlook on his personal finances. [04:09] What Sam is best known for and what he’s working on right now. [05:31] Why Sam is choosing to focus on his podcast and some of the things he’s done to grow it. [09:03] The most effective strategies for increasing your monthly downloads.  [10:14] Why you need to allow room for spontaneity in your podcasts. [10:36] The term Billy of the Week and its surprising popularity on Sam’s podcast. [11:37] The Agora newsletter and why it’s such a fascinating topic. [16:14] Sam’s thoughts on Grammarly and the exceptional founder of Toucan.  [17:47] The concept of the commander’s intent and how it shapes the way Sam prepares for podcast episodes. [19:46] How the output of their podcast has shifted. [22:23] How Sam was able to sell The Hustle to HubSpot. [24:55] Sam’s advice on how to work on your podcasting as a craft.  [25:58] What chargeable analytics can teach you about your retention. [29:28] The benefit of being part of HubSpot and how it allows Sam to focus purely on the content. [29:55] Some of the swaps they’ve done with other shows and their positive outcomes. [31:35] The one hack that has had the biggest impact on their downloads.  [33:31] How Sam grew his following on Twitter and why he stopped. [35:08] Why Sam has loved working with HubSpot. [40:46] Sam’s work as an angel investor and what he’s currently interested in. [44:10] Sam’s interest in real estate and how he is investing in it.  [49:22] Sam’s book recommendation: Mastery by Robert Greene. [50:47] Why investing in a high-quality podcasting setup has been so beneficial. [52:44] Why Sam never takes his phone into his bedroom. [53:50] That’s it for today! [53:53] Go to https://marketingschool.io/live to learn more!  Links Mentioned in Today’s Episode: The Hustle: https://thehustle.co/   My First Million Podcast: https://www.mfmpod.com/ How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets: https://www.amazon.com/How-Get-Rich-Greatest-Entrepreneurs-ebook/dp/B0017SUYY6 HubSpot: https://www.hubspot.com/ DreamHost: https://www.dreamhost.com/ The Agora: https://theagora.com/ Entrepreneurs on Fire: https://www.eofire.com/ Must read book: Mastery Sam Parr on Twitter: https://twitter.com/theSamParr Sam Parr on Instagram: https://www.instagram.com/thesamparr/

In this video, Alex Lieberman of Morning Brew shares his thoughts on being a CEO at 28 and gives us a picture of how he works with Austin Rief to manage the company.  TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:15] - Alex on being a CEO [01:08] - Alex loves the first stage of it [02:00] - the second phase is all about building [02:30] - Moving into Executive Chairman [03:23] - Alex and Austin style of work   Leveling Up Heroes NFT: 👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM 📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft 🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/   Connect: 📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook 🐦 Follow me on Twitter: https://twitter.com/ericosiu 📸 Follow me on IG: https://www.instagram.com/ericosiu/ 🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/ 😎 Listen to Leveling Up Podcast: http://www.levelingup.com/ 👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io 📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/   More: 🖼 NFT ONLY Videos https://levelingup.com/nftvideos 🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos 📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos ———— Enjoyed this episode? Let me know your thoughts in the comments, and don't forget to subscribe: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

In this episode, I will discuss the Top 5 Cryptocurrencies to Invest in for long-term thinkers in 2022 and what I mean by that. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:42] - Long Term Thinkers [01:54] - Ability to invest in internet [03:14] - Buy and Hold [03:51] - 1. Avalance [04:18] - 2. Terra (Luna) [05:00] - 3. Solana [05:30] - 4. Ethereum [06:12] - 5. Bitcoin [06:45] - Final Thoughts [07:33] - Outro     Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass 👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook  🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/ 💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro    Connect: 🐦 Twitter: https://twitter.com/ericosiu 📸 Follow me on Instagram: https://www.instagram.com/ericosiu/   🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/  https://www.facebook.com/levelingupofficial  https://www.linkedin.com/company/leveling-up-official  😎 Leveling Up Podcast - http://www.levelingup.com/ 👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io  📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/    Watch: 🖼NFT ONLY Videos https://levelingup.com/nftvideos   🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos  📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends  👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies  🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency  💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos      ————   ⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere   ————     Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.       ⚠️⚠️⚠️ #businesstips #marketing #metaverse ⚠️⚠️⚠️

In this episode, Eric talks with Jeff Zirlin, Co-Founder of Sky Mavis and the Axie Infinity game, about their plans to reach 4 billion gamers. Tuning in you’ll hear a breakdown of the game mechanics of Axie Infinity, why it’s built for Web 3, and how it uses NFTs as its core component. Jeff gets into the details of his role as Growth Lead at Sky Mavis, how Web 3 is changing the world of marketing, and the crucial role that community plays in their rapid growth rate. We also hear from Jeff about the concept of play-to-earn (P2E) and the many incentives that motivate players to become involved in the Axie Infinity community. Today’s episode is filled with key insights about Web 3 and how it is changing the current marketing landscape. Tune in to hear expert Jeff Zirlin share his expertise, recommendations, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Axie Infinity plans to reach 4 billion gamers (with Co-founder Jeff Zirlin). [01:06] How Jeff has raised over $161 million in funding and has over 2.6 million daily active users.  [02:03] How Axie Infinity is currently valued. [03:41] Jeff's upbringing and how he became interested in gaming and Web3. [04:18] An explanation of Axie Infinity’s game mechanics and design.  [05:01] The various outcomes that players can choose to focus on when they play Axie. [06:05] Some of the future game modes they are currently working on. [07:17] Hear about Jeff’s audacious goal of reaching 4 billion users. [08:06] The concept of play-to-earn (P2E) and how that relates to Axie Infinity.  [10:33] How Jeff approaches his role as Growth Lead at Sky Mavis and how his team is structured. [11:40] Why community has played an integral role in the success of Axie Infinity. [13:59] The role that good content marketing has played in Axie Infinity’s growth. [17:31] Jeff gives a breakdown of their marketing team and what each role entails.  [19:14] Some of the ways they are incentivizing users to be active members of the community. [20:32] How Jeff keeps up with the rapidly changing Web 3 space. [21:54] Jeff shares what he is currently most excited about. [23:51] Hear about Jeff’s book recommendation and what he learned from it.  [26:43] Jeff explains why Discord is his favorite business tool. [28:03] How Jeff grew his Twitter audience to over 400, 000 followers. [29:48] That’s it for today! [29:52] To learn more go to https://marketingschool.io/live!   Links Mentioned in Today’s Episode:   Must-read book: The Bomber Mafia: A Dream, a Temptation, and the Longest Night of the Second World War Discord: https://discord.com/ Jeff Zirlin on Twitter: https://twitter.com/Jihoz_Axie Axie Infinity: https://axieinfinity.com/ Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In this episode, I am going to talk about how to build an NFT team from scratch and why is it important to define your NFT and core values! TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:10] - The format [00:56] - Building NFT team from scratch [01:50] - My team [02:39] - The x-factor [04:13] - Be mindful of who you end up helping/hiring [04:35] - Traction [05:30] - IDS (Identify, Discuss, Solve) [06:53] - Hire slow, Fire fast [07:35] - Define your NFT values [08:22] - Defining core values [09:00] - Our main value is to keep leveling up [10:59] - Final thoughts [12:20] - Outro     Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass 👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook  🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/ 💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro    Connect: 🐦 Twitter: https://twitter.com/ericosiu 📸 Follow me on Instagram: https://www.instagram.com/ericosiu/   🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/  https://www.facebook.com/levelingupofficial  https://www.linkedin.com/company/leveling-up-official  😎 Leveling Up Podcast - http://www.levelingup.com/ 👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io  📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/    Watch: 🖼NFT ONLY Videos https://levelingup.com/nftvideos   🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos  📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends  👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies  🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency  💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos      ————   ⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere   ————     Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.       ⚠️⚠️⚠️ #businesstips #marketing #metaverse ⚠️⚠️⚠️

In this episode, I'll discuss why membership-based NFTs create high floor prices and introduce you to my newest NFT project, Leveling UP Heroes! TIME STAMPED-SHOW NOTES:  [00:00] - Intro [00:10] - Membership Based NFTs  Floor Prices [00:30] - Crypto Packaged Goods [01:25] - PROOF Collective [01:42] - PROOF Mechanics [02:38] - Leveling Up Heroes [03:23] - LU Heroes Epic Tier [04:20] - Delivering the maximum value for the members  [04:50] - Outro   Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass 👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook  🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/ 💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro    Connect: 🐦 Twitter: https://twitter.com/ericosiu 📸 Follow me on Instagram: https://www.instagram.com/ericosiu/   🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/  https://www.facebook.com/levelingupofficial  https://www.linkedin.com/company/leveling-up-official  😎 Leveling Up Podcast - http://www.levelingup.com/ 👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io  📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/    Watch: 🖼NFT ONLY Videos https://levelingup.com/nftvideos   🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos  📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends  👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies  🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency  💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos      ————   ⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere   ————     Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.   ⚠️⚠️⚠️ #businesstips #marketing #metaverse ⚠️⚠️⚠️