The Auto Repair Marketing Podcast

Kim and Brian Tell Their StoryThe Auto Repair Marketing Podcast hosts, Kim and Brian Walker, have quite the life story of technician and teacher turned shop owners, turned marketers. This episode has very little to do with marketing but serves more as a foundational episode that can be referred back to in future episodes. Listen in to hear a story about a young couple that started with nothing and built a $2M shop only to lose it to a road construction project and eventually filing bankruptcy - then building a thriving marketing agency.Thanks to our partner RepairPal. Vist on the Web HERELink to episode 1 with Chris Cotton Here.Link to Chris Cottons Episode with Kim and Brian HERE.Email Kim: kim@shopmarketingpros.comEmail Brian: brian@shopmarketingpros.comShop Marketing Pros on the web: HERE

Hijacking The Marriott Boardroom With Chris CottonChris Cotton of AutoFix Auto Shop Coaching is our guest on this episode of The Auto Repair Marketing Podcast. We were at the Marriott World Center in Orlando Florida for Worldpac’s STX conference where we hijacked the Marriott Boardroom to talk to Chris about the overall state of marketing in the automotive independent aftermarket. We cover so much with Chris, and we hope you’ll listen in to find that one takeaway that will positively impact your bottom line.Key Talking PointsThere is a false sense of security in the industry right now. It’s easy to succeed as a shop in this bull market, but a bear market is coming.Shop owners now have to compete with shops that are owned by business people coming out of the corporate world, or with VC groups buying up shops and running them like well-oiled machinesWhen it comes to your marketing, you need to be on top of your game, you probably need to get help, you need to embrace video, and you need to make your marketing help people get to know, like, and trust you.Sometimes marketing mediums that we perceive to have stopped being effective will make a comeback. You only know this by trying things and measuring the ROI.Some shops stayed full throttle into the pandemic and thrived. Others pulled back and went out of business. You never take your foot off the gas!Focus on the foundational marketing tactics before chasing silver bullets. Once the foundations are rock-solid, then experiment with shiny objects.Most shops market haphazardly without a plan. To get the most out of your marketing, a well-thought-out plan based on a rolling 12 months needs to be in place.How to Connect With ChrisEmail: chris@autofixsos.comWebsite: https://autoshopcoaching.com/Podcast: https://autoshopcoaching.com/weekly-blitz-podcast-with-chris-cotton/ Thanks to our partner RepairPal. Vist on the Web HEREEmail Kim: kim@shopmarketingpros.comEmail Brian: brian@shopmarketingpros.comShop Marketing Pros on the web: HERE