Woman Owned: The Growth Podcast for Women Entrepreneurs

As women founders and leaders, we talk often about making money, and lots of it. But are we using the money we make to create the kinds of changes that we want to see in the world? I like to say that money is power, but only if you make it so. Your money becomes a powerful force when you use it in a way that advances your mission, aligns with your values, and brings your vision to life. And this week, I have someone who is a living example of what’s possible when you’re intentional about how you generate wealth and use your money to advance the causes you believe in. Keep reading   Tanja Hester has been featured in The Wall Street Journal, New York Times, and CNBC, just to name a few. As the author of Work Optional and Wallet Activism, she’s been widely recognized for her thought leadership in the area of wallet activism. She also spent a long career in political consulting until she retired in 2017 at the age of 38, and she’s offering her insights on her road to retirement on this episode too. Join us this week as Tanja gives us the lowdown on wallet activism. She’s offering her deep well of wisdom on what wallet activism looks like, why it requires critical thinking and discernment on our parts, and how it’s truly a long-term, life-long project we all need to be on board with. Today on the Power + Presence + Position Podcast: Tanja’s earliest memory of being a person who wants to make changes for the greater good. How Tanja retired at the age of 38 and made it so work is optional for her. Why wallet activism is truly a long-term, life-long project. What wallet activism means and how Tanja’s interest in it started. Why wallet activism isn’t just about spending. Tanja’s thoughts on the problem with organic food. What surprised her most about the themes that emerged in her research on wallet activism. The biggest shifts Tanja has made since embracing wallet activism. Why responsible banking is more important than you realize, and responsible investing is less important than you think.   Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Connect with me on LinkedIn. Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator! Learn how to build a seven-figure foundation in The Incubator. Get the free course, Selling with Story, here! Click here to apply for one of my programs. Tanja Hester: Website | Podcast | Instagram | Twitter Work Optional: Retire Early the Non-Penny-Pinching Way by Tanja Hester Wallet Activism: How to Use Every Dollar You Spend, Earn, and Save as a Force for Change by Tanja Hester   Love the show? Let us know!   Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!   What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Welcome to an incredibly special episode because this week, I’ve got a returning podcast guest. Not many women founders have been featured on the podcast more than once, so you already know you’re in for a jam-packed episode full of amazing nuggets of wisdom that will help you take your business further faster.  Keep reading Pamela Slim is an author, business coach, and co-founder of Main Street Learning Lab. Her newest book, The Widest Net is based on a fascinating approach to what she calls ecosystem marketing, and since my work is all about helping founders like you create seven-figure ecosystems, I think you’ll find our work dovetails beautifully.   In this day and age where there’s a massive demand for constant production of content and having face time with your people, you’re not alone if your company’s marketing feels exhausting and depleting. Ecosystem marketing is the key to creating a growth model that feels nourishing and that is truly sustainable for the long term, and Pamela is walking us through it in this episode.  Tune in this week to discover how there’s nothing that will help you grow more strategically and quickly than looking at your marketing through the lens of an ecosystem. Pamela is offering her insights on the future of ecosystem marketing, how she applies this framework to her own business and the power of looking at the totality of your network and making intentional decisions about community engagement.  Today on the Power + Presence + Position Podcast: Why there is nothing that helps business owners grow more strategically and quickly than ecosystem marketing.  How Pamela has applied the ecosystem marketing lens on her own business.  The power of looking at the people who are already congregating in your orbit. Why ecosystem marketing is the antidote to your marketing feeling exhausting. The principles of really effective partnerships.  How you can leverage the power of tiny marketing actions to up-level your business.  The difference between empire mentality and being an ecosystem upholder.  Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Connect with me on LinkedIn. Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator! Learn how to build a seven-figure foundation in The Incubator. Get the free course, Selling with Story, here! Click here to apply for one of my programs. Pamela Slim: Website | Learning Lab | Podcast  The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You by Pamela Slim  Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur by Pamela Slim Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain Bittersweet: How Sorrow and Longing Make Us Whole by Susan Cain Free Trait Theory - Brian Little Sean Blanda Love the show? Let us know!   Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Are you being the kind of founder and leader that a seven-figure company truly requires? Is your relationship with your business mature enough to continue taking it to new heights?   If you think about your human relationships, especially with children if you have them, you’ll understand how your relationship with them has to evolve. Without the level of maturity that you bring to the table, their growth and development gets stymied. And the same is true for your relationship with your business.   Keep reading   What I’m offering to you this week is that you don’t own your business as much as you partner with it. The cash, influence, and autonomy you want to create through your business requires a mature partnership, and what I see too often in my work is women founders having an immature relationship with their company, which makes producing powerful results impossible.   Tune in to hear how a mature partnership with your business might be the missing piece right now. I’m showing you how we’re using the rise of anti-hustle culture as an excuse to not show up as a mature leader, the reality of the entrepreneurial experience, and the 3 keys to developing a mature relationship with your business as a seven-figure founder.   Today on the Power + Presence + Position Podcast:   What an immature relationship with your business looks like. The reality of the entrepreneurial experience and what it takes to grow a company. Why the powerful results you want to create are dependent on your relationship with your business. The most important emotional state for showing up as a high-functioning founder and leader. 3 keys to creating a mature relationship with your business as a seven-figure founder. What makes a partnership truly work.   Resources Mentioned:   To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Connect with me on LinkedIn. Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator! Learn how to build a seven-figure foundation in The Incubator. EP490: The Million Dollar Social Media Marketing Plan Register for the Scale Without Sacrifice webinar! Get the free course, Selling with Story, here! Click here to apply for one of my programs. EP498: The 3 Disciplines of Premium Pricing & Positioning EP500: Make Millions by Showing Up   Love the show? Let us know!   Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

You are listening to the 500th episode of the podcast this week. Whether you’ve been here since the beginning, listening along for over five years, or you’re a new friend here, I honor and appreciate you for showing up.   As I personally celebrate 500 episodes, close to two million downloads of the show, and the reach it has set up for me to influence and empower thousands of women founders around the world, I want to let you in on a secret that has helped me generate millions upon millions of dollars in my business.   Keep reading   If you think this has required complicated marketing tactics and obsessively trying to figure out how to grow my audience, think again. Sure, that can help, but what truly works for raking in millions isn’t fancy, trendy, glamorous, or even particularly fun. However, if you want to set up a financial fortress like I have, it’s necessary. And it’s called showing up.   Join me this week as I show you how you can make millions as a founder if you’re willing to show up for your dream. I’m walking you through my podcasting journey to exemplify the power of consistent dedication so you too can blow your own mind with what practicing showing up can do for your bank account, your life, and your future.   Today on the Power + Presence + Position Podcast:   The power of consistent dedication. Why you need to start practicing showing up as a strategy to drive millions for your business. What’s been required of me to show up to podcast 500 weeks in a row. Why you might be struggling to sustainably scale your company. How to stop questioning your dream of generating millions in your business.   Resources Mentioned:   To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Connect with me on LinkedIn. Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator! Learn how to build a seven-figure foundation in The Incubator. EP490: The Million Dollar Social Media Marketing Plan Register for the Scale Without Sacrifice webinar! Get the free course, Selling with Story, here! Click here to apply for one of my programs.   Love the show? Let us know!   Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

I talk to many business owners who are in the process of shifting their business models from a one-to-one model to one where they have the ability to sell to many people at once. This is one of the classic ways we scale up a service or knowledge-based company, and lots of entrepreneurs are trying to figure out how to package up what they do to offer to multiple people at once.   For some reason, in the process of making this shift, I watch brilliant women founders make the leap of logic that they must now become excellent digital or social media marketers. They believe this is the only way to rake in hundreds of thousands of dollars, and the only way to build a million-dollar business selling scaled-up services.   Keep reading   Many of you have fantastic networks and have always been great at relational marketing, but you’re struggling with digital marketing, and you can’t figure out how those entrepreneurs advertising on Instagram or LinkedIn are getting it to work so amazingly for them. So this raises the question: is it possible to market effectively without resorting to social media?   Join me on the podcast this week as I reassure you that it’s totally possible to dramatically increase your program sales without social media. We’re exploring and debunking why so many leaders believe they need to utilize digital marketing or social media to scale, and 3 things you can do instead.   Today on the Power + Presence + Position Podcast:   Why so many founders believe they have to use social media to market their leveraged offers. The sneaky ways we discount the revenue we’ve made. 3 things you can do instead of marketing your programs through social media. How to get clear on what’s in your lane, and what isn’t. Why you don’t need social media to rake in hundreds of thousands of dollars. How to market your programs without social media.   Resources Mentioned:   To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Connect with me on LinkedIn. Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator! Learn how to build a seven-figure foundation in The Incubator. EP490: The Million Dollar Social Media Marketing Plan Register for the Scale Without Sacrifice webinar! Get the free course, Selling with Story, here! Click here to apply for one of my programs.   Love the show? Let us know!   Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Why are you feeling hesitant about raising your prices? If this is something you’ve been wanting to do but haven’t yet, you’ve likely been told that it’s because you have a scarcity mindset around your business. While this messaging often comes from a place of good intention, it’s actually totally off the mark.   You probably have legitimate questions and reasons for why you’re not raising your prices. Being told we have to cultivate an abundant mindset is just one of the ways women’s thoughts are weaponized against us because if you want to charge premium prices but aren’t doing it, your mindset is not the problem here.   Keep reading   Instead, there’s often more systemic issues happening inside your business. If you want to charge premium prices, it’s because you know profit is power. The more profit you have, the more resources you have to invest in making your vision real. So today, I’m introducing you to the best tool for guaranteeing and growing your profit.   Listen in this week as I show you why charging premium prices is a positioning problem that needs to be addressed and solved, rather than a mindset problem. I’m walking you through the three disciplines of premium pricing and serving high-end clients, so you can scale your cash, influence, and autonomy.   Today on the Power + Presence + Position Podcast:   The best tool to guarantee and grow your profit. How the most common advice women receive about raising prices is untrue and used against us. Why not raising your prices is not a mindset issue. The 3 disciplines of premium pricing and serving high-end clients. What charging premium pricing is going to require of you.   Resources Mentioned:   To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Connect with me on LinkedIn. Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator! Learn how to build a seven-figure foundation in The Incubator. Janielle Mckoy   Love the show? Let us know!   Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Are you overpricing or underpricing your offers? This is a question that has many of my clients spinning in circles, completely confused and lost. Figuring out how much to charge is a really important decision any CEO or founder is going to make, and pricing strategy is something that comes up a lot in my work.   In a world where business rules have been written by men, how do women like us create enormous success on our terms? For so long, our contributions have been undervalued and overlooked. The gender pay gap is real, and the numbers simply don’t lie.   Keep reading   Women across the board are underpricing their offers and under-earning. So the advice we’re given is, “Charge your worth.” The intent behind owning our worth seems great at face value and there are instances where keeping this in mind is effective. But I consider this to be somewhat troubling advice, and I’m breaking down why on this episode.   Join me this week as I show you why we need to understand the difference between charging our worth and charging our value. You’ll discover why value creation is the name of the game, and how to understand, claim, and articulate the value of what you have to offer.   Today on the Power + Presence + Position Podcast:   Why the common advice women are given is troubling. The intent behind the advice of charging what we’re worth. Why your worth is infinite and nothing changes that. How to understand, claim, and articulate the value of your offers. The difference between charging what we’re worth and charging what our value is. How this distinction makes all the difference as you build your seven-figure business.   Resources Mentioned:   To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Connect with me on LinkedIn. Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator! Learn how to build a seven-figure foundation in The Incubator.   Love the show? Let us know!   Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

The most important emotional state for entrepreneurial achievement is not motivation, commitment, or dedication. It’s willingness. When you cultivate within yourself a state of willingness, you are equipping yourself with the emotional juice required to transform at a deep level.    Willingness allows you to reinvent your future one project, one experience, and one result at a time. However, many of you aren’t currently in that state of willingness, and this episode will help you change that.   Keep reading   Women entrepreneurs often have deep commitment to their goals, but that’s not enough. Commitment is the silent pact you make within yourself, an internal decision to go for your dream. It matters, but willingness matters more.    In this episode, find out what willingness is, why it matters, and three steps to cultivate it for yourself. You’ll discover why this emotional state is so critical for entrepreneurial achievement and the tremendous impact it will have on your business. I’m sharing what willingness has done and will do for my business, and where to go to work on this with me and my team.   Today on the Power + Presence + Position Podcast:   The difference between having a vision and making your vision real. What willingness is. Why strategies and tactics aren’t enough to create results. How to be willing to face the fallout of your actions, good or bad.  Why willingness is so imperative for entrepreneurs. How to cultivate greater willingness.   Resources Mentioned:   To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Connect with me on LinkedIn. Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator! Learn how to build a seven-figure foundation in The Incubator. The Ultimate Guide to Social Selling for Women Entrepreneurs Click here to apply to work with Team Safi   Love the show? Let us know!   Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!  

As women entrepreneurs, we live and breathe in the results economy. We are not paid for the amount of time and effort that we put into a project. We are compensated based on the value that we create in the marketplace and the tangible results we create for other people. And when we put half-done work out into the world, we’re not compensated at all.   Over here at Safi Media, we’re all about creating tangible value for female founders. Now, what we’ve come to realize is that work that is in progress creates little to no value in the marketplace. Work that is done is what creates value for yourself and other people.   Keep reading   Because I and so many of my clients operate in this results economy, understanding the difference between fake results and real results is a massive gamechanger. We’re not here to squander our hours of effort by putting work out half-finished. So this week, I’m discussing how to actually get things done so you see real results.   If you can align your efforts and intentions with real results, your level of success, your bottom line, and the impact you have will increase exponentially without burning out, and who doesn’t want that? In today’s episode, I’m breaking down the difference between fake results and real results, how to distinguish between the two in your business, and how to create real results for your business.   Today on the Power + Presence + Position Podcast:   Why, if you put half-done work into the world, you get fake results. What fake results look like in your business and why they make us think we’re being productive. Why the only way to get real results is to put your completed work into the marketplace. How we help our clients to bring done energy to their work, instead of spinning in perfectionism. Why tolerating unclosed loops and unfinished work is sending the wrong messages to your team and your clients. What you can do to move past your fake results and start creating completed work that yields real results in the marketplace   Resources Mentioned:   To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Connect with me on LinkedIn. Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator! Learn how to build a seven-figure foundation in The Incubator. Learn my simple 3-step process to, increase sales, get more qualified leads, and grow revenue... without overwork or overwhelm in our free training.   Love the show? Let us know!   Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

About 18 months ago, I was having a conversation with a wise mentor of mine about the vision I had for my company and how I saw our position in the world. It was big, exciting, and I had confidence and trusted myself, but I kept butting up against a ceiling in terms of my own ability.   This is when my mentor said, “Eleanor, unlocking the next level of your vision isn’t about what you do. It’s about becoming the woman who is capable of having those things.” That conversation sparked a quest inside me to do an even deeper level of personal development work in order to bring my vision to life.   Keep reading   Personal development is a journey that never stops, and I realized the inner work I needed to do to become that woman, I needed to do a different type of inner work. I needed to take my good emotional resilience skills and make them even greater. And if you want to do the same, one thing you’ll need to do is balance great insight with listening to yourself.   So, in today’s podcast, I’m introducing you to a powerful creative, artistic, inspiring voice in the field of personal development: Tina Lifford. Tina is an author, a successful actress, and the founder of the Inner Fitness Project, and she’s a queen whose voice, leadership, and ideas have always inspired me, and she’s here to inspire you as well.   Today on the Power + Presence + Position Podcast:   The emotional resilience required to be a visionary CEO. The most important inner fitness skills we need to build up. How we lie to ourselves by believing we need to have all the answers in order to do something successfully. What it means to become a woman who is capable of having a business that can change the world. The weight of believing you’re alone in pursuit of your vision, and why crewing up is the answer. What changes when you use curiosity as a tool to communicate with that which is guiding your mission. How to unleash the true depth of your purpose and vision into the world through the vehicle of your business.   Resources Mentioned:   To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Connect with me on LinkedIn. Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator! Learn how to build a seven-figure foundation in The Incubator. Tina Lifford: Instagram | Twitter | Facebook The Inner Fitness Project: Website | Instagram | Facebook Tina Lifford Dream | I Clearly Saw the 3 Selves that Live Inside of Me The Little Book of Big Lies by Tina Lifford Queen Sugar   Love the show? Let us know!   Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!