Woman Owned: The Growth Podcast for Women Entrepreneurs

Eleanor Beaton
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Apr 12, 2022 • 22min

EP495: Fake Results Vs Real Results

As women entrepreneurs, we live and breathe in the results economy. We are not paid for the amount of time and effort that we put into a project. We are compensated based on the value that we create in the marketplace and the tangible results we create for other people. And when we put half-done work out into the world, we’re not compensated at all.   Over here at Safi Media, we’re all about creating tangible value for female founders. Now, what we’ve come to realize is that work that is in progress creates little to no value in the marketplace. Work that is done is what creates value for yourself and other people.   Keep reading   Because I and so many of my clients operate in this results economy, understanding the difference between fake results and real results is a massive gamechanger. We’re not here to squander our hours of effort by putting work out half-finished. So this week, I’m discussing how to actually get things done so you see real results.   If you can align your efforts and intentions with real results, your level of success, your bottom line, and the impact you have will increase exponentially without burning out, and who doesn’t want that? In today’s episode, I’m breaking down the difference between fake results and real results, how to distinguish between the two in your business, and how to create real results for your business.   Today on the Power + Presence + Position Podcast:   Why, if you put half-done work into the world, you get fake results. What fake results look like in your business and why they make us think we’re being productive. Why the only way to get real results is to put your completed work into the marketplace. How we help our clients to bring done energy to their work, instead of spinning in perfectionism. Why tolerating unclosed loops and unfinished work is sending the wrong messages to your team and your clients. What you can do to move past your fake results and start creating completed work that yields real results in the marketplace   Resources Mentioned:   To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Connect with me on LinkedIn. Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator! Learn how to build a seven-figure foundation in The Incubator. Learn my simple 3-step process to, increase sales, get more qualified leads, and grow revenue... without overwork or overwhelm in our free training.   Love the show? Let us know!   Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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Apr 5, 2022 • 49min

EP494: Emotional Resilience for Next Level Growth with Tina Lifford

About 18 months ago, I was having a conversation with a wise mentor of mine about the vision I had for my company and how I saw our position in the world. It was big, exciting, and I had confidence and trusted myself, but I kept butting up against a ceiling in terms of my own ability.   This is when my mentor said, “Eleanor, unlocking the next level of your vision isn’t about what you do. It’s about becoming the woman who is capable of having those things.” That conversation sparked a quest inside me to do an even deeper level of personal development work in order to bring my vision to life.   Keep reading   Personal development is a journey that never stops, and I realized the inner work I needed to do to become that woman, I needed to do a different type of inner work. I needed to take my good emotional resilience skills and make them even greater. And if you want to do the same, one thing you’ll need to do is balance great insight with listening to yourself.   So, in today’s podcast, I’m introducing you to a powerful creative, artistic, inspiring voice in the field of personal development: Tina Lifford. Tina is an author, a successful actress, and the founder of the Inner Fitness Project, and she’s a queen whose voice, leadership, and ideas have always inspired me, and she’s here to inspire you as well.   Today on the Power + Presence + Position Podcast:   The emotional resilience required to be a visionary CEO. The most important inner fitness skills we need to build up. How we lie to ourselves by believing we need to have all the answers in order to do something successfully. What it means to become a woman who is capable of having a business that can change the world. The weight of believing you’re alone in pursuit of your vision, and why crewing up is the answer. What changes when you use curiosity as a tool to communicate with that which is guiding your mission. How to unleash the true depth of your purpose and vision into the world through the vehicle of your business.   Resources Mentioned:   To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Connect with me on LinkedIn. Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator! Learn how to build a seven-figure foundation in The Incubator. Tina Lifford: Instagram | Twitter | Facebook The Inner Fitness Project: Website | Instagram | Facebook Tina Lifford Dream | I Clearly Saw the 3 Selves that Live Inside of Me The Little Book of Big Lies by Tina Lifford Queen Sugar   Love the show? Let us know!   Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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Mar 29, 2022 • 41min

EP493: Building a Business that Changes the World with Carrie Freeman

If you want to use your business as a vehicle to make the world a better place, this episode is for you. When you are a changemaker and a visionary, entrepreneurship is a powerful container for driving impactful change at all levels, and my guest this week is the perfect person to speak on this.   Carrie Freeman is the Co-Chief Executive Officer at SecondMuse. She knows a thing or two about using entrepreneurship to drive global change, and through her work with SecondMuse, she brings communities together in building an economy that benefits people while protecting the planet.   Keep reading   Carrie is here to discuss the intricacies of building a business that changes the world. She’s breaking down how you take a massive mission, translate it into measurable business results, key projects, and build the kind of relationships required to advance such an ambitious agenda.   We’re also discussing Carrie’s personal experience of being a leader, and she’s giving us the best practices, tips, and tricks that have made all the difference as she works towards leaving a lasting legacy of positive change.   Today on the Power + Presence + Position Podcast:   How SecondMuse builds inclusive economies by supporting entrepreneurs. How to identify for yourself the kind of difference you can make in our world. The biggest lessons Carrie has learned about how to build and run a business around a big mission working on long-term change. Why relational wealth is at the core of SecondMuse’s work and where the concept of relational wealth comes from. Carrie’s advice around how to build the networks that allow you to get in front of sponsors, power players, and resources that make things happen. How to think about balancing boundaries around how much of yourself you give to the change you’re trying to create, and make space for others. Why you always have the time to get curious and discover what you want to contribute through your business. How to engage and empower other people who can help you on your mission. Where we need to change our outlook in order to drive growth without harming our planet.   Resources Mentioned:   To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Connect with me on LinkedIn. Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator! Learn how to build a seven-figure foundation in The Incubator. SecondMuse: Website | Twitter | LinkedIn | Instagram Carrie Freeman: LinkedIn Pivotal Ventures Jeff Bezos on Type 1, Type 2 Decisions   Love the show? Let us know!   Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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Mar 22, 2022 • 19min

EP492: The Business Building Power of Being Non-Receptive

As women founders and entrepreneurs, we’ve been fed a lot of advice about the power of staying open-minded. We’re told to stay open to external feedback, ways of doing things, and challenges that come our way. Being a good leader, we’re told, means staying open.   I’ve spent the first part of my life, as I’m sure you have, honing my skills on openness. It’s one of my core values, and the periods in my business and personal development where I’ve been completely open to ideas and stimulus from other people have served me extremely well.   Keep reading   But what I’ve discovered of late is that there is power in intentionally closing down and being non-receptive. The notion of closing down gets a bad rap, and while there’s definitely a time and place for being open, purposefully choosing to be non-receptive is more valuable than you think, and I’m showing you why.   If you often find yourself overwhelmed or distracted to the point where you can’t hear yourself think, or you identify as a sensitive person and you’re ready to find a new way to protect your energy and creativity, learning the skill of being non-receptive is key. On this episode, I’m showing you what I’ve come to realize about the power of being non-receptive, and my top strategies for practicing this.   Today on the Power + Presence + Position Podcast:   How being open-minded can serve us well at the beginning of our business journey. Why I believe the advice given to women about staying open is stupid 75% of the time. What I’ve come to realize about the power of being non-receptive. How I’ve learned to consciously hone my skill of being non-receptive. Why giving ourselves permission to be non-receptive is so valuable. My strategies for purposefully being non-receptive.   Resources Mentioned:   To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Connect with me on LinkedIn. Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator! Learn how to build a seven-figure foundation in The Incubator. Brené Brown Simon Sinek   Love the show? Let us know!   Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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Mar 15, 2022 • 45min

EP491: Play Big, Take Up Space, Ask for More with Alex Carter

Are you ready to challenge yourself to have more? More success, money, freedom, autonomy, support, and joy? If this is you, then you’re in the right place, and I invite you to listen closely to this week’s episode.   I’m joined this week by bestselling author of Ask for More: 10 Questions to Negotiate Anything, Alex Carter. We’re having a hard-hitting, in-depth conversation around raising the stakes, playing a bigger game, and asking for what you’re really worth.   Keep reading   Alex is a Clinical Professor of Law and Director of the Mediation Clinic at Columbia Law School. She has spent the last eleven years helping Fortune 500 companies, The UN, and thousands of other people negotiate better, build relationships and reach their goals, and she’s here to share her secrets and valuable observations with us.   Tune in this week to discover how to start playing bigger, taking up space, and feel confident doing it. Alex has brought a woman’s voice to the field of negotiation, and she’s here to share how she built her super-successful organic business, her insights on team-building, how she challenges herself and her business, and the unwitting ways in which we play small without realizing.   Today on the Power + Presence + Position Podcast:   How Alex became a top-ranked law professor and mediation expert at Columbia. Why Alex decided the time was right to start publishing books. How difficult it was at one stage for Alex to ask for what she needed in her profession. What the process of taking six months out to write her book looked like for Alex and why it took drastic circumstances to make it a reality. Why it’s not always about asking for more, sometimes it’s about asking for what you’re already owed. The importance of giving yourself time to make big decisions from a place of clarity. What asking for more looks like as you’re managing increased success and responsibility. How Alex has leveraged her network using the lessons she teaches in her book. Alex’s advice for any women listening who feel called to start swinging bigger.   Resources Mentioned:   To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Connect with me on LinkedIn. Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator! Learn how to build a seven-figure foundation in The Incubator. Alex Carter: Website | Instagram | LinkedIn | Twitter | Book Difficult Conversations: How to Discuss What Matters Most by Douglas Stone, Bruce Patton, and Sheila Heen EP401: Negotiation Secrets – How to Ask for More with Alexandra Carter Kris Plachy Brandi Bernoskie Alchemy + Aim Brené Brown Byron Katie Luvvie Ajayi   Love the show? Let us know!   Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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Mar 8, 2022 • 32min

Re-Release: My Coaching Philosophy

This week on the podcast, I’m rolling back one of my most significant episodes to date where I share my coaching philosophy. By the end of this episode, you’ll have a much clearer idea of how to apply my teachings to a deeper context and how they relate to your own business.   Many of you listening sell knowledge and transformation through your expertise, whether it’s as a coach, consultant, author, or podcaster. And one thing I often see in these areas is entrepreneurs rushing into packaging and marketing something just so they can get it out into the world as fast as possible. However, this never produces the most important result your business needs: maximum value for your clients. This is where your philosophy comes into play.   Keep Reading   My hope here is to help you discover the core philosophies that underpin your own offers and what you’re putting out into the world. This work will give you the kind of powerful grounding that allows you to grow and show up from a place of alignment, authenticity, and purpose in your business.   Tune in this week as I walk you through what a coaching philosophy is and the two pillars of my coaching philosophy for women entrepreneurs. I’m sharing why having an outlined philosophy is so important, and how to start getting clear on what yours might be.   Today on the Power + Presence + Position Podcast:   The importance of getting clear on your business’s promised land. What a jewel business is and how building one will transform how you grow. Why growing a business without a clear philosophy never leads to aligned results. The difference between philosophy, values, and strategy. My personal coaching philosophy and how it links to my broader work. Where to start with in building self-efficacy and confidence in your abilities as an entrepreneur.   Resources Mentioned:   To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Connect with me on LinkedIn. Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator! Learn how to build a seven-figure foundation in The Incubator. The Artist’s Way by Julia Cameron EP413: Improve Your Marketing By Knowing Your Promised Land   Love the show? Let us know!   Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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Mar 1, 2022 • 41min

EP490: The Million Dollar Social Media Marketing Plan

Sometimes, social media feels fun, lively, and high-energy. However, other times it feels crowded, overwhelming, and even hostile. As a result, even the most brilliant and experienced women leaders struggle to master using social media to drive results in their businesses.   Fear not because in this episode, I’m giving you a powerful three-step process to help you build a million-dollar social media marketing plan, starting from scratch. You’ll leave this episode with a true-to-you strategy that doesn’t have you twerking on Instagram, going live every day, or leave you thinking that social media is stealing the best hours of your life.   Keep reading   The best part of all of this? We’re not talking algorithms or what’s hot right now. Sure, these things have their place, but when it comes to developing a seven-figure social media marketing plan, they are just the icing, not the cake itself.   Tune in this week to discover a powerful approach to social media that leverages timeless marketing principles and deep personal leadership to create a focused marketing plan that can, over time, generate millions in revenue for your business. I’m bringing you insights from two entrepreneurs who’ve used social media to drive their success, and they’re sharing how you can do the same.   Today on the Power + Presence + Position Podcast:   Why you need a social media marketing plan that works for you and your business. How I define a million-dollar social media marketing plan. The 3 building blocks of your seven-figure social media marketing plan. How to get clarity on where your audience is hanging out on social media, and how to meet them where they are. Why your time on social media is wasted if you don’t have a focused plan to generate revenue for your business. How Jasmine Parent and Teresa Vozza took their social media experiences from confusion and overwhelm to success, revenue, and freedom. Why you don’t need to pay attention to algorithms to command attention on social media. Where to start with finding your ideal corner of the internet and developing your own seven-figure social media marketing plan.   Resources Mentioned:   To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Connect with me on LinkedIn. Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator! Learn how to build a seven-figure foundation in The Incubator. Teresa Vozza: Website | LinkedIn | Instagram Full Interview with Teresa Jasmine Parent: Website | Instagram Full interview with Jasmine Jasmine Parent Featured in People Magazine Brené Brown Gary Vaynerchuck Glennon Doyle Rachel Rodgers   Love the show? Let us know!   Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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Feb 22, 2022 • 37min

EP489: How To Dramatically Increase Your Sales Conversion

If you’re not happy with your current sales conversion rate, this episode is for you. Pretty much every single time I work with a new client, they want to increase their sales conversion, however the how always proves to be a sticking point. Of course, understanding the solution always starts with understanding the problem, and invariably this comes down to your business structure and ecosystem. When you can align your business model with the kind of ecosystem that allows it to thrive, that’s when you’ll see your sales conversion skyrocket. Keep reading This work all starts with clarity around your niche, which provides the first bump in your sales conversion. But if you want to get closer to 100%, you need to take things a step further by generating offer awareness, bringing specificity and familiarity to your marketing. In this episode, I’m showing you exactly how to increase sales conversion from wherever you are now to as much as 80% in under eight months. You’ll learn how to leverage and understand the psychology of dramatically high sales conversion, and the two-punch approach that will get you there. Today on the Power + Presence + Position Podcast: What I mean by sales conversion and how to calculate your sales conversion rate. The most important thing you need to do to start boosting your sales conversion. How to eliminate confusion and indecision around your marketing. Why even the smartest entrepreneurs struggle with marketing that lacks clarity. How to generate offer awareness as part of your business’s marketing strategy. What a seven-figure business ecosystem looks like and why this is the final piece of the puzzle. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Connect with me on LinkedIn. Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator! Learn how to build a seven-figure foundation in The Incubator. Get your free guide on The 7-Figure Service Business Ecosystem here! Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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Feb 15, 2022 • 27min

EP488: The 2 Types of Group Coaching Programs

Creating a group coaching program is a powerful way to multiply your income and impact, all while leveraging your time. Meanwhile, enrolling in a group coaching program is an amazing opportunity to learn new skills, perspectives and forge productive working relationships with smart people who share your passion. I have run group coaching programs and participated in them with amazing outcomes in both. However, these programs are not all created equal, and this is where things get complicated. Keep reading There are two types of group coaching experiences: Algorithmic and Heuristic. They both have a place in our industry, but understanding the differences between them is incredibly important for making a wise investment in your personal growth, or providing value for your potential clients. Tune in this week to discover how to grow your income and make wiser coaching investments by learning to distinguish between the two types of group coaching programs. I’m sharing how to know which one you should buy or build based on your business’s needs and your personal learning goals so you don’t get burned and can provide the kind of experience your clients are looking for. Today on the Power + Presence + Position Podcast: Why online education and group coaching programs are booming right now. The details of the 2 types of group coaching programs and how they differ. Why so many people get burned by group coaching and online learning and the most common complaints. What you can do to tell different group programs apart from one another. My own experiences in group coaching programs, what worked, and what didn’t. Why you would decide to develop and sell either a heuristic or an algorithmic group coaching program. How to assess your needs and decide on which type of group program is right for you to enroll in. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Connect with me on LinkedIn. Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator! Learn how to build a seven-figure foundation in The Incubator. To find out which of our programs are right for you, schedule a low-pressure conversation with our team by filling out the application here.  Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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Feb 8, 2022 • 34min

EP487: How to Sell to Women

In today’s episode, we’re exploring one of the most powerful forces driving the global economy: women buyers. Whether you sell B2B, B2C, high-end furniture, software as a service, life coaching, or books, the chances are that women are often making the decision to buy from you or not. Knowing how to connect with, build trust with, and respect women buyers is really important if you want to sell to them. And trust me, with a total global spending power of $18 trillion, equivalent to the world’s second biggest economy, you need to know how to sell to women buyers. However, while we have a lot of money, we’re also not necessarily an easy market to sell to. Keep reading Tune in this week as I’m joined by Emaan Abbass, founder of luxury feminine and intimate wellness brand KETISH. She has some powerful, practical, and battle-tested ideas to help you create the kind of offers women love to buy and talk about. I’m also talking to author and speaker Bridget Brennan, who shares the inspiration behind starting her business which focuses on women, and the power of word-of-mouth publicity. If you’re ready to grow your company by tapping into the $18 trillion female consumer opportunity, or the countless more corporate trillions women control across the world, you’re in the right place. This episode is essential listening because I’m giving you the three most important strategies for successfully selling to women. Today on the Power + Presence + Position Podcast: The massive opportunity that exists for you when you know how to sell to women. How so many companies have failed in their attempts to appeal to the female market. Why word-of-mouth publicity is so important for female-focused businesses. Emaan’s deep and sincere passion for trustworthy products that has helped her tap into the huge spending power that women possess. How to start leading with your social mission and why this always helps you connect with women buyers. The difference between having sincere passion for your products versus displaying it. My practical tips for demonstrating authenticity and transparency to smart women buyers. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Connect with me on LinkedIn. Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator! Learn how to build a seven-figure foundation in The Incubator. Emaan Abbass: Instagram | LinkedIn | KETISH Video Interview with Emaan Abbass Bridget Brennan: Website | Instagram | LinkedIn Why She Buys by Bridget Brennan Winning Her Business by Bridget Brennan Eva Jannotta Anna Dewar Gully If you're looking to close more sales and create wealth on demand, download my new guide, Your Sales DNA. Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

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