Revenue Enablement Society - Stories From The Trenches
The Revenue Enablement Society's "Stories From The Trenches is where revenue enablement practitioners share their real world experiences. Get the scoop on what's happening inside revenue enablement teams across the global RES member community. Each segment of "Stories From The Trenches" share the good, the bad, and the ugly practices of corporate revenue enablement initiatives. Learn what worked, what didn't work, and how obstacles were eliminated by enablement teams and GTM leadership. Sit back, grab a cold one and join host Paul 'Norf' Norford, for casual conversations about the wide and varied profession of revenue enablement where there is never a one size fits all solution.The wide and varied profession of Revenue Enablement ensures there is never a one-size-fits-all solution to be successful. Amidst constant change the journey to successful outcomes is never the same. Learn from your peers and gain insights on topics like: -Building strategies and metrics that correlate back to revenue impact-Gathering requirements to identify stakeholders-Gaining buy-in and executive sponsorship-Aligning with sales leaders-Facilitating cross-functional collaboration
Latest episodes
Jun 19, 2020 • 31min
Episode 11: Roderick Jefferson on the Role Sales Enablement Professionals Have in Driving a Culture of Equality and Inclusion
Sales enablement thought leader Roderick Jefferson and Paul Butterfield, Instructure Sales Enablement VP explore the role that sales enablement teams should play in driving a diverse and inclusive corporate culture. As Roderick put it “Diversity means you’re invited to the table. Inclusion means you have access to the menu along with the opportunity and ability to order from it.” How sales enablement teams can help ensure a diversity of job candidatesWhat ways can we create sales assets, training materials and courses that are inclusiveThe critical role onboarding and ramping have in helping new diverse employees feel welcome and includedPrior to Roderick Jefferson & Associates, he held a variety of executive leadership, sales, sales enablement, operations and customer experience roles for Marketo, Oracle Marketing Cloud, Salesforce.com, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T.Please subscibe on Apple, Spotify or Google.
Jun 16, 2020 • 28min
Episode 10: Chris Sargent on How to Implement and Measure Adoption of a Global Sales Methodology to Remote Sales Teams
Chris Sargent, Sr, Director of Global Sales Enablement at NICEinContact and Paul Butterfield, Instructure Sales Enablement VP discuss why a global sales methodology is critical and the best practices that he has developed while heading up sales enablement at multiple SaaS companies. The conversation then pivots to how the NICEinContact team has successfully adapted what’s worked in the past for the post COVID-19 enablement delivery environment. Why implement a global sales methodology and processHow to teach the corporate sales methodology to new remote sales repsProviding reinforcement and measuring adoption remotelyChris and the sales enablement team support ~300 quota carriers in 10 countries. NICE inContact helps contact centers around the world create profitable customer experiences through our powerful portfolio of cloud-based call center ACD, call routing, self-service IVR, and agent optimization solutions.Please subscibe on Apple, Spotify or Google.
May 7, 2020 • 31min
Episode 9: Lish Gates on Delivering Impactful Onboarding and Coaching for Socially Distant Sales Reps
Lish Gates, Head of Global Revenue Enablement at Algolia and Paul Butterfield, Instructure Sales Enablement VP have a wide ranging discussion about how she and the Algolia team are delivering impactful onboarding and coaching to the global Algolia sales teams even during the COVID-19 lockdown.Establishing digital routines for successful reps and new hiresHelp new hires learn company culture while socially distancedIdeas and tools to avoid “death by virtual classrooms” Algolia is a fast-growing SaaS startup that helps clients deliver tailored, quick and scalable search and discovery. The Algolia Enablement team currently supports 160 reps across six offices and consistently deploys strategic, measureable and innovative ways to enable the team and impact revenue. Please subscibe on Apple, Spotify or Google.
Apr 21, 2020 • 30min
Episode 8: Bruce Graham on Remote Learning and Assessment That Has Impact
Bruce Graham founder of Perfect Performance Training Ltd. and Paul Butterfield, Instructure Sales Enablement VP explore what makes up an engaging and effective remote learning program. Bruce will also share the best practices he's developed while creating online learning programs for Oracle, PepsiCo, Hewlett Packard, McDonalds and Vonage. He'll share insights on launching a remote learning program as well as taking an existing program to the next level. Best practices for content creation/format/delivery How to address the learning needs of a multi-generational workforce and different learning styles Making content relevant for a global audiencePlease subscibe on Apple, Spotify or Google.
