The Auto Repair Marketing Podcast

How do you know when to use Google Ads vs. when to use Facebook ads? The answer is rather simple but not always obvious. Join Kim and Brian as they explore the various situations when you would use each very effective digital advertising type!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsTalking PointsThe difference between Google ads and Facebook ads (00:00:52) The speakers discuss the surface-level differences between Google ads and Facebook ads, with Google being used for search and Facebook for brand awareness.Using Google ads for retargeting (00:01:41) The guest shares a pro tip on using Google to search for products and then getting retargeted ads on Facebook from other potential companies.Using Facebook to find things (00:03:28) The speakers discuss using Facebook to find products or services by searching on Facebook Marketplace and getting targeted ads.The importance of Google ads (00:06:56) Google ads are effective for reaching people who are actively searching for auto repair services.The minimum budget for Google ads (00:07:34) A minimum budget of $1200 per month is recommended for Google ads to compete with other sponsored shops.The need for brand awareness advertising (00:10:47) Brand awareness advertising is necessary to replace lost customers and stay in front of potential customers.Staying in front of people and educating them (00:14:08) The importance of educating your audience about the services you offer and staying in front of them to retain clients.Facebook and Google ads for brand awareness (00:15:29) The differences between Facebook and Google ads for brand awareness and staying in front of people who are not necessarily looking for auto repair services.Targeting and geographic parameters for Facebook ads (00:19:00) The importance of setting geographic parameters and targeting correctly when running Facebook ads to avoid wasting money and getting poor results.Housekeeping and Engagement Opportunities (00:21:16) Housekeeping matters such as sending marketing questions, joining the Facebook group, and leaving podcast reviews.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

You may often think about the terms you want your auto repair shop’s Google Ads to display for, but do you ever think about the terms you DON’T want them to display for? Every day shops waste money on irrelevant clicks on their pay-per-click ads. But it doesn’t have to be that way. Listen in to this short episode about the power of negative keywords.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with Timestamps(00:01:13) Explanation of the value and effectiveness of Google Ads for auto repair shops.(00:02:28) Explanation of negative keywords and how they can prevent ads from displaying for irrelevant search queries.(00:04:31) Discussion on the impact of ad quality score on the cost and placement of ads, and the importance of optimizing ads for better results.Negative Keywords and Ad Quality Score (00:07:37) Explains how negative keywords can improve ad quality score and prioritize ads based on relevance.Finding Negative Keywords in Google Ad Console (00:08:32) Discusses how to find negative keywords using the search query report in the Google Ad Console.Using Negative Keywords for Competitors and Brand Names (00:11:44) Covers the importance of using negative keywords for competitor names and brand names to avoid irrelevant ad displays.Customer Acquisition Campaign (00:14:14) Setting up a campaign to attract new clients to an auto repair shop and using negative keywords to exclude job-related searches.Hiring Campaign (00:14:14) Creating a separate campaign to target job seekers and using positive keywords related to auto repair jobs and careers.Importance of Checking Negative Keywords (00:15:04) The significance of regularly reviewing and discussing negative keywords with the person managing your Google Ads campaign.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.Brian and Kim discuss upcoming automotive events and conferences in the fall of 2023. They share their excitement about attending these events and highlight the training and networking opportunities they offer. They conclude the episode by mentioning their plans for the end of the year and thanking listeners for tuning in.Show Notes with TimestampsThe Fall Conference Season (00:00:10) Discussion about the fall conference season and the opportunity for training in the industry.Marketing for Auto Repair Shops (00:03:35) Introduction to the MARS conference organized by the Institute for Automotive Business Excellence, focusing on marketing for auto repair shops.ASCCA Educational Conference (00:06:13) Information about the ASCCA Educational Conference in Costa Mesa, California, for members of the Automotive Service Council of California.ASTE Conference (00:09:00) Details about the ASTE conference in Raleigh, North Carolina, including the go-kart racing event and marketing classes.BIMRS Conference (00:13:03) Discussion about the BIMRS conference in Dallas for Euro shops.FLACA Accelerate (00:15:08) Discussion about teaching classes in Florida and attending the Florida Autocare Alliance's Accelerate conference in Orlando.TOOLS Conference in the PA (00:17:23) Details about the TOOLS conference held in the Pocono Mountains, including classes, speakers, and family-friendly activities.AAPEX and SEMA in Las Vegas (00:20:13) Brian plans to attend AAPEX and SEMA as a spectator, networking, recording videos, and podcasts, and visiting Joe's Garage.Super Saturday at Mid Atlantic Auto Care Alliance (00:23:49) Upcoming Super Saturday event in Pennsylvania and provides details about the dates and location.Plans for future trips (00:24:48) Discusses the possibility of attending future events and road trips, including a visit to the Northeast area.Lagniappe (Books, Links, Other Podcasts, etc)Smart Passive Income - How to Start a Podcast 2023Simple Podcast Setup - VideoRode AI-MicroRode smartLav+Rode SC1 Extension CableHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com 

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.In this podcast episode, Brian and Kim discuss the benefits of auto repair shops having a podcast. They emphasize the importance of creating a podcast that focuses on topics related to the local community rather than solely on auto repair. They suggest discussing local events, leaders, and interesting stories to engage with the community and attract new customers. They also discuss the idea of featuring guests on the show, including influential people in the community. Brian and Kim highlight the value of planning and preparation for podcast episodes and recommend specific resources on how to start a podcast.Show Notes with TimestampsThe importance of consistency in podcasting (00:01:02) Discusses the need for discipline and consistency in producing podcast episodes regularly.Choosing the right topic for your podcast (00:05:38) Suggests that an auto repair shop's podcast should focus on local community events and topics rather than solely on auto repair.Promoting local events on the podcast (00:06:55) Highlights the example of promoting a local event called "Hot August Stroll" and how it can engage the local community.The importance of community-focused podcasts (00:07:09) Discussion on the need for podcasts in local communities and the potential topics that can be covered.Events and community topics (00:08:03) Exploration of the types of events and community happenings that can be discussed on a podcast.Interviewing local influencers and political candidates (00:10:02) Suggestion to invite influential individuals in the community, including political candidates, for interviews on the podcast.The sponsorship opportunity (00:14:11) Discussion on how a repair shop can sponsor their own podcast and promote their business during the sponsorship segment.The importance of a simple podcast name (00:15:19) Advice on not using cute or clever names for podcasts and businesses, and the example of a successful podcast with a simple name.Starting a podcast and equipment options (00:18:14) Recommendation to check out a free guide by Pat Flynn on how to start a podcast and a discussion on different equipment options, including a simple setup with lav mics and an iPhone interface.The downsizing of podcast equipment (00:21:21) Discussion about the decision to downsize podcast equipment for travel purposes.Advice on starting a podcast (00:24:24) Discussion on the factors to consider when starting a podcast, including the importance of enjoying the topic and its potential effectiveness for marketing.Promoting the podcast and closing remarks (00:26:14) Discussion on promoting the podcast, directing listeners to the website for episodes, and encouraging subscriptions, reviews, and sharing.Lagniappe (Books, Links, Other Podcasts, etc)Smart Passive Income - How to Start a Podcast 2023Simple Podcast Setup - VideoRode AI-MicroRode smartLav+Rode SC1 Extension CableHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com 

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of Shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.In this podcast episode, Brian and Kim interview Chris Jones, editor of Ratchet & Wrench magazine. They discuss their excitement about the upcoming Ratchet & Wrench Management Conference. Chris shares his interest in podcasting and video content creation, and they discuss the ease of incorporating video into podcasts using the abundance of modern streaming tools. They also discuss the passion and growth potential in the automotive industry and the importance of finding like-minded individuals and seeking coaching and consulting. The episode concludes with a discussion on the impact of brand presence on automotive repair shops.Show Notes With TimestampsMeeting for the first time in person (00:00:55) The speakers discuss their first in-person meeting and how social media played a role in their relationship.Chris Jones' career aspirations (00:02:56) Chris Jones talks about his career achievements and expresses interest in doing a YouTube show or live interviews.Passion for the Automotive Industry (00:06:52) The speaker discusses the passion and care that people in the automotive industry have for their work and customers.The Importance of Community and Support (00:08:12)The speaker talks about the sense of community and support within the industry, and how it can help shop owners feel less isolated and overwhelmed.Powerful and Inspiring Stories (00:11:41) The speaker mentions some of the impactful stories they have covered, including a diversity story, the journey of a shop owner named John Kerr, and the rebuilding of a company after COVID-19.Importance of Brand Presence (00:14:00) Discussion on how shop owners often overlook the impact of their brand presence on potential customers.Personalized Marketing for Auto Repair Shops (00:15:17) Exploration of the misconception that all automotive repair shops are the same and the importance of showcasing each shop's unique personality and culture.Restaurant Management Conference (00:18:50) Information about an upcoming conference for shop owners and managers focused on education, networking, and improving shop management skills.ChatGPT and its impact on editorial calendar (00:20:49) Discussion on how the launch of ChatGPT impacted the editorial calendar and the use of AI in the industry.Writing as a valuable skill for shop owners (00:23:40) Importance of writing and communication skills for shop owners, with personal experiences shared.Tips for learning copywriting (00:25:36) Recommendations for shop owners to learn copywriting, including starting with simple writing and utilizing dictation software.Writing and Editing Blogs (00:27:14) Discussion about the process of writing blogs, the role of editors, and the upcoming blog-turned-class.AI and Grammarly for Writing (00:28:22) Exploration of the benefits and potential dangers of using AI tools like Grammarly for writing content.Honor Your Processes (00:29:14) The importance of focusing on processes and systems to achieve business goals, with a mention of implementing EOS (Entrepreneurial Operating System).Lagniappe (Books, Links, Other Podcasts, etc)Ratchet & Wrench Management ConferenceGary Halpert on CopywritingR&W Article - Escape VelocityR&W Article - I am The IndustryR&W Article - John Cayer: 2022 R&W All-Star WinnerHow To Get In Touch with ChrisWebsite - https://www.ratchetandwrench.com/home/contact/11461922/chris-jones How To Get In Touch with Shop Marketing ProsGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Thanks to our partner, RepairPal. Visit the Web HERE

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.Are you struggling to align your team and drive marketing success in your business? In this episode of the Auto Repair Marketing Podcast, Brian, Kim, and Tim Stoll, an EOS Implementer, discuss how EOS can help businesses achieve their marketing goals. A valuable lesson from this podcast is the importance of using EOS to increase accountability and collaboration within the team, which ultimately leads to more successful marketing strategies and business growth. They highlight the key elements of a successful marketing strategy, including defining the target market, identifying unique selling points, establishing a proven process, and offering a guarantee. They also stress the importance of measuring progress through the scorecard and using the Vision Traction Organizer (VTO) to create a strategic plan for the business. If you're looking to take your marketing efforts to the next level, this podcast is a must-listen!EOS and Marketing (00:00:10) The speakers discuss how EOS can improve marketing and how it is an important component for any organization.Tim Stoll's Background and Becoming an EOS Implementer (00:02:06) Tim Stoll talks about his background in the chemical industry and how he became an EOS implementer.Quarterly Conversations and Accountability (00:04:44) Brian talks about how EOS and Profit First have been the difference maker in their business and how quarterly conversations have helped them solve issues before they become big problems.Improved team alignment and accountability (00:07:18) Brian and Kim discuss how implementing EOS has allowed them to focus on their strengths and delegate tasks to their team members, resulting in improved team alignment and accountability.Defining target market (00:09:29) The speakers discuss the importance of defining a target market in marketing and how EOS helps businesses to identify their ideal customers.Three uniques (00:13:52) The concept of three uniques is introduced as a term used in EOS. The speakers do not elaborate on this concept in this segment.Defining Your Uniques (00:13:56) The speakers discuss the importance of defining what makes a business unique and how it differentiates them from competitors.The Proven Process (00:16:34) The proven process is a one-page graphic that shows the relationship between a business and its clients. It helps to build loyalty and can be used in various marketing channels.The Guarantee (00:18:52) The guarantee is a way to take objections off the table and make it easier for customers to do business with a company. In the world of auto repair, it is usually an extended warranty or a nationwide warranty program.Accountability Chart (00:21:18) The accountability chart is a tool that defines who is responsible for what in an organization, beyond titles and positions. The marketing function is a key part of the chart, and its accountabilities depend on the company and industry.Meeting Pulse and Scorecard (00:25:26) The EOS system includes a meeting pulse that reduces the number of meetings while increasing productivity. The scorecard measures activity, not just results, and provides automatic accountability for achieving goals. The scorecard includes measures such as the number of pieces of content produced, the growth of a private Facebook group, and the number of leads coming in.Weekly Scorecards (00:29:05) The speakers discuss the benefits of using weekly scorecards to track marketing numbers and trends, and how it helps make data-based decisions.Rocks (00:31:48) The speakers explain what rocks are in EOS, which are 90-day goals that help businesses focus on important things to accomplish both at the company and personal level.Access to Implementer (00:34:41) The speakers emphasize the importance of having access to an EOS implementer in between sessions, and how they can help with questions and provide tools to use.Implementing EOS (00:35:56) The speakers discuss the benefits of hiring an EOS implementer for businesses and how it can improve team alignment and accountability.The Vision Traction Organizer (00:37:55) The Vision Traction Organizer is a two-page strategic plan that is revisited every quarter to ensure it is still relevant. The eight questions that are answered on the organizer are discussed.Ten-Year Target (00:41:41) The speakers discuss the difficulty of coming up with a ten-year target and the importance of having a big, inspiring goal that can be communicated to employees. They share their own ten-year target of being known as the best auto repair marketing company in America.Creating a Three-Year Picture (00:43:46) The speakers discuss the importance of creating a three-year picture for a business, including revenue and profit targets, and how it helps with team alignment and achieving goals.Defining Quarterly Rocks (00:48:07) The speakers explain the concept of "rocks" in EOS, which are 90-day goals that help businesses achieve their yearly and three-year targets. They discuss how rocks can be used in marketing, such as building a podcast studio or creating videos, and how they help with accountability and getting things done.Benefits of EOS for Marketing (00:49:58) The speakers discuss how EOS can benefit marketing efforts, including setting marketing goals and budgets, and how it helps with team alignment and accountability. They also mention how EOS can be implemented in the automotive industry and how to find an EOS implementer.Finding the right EOS Implementer (00:50:56) The importance of finding an EOS Implementer that fits well with the business owner and their team.First step to implementing EOS (00:51:56) Advice on the first step for an automotive repair shop owner interested in implementing EOS: call an EOS Implementer for a conversation and a 90-minute meeting.Passion for EOS (00:53:40) The hosts express their passion for EOS and how it has helped their business.How To Get In Touch with TimLinkedIn - https://www.linkedin.com/in/timstoll3/ Email - tim.stoll@eosworldwide.comWebsite - https://www.eosworldwide.com/tim-stollHow To Get In Touch with Shop Marketing ProsGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Thanks to our partner, RepairPal. Visit the Web HERE

The Auto Repair Marketing Podcast features Scott Pelava, founder of the Auto Shop Owners Group (ASOG), who shares his story of how he started the group to help shop owners connect and share their experiences. Scott talks about the challenges he faced when he first started ASOG and how the group quickly grew to almost 7,000 members. He also shares a powerful story about how ASOG saved a shop owner's life. The episode highlights the importance of community and collaboration in the auto repair industry and the impact that ASOG has had on shop owners and their communities.Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.Scott's Story and the Founding of ASOG (00:00:53 - 00:07:21) Scott shares his story of starting his own auto shop and struggling to make money. He then talks about how he founded the Auto Shop Owners Group (ASOG) after seeking help from other technicians on Facebook.Creating ASOG (00:08:25) Scott shares how he founded ASOG to connect shop owners and help them with technical aspects of business ownership.Managing ASOG (00:11:56) Scott talks about how he has managed to keep up with the changes in managing a Facebook group with the help of his team of moderators.Raising Professionalism (00:14:13) The group aims to raise the professionalism of the industry by maintaining a level of decorum and changing the industry for professionals.ASOG saves a life (00:16:23) Scott shares a story of how ASOG saved a member's life who was about to commit suicide.Impact of small businesses (00:20:26) Brian and Kim discuss the impact of small businesses on families, employees, and the community.ASOG scholarships (00:24:04) Scott talks about how ASOG started sending shop owners to training events and offering scholarships.Pre-registration (00:24:47) Scott talks about how they started doing pre-registration for their events to avoid leaving people foot in the bill for anticipated amounts.Scholarship for a shop owner in need (00:25:34) Scott talks about how they used the extra money from their event to create a scholarship for a shop owner in need, the Bunard family.ASOG Mastermind (00:29:13) Scott talks about how the ASOG Mastermind started as a group of people who wanted to do a mastermind, and how it evolved into a mentoring type thing with a leadership team made up of experienced shop owners.Feeling Defeated (00:32:52) Scott and Brian discuss their experience in a coaching group and how they felt defeated when they saw other agencies working with big companies like Coca-Cola and Walmart.Learning to Run a Business (00:34:06) Brian talks about how he learned to run his business like a business and the importance of coaching and relationships with other business owners.ASOG and Scholarship Program (00:37:11) Scott talks about how to get involved with ASOG through their Facebook page and website, as well as their scholarship program and upcoming dinner event.ResourcesWebsite - asog.siteFB group - https://www.facebook.com/groups/AutoShopOwnersGroup/FB group - https://www.facebook.com/groups/StartinganAutoRepairShop/ How To Get In Touch with Shop Marketing ProsGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Thanks to our partner, RepairPal. Visit the Web HERE

This episode of the Auto Repair Marketing Podcast features guest Steven Fafel from AutoOps, an online scheduling tool that integrates with your shop management software. The discussion revolves around the benefits of a modern and engaging scheduling experience for customers and the importance of creating a frictionless scheduling experience. Auto Ops aims to provide an enhanced scheduling experience that sets shops apart and attracts more customers. Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.The Creation of AutoOps (00:01:23) Steven talks about the creation of AutoOps, an online scheduling tool that integrates with shop management software.The Importance of Integration and Customizability (00:03:00) The conversation touches on the importance of integration, availability, capacity, and customizability in creating a frictionless scheduling experience.Enhancing the Scheduling Experience (00:06:04) Steven discusses how AutoOps creates an engaging experience for customers by pulling their information into the tool and customizing reminders for drop-offs and waiters.User Experience (00:07:55) Discussion on the benefits of AutoOps' integration with client information and the frustration of repetitive form filling.Importance of Online Scheduling (00:10:45) The importance of online scheduling for all ages and the ease of use for customers on a shop's website.Enhanced Customer Conversion (00:15:30) AutoOps' focus on enhancing customer conversion and the importance of providing the best opportunity for customers to schedule appointments.Phone Skills and Online Scheduling (00:16:03) Discussion on the importance of online scheduling in bypassing poor phone skills and providing a great customer experience.Tracking Marketing with AutoOps (00:17:45) The benefits of using AutoOps in tracking marketing all the way through the scheduling process to the sale.Expanding Integrations and Future Features (00:22:10) AutoOps' current and future integrations with shop management systems and the upcoming feature of recommending declined work to customers.Marketing Benefits (00:24:57) The marketing benefits of using AutoOps, especially for shared Shop Marketing Pros clients.Upcoming Events (00:25:46) Auto Ops' plans to attend popular events such as ASTE and AAPEX, as well as smaller events in Pennsylvania and Tennessee.ResourcesWebsite - https://www.autoops.com/SMPHow To Get In Touch with Shop Marketing ProsGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com 

Brian and Kim talk with Kieran O’Brien, founder of ShopGenie, an AI powered CRM for auto repair. Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.Introduction and Sponsorship (00:00:01 - 00:00:39) The speakers introduce the podcast and thank the sponsor, Repair Pal.Kieran's Background (00:00:58 - 00:02:00) Kieran shares his story of starting his first business at 16, working in the automotive industry, and building a CRM with technology that established companies are not integrating.Opportunity in CRM (00:02:55) Kieran discusses the opportunity he sees in the CRM side of the auto repair industry.Starting a business at a young age (00:03:33) Kieran talks about how he started his first business at the age of 16 and how he found mentors in the automotive industry.Alternative paths to success (00:05:21) The hosts and Kieran discuss the idea that college is not the only path to success and how apprenticeships are viewed differently in Europe.Raising an entrepreneur (00:06:27) Kim talks about how her son grew up with two entrepreneur parents and how they have had discussions about his future and whether or not he needs to go to college.Parents' reaction to Kieran's success (00:08:49) Kieran talks about the contention between him and his parents regarding his decision not to go to college and how his success in business changed their relationship.The need to promote trade schools (00:09:24) Kieran discusses the need to change the narrative around college and promote trade schools to solve the problem of student loan debt and the technician shortage in the auto repair industry.Sponsorship message from Repair Pal (00:10:11) The hosts thank Repair Pal for sponsoring the episode and encourage auto repair shops to become Repair Pal certified to attract tech-savvy customers.Tenacity and Authenticity (00:11:06) Kieran's approach to promoting her product with authenticity and tenacity, without being pushy.Importance of Customer Experience (00:11:42) Kieran emphasizes the importance of building an incredible product, brand, and customer experience to attract and retain customers.Obsessive Customer Service (00:13:25) Kieran talks about the importance of obsessive customer service and recommends the book "Unreasonable Hospitality" for auto repair shop owners.The Ideal Auto Repair Shop (00:14:57-00:16:41) Kieran O'Brien discusses the ideal auto repair shop, which would be a specialty shop with a focus on customer service and the latest technology. The hosts compare it to the Ritz Carlton and Chick-fil-A.Shop Genie's Customer Experience Platform (00:16:54-00:17:44) Kieran O'Brien talks about Shop Genie's customer experience platform, which is an AI-powered platform for auto repair shops that handles marketing automation, reviews, online scheduling, and more. The platform aims to put everything under one roof and provide the best customer experience in the market.Dealing with Outdated CRM and Marketing Technology (00:17:44-00:18:19) Kieran O'Brien discusses how the CRM and marketing technology in the auto repair industry has been outdated for a while, and how Shop Genie aims to build a customer experience platform that integrates everything in one place, instead of having to deal with multiple software vendors.AI and Blue Collar Jobs (00:18:35) Discusses how AI is not taking over blue collar jobs, but rather replacing desk jobs. Talks about how technicians are getting paid more and how AI is useful for communication.Jasmine: AI Assistant for Auto Repair (00:19:19) Introduces Jasmine, an AI assistant built and trained on auto repair data. Explains how it can help with communication, responding to customers, and even writing marketing campaigns.AI and Service Advisors (00:20:03) Discusses how AI can give service advisors superpowers by reducing the time they spend on the phone and behind screens. Talks about how AI is there to help them focus on creating amazing customer experiences.AI replacing jobs (00:23:30) Kieran O'Brien shares her opinion on AI replacing jobs and how it can make people do things differently.AI making people more effective (00:24:16) Kieran O'Brien explains how AI can help people become more effective and better at their jobs, leading to better margins for businesses.Adapting to AI (00:24:49) Brian Walker talks about adapting to AI and becoming the best at using it for clients to stay competitive in the market.Adapting to AI (00:25:42) The speakers discuss the fear of adapting to AI and how it cannot replace human emotion and feeling. They emphasize the importance of using AI wisely and not letting it replace human interactions.AI and Blue Collar Jobs (00:28:18) The speakers discuss how AI may drive people to get into blue-collar fields and how it may reduce white-collar jobs. They also mention that blue-collar jobs are currently considered the safest jobs as AI is far from being able to replace them.Efficient Training with AI (00:29:28) The speakers discuss how AI may make training more efficient, making it easier for people to become technicians faster. They focus on the pros of AI and how it can be used to make businesses more effective and profitable.Online Scheduling Tool (00:29:33) Shop Genie's free online scheduling tool is discussed as a powerful tool for auto repair shops to stand out from the competition and create better customer experiences.How to Access the Online Scheduling Tool (00:30:41) Listeners are directed to go to shopgenie.io/solutions to access the free online scheduling tool, which takes only 15 minutes to set up.Shop Management System Integration (00:31:02) Shop Genie is currently integrated with several shop management systems, including Shop-Ware, Tech Metrics, and Mitchell 1, with more in the works.ResourcesWebsite - https://www.shopgenie.io/FB group - https://www.facebook.com/shopownerhangoutHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim interview Chris Enright, owner of Enright Auto, about his success in using short-form video to build a following for his auto repair shop. Chris shares his process for creating content, his intended audience, and how he deals with haters and negative reviews. He emphasizes the importance of building trust with customers through video content and being authentic and transparent. The group also discusses successful auto repair video channels and the importance of keeping a shop clean for video shoots. Chris shares his advice for those looking to build a following through social media and encourages others to showcase their professionalism and expertise.Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.How Chris got started with video [00:01:10] Chris talks about how he got started with video and his first video about his top ten recommended Hondas.Chris's most successful video [00:03:38] Chris talks about his most successful video that has 37 million views and how it features him using a heat induction tool.Chris's decision-making process for creating content [00:06:39] Chris talks about how he decides what content to create and his decision-making process for choosing the sound and content of his videos.Creating Short-Form Videos [00:06:56] Chris Enright shares his process for creating short-form videos, including how he saves trending audios and records content throughout the week.Intended Audience and Dealing with Haters [00:07:50] Chris discusses his intended audience for his tool and shop-related videos, including technicians, shop owners, and DIYers, and how he deals with negative reviews and haters.Growing His Business Through Video [00:13:38] Chris talks about how his intention for creating videos was to grow his auto repair business, but it has now grown into its own business, including making YouTube ad revenue.Building Trust with Short-Form Video [00:14:22] Chris Enright discusses how his short-form videos help build trust with customers and increase customer retention.Time Investment for Creating Videos [00:15:08] Chris Enright talks about the time investment required to create short-form videos and how he dedicates time to scrolling and finding ideas.Equipment for Creating Videos [00:19:06] Chris Enright shares his equipment for creating videos, including using only an iPhone and a wireless mic to improve audio quality.Using the Right Sound Clips [00:22:25] Chris Enright talks about how he hacks the algorithm by following accounts that pay attention to what's going on with the platforms and how he learns what the various platforms are looking for that are allowing his videos to perform better than someone who would not know these things.Custom Thumbnails [00:25:50] Chris Enright explains how using one of the thumbnails that YouTube pulls performs better than your own custom thumbnail because it is the attention grabber that pulls new subscribers.Type of Content that Works Best for Driving New Clients [00:26:26] Chris Enright shares that people are always willing to watch and look at behind the scenes stuff, interview style, and commonly asked questions. He also recommends being real and authentic and cleaning your shop.Clean and Organized Shop [00:28:14] Chris Enright and Kim discuss the importance of having a clean and organized shop for auto repair businesses, and how it affects customers' perception of their work.TikTok and YouTube Channels [00:30:24] Chris Enright talks about the success of the TikTok channel "Royalty Auto Service" and the YouTube channel "South Main Auto LLC" in the auto repair industry, and how they create engaging content.Future of Video in Auto Repair Industry [00:34:47] Chris Enright shares his thoughts on the future of video in the auto repair industry, and how it will become more prevalent as streaming channels lose customers to free platforms like YouTube and TikTok.The Importance of Consistency [00:35:18] Chris emphasizes the importance of consistency in posting content and how it takes time to see results.Female Representation in the Automotive Industry [00:36:20] Chris talks about the advantage of being a female in the industry and mentions a female mechanic with over 100,000 followers on Instagram.Encouraging Positive Content [00:38:42] Chris encourages shop owners and mechanics to create more positive content to combat the negative perception of the industry.How To Get In Touch with ChrisYouTube - Enright Auto on YouTubeInstagram - Enright Auto on InstagramTikTok - Enright Auto on TiktocWebsite - Enright AutoLagniappe (Books, Links, Other Podcasts, etc)Blog - Tapping Into YouTube To Promote Your Auto Repair ShopTikTok - Royalty Auto ServiceYouTube - South Main Auto YouTube - Trail MaterInstagram - KnuckleBuster NikitaHow To Get In Touch with Shop Marketing ProsGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Thanks to our partner, RepairPal. 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