Leveling Up with Eric Siu

Eric Siu
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Sep 8, 2017 • 40min

GE Ep 125 [2015]: How Mutual Mobile Generates $40M A Year With Only 15 Customers

Hey everyone, today's conversation is with Tarun Nimmagadda, co-founder and CEO of Mutual Mobile, which is an emerging tech company that builds breakthrough products for a more connected world. Today we'll talk about their unique approach to business and building products that allows them to maximize their profits while working for a minimal amount of clients at any given time. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu
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Sep 3, 2017 • 39min

GE Ep 124 [2015]: Pipedrive's Unique Marketing Approach That Earned Them Customers in 100+ Countries

Hey everyone, today's conversation is with Timo Rein, co-founder of Pipedrive, a software that helps sales people close more business by using a well-designed pipeline interface. They've got over 10,000 customers in over 100 countries, and have raised over $13.4 million. I'm a huge fan of the work they do, but today we'll focus on their approach to growth and how well it's served them. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu
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Sep 2, 2017 • 47min

GE Ep 123 [2015]: LeadPages CEO Clay Collins Talks About How To Ramp Up Your Conversion Rates (Up To 75%!)

Hey everyone, today’s interview is with Clay Collins, co-founder and CEO of LeadPages, the world’s easiest landing page generator. LeadPages is a lead generation platform which does a lot more than just landing pages, like allowing you to collect leads through forms, automation links, and SMS text messages, so you can build your email list through a variety of methods. I’m a big fan of LeadPages and have been using it for a couple of years because it’s just a great tool. In this interview, Clay and I talk about why it's critical to use landing pages wherever you're creating content, lead generation at "branding" events, and how content upgrades can increase conversion rates enormously. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed  Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu
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Sep 1, 2017 • 39min

GE Ep 122 [2015]: A Simple Pre-launch Strategy That Got Creative Market 70,000 Users In 9 Months

Today's interview is with Aaron Epstein, one of the co-founders of Creative Market, which is a platform for hand-crafted, mouse-made design content from independent creatives around the world. In our discussion, we dive deep into the strategy Aaron and his co-founders used to get 70,000 user signups in their nine month pre-launch period. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu
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Aug 27, 2017 • 44min

GE Ep 121 [2015]: How Digital Marketer Created An Effective Facebook Ads + Content Marketing Combo After Spending Over $15M On Testing

Hey guys, today's interview is with Ryan Deiss, CEO of Digital Marketer. Over the last 36 months, Ryan and his team have invested over $15 million into marketing tests, sent over one billion emails, and run approximately 3,000 split and multi-variant tests. Ryan and his team are heavy-hitters in the digital marketing space, and you've got to make sure you check out their blog... what they do is amazing stuff. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu
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Aug 26, 2017 • 29min

GE Ep 120 [2015]: How Simple Used Technology To Innovate In The Banking Industry (Eventually Selling For $117M!)

Hey everyone, today's interview is with Josh Reich, the CEO of Simple, a new bank that provides automated banking, budgeting, and savings for their customers. Simple is growing faster than any other bank, has eliminated all the fees typically associated with traditional banking, and sold to BBVA for $117 million. I'm a customer of Simple, and absolutely love they way they do things. Throughout the interview, Josh and I talk about what it was like for him to disrupt such a highly regulated industry, how they achieved their massive growth, and the basics of how they do business. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu
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Aug 25, 2017 • 37min

GE Ep 119 [2015]: The 4 Biggest Traction-Getting Lessons DuckDuckGo’s CEO Learned From Growing to 300M Searches Per Month

Hi everyone, today we've got Gabriel Weinberg back on the show as Growth Everywhere's first ever repeat guest. To refresh your memory, Gabriel's a co-author of the book Traction (which has a great new updated version releasing tomorrow, October 6th), and is the CEO of the search engine DuckDuckGo. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu
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Aug 20, 2017 • 46min

GE Ep 118 [2015]: How to Effectively Reduce Your Facebook Lead Acquisition Costs By 50% or More

Hi everyone, today's interview is with Keith Krance, founder of Dominate Web Media and author of The Ultimate Guide to Facebook Advertising. He's been running, managing, or teaching Facebook ads since their inception, and now he's also a speaker on the Perpetual Traffic podcast, which I recommend you all listen to. During the interview, we go in-depth on real, actual tactics that Keith teaches and uses with his clients to help prevent their accounts from getting banned, to lower their cost per click, and to optimize their Facebook budget for better bottom-line results. He gives a lot of information to chew on, especially for those of us in the tech world who tend to run our Facebook ads to a landing page and call it a day. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu
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Aug 19, 2017 • 47min

GE Ep 117 [2015]: Navid Moazzez Gives His Blueprint For Building Summits That Generate Up To $300K In Revenue

Hi everyone, today we're talking with Navid Moazzez, an online entrepreneur who helps other entrepreneurs create, promote, and profit from virtual summits. I recently did a summit myself, and I had not idea there was so much work surrounding them, but Navid's got it all down. He shares his process for setting up a summit, the best tools to use, and how to maximize the value of your summit after it's over to keep generating new email subscribers and profits. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu
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Aug 12, 2017 • 50min

GE Ep 114 [2015]: The SEO Framework That Helped Propel Pinterest To Over An Estimated 72M Users (And Over 50B Pages of Content!)

Hi everyone, today's interview is with Casey Winters, the mastermind behind leading growth at Pinterest, a visual bookmarking tool which is absolutely on fire. Though Pinterest can't share lots of numbers, they're estimated to have over 72 million users, and have secured over $1.3 billion in funding. Beyond that, they've got over one billion boards with more than 50 billion pins. Besides his work at Pinterest, Casey was also the first marketer hired by GrubHub, which he grew from three to 600+ cities, making it the dominant national player in online food delivery. Throughout the interview, Casey shares some of the best SEO tips and strategies we've heard to support drastic growth, so this interview is definitely worth a listen. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

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