No Hacks: The Mindset Behind Digital Optimization and Growth

Ben Labay is the managing director at Speero by CXL. In this episode, we talked about how to get your optimization efforts better. Ben also shares Speero’s Experimentation Program Maturity Audit and the four pillars of their experimentation program.Links in the episode:https://www.linkedin.com/in/benlabay/https://speero.com/experimentation-program-maturity-auditIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Alun Lucas is the managing director at Zuko Analytics. In this episode, we talked about web forms. Are they always necessary? Alun shares his insights on why there are still bad forms online and how to make web forms better for the site and for the user.Links in the episode:https://www.zuko.iohttps://www.linkedin.com/in/alun-lucas-zuko-analytics/https://www.zuko.io/product-overviewIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Will Laurenson is a Conversion Rate Optimisation expert who works with eCommerce businesses to improve their conversion rates, average order values, and generate higher lifetime customer values. In this episode, we talked about why you should prioritize your customer experience. We also covered how to use reviews strategically and whether discounting really helps increase conversions.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Julian Juenemann is the founder and chief instructor of Measure School, a platform that teaches marketers the data-driven way of online marketing. In this episode, we talked about why Google is phasing out Universal Analytics, the specifics of Google Analytics 4 and how to start planning your transition today.Links in the episode:https://measureschool.comhttps://www.linkedin.com/in/julianjuenemann/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Thomas Audunhus is the Chief Product Officer at Servebolt, a managed hosting company for LAMP-stack applications. In this episode, we’ll talk about the common web performance misconceptions  and how to make and keep your WordPress/WooCommerce sites fast.Links in the episode:https://serverbolt.comhttps://servebolt.com/articles/speeding-up-woocommerce-the-complete-guide/#Wrong:-Cart-fragments-Ajax-slows-down-page-speedIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Matt Zeunert is the founder of DebugBear, a front-end performance monitoring tool. In this episode, we’ll talk about why front-end performance matters, why you need to monitor it, why you should approach it the same way you approach something like conversion rate, and finally, how DebugBear can help you with all of this.Links in the podcast:https://www.debugbear.comhttps://www.debugbear.com/project/25972https://www.linkedin.com/in/mattzeunert/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Adam Kitchen is the co-founder of Magnet Monster, an email and SMS marketing agency for e-commerce brands. They’ve helped over 100+ businesses achieve $15mm email-sourced revenue. In this episode, we’re going to go deep into the future of email. Given the latest privacy led developments, is it still one of the best channels to invest in? Adam also answered questions from the community: Christian Hoppe: I would love to hear his personal story of how he got into email marketing. How many years ahead does he think email will still stay the most relevant owned channel?Jason Greenwood: How soon will retailers need to think about their brand in the Metaverse? Otebele Kobiruo: As someone who has been around the email marketing ecosystem and as a business owner, will you say email marketing will be around for the next 5 years at least?Links in the episode:https://www.linkedin.com/in/adamkitchen1/https://www.magnetmonster.co.uk/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Amrdeep Athwal is the founder of Conversions Matter and started doing data-driven optimization 15 years ago. In today’s episode, we will tell you all you need to know about AI in CRO.Amrdeep also answered questions from the community: Charles Meaden: How do you spot when the algorithm gets it wrong?Alun Lucas: How do you think AI can be used to help optimise the performance of online forms?Nneka Otika: What path can someone take to break into CRO? It seems like a close-knit industry. What transferable skill does someone need to work in CRO? - I know AI and machine learning crunch data which is useful in CRO. Will their application in the industry increase in coming years? If yes, in what ways?Shiva Manjunath: How important is localization to your optimization program? What are some things to avoid while localizing your test results?Links in the episode:https://www.linkedin.com/in/amrdeepathwal/http://www.conversionsmatter.com/---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Zineb Layachi is the founder of Raise the Runway, Co-founder of PitchSlap. She’s helped many startups turn buyers into raving fans and one of the influential voices on LinkedIn. In this episode, we’re going to talk about conversations. Is it really important to talk to your customers? And if you do, how can you find opportunities to turn these into content snippets? Zineb also answered questions from the community:Jonathan Bland: Why do the majority of B2B SaaS companies continue to overinvest in lead gen/capture channels?Ash Rathod: If you weren't doing what you do today, what job would you be doing? And why?Melissa Curran: If you could create content for anyone in the world, who would it be? Links in the episode:https://www.linkedin.com/in/zineblayachi/https://www.raisetherunway.co/https://www.pitchslap.live/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Diane Wiredu is the founder of Lion Words, a Messaging Strategist and Conversion Copywriter. She speaks regularly on virtual stages and has been featured on B2B Better, Wynter Games, Lead Gen Lift Off Summit and The Marketing Meetup.In this episode, we talked about product message fit, why it’s crucial and how to get your messaging right. Diane also shared her proven framework when working on messaging strategy and her controversial view on why buyer personas are dead.Dianne also answered questions from the community:Mari Paseva: How do you fit branding into the Product-Message-fit equation?Adam Kirsch: With fewer people talking about B2B SaaS products online compared to B2C products (think amazon, yelp reviews etc) what are her go-to places for finding the juicy VoC we need for creating compelling messaging when writing for our clients?Eden Bidani: what does she think about category creation as part of messaging strategy - when should companies do it, and when shouldn't they?Suri Jerusalem: Work life balance hacks, how to shut that creative brain off when it’s time to play, how to schedule projects so life still fits in?Links in the episode:https://www.linkedin.com/in/dianewiredu/http://lionwords.comIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram