Athletes Authority ON AIR

Today’s episode of Athletes Authority ON AIR is episode 115 with co-owner Karl Goodman and host Jordi Taylor. This episode we discuss a few topics off the back of last weeks episode. Firstly, the coaches and business owners fear over selling, what it means to sell, how to sell and how to always believe in your product or service, the power of social proof through testimonials, different types of testimonial strategies and how this relates to certain buying personas.   We’d love to hear you thoughts! Enjoy, and let us know what you think!  Instagram: @athletesauthority See more of what we do: https://athletesauthority.com.au See omnystudio.com/listener for privacy information.

Today’s episode of Athletes Authority ON AIR is episode 114 with co-owner Lachlan Wilmot and host Jordi Taylor. This episode cover all things warm-up, key considerations when designing a warm-up, how to sell to coaches and athletes, plus a few bonus tips on recovery protocols.  We’d love to hear you thoughts! Enjoy, and let us know what you think!  Instagram: @athletesauthority See more of what we do: https://athletesauthority.com.au See omnystudio.com/listener for privacy information.

Today’s episode of Athletes Authority ON AIR is episode 113 with co-owner Karl Goodman and host Jordi Taylor. This episode we discuss the rise of business coaches/ mentorship's in the space - what you should be looking for if you're seeking mentorship vs what you should be delivering if you are a mentor. The concept of red ocean and blue ocean, why copying is never going to seperate you from the pack.  We’d love to hear you thoughts! Enjoy, and let us know what you think!  Instagram: @athletesauthority See more of what we do: https://athletesauthority.com.au See omnystudio.com/listener for privacy information.

Today’s episode of Athletes Authority ON AIR is episode 112 with host Jordi Taylor.  Today’s guest is Louisa Nicola, Neuroscientist, Neurophysiologist, host of “The Neuro Experience” and founder of Neuro Athletics. Louisa works with some of the top athletes in the US including individual and team sports. In this episode, Louisa shares her journey from studying in Sydney to cracking the big smoke in New York, breaking down exactly what a Neuroscientist and Neurophysiologist is and does, some of the athlete and cultural differences between Australia and the US, the huge upside for athletes to understand the importance of mental preparation, getting buy in from coaches and athletes, many practical take aways plus a whole lot more. This episode has plenty of incredible insights for both coaches and athletes looking to dive deeper in the world of neuroscience and understanding performance from a different lens. Enjoy, and let us know what you think!  Instagram: @athletesauthority See more of what we do: https://athletesauthority.com.au See omnystudio.com/listener for privacy information.

Today’s episode of Athletes Authority ON AIR is episode 111 with co-owner Lachlan Wilmot and host Jordi Taylor. This episode we do a little review on 2022 for Athletes Authority, discussing some of the wins but more importantly sharing 3 of our key “L’Ls” or learning lessons throughout the year. Off the back of that discussion, we make some predictions for the health and fitness industry coming into 2023. We’d love to hear you thoughts! Enjoy, and let us know what you think!  Instagram: @athletesauthority See more of what we do: https://athletesauthority.com.au See omnystudio.com/listener for privacy information.

Today’s episode of Athletes Authority ON AIR is episode 110 with co-owner Karl Goodman and host Jordi Taylor. This episode we do a little review on 2022 for Athletes Authority, discussing some of the wins but more importantly sharing 3 of our key “L’s” or lessons throughout the year. Off the back of that discussion, we make some predictions for the health and fitness industry coming into 2023.  We’d love to hear you thoughts! Enjoy, and let us know what you think!  Instagram: @athletesauthority See more of what we do: https://athletesauthority.com.au See omnystudio.com/listener for privacy information.

Today’s episode of Athletes Authority ON AIR is episode 109 with co-owners Lachlan Wilmot, Karl Goodman and host Jordi Taylor. This episode discusses all things on the Melbourne Facilities new launch, from common mistakes, to learning lessons throughout the fit out, some great insights on marketing and pre launch for new business owners plus Lachlan and Karls 3 tips each for set up/design, fit out and launch plus a whole lot more.  Enjoy, and let us know what you think!  Instagram: @athletesauthority See more of what we do: https://athletesauthority.com.au See omnystudio.com/listener for privacy information.

Today’s episode of Athletes Authority ON AIR is episode 108 - special Athletes Authority Sports Management Edition with host Jordi Taylor and Kif Chowdhury. Today’s guest is Jacob Bauer of Richmond FC in AFL. He shares the incredible journey that was his to the AFL, the sacrifice from himself and his family to chase his football dream, what the ‘ah ha’ moment was that he knew he wanted to be a professional athlete, insight into his dream SANFL debut where the nickname “Bauer Power” was established, the moment he found out he was drafted, in depth and unfiltered insights into his family and personal life, the player and manager relationship plus a whole lot more. This episode has plenty of incredible insights for aspiring athletes, parents and coaches looking for what exactly  it takes to be a professional AFL Player.  Enjoy, and let us know what you think!  Instagram: @athletesauthority Instagram: @athleteauthoritysports See more of what we do: https://athletesauthority.com.au See omnystudio.com/listener for privacy information.

Today’s episode of Athletes Authority ON AIR is episode 107 with host Jordi Taylor.  Today’s guests are some of the industry’s best kept secrets to many, Dr. Craig Liebenson. Dr. Craig is a veteran in the Sports Rehabilitation space, being the founder and director of LA Sports and Spine and the founder of First Principles of Movement, while also having published several Rehabilitation textbooks used in universities around the world. Alongside Craig we have Dr Ryan. Chow, Founder of Reload in NY and senior First Principles practitioner.  In this episode, Dr. Craig and Dr. Ryan has a refreshing take on the rehabilitation space, talking about his previous roles as the team Chiropractor for the LA Clippers in the NBA, consultant for the Arizona Diamondbacks in the MBL and Seattle Seahawks in the NFL. More specifically his views on the current rehab model, the use of exercise and not ‘just cracking backs’, his world renowned First Principles of Movement seminars, the value of entertrainment, getting patient buy in plus a whole lot more.  This episode has plenty of incredible insights for aspiring to veteran coaches, to physiotherapists and any profession within the allied health space alike wanting to learn from a figurehead within the industry.  Enjoy, and let us know what you think!  Instagram: @athletesauthority See more of what we do: https://athletesauthority.com.au See omnystudio.com/listener for privacy information.

Today’s episode of Athletes Authority ON AIR is episode 106 with host Jordi Taylor. Today’s guest is Adam Wylie, Athletes Authority’s very own Head of Sports Science.  In this episode, Adam discusses the evolution of the Sport Science department at AA, what exactly is our testing protocols, how it is recorded, and how the coaches/ athletes use the data to make meaningful changes, what our Elite Athlete GamePlan is, testing options for coaches on a budget, Adam’s consulting work plus a whole lot more. This episode has plenty of incredible insights for athletes, coaches wanting a unique insight into the use of applied sports science and data.   Enjoy, and let us know what you think!  Instagram: @athletesauthority See more of what we do: https://athletesauthority.com.au  LinkedIn: Athletes Authority    Find out more about Athletes Authority Sports Management here: Instagram: @athleteauthoritysports Website: https://athletesauthority.com.au/sports-management/ LinkedIn: Athletes Authority Sports Management   See omnystudio.com/listener for privacy information.