The Email Marketing Show

Falling off the email marketing bandwagon is common, but reconnecting doesn't have to be stressful. Discover practical strategies for reaching out to your subscribers again, including the unique 'Terrible Friend Campaign.' You’ll learn how to break the silence without overthinking, using engaging emojis in your subject lines to boost interaction. Plus, find out why today is the best day to restart your communication, rather than waiting for a perfect moment.

Discover how to transform one-time buyers into loyal customers. The discussion covers essential strategies to improve the customer experience and boost repeat purchases. Learn how to enhance customer retention and effectively upsell by addressing challenges after the initial sale. Automated systems are highlighted as key tools for ongoing engagement, ensuring customers feel valued long after their first purchase. Finally, a treasure trove of top book recommendations aims to supercharge your email marketing efforts.

Tired of lackluster sales from your email list? Discover strategies to pinpoint your most enthusiastic buyers and craft offers that excite them. Explore how behavioral insights can fine-tune your outreach and learn the surprising benefits of partnering with competitors. Unmask the hidden 'secret parasite' affecting your email engagement, and find out how to boost deliverability. Plus, connect with a vibrant community eager to share email marketing tips and tricks!

Email personalization has evolved beyond just using first names. Discover innovative strategies to create genuinely tailored content that cuts through the clutter. Learn how to gather subscriber information effectively and utilize it for better engagement. Explore creative uses of customer data to resonate with your audience's unique needs. Finally, uncover how timely details and captivating subject lines can significantly boost your email conversions.

In today’s episode we’re tackling one of the most common questions in email marketing: how often should you send marketing emails? Whether you're just keeping up ongoing communication with your audience or running a promotional campaign, your email frequency plays a critical role in your overall list engagement, and deliverability (and more!)Let’s dive in!Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

Discover effective strategies for building an email list from scratch, focusing on understanding your audience. Personal anecdotes from the magician niche offer a unique perspective. Learn how partnerships and free training sessions can attract subscribers. Explore engaging ways to connect with audiences, both online and offline. Plus, get tips for crafting compelling subject lines that boost open rates. Transform your email marketing approach with actionable insights and creative ideas!

Fifi Mason, a personal brand and visibility coach for introverted coaches and impact makers, joins as the co-host. They discuss strategies for consistent sales in cohort programs, even during off periods. The conversation dives into automating enrollment and effective email marketing techniques, along with the use of engaging masterclasses and webinars to attract participants. Fifi reflects on her co-hosting journey and the power of compelling subject lines, all while sharing laughs and inviting listeners to join their community.

Unravel the mystery of automated customer journeys and discover why they're crucial for email marketing success. Dive into the SCORE Method, designed to engage subscribers and transform them into loyal customers. Learn how to create compelling email subject lines using AI, achieving impressive performance rates. Enjoy a light-hearted chat about country music adventures and how they enhance personal connections. Explore effective strategies for mapping customer experiences and addressing objections for higher conversion rates.

Discover how a single product generated a whopping $2.4 million in revenue! The hosts share key strategies for transforming your email marketing approach. Learn about shifting your mindset from expert to impactful visionary. They delve into overcoming fears and developing effective sales strategies. The innovative 'Roam Offer' is discussed, along with engaging sales tactics like interactive buttons in videos. Plus, discover free resources to enhance your email marketing skills while maintaining a healthy work-life balance!

Do you batch your emails? Can batching improve your email marketing? Does it make the process any easier or quicker?We’re Kennedy and Fifi, and these are some of the questions we answer in this podcast episode because we’ve all been there - staring at a daunting list of emails to send, not knowing where to begin.Let's go!Useful Episode ResourcesRecent episodesWarning: 6 Lies Your Email Marketing Platform Is Telling YouHow to Come Up With Your Next Email Campaign (Without Overthinking It)The Surprising Thing That REALLY Impacts Your Email Deliverability.FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people – those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in a way that aligns with who they are. You can find Fifi on her website.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!