Woman Owned: The Growth Podcast for Women Entrepreneurs

Whether we realize it or not, gender stereotypes and gender inequality often starts at an early age. In fact, if you have ever walked into a toy store or children's clothing store, you may have seen this issue creeping up in the toys and clothes available for our young girls. My guest today is Jodi Bondi Norgaard, and she is on a mission to smash the gender stereotype that is currently trending in the toy industry – particularly with dolls. Keep Reading >> Jodi is the founder and former owner of the Dream Big toy company – the company responsible for creating the Go! Go! Sports Girl line of dolls, books, and apps that encourage healthy and active play for girls. Today, she focuses her energy on speaking about issues regarding gender stereotypes, gender equality, and girl empowerment. On today's episode, Jodi shares her experience and passion for educating others on gender stereotypes, her mission to empower young girls today to achieve their dreams beyond fashion, and shares what lead her to create a business around female empowerment. "I feel so strongly about women rising to their full potential because we have so much to offer." – Jodi Bondi Norgaard Today on the Fierce Feminine Leadership Podcast: What inspired her to create a sports doll that encouraged girls to be physically, mentally, and emotionally healthy The "process and puzzle" of starting a doll company How she sold 500 Go! Go! Sports Girl dolls to the U.S. Open – and sold out within six days Her experience with displaying her product at Toy Fair Why she put her mission first – instead of her business revenue and growth How working with Wal-Mart was the turning point for her business The biggest lesson she has learned as an entrepreneur when selling her business Connect with Jodi Bondi Norgaard: com com Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing! And, if you really want to ramp up your fierceness… Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team! Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover. A Special Thank You to Our Sponsors This episode was made possible by our wonderful sponsors, BMO – Bank of Montreal – The Bank for Women. Join the conversation at BMO for Women to gain the insight, knowledge, and support you need to succeed and to truly understand how to manage your money!

What makes you fascinating and intriguing to your clients, your customers, your business partners, and the people around you? Some of you may already be able to answer this question – and that is great! However, some of you may not realize the fascinating elements of yourself that make you intriguing to others. In fact, you may even believe there is nothing really fascinating about you at all. Keep Reading >> My guest today, Sally Hogshead, is passionate about helping brands discover – or rediscover – what makes them fascinating to the people around them. Sally started her career in the advertising industry. In her early 20s, she skyrocketed to the top of the advertising profession and by the age of 24, she became the most award-winning advertising copywriter in the United States. She has worked on numerous advertising campaigns including Mini Cooper, Nike, Godiva Chocolate, and Coca Cola and her work has been displayed in the Smithsonian of American History. By the age of 27, Sally opened her first advertising agency. Drawing on her remarkable branding legacy, she created The Fascination Advantage Assessment and wrote the book Fascinate: How to Make Your Brand Impossible to Resist. The Fascination Advantage Assessment is the first algorithm to measure how the world views personal brands. Sally has appeared frequently on national news media – including NBC's Today show and The New York Times. She joins me today to share why she created The Fascination Advantage Assessment, how it can help you identify what makes you and your brand fascinating, and how identifying what makes you fascinating can help you market your business with more authority. "You are fascinating. You don't have to change. Just find those qualities and do more of it." – Sally Hogshead Today on the Fierce Feminine Leadership Podcast: We have all killed off parts of our authentic selves in favor of playing it safe When you shut your authentic-self down – you are denying the world that "spark" How The Fascination Advantage Assessment can help you rediscover your "spark" How identifying how you are different and what you do best can help you develop and improve how you market your brand Sally's Advice to Fierce Feminine Leaders: The world is not changed by people who sort of care. The world is changed by people who passionately, irrationally, excitedly care. It is changed by you. In order to do that, you have to know how the world sees you. Once you know how the world sees you – it's game on! Get Your Fascination Advantage Assessment Today! Visit Fascinate.com/you and enter the secret code: FIERCE17 (not case sensitive) to claim your free Fascination Advantage Assessment today! Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing! And, if you really want to ramp up your fierceness… Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team! Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover. A Special Thank You to Our Sponsors This episode was made possible by our wonderful sponsors, BMO – Bank of Montreal – The Bank for Women. Join the conversation at BMO for Women to gain the insight, knowledge, and support you need to succeed and to truly understand how to manage your money!

Mansplainers. Ladies, you know what they are – even if you've never heard the term. Mansplaining is a blend of the words "man" and "explaining." Its when you are explaining something to someone – most often a man to a woman – in such a way that is condescending or patronizing. Keep Reading >> Today's episode is all about the mansplainer. As you listen to today's show, I want you to ask yourself: "Am I a mansplainer?" Mansplaining has become a commonality throughout our lives and cultures. In fact, research has shown that female doctors are twice as likely to be interrupted by their patients as male doctors. Until recently, mansplaining has affected primarily women, but today, the tables are beginning to shift as more and more women begin to assert themselves professionally. So, how do you know if you are a mansplainer? 5 Signs You Are A Mansplainer You lack the self-awareness to recognize – even after you've learned the description – whether or not you are a manslplainer. (For example: you've heard my description of a mansplainer, and still haven't asked yourself if you fall into this description.) You automatically think you know more than women and it is your place to mentor, guide, and advise them? #HeresYourSign You frequently interrupt women on a regular basis. Women around you are not coming to you with their thoughts and ideas. You don't ask many – if any – open-ended questions. Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing!

Starting over in our businesses or careers is often one of the least-thought-about aspects that many powerhouse professionals ever consider. In fact, once you get into your "stride" and begin reaping the rewards of your hard-earned success, the thought of starting over may never come to mind – unless you are forced to face it. Keep Reading >> My guest today is an award-winning entrepreneur, Yasmina Azhari. Yasmina is the Founder, Owner, and General Manager of Mira Trading, LLC, the Vice President and Partner of Trade Coordination Office, and the founder of her newest company, Al Yam International Commercial Brokers. She has been recognized as one of the Top Entrepreneurs in Syria and is the Honorary Council of the Netherlands in Syria. This powerhouse businesswoman and entrepreneur built a highly successful career for herself – until her country broke out into a civil war, forcing her to flee the country and seek safety in another country where she decided to pick up the pieces of her amazing career and start all over. Today, Yasmina shares her story of starting her entrepreneurial journey over, what it was like, and what motivated her to continue moving forward to achieve success once again. She also shares some valuable insight and tips on how to reinvent yourself – or your career path – as an entrepreneur to achieve success. "Try and fail, but never fail to try." – Yasmina Azhari Today on the Fierce Feminine Leadership Podcast: How her fortune wasn't in her bottom line – but in her network Why you can't sit back and wait for opportunities for success You never lose. You have to win or learn. It's all experiences How she built and leveraged her network to create success Networking isn't about the quantity of people on your It's about the quality of people on your list. The challenges she faced – and overcame – while working in a male-dominate industry What she means by "imposing " The role that charitable work plays in her life Yasmina's Top 3 Success Tips to Reinvent Yourself as an Entrepreneur: Teach yourself and learn how to love what you are involved in – even if it's not what you dreamed. Make your choice. Have your voice Tell your story. Whatever you decide – jump. Connect with Yasmina Azhari: Yasmina Azhari on LinkedIn Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing! And, if you really want to ramp up your fierceness… Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team! Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover. A Special Thank You to Our Sponsors This episode was made possible by our wonderful sponsors, BMO – Bank of Montreal – The Bank for Women. Join the conversation at BMO for Women to gain the insight, knowledge, and support you need to succeed and to truly understand how to manage your money!

We all have those moments – the moments in our business that totally frustrate us, drive us crazy, or burn us at our core. Minor – and major – frustrating moments happen periodically in our business. They are completely unavoidable events, but how you handle them and use them to improve yourself, your business, and impact the world around you is important and within your control. Keep Reading >> Today, I want to share with you some tips on how you can glean information from those frustrating moments in your life and business as well as how to make these moments your best friend while growing your business. "Frustration is completely inevitable, but frustration is also a source of some incredible information." Today on the Fierce Feminine Leadership Podcast: Coping with "mini-failures" and using them as a source of information How to use pain points in your business to discover your next steps Using your frustrations to map your forward momentum How frustration is a sign of growth and helps challenge your limits Why it's important to learn h ow to get comfortable with the discomfort Leaning into your frustrations, but looking at them with interest 3 Critical Pieces of Information from Frustration: Frustration shows you where you need to go It paints a picture of your progress It teaches you where you need to approach your life with a greater level of acceptance Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing! And, if you really want to ramp up your fierceness… Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team! Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover. A Special Thank You to Our Sponsors This episode was made possible by our wonderful sponsors, BMO – Bank of Montreal – The Bank for Women. Join the conversation at BMO for Women to gain the insight, knowledge, and support you need to succeed and to truly understand how to manage your money!

Going through a challenging, potentially life-destroying situation is never easy. No know knows this better than my guest, Jas Boothe, founder of the non-profit organization – Final Salute Inc – for homeless female veterans. Jas is an Army Reserves veteran with 17 years of military experience as well as a cancer survivor. She has been recognized by Oprah Winfrey, People Magazine, and CNN for her work within her organization. Keep Reading >> Jas joins me on the show today to share her story of overcoming some of the biggest challenges in her life – including being discharged from the military, being diagnosed with an aggressive form of head, neck, and throat cancer, as well as losing her home during Hurricane Katrina. She explains how these experiences motivated her to start her organization and dedicate herself to helping over 2,000 female military veterans each year find safe, suitable housing. "I realized no one was RSVP-ing to my pity party." – Jas Boothe Today on the Fierce Feminine Leadership Podcast: Coping with a devastating cancer diagnosis after losing her new home to Hurricane Katrina Finding motivation to change the outcome of her situation – and the situations of others The birth of Final Salute Inc and its mission to serve the women who have served Services and programs available to homeless female veterans and their children What it was like to talk with Oprah How she transformed the leadership skills she learned as a soldier to become a successful business woman Connect with Jas Boothe: Final Salute Inc Final Salute Inc on Twitter Final Salute Inc on Facebook Jas Boothe on LinkedIn Jas Boothe on Twitter Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing! And, if you really want to ramp up your fierceness… Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team! Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover. A Special Thank You to Our Sponsors This episode was made possible by our wonderful sponsors, BMO – Bank of Montreal – The Bank for Women. Join the conversation at BMO for Women to gain the insight, knowledge, and support you need to succeed and to truly understand how to manage your money!

When it comes to running your business, there are many moving parts – this includes the people, tools, and apps that make your life easier and more productive. From calendar and meeting scheduling apps to automating your social media and creating brilliant marketing materials, there are literally thousands of systems, programs, tools, and apps that can help you be more productive and allow you to focus on other important tasks of running your business. Keep Reading >> Today, I want to share with you my top 10 favorite tools and apps that help me put certain tasks within my business on virtual cruise control – and make some of the more challenging or easy-to-forget tasks much easier. My Top 10 Tech Tools to Get Things Done: Pipeline Management App – PipeDrive Receipt Storage App – Receipt Bank Guided Meditation App – HeadSpace Communications Tool - Slack Password Storing App – Last Pass Trip Planning App – TripIT Video Conferencing App – Zoom Audio & Video Recording App – Ecamm Recorder Cloud Storage Apps – Google Drive and DropBox Graphic Design Tool – Canva Grab your Tech Tools Checklist HERE! Additional Resources Mentioned: LiveCA LLP – Canadian virtual CPA firm Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing! And, if you really want to ramp up your fierceness… Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team! Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover. A Special Thank You to Our Sponsors This episode was made possible by our wonderful sponsors, BMO – Bank of Montreal – The Bank for Women. Join the conversation at BMO for Women to gain the insight, knowledge, and support you need to succeed and to truly understand how to manage your money!

How do you get from where you are in business to where you want to be? What are the keys to leveling up in your business and creating the path that leads to the success you envisioned for yourself, your business, and your career? Keep Reading >> Today, I'm talking with Joy Chudacoff. Joy is a highly-acclaimed, sought-after business strategist for female entrepreneurs. She primarily works with already established and successful female business owners that are looking for ways to reach their next level of success, but aren't quite sure what their next steps should be to get them there. She is the leader for Business Lifestyle Design for Women and has been an entrepreneur for over 20 years. Joy is the founder of a business consultant company called Smart Women, Smart Solutions, and for the last 12 years, she has been serving women as a professional, certified coach and consultant. On today's episode, she shares with us what it is that keeps women from achieving their million-dollar goals and the different strategies they need to help push them to achieve that goal. She explains that the strategies you used to get you to where you are today may not help you reach your next level of success – and the key areas you need to focus on to help you reach your success goals. "What got you here won't take you there." Joy Chudacoff Today on the Fierce Feminine Leadership Podcast: The process and mindset of taking the leap from the entrepreneur maverick role into the CEO role as a woman Joy's entrepreneurial journey The most significant turning point in Joy's coaching business Examples of how keeping your message and what you offer consistent and how it can help lead you to success Strategy vs intuition Being able to delegate – not micromanage Falling in love with your numbers Being decisive and overcoming perfectionism and analysis paralysis to help you reach your goals Key Numbers Women Entrepreneurs Should Monitor Daily, Weekly, and Monthly Your sales numbers Your cost per sale Your expenses Joy's Strategy for Creating Success: Ask yourself: What am I pretending not to know? Stay clear on what is absolutely necessary and essential for you to do every day. Connect with Joy Chudacoff: Smart Women Solutions Joy Chudacoff on Facebook Download your FREE Strategic Planning Guide to level up your business. Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing! And, if you really want to ramp up your fierceness… Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team! Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover. A Special Thank You to Our Sponsors This episode was made possible by our wonderful sponsors, BMO – Bank of Montreal – The Bank for Women. Join the conversation at BMO for Women to gain the insight, knowledge, and support you need to succeed and to truly understand how to manage your money!

When you look at how you structure your days, are you setting yourself up for balance and rejuvenation from the moment you wake up until the time you go to bed? Are you really creating a system or schedule that allows you to achieve a peaceful, tranquil, beautiful life – or are you structuring your day for chaos, stress, anxiety – or worse – burnout? Keep Reading >> My guest today is Tara Marino. Tara is the creator of the Femme Types, an internal technology helping women realize their full potential while receiving their beautiful life. She is the owner of Elegant Femme, a company dedicated to helping women around the world live a life of beauty, travel, and soul. She joins me today to share why she believes it's so important for women to structure their day around the three core traits that ever woman possesses. She explains what those traits are – which she calls the Femme Types – and how identifying and honoring each of them every day have helped her move out of depression and into a beautiful life she enjoys living. "If we are not honoring who we really are, that affects us." – Tara Marino Today on the Fierce Feminine Leadership Podcast: Integrating your human experiences, aligning it with your soul's calling, and how it can help you overcome obstacles and adversity How journaling has helped Tara through the depression of losing her first child The Femme Types – what they are and why you should honor them every day The "Fo-Types" – what they are and how they counteract the balance of the Femme Types – if you let them What is Femme Flow and what it looks like for Tara Staying disciplined and structuring your day around your Femme Flow Why Tara decided to move to Paris – and how she made her dream a reality The power of saying "little yeses" in the direction of your desires Tara's Words of Wisdom: Slow down and think about the circumstances in your life and how it might assist you in recognizing who you really are. Ask yourself: What if this was to serve me in some way? How would I choose to have it serve me? Really go into that space inside and feel the possibility of expansion. Ask yourself: What is that dream inside me? You're here for your unique expression of who you are in the world. Go all the way! Be truly present and aware of how far you have come. Look around your life and really let it soak in. Celebrate what you have accomplished so far. Download My Beautiful Life Journal Questions HERE. Connect with Tara Marino: Elegant Femme Femme Type Assessment Quiz Live You Fully 9-Day Challenge Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing! And, if you really want to ramp up your fierceness… Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team! Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover. A Special Thank You to Our Sponsors This episode was made possible by our wonderful sponsors, BMO – Bank of Montreal – The Bank for Women. Join the conversation at BMO for Women to gain the insight, knowledge, and support you need to succeed and to truly understand how to manage your money!

For many entrepreneurs and business owners, building your personal brand requires a lot of hard work – and a lot of time. On the outside, you may appear to people as a "one-woman-operation," but what many people don't realize is that to achieve a high level of success – you can't do it alone. You need a strong team behind you to get all your tasks done and accomplish your goals. Keep Reading >> I recently received an email from a dear friend and fierce follower asking about my team – and if I really had one. So, today, I want to share a "behind the scenes" glimpse to introduce you to my team, the amazing work they do, and provide tips and advice on hiring your own amazing team to take your business to the next level. "Solo-entrepreneurship is a great way to get started, but if you really want stability, if you really want to grow, you need a team to help you do that." Today on the Fierce Feminine Leadership Podcast: Why building a team is critical to growing a sustainable business Who is on my team and the tasks and roles they perform – personally and professionally My journey to building this team The exact job ad I used to secure my Operations Manager and the exact process I used to hire her The positions I'm looking to fill next to help me reach my goals My Personal Team: Shauna Forsyth of Maritime Strength & Conditioning My amazing housekeeper My Professional Team: Adrianne Alexander – My Podcast Content Producer Kate Astrakhan of Audio Adrenaline Studio – Full Service Audio/Video Post-Production Company Operations Manager Online Business Manager Head Enrollment Coach Website Design Graphic Designers/Art Directors My Challenge to You: Take a look at your life and career right now. Think about where you need to bring in the help and support you need. CLICK HERE to download the EXACT script from my Operations Assistant Job Ad AND my Step-by-Step Hiring Process. Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing! And, if you really want to ramp up your fierceness… Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team! Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover. A Special Thank You to Our Sponsors This episode was made possible by our wonderful sponsors, BMO – Bank of Montreal – The Bank for Women. Join the conversation at BMO for Women to gain the insight, knowledge, and support you need to succeed and to truly understand how to manage your money!