The Auto Repair Marketing Podcast

Incorporating gifting with radical generosity into your auto repair shop can not only create a great relationship with employees and potential customers but also nurture those relationships. Kim is a gifter at heart and in this episode she shares the best and unusual times to gift as well as how to implement gifting into your auto repair shop.Talking PointsEmployee GiftsRandom DoorDashChristmasNew Baby/Home/MarriageJust becausePartner/Industry Friend GiftsDream 25 (clients + industry partners)After meeting at eventStaying in touchSeeing something on social prompts the giftSpecial Occasion GiftsHolidaysEmployee AppreciationClient GiftsNew clientsClient upgradesSpecial OccasionFavorite VendorsThe Basketry - personalized/customizedHoltz LeatherSmallwoodsDoorDashAmazonWe are just one of many podcasts a part of the Aftermarket Radio Network. You can find those at AftermarketRadioNetwork.com - go and give them a listen!Until next time - go fill those bays!THREELagniappe (Books, Links, Other Podcasts, etc)Giftology BookThe Basketry - personalized/customizedHoltz LeatherSmallwoodsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Thanks to our partner, RepairPal. Visit the Web HERE

You’re growing -a lot, but concerned about losing the company culture you’ve spent so much time, energy, effort, and money on building. In this episode, Kim Walker shares her thoughts, ideas, and strategies being implemented to be super intentional about maintaining company culture.Talking PointsWorked hard to define core values, build a team, processesYou’re getting great resultsYou’re growingBut fearful of losing momentum, culture, pace, etcKeep Core Values front & center. What we do:Hiring, onboardingFiring relates backIn the middle - reward + recognizeMake decisionsProcessDocumentedPracticed by allAppreciated + UnderstoodOnboarding. How do you do it? Is it documented? Can it be duplicated easily?Hire Slow, Fire FastGamesKim Games (Slack)JR’s Dad Jokes + PunsPlayfulness, laughter, joy. Happiness is a core value for us. Contests.SurprisesLetters to familyDoor DashTravel together/retreatTrainingMeaningfulEasily found for future referenceMentoringDay to Day ConnectionsSlackHuddlesProject Management software communicationHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com 

This shop is too slow. This shop is too busy. This shop doesn’t know either way. It wasn’t long ago that we heard a good bit of chatter regarding shops who were experiencing slow days but most recently we have experienced shops on the other end of the spectrum. They’re too busy and have mentioned pausing their marketing. In this episode, we discuss what shops can do to shift their marketing instead of stopping all together.Talking PointsThe too-busy shop trend - sound crazy, but true.Mistake: stop marketing. Busy today does not mean busy tomorrow.Stopping all marketing creates a roller coaster effectEverything is great until one day it isn’tDo you own a business or do you own a job? It’s time to grow up.Never stop marketing; pivot instead.Change messaging to less sales/promotion and more cultureStart hiringFocus on brand buildingMessaging Shift to:More company cultureBrand awarenessGreat Place to workCustomer AcquisitionAdsCommunity RelationsSocial MediaSEOCustomer RetentionEmailsTextingSocial MediaThanks to our partner, RepairPal. Visit the Web HEREHow To Get In TouchWebsite - https://independentautodieselrepair.com/ Facebook - https://www.facebook.com/IndependentAutoandDieselRepairHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com 

During Today's episode #104 The crew from SMP and I Talk About: What is a Chicken Flicker?Behind-the-scenes dirt on Kim & Brian from SMPWhat's the best part of your work day? What's the difference between a successful client and one that isn't? What would your advice be for a shop starting out that isn't able to hire someone like SMP?How cute is Dutton?Favorite Cartoon Character? What did you want to be when you grew up? What book are you reading now, if any?This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:30% increase in revenue by improving transparency and trust50% reduction in time spent researching and ordering parts10% increase in profit margins through robust reportingClick here to learn more about AutoLeap and schedule a demo: http://bit.ly/3GRgO88Don't forget to rate and review us! Connect with Chris:chris@autofixsos.com940.400.1008www.autoshopcoaching.comFacebook: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

Kim + Tracy Capriotto spend time in this episode laughing, chatting, and sharing about key moments in the industry, career transitions, and working with family. Tracy shares her battle with an internal dialogue. Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shopsTalking PointsWorking with family. You’re either crazy or an angel. I think it’s an angel. What’s your top tip for working with family?what was it like watching your dad take on the automotive world with his podcast?at what point did you think you wanted in on that?what has the transition like for you joining your dad?let's chat about your Women in Auto Care involvement - what are your favorite events? what are you doing in that group? Your greatest lesson?your favorite podcast episode you've done so farfunniest edits + bloopersLagniappe (Books, Links, Other Podcasts, etc)Tracy’s Women in Auto Care PodcastCarm’s Podcast Episode about their Adoption StoryHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com 

Thanks to our partner, RepairPal. Visit the Web HEREThere are times in life when you get called to make big moves. Brian and Brittany Hemry experienced just this when they felt God call them to pack up their family from a comfortable home and job in Washington State and move to Tennessee where they would open Independent Auto and Diesel. Listen in to their inspiring story of obedience followed by a series of open doors.How To Get In TouchWebsite - https://independentautodieselrepair.com/ Facebook - https://www.facebook.com/IndependentAutoandDieselRepairHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com 

Thanks to our partner, RepairPal. Visit the Web HEREMac Akram is the owner of Mac’s Complete Auto Repair in Chandler Arizona. Mac’s story is an amazing story of perseverance and making things happen. As a young child and teenager, Mac and his family lived in war-torn Baghdad, Iraq. Listen in on this episode to hear the inspiring story of Mac moving to America, learning to be an auto tech, and eventually opening a state-of-the-art shop in Chandler, Arizona.How To Get In Touch with MacWebsite - https://www.macsautorepairs.com/Facebook - https://www.facebook.com/macscompleteauto How To Get In Touch Group - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com 

Talking PointsOctober 5, 2021 - Do you remember last year when Facebook/Instagram went down?Or on August 8, 2022, when Google Search, Maps, Drive, and YouTube went down. If you’ve got all your marketing eggs in the Facebook basket, or the Google basket, or worse you don’t even own your own website…. It would surely be nice to be able to send an email out to your customers. What about the day that Google wasn’t working?What is the one thing you need to open an account for anything?How do those organizations stay in touch?How often are you checking your email inbox?Email addresses are something you own. Great for slow-day marketing ideas.Email marketing that’s not tied to a service reminder - the more educational, helpful types of emails. Something short and sweet and simple just to stay in front of your customer.Showing up in their inbox.Use your CRM! It’s probably got an email feature built-in you are already paying for.Lagniappe (Books, Links, Other Podcasts, etc)How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Thanks to our partner, RepairPal. Visit the Web HERE

Being the auto repair shop for fleet customers requires a different way of marketing. You’re not going to gain fleet customers doing the same marketing you do for retail customers. In this episode, we share real-life marketing tips and strategies to help you land those fleet customers you want!Talking PointsThis is ALL about the relationshipDevelop your customer avatar for fleet customersMake your Dream 25 ListCreate a series of steps you want to take to create and nurture those relationshipsWhere are their watering holes? Go there. Become a regular.What traditional marketing should you do for fleets?Lagniappe (Books, Links, Other Podcasts, etc)Book: Giftology - https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention/dp/1619614332 How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Thanks to our partner, RepairPal. Visit the Web HERE

Talking PointsStatisticsThe way people search is very differentSearches are longerSearches are more conversationalYou need to answer questions in complete sentencesThis is one reason why blogs are so importantSearch queries are longer but your answers need to be short and conciseOptimize for featured snippetsWrite the way you talk - natural languageInclude questions in your content - long tail keywordsDumb it down - write it for a 10 year oldUse long content“Near Me” searches continue to increaseDo more video - featured snippets in videosLagniappe (Books, Links, Other Podcasts, etc)https://backlinko.com/optimize-for-voice-searchHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Thanks to our partner, RepairPal. Visit the Web HERE