Today on the podcast we chat with Cody Burch. Cody is a member of The League and helps course creators and membership site owners launch their programs with funnels and Facebook ads through agency done-for-you work, a membership, live events, and courses. He's here to tell us how he increased sales with email marketing by a whopping 1,000% just by implementing two of our campaigns. Ready to have your mind absolutely blown? SOME EPISODE HIGHLIGHTS: (0:10) Want to get more sales from your email marketing? Grab our FREE download, Click Tricks.(3:34) Fancy a 14-day FREE trial with Keap? (We give you TWO of our campaigns for FREE with it!)(4:42) Cody's email marketing before he joined The League.(11:44) Implementing our campaigns (and increasing sales by 1,000%!)(17:57) Cody's success with the Time Lord campaign.(20:22) How does Cody feel about his email marketing now?(22:45) The one action that had the most impact on Cody's email marketing. (24:28) What's next for Cody's email marketing? (25:52) Has email marketing taken over Cody's life?(28:03) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Cody's email marketing before joining The League When Cody started his business over 5 years ago, he didn’t have a funnel, an email list, or any presence on the Internet. It was only about a year later, when he wrote the book The One Hour Funnel to help people create their online lead capture system quickly, that he started collecting email addresses. His book has been one of the biggest list builders for Cody - one he's been using for years. But while Cody was growing his list, he wasn't nurturing it. He wanted his emails to be perfect and was putting himself under so much pressure that he'd only send emails to his list sporadically and when he had something to promote. Even though the front end was working (and Cody was collecting leads through funnels and ads) his approach wasn’t structured - with no system or strategy behind it. He might promote something similar to what people had downloaded from him, but when that worked, it was random and lucky. Nothing horrible was happening - he wasn't getting haters or huge amounts of unsubscribed. But soon enough, Cody realised there was a gap in his marketing. His front end was working, but he had no real plan on how to nurture his list. And that was until about a year ago when Cody downloaded our Daily Email Strategy (now the Bottomless Email Strategy) and from there he eventually joined our membership, The League. What did Cody's emails to his list look like?Cody's emails weren't story-based or personal – they were completely promotional. Whether it was Cody selling his own products or sharing affiliate links, there was no backstory or consistency with his emails. He would go so long without emailing that his subscribers probably forgot who he was, what he did, or what they'd downloaded from him. And that's why people weren't opening Cody's emails or clicking his links with consistency. When somebody downloaded a lead magnet, Cody would send them three days' worth of emails trying to sell them the next relevant low-ticket offer, but other than that, he had no automation set up. His promotions were sporadic, and this meant he was making money in his business asymmetrically – people would opt-in and may or may not buy something from him over the next 6-12 months. But when he was asked what a new lead was worth to him in the first 30 days, Cody had no idea how to even track that. It wasn't until October 2021 that Cody committed to one email a day. And when he started doing that, everything Cody thought might happen didn’t happen, while everything we said would happen did happen! Amazing, right? Open rates, click-through rates, and replies went up, and he started receiving more and more replies from people saying that his emails spoke to them.Implementing our campaigns So we now know that Cody had a sporadic email strategy for about 3 years before joining our membership. After that, he started sending out 3 or 4 emails a day and getting more comfortable with the practice. But he still hadn't fully committed. As Cody described it, it was like a new baby giraffe learning how to walk. Then finally in February 2022, Cody implemented the Getting to Know sequence (our welcome sequence) and deleted his original three-email sequence. Following that, in just one night he wrote the Overture sequence (which is one of our direct sales campaigns). Since then, people who join Cody's list receive their lead magnet and over the 4-day email sequence, Cody informs them that he'll send a helpful piece of marketing advice every single day. People are of course free to unsubscribe, but if they choose to stay, they now know what to expect. How Cody increased his sales after implementing our campaignsWhen Cody looked at the data, he noticed that in January 2022 (before implementing our campaigns), he made 10 low-ticket sales. This meant that, on average, one person every 3 days would buy from Cody. Then in February 2022, after implementing our campaigns, he made 110 low-ticket item sales, and then another 97 in March - for a total of 207 sales over the course of two months. That's now an average of 3 and a half people buying from Cody per day! And that's after he generates an average of 35 new leads per day via his Facebook ads.In short, Cody spend around $7,500 on Facebook ads over the course of two months, and, for the first time ever, he generated $10,669 in revenue. The days of Cody making money asymmetrically are officially over! With a structure and a plan to nurture his leads, Cody makes money more consistently. He's also confident in the knowledge that while he spends money growing his list, he can also make that money back in no time. Cody is now cash flow positive on building his list.Cody's success with the Time Lord campaignCody also shared the story of when he decided to invest in a $10,000 one-day consulting with a mentor, and after looking at his finances, he realised he was $3,000 short on being able to pay this amount upfront. So he decided to look inside The League to see what resources he could use to generate that money, and he pulled out our Time Lord campaign. This sequence has a countdown clock within it and an incentive to sign up to an offer by a certain time. Long story short, that campaign alone made Cody $3,258 in a week in late December 2021, which meant Cody could pay for the mentoring he wanted. As a result of this, Cody now makes more offers. More often than not, he’ll hear success stories from other members of The League, look into what campaign they used, study it, and then figure out what he could sell with it. So Cody is more proactive with his email marketing – he makes better offers, he’s more creative with how he’s offering resources to his community, and he's been able to increase his subscribers' upsell average order value.  How does Cody feel about his email marketing now?Cody feels great about his email marketing! He’s been emailing every day since the beginning of the year and hasn’t missed a day. He writes his email daily and is proud of being in the discipline of collecting the dots and connecting the dots. He gathers stories and experiences daily and then connects them to something that might be relevant to his audience and that shows some of his personality.For Cody, it's just like working out a muscle. He uses Asana to collect his content marketing ideas and document everything there. So if he gets stuck at any point, he goes to his list of ideas, finds one that speaks to him, and uses it as a prompt to write his daily email. Cody is also getting a lot of positive feedback about his emails. He might be dismissive of his little stories sometimes, but people feel like they know him and know about his life. And getting feedback is extremely fulfilling – it means the world to people like Cody (and us!) who send lots of emails.The one action that had the most impact on Cody’s email marketingFor Cody, the one thing that had the most impact was letting go of his idea of perfection. He thought his emails had to be perfect – that he couldn’t send an email until every single detail was taken care of. But that was just a false belief.And Cody still finds that embarrassing to admit, considering it's what his book and podcast are all about. Things don't need to be perfect. It's about getting into the discipline of sending emails. So his top tip is to start sending an email every day with no judgement. Just hit publish with confidence because it won't be as bad as your imagination tells you.What’s next for Cody’s email marketing?Cody is now looking at ways to promote his live events and perhaps even a virtual summit through email marketing. So he has ideas for high-ticket items in the pipeline, but at the same time, he's continuously looking at increasing the average sale value for each subscriber. He's definitely committed to daily emails – he went from wanting to send more emails to deciding to send a daily email. And that switch that flipped in his brain means he's always going to find a way to send an email to his list every single day. Has email marketing taken over Cody’s life?Cody says his email marketing takes around 10-20 minutes a day to write and send an email. And that's because his ideas are already written down - otherwise, it'd take a lot longer! But now that he does this so often, he knows how to do it. He doesn’t do a lot of editing either – he just makes sure there aren’t any crazy typos in his emails and hits send.Cody also told us he chooses not to batch his emails. He writes them daily because he feels they’re more in the moment and closer to what happened on the day or the day before. And he also recommended the book Storyworthy, which talks about what stories are worth talking about and how you can build connections with people.Subject line of the week This week’s subject line of the week is “Can’t stop watching these videos on loop.” One of the things Rob tries to do with subject lines sometimes is to make it sound like the thing he’s referring to is in the email. But not in a way that makes them feel scammed or ripped off when they get into the email!This particular email had Rob talking about the TikTok addition and the fact you can’t help but just watch one video on a loop and then watch the next one and the next one and then the next one... The subject line worked because it hinted at the fact there might be something for people to look at inside the email. And when people click through and read it, he's describing the videos first and then going into the lesson and the offer as he normally would. Useful Episode ResourcesAbout CodyIf you want to connect with Cody you can find him on his website. If you enjoy the one-hour funnel idea on how to quickly build high-converting funnels, you can get a FREE copy of Cody’s book here.  Related episodesHow Dan Greef Made £9k in just 1 Day, Sending Simple Emails.How Sheila Went from the Starting Blocks to Total Clarity – an Email Marketing Case Study.7 Essential Email Campaigns Examples For Your Business.FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about how our amazing member Cody Burch increased sales with email marketing by a whopping 1,000%) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

Today on the podcast, we chat with our friends Mike and Callie from Membership Geeks about the emails you send once people have joined your membership. Mike and Callie know everything about memberships, and they're sharing their best practice around email marketing for paying members. This conversation is all about the importance of communicating with the people who are already inside your membership. And you definitely don't want to miss it! Ready to discover the secret to serving your members through emails? SOME EPISODE HIGHLIGHTS: (0:13) Want to get more sales from your email marketing? Grab our Click Tricks.(3:46) Fancy a 14-day FREE trial with Keap? (4:45) Did Mike really once perform magic in Vegas?(6:54) Why email marketing is crucial for your paying members. (9:15) Introducing the Weekly Digest email. (10:42) Why the Weekly Digest is an awesome idea. (13:46) Building relationships with your members. (15:26) The benefits of segmenting your members. (17:42) The key ingredients to the Weekly Digest. (24:13) Subject line of the week with Mike and Callie.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Why email marketing is crucial for your paying membersContrary to what a lot of people think, selling your membership isn't the finish line – it’s the starting pistol! That's right - it's not enough to get people inside your membership. Once they're there, you need to keep them subscribed - month after month and year after year. You need to market beyond the sale and give your members a reason to stay and use what they’re paying for. And the emails you send are critical in doing that.The challenge here is that typically you have a lot to tell them about. You have logistical emails (like reminders for live calls), payment receipt emails, emails to let people know about new content, etc. As the membership site owner, you're going to take up a lot of your members’ inboxes. And all the prompts and reminders to come and get engaged with your membership can get drowned out. So the simplest solution is to send what Mike and Callie call a Weekly Members Digest email.The Weekly Digest emailThis email is in addition to your welcome or onboarding sequence – it’s all about marketing after the sale. It’s what’s going to remind your members that you exist. Because often, when people first join a membership, they're excited and have a good look around. But then life gets in the way, weeks go by, and they haven't had a chance to log in again. So the Weekly Digest helps you remind members that you exist. It brings them back to the site and gets them to log in and feel excited again. It also enables you, as the membership owner, to keep members up to date with any content you’ve just added and signpost future value by letting them know what’s going to happen in the following week, for example.Plus, it's a chance to highlight your community and share your members' wins and progress, which in turn allows you to inspire and motivate more members. It's just one email, but it allows you to do a range of really cool things!Why the Weekly Digest is an awesome ideaIt's important you send this email every week on the same day and at the same time – for Mike and Callie, it’s on a Saturday. That creates a routine for your members – a ritual and a habit. They go into their day expecting it, and if they spend no other time on your membership over the week, this is the trigger for them to go and log in. In essence, the Weekly Digest allows your members to realise the value of your membership, even if they don’t access it too often. It enables them to keep up to date even if they’re not currently in a position to consume your content.With most memberships, there’s a lot of content being shared. So the Weekly Digest allows you to curate what you think they need to see in any given week. It also allows you to hand-pick the conversations that are happening in the community because otherwise, they might get lost. And if you’re segmenting your members based on their interests, you can also use conditional content to direct them to certain conversations based on what you know they're interested in and what their needs are.The Weekly Digest helps your members get to the most important content for them as quickly as possible. It's a service you're providing them - you're offering the convenience of a shortcut in their inbox with the key information they need.Building relationships with your membersMike and Callie shared that there have been times when they were travelling and their Weekly Digest got delayed, and they had members asking if they were okay! So the minute you, as the membership site owner, miss that routine, that causes a pattern interrupt for people.The Weekly Digest ritual is a way to stay connected with members. It's why Mike and Callie have a paragraph at the start of their email that lets people into their world. They share what they’re doing and what they’ve been working on. Plus, they invite members to share what they’re working on, and they get a lot of replies to this email. So the Weekly Digest is a way to maintain the connection and relationship with your members, so they don’t feel like a number and faceless people in the community. It means people are getting value outside of their membership too. The benefits of segmenting your membersMike and Callie tag people based on where they are in their journey. This means their members go through a roadmap. If someone's at a beginner level, Mike and Callie aren’t going to distract them by telling them about their Growth Mastermind, for example. But this means that the Weekly Digest isn’t the only email their members will receive during the week – there are others that signpost people to content that's specifically relevant to them. Using a tag-driven CRM allows Mike and Callie to not only target the emails their members will receive on any given day but also to tailor the content of some of the sections in the Weekly Digest. Having a more granular approach to the emails that members receive means that not everything needs to be piled into the Weekly Digest.And we love the fact that Mike and Callie send this email on a Saturday. Because that allows them to straddle the two weeks – you can tell members what happened last week and also what’s happening next week. It's brilliant!The key ingredients to the Weekly DigestMike and Callie tell us there are a few key sections in the Weekly Digest that should be applicable to every membership.1. An introduction to your worldThe first section of the Weekly Digest is an introduction where you let people know what’s going on in your world. This is important because it helps people build a relationship with you. It's also the perfect place to signpost anything that’s in the works - in other words, the future value of the membership. 2. The What's New sectionThe second section focuses on what’s new. It highlights what people might have missed in the last week. But if you don't have anything new, this could be something specific, like a useful resource from the archives.Or it could be topical content. For example, if the summer holidays are approaching, you could highlight a piece of existing content about how to handle your membership if you’re thinking of taking a break. It’s now new, but it’s relevant to your members right now. Or you could pull some curated content from your community that you think your members might find interesting or want to get involved in.3. The Wins sectionMike and Callie tell us this is one of the most important sections of your Weekly Digest. It's where you highlight members’ progress and wins. This obviously means you should have a way to collect these in your membership so you can shout out those members in your Weekly Digest. Doing this gives people a warm, fuzzy feeling because you’re recognising them and highlighting them to other members.Psychologically, it also shows other members that when people get stuck in, they have success from using the content from your membership. Seeing other people do well encourages those who are struggling or haven't used the resources yet to keep going. It shows that the system works.And it provides context as well. Because often in the online business space people think that in order to do well you have to be doing 7 or 8 figures. But actually, it’s about celebrating the small wins as well as the big ones. When people get over a roadblock and experience success after being stuck for months, for example, that’s worth celebrating. So this section contextualises the notion of success for your members. And it gives permission (and a little nudge) to those members, who perhaps aren't quite as actively engaged, to share.As for you, the membership site owner, it gives you the chance to talk about how great your members are and how well your membership is doing for them, rather than talking about yourself all the time. The wins section highlights the community element of your membership, and communities thrive on engagement. All communities have 'passive members' who might read other people's posts but don't share their own. And when they’re continuously signposted to existing discussions or wins from others, it encourages them to come out of the woodwork and get involved too. Subject line of the week with Mike and CallieThis week’s subject line is one that gave Mike and Callie their first hater, who took the time to reply to them and explain over many paragraphs why they hate Mike and Callie. And the subject line was no other than, “Do you remember your first time?”It was about the first time you joined a membership and had a great experience. But this person took great offense and called Mike and Callie ‘idiotic boomers’ who didn’t know a thing about marketing. Funny, huh? Useful Episode ResourcesAbout Mike and Callie If you want to connect with Mike and Callie, you can find them on their website, where they have a lot of free content and resources, including their podcast. And if you want to check out their membership, it's called Membership Academy, and (guess what?) it's about all things memberships! Related episodesTurn Problems into Opportunities – Convert Haters into Sales with Laura Belgray from The Talking Shrimp. Onboarding Emails Examples for your Online Course. How to Create Urgency For an Evergreen Membership or Course Without Product Launches. FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about email marketing for paying members) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

This week we're giving you something a little different - something that has less to do with email marketing and a lot more to do with how to run a business strategy session for your business. And to help you do just that, we're taking you behind the scenes of our own business strategy weekend in Manchester. Ready to be inspired? Because this will no doubt help you come up with some great ideas for your own business.  SOME EPISODE HIGHLIGHTS: (0:24) Want to get more sales from your email marketing? Grab our Click Tricks.(4:00) Fancy a 14-day FREE trial with Keap? (5:04) Booking our business strategy session 'weekend'.(9:59) Creating the agenda for our business strategy session.(11:36) Are you the bottleneck in your business? (14:55) Creating an 'organisational chart' of our staff.(18:19) The Love - Happy - Hate exercise.(20:59) Create the business YOU want.(29:27) Working less IN the business and more ON it. (36:09) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free - we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Our business strategy session 'weekend'A few months ago, we booked an Airbnb in Manchester to run our very first business strategy session. We went for two days during the week, but we like to call it a 'weekend'. Because, why not? This trip obviously came to a cost, but we wanted to give ourselves a bit of a treat and also get value from the experience. So we booked first-class train tickets and picked an apartment over a budget hotel. Why? Because we wanted somewhere comfortable and not cut any corners. We invested in this, and that put us in the mindset of working hard for it.We chose a place where we could get our heads down and do a lot of work - rather than sitting with bits of paper on a bed. Our apartment had three different areas we could work in. And that meant we could keep ourselves refreshed and our brains active instead of being trapped in a tiny room. Why Manchester? Because we purposely chose to be away from home. We wanted to get into a different mindset - think about the business in a different way. And why not make this a bit of a holiday, too? We made some time for fun, always went out to eat (rather than cooking in the apartment), and had a nice meal and some cocktails too.Another thing we did was to ask our team not to contact us unless something was on fire. Our CTO could contact us in case of an emergency, of course. But otherwise, we signed off from Slack for two days. And this gave our team some independence but also ensured we weren’t going to deal with day-to-day business questions and issues. Creating the agenda for our business strategy sessionOn the lead-up to our business strategy session, we both kept a Google Document where we listed things to discuss in Manchester. What did we put on there? We added anything that we felt was problematic in the business, like things that we were doing that we thought perhaps we shouldn't do. But we were also on the lookout for opportunities for growth - ways to maximise the profitability of the business.So we started with a very disorganised agenda for this meeting. And on the way to Manchester, we condensed it down and categorised all the items into sections. Are you the bottleneck in your business? The main thing we wanted to discuss was the fact we both felt we'd been the bottleneck in our business. We wanted to understand whether that was true and then figure out how to change this. For example, we were approving every graphic for the podcast or social media, every sales page, every lead magnet, etc. There were lots of areas in our business where our staff always seemed to be waiting for us because of how we'd set things up. Everything felt slower than it needed to be, and we felt bad for it. Plus, we worried that this could end up affecting our members and customers. It never did (because we’re both acutely aware of customer experience), but as we continue to grow our business and serve more customers, we knew these problems would only be amplified. So we started looking at the systems and people to ensure these issues wouldn’t escalate. And this is something worth remembering for anyone running a business – any issues you have now are only going to be amplified as your business grows.Ultimately the whole responsibility for our business lies with us. But during our time away we started looking at ways to delegate some of the day-to-day responsibilities so that all the decisions and checking of various areas of our business wouldn’t be with us anymore. In other words, we started thinking about how we could empower the people in our team to make decisions, own elements of the business, and have more responsibility. And this was easy because our staff is made of people we have chosen - people who are excellent and who we trust fully. Creating an 'organisational chart' of our staff In order to be able to make changes to our team so we didn't have everyone reporting to us, we mapped out all our staff members. Considering we're a small business, we have quite a large team. And there's a strategic reason for that. We used to have a very lean team, which meant the few people in our team had a lot of responsibilities. And when they let, they left a big hole in our business.So now we take a different approach and have more people who focus on specific aspects of the business. The downside is that everyone would report to us, which put us in charge of all the micro-decisions in the business. And this was a mistake. A consequence of the fact that we were growing - and not just financially. We'd been adding more elements to our business (pushing Instagram more, growing our membership The League, our Facebook community, etc.), and that meant our team had been growing too.  So we created drew a hierarchy of our staff, even though we don't like to think of our team this way. Because our staff is in charge - they manage us and keep us in check, so we don't see ourselves as being above them. But this exercise allowed us to figure out who needed to report to us and who didn't.And our advice to you would be to reduce the number of people who directly work with you and put others in charge. We started that process a while back, but a few months in we're still working on implementing that plan. And that's because it takes time to unpack the thought processes in your head, give them to someone else, and have them feel confident and competent in being able to run things.The Love - Happy - Hate exerciseThe next thing we did was an exercise we call Love - Happy - Hate. This is something we'd never done together, even though we’ve been friends for about 20 years! We never had deep conversations about what makes us happy, what we want, or what our weaknesses are.So for this exercise, we divided a piece of paper into three columns under the headings Love, Happy, and Hate. And then it's pretty simple. In the Love column, you list the things you love doing in the business. For us, this is things like hosting our online coaching calls inside our membership The League, for example. In the Happy column, you list the things you’re happy to do. These are things you don’t love or hate, but if you have no one else in your business who can do them (or can't afford to outsource them), you're happy enough to do them yourself.And in the Hate column, you list the things you hate doing. For us, it's bookkeeping and accountancy. And thankfully, we already have people who take care of that. These are almost non-negotiables – things you're not prepared to do yourself.This exercise led us to some interesting revelations about ourselves, each other, and our individual strengths and weaknesses. And that cemented the fact that we are quite different in terms of the lifestyle we want and the things that make us fulfilled and happy.Create the business YOU want So even if there's no one else in your business, this is an exercise worth doing. And if you have business partners or members of staff, by all means, do this with them because it’s important to decide what you want. Often, our businesses are shaped around what we need at the time.Let's say you have to make some cash and fast, for example. You might start selling Power Hours. And that works to an extent, but before you know it, you're having more Power Hours than you can handle, and you become the bottleneck in your business. Power Hours aren't scalable, and you realise you have a business on your hands that isn't what you wanted. This is an extreme example, but it happens.So make sure you’re creating the business and life you want, rather than doing the things you have to do in order to pay the bills.For us, one of the things we both like to do is travelling. So during our business strategy session we agreed to shape the business in a way that allows us to travel. That’s how we decided to do a Mastermind in the States, for example. And we decided that at the back of paying attention to what we love doing and what we want out of our business.Plus, we also decided we wanted to get paid better because we’re not the best-paid people in our business. We have team members and agencies who work with us who get paid a lot more. So another thing to consider is whether you're paying yourself enough. You are, after all, the business owner, the founder, and the thought leader. Looking at the different parts of your businessThe next thing we did was to look at the different parts of our business. So we have our membership The League, our email writing agency, a series of standalone products, and an idea for a mastermind. We looked at how things are working in each of these areas and how much effort is going into them. Then we considered each area to check whether it was profitable, for example - and not just in cash terms. It’s important to take into account both money and time. So for the effort we put in, are we getting a good return? What's broken and what needs fixing? Is there anything that isn’t working or that we want to get rid of?For example, in 2021 we spent a lot of money on Facebook ads and lost thousands of dollars. So we decided to stop doing ads and instead amplify the things that are already working for us. Do you have any products, services, or marketing channel activities that you'd like to make a conscious decision to step away from?Mapping out the futureThen we mapped out on a huge sheet of flip chart paper where we're going as a business and where we want to be in three years from now. Because believe it or not, we'd never sat down to figure out what would be a good outcome, where we’d like to be, or where we think we need to be at the end of this year in order to be on track.And then we looked at what needs to happen in the business. We considered all the moving parts we need to operate in order for everything to be effective. And by the end of the two days, we left with 5 or 6 bits of paper which we took photographs of and stuck into Google Drive.Working less IN the business and more ON it When we got home at the end of the two days we felt we'd had a break from working in the business. And this made us realise that we were indeed working in the business probably 80% more than what we wanted to. We haven't been able to step back that much - not yet. We're still very much under the hood in the business. And the reason why we want to work less in the business is that we think we can have more of an impact on it if we do. We can focus on more creative aspects that will help us reach more people and improve their sales through the email marketing strategies we teach. Working less in the business will allow us to have the mental bandwidth to focus on those bigger-picture things, while our staff deals with the day-to-day operations. Being less in the business doesn’t mean we don’t want to talk to customers anymore – quite the opposite, in fact! We want to understand our customers more and be fully immersed in thinking about how we can supply even more amazing campaigns for members of The League and better serve our community.But we can only do that if we’re not being pulled in the minutiae of the business. Otherwise, it's hard to maintain the bigger-picture clarity we need in order to make sure the business is sailing in the right direction.Our staff doesn't need us!At the end of the two days, we reflected on our business strategy session and checked in on Slack. We'd expected to have dozens and dozens of messages and notifications pouring in about things that weren’t working and needed our attention. But interestingly, that didn’t happen. In fact, there were fewer messages than we would have had on any other 2-day period.And that made us realise our staff didn’t need us that much - not if we weren’t available. It was a big ha-ha moment for us - probably no surprise to our staff, who knew they could do this all along. They didn’t need us as much, but we'd made ourselves involved in a lot of things we shouldn't have.So if you've never had a business strategy session (or haven’t had one for a while), book yourself into a two-day trip away from your business and the environment you’re normally in and try this. Go somewhere where you won't be pulled into any of the day-to-day work because the key is to stay focused on what you’re trying to achieve. And the more you immerse yourself in this exercise, the better the results are going to be.Subject line of the weekThis week’s subject line is “Joy 1, Numbers 1”. So the concept of this email from Kennedy to his list of magicians was that there are things in your business that you enjoy - so that's one score for Joy. And sometimes there are things you don’t enjoy, like (for Kennedy) - 'numbers stuff'. But you still have to do these tasks in order to be able to do the things that bring you joy. So the way you could use this concept in your own subject line would be to pick two things that you can give scores to - just like you'd do in sports. It could be any two things you want. And it’s an interesting way of grabbing people’s attention with some numbers in the subject line.Useful Episode ResourcesRelated episodesSPECIAL 100TH EPISODE: A Week in The Life at Email Marketing Heroes (Behind The Scenes with Rob & Kennedy)Why We Started an Email Marketing Agency. Who Should Do Your Email Marketing?FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email...

Today on the podcast, we chat with our friends Martin and Lyndsay from Jammy Digital who told us all about using your blog and leveraging Google to build a whopper of an email list. So if you think blogging is dead, have tried and failed to start and maintain a blog (much like us), but want to understand how to use blogging for email list building, you just HAVE TO check this interview out. Ready to learn some tricks that will completely change the way you look at blogging? Let's do this!SOME EPISODE HIGHLIGHTS: (:) Want to get more sales from your email marketing? Grab our Click Tricks.(:) Fancy a 14-day FREE trial with Keap? (:) Did Martin and Lyndsay really meet at the Peter Pan ride queue at Disneyland Paris?(:) The benefits of turning podcast show notes into blog posts.(:) How to make your business blog more effective.(:) How to come up with effective blog post ideas.(:) What if you don't like writing?(:) How can your blog posts be found on Google?(:) How often should you blog in order for your efforts to be effective?(:) Subject line of the week with Martin and Lyndsday from Jammy Digital.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. The benefits of turning podcast show notes into blog postsAs you probably know, we’ve been podcasting for a while. In the past, we tried different types of show notes to see what would work well, but over the last year we've been providing a blog post for each podcast episode (yep - that's the one you're reading right now) that people can skim-read. This is perfect for anyone who doesn't like listening to podcasts or can't at a particular point in time. This in-depth article allows anyone to still access the information, even if they don't listen to the podcast. Pretty cool, right? So this is great in terms of user experience, but also, from our point of view, we've definitely noticed a rise in traffic from the search engines. And as a result, we're getting more people opting into our email list (because we give our readers plenty of opportunities to do this while they read our content). And that's because when it comes to search engines, podcasts aren't massively discoverable when it comes to individual episodes. Google likes written content a lot more, so it's about leveraging what the search engines favour in order to make your content more accessible. Repurpose your content to achieve your business goalsSo it's not just a matter of content repurposing. It's about tapping into what's going to make the biggest difference in terms of what you're trying to accomplish. And that's different for every business. But for Martin and Lyndsay, as well as for us, it’s about getting more email subscribers and building an audience of people that you can pre-qualify. How? They’re consuming your content. So they know you’re right for them. And that's why they’re comfortable handing over their email address to get more content from you. And creating written content (over podcast or video) is the best way to do this.So let's say you do create other types of content - a podcast, a YouTube channel, or do a lot of Facebook lives. Should you drop everything to start a blog? Absolutely not! You can do what we did - we didn't add blogging as an extra piece of work we do. Instead, we continued to produce our podcast and a member of our team takes that episode and turns it into a blog from the same piece of content. And then you can easily embed these different pieces of content into your blog, which is a piece of web real estate that you own.How to make your business blog more effectiveIf you have a blog, there are ways to make it more effective and attract more visitors. And the main tip Martin and Lyndsay have to help you be found on Google is to answer the questions your customers and audience are asking you. Sometimes these questions can make us uncomfortable, especially when they're around price. But being upfront and answering them means you’re going to get found on Google.  And that's because you know people are searching for this information, and your competitors might not be answering them and choose to shy away from those topics. So you're more likely to get rankings and traffic that way.You can address the questions people have in the decision-making stage, for example. They're trying to decide which option to go with, and a lot of businesses don't focus on this. Instead, they create content that tends to fit into the awareness stage of the buyer’s journey. So answering these types of questions can help you stand out. By all means, try and find the balance between creating content that sits at the awareness stage of the buyer's journey and the decision-making stage too. What about keyword research tools? Martin and Lyndsay told us that a lot of people rely on tools and try and mimic what big brands do in terms of creating long lists for their blogs. But when you try and compete with big companies, you’re going to find ranking more difficult. So instead, .focus on what your customers are asking. That gives you better chances of standing out.There might be scenarios where you get asked a question by several clients, but when you look it up on the keyword research tools, you might find it's not a popular keyword. And yet you know it's a question real people have! So remember that customers come before the data. They are the first point of call for communication and letting you know what people are struggling with. How to come up with effective blog post ideasMartin and Lyndsay recommend keeping a clean notebook at your desk so every time you have any kind of communication with a client, you can record it in your content book. Content ideas are everywhere - in the emails you receive and the questions people have. Everything is a content opportunity. And when you start to train your brain to look for them, you'll find them everywhere. The more you’re aware of it you are (and the more you look for ideas), the more you'll find. So look at any communication you've had with your clients in the past and instead of answering questions individually, answer them in a blog post. That's more efficient. It makes everything faster - even sales calls. Be conscious of them and keep a record of them, and your list of ideas will grow quickly. And in addition to that, there are tools you can use, such as Answer the Public or Quora, for example. Right now you might feel stuck for ideas, but once you start this simple process, you’ll end up with loads!What if you don’t like writing?Martin isn't a keen writer himself, he told us. But when he started writing blog posts for their business, he chose the strategy to be as direct as possible. He didn’t try to be overly fluffy with the writing - he simply focused on explaining the exact steps to someone who doesn’t know anything about the process. He wasn’t trying to be clever with words. Instead, he wanted to give people direct information.So he got his head down every week and produced a piece of content. And soon enough he realised the blog posts were longer than he initially expected them to be. Because when you go all-in on answering a particular question, you end up giving all the necessary information in your blog post.Some people think they should only share some of their knowledge, in order to get people to hire them and pay for the rest. But Martin and Lyndsay think you should let go of this mindset completely. There's no shortage of information on the Internet. So if you can be that person – that hub of knowledge for your audience – then go all in and hold nothing back. People will still pay you for implementation and extra services because you created and shared something amazing for free. Remember that people don't care about your writing per se - they're not expecting Shakespeare. They're looking for information. So they don't care if you’re not being overly clever with your writing – that’s not what they’re looking for. What matters is that you helped them. And they’ll remember that. That’s much more important than how beautiful your writing is.How can your blog posts be found on Google? Martin and Lyndsay told us that what's good for users is generally what's good for Google. They want the exact same thing. Because the people who create algorithms for Google want to provide the best result to their users – it's their job. So when you focus on delivering exceptional value to a reader, you'll give yourself the best chance of ranking on the search engine results too. When you create content that's clear, direct, and easy to read for your users, they'll spend more time on your blog. And when Google sees people reading your content and clicking on your links, they'll rank their content highly. Of course, this is an oversimplified way to look at this because there are more factors at play. But it's a great principle to live by. It works for Martin and Lyndsay, who are in the competitive niches of marketing and SEO. So if they’re able to rank on the first page of Google for lots of keywords, then you know that thinking about your users first is a strategy that works.When it comes to making things easier for your readers, Martin and Lyndsay told us it helps to have plenty of white space on the page, as well as clear headings and bullet points. People don’t want to look at War and Peace when they’re on your blog. So remember to use these strategies and jargon-free, clear, and direct language.  How often should you blog in order for your efforts to be effective?Martin and Lyndsay increased their website traffic by 10 times in the space of 12 months by blogging once every two weeks when they started in 2017. Their blog posts were generally quite long, as they wanted to deliver value. If you're specific about the actions you take and focus on delivering value, they said, you can get fantastic results. But definitely prioritise quality over quantity and don't believe that you have to blog twice a week in order to get results. Also, think about making all of your blog posts work hard for you. At the back of each article they share, Martin and Lyndsay create five or six LinkedIn posts and another eight Instagram graphics. Hardly any of their social media content is original – it’s taken from their blog posts.The advantage of starting from your blog content is that it's published on a platform your own. It's your home base – your website. So when you think about promoting your content, think about getting as many people over to your website and then onto your email list. Because once you have that, everything else becomes secondary. So promote your blog article on your website where people can sign up to your email list and you'll see blogging have the impact you want on your business.Subject line of the week with Martin and Lyndsay from Jammy DigitalThis week’s subject line (courtesy of Martin and Lyndsay) is “How Jammy is changing”. Lyndsay tells us this subject line did incredibly well and had a high click-through rate. Why? Because, Martin added, because people care about your business and the changes you make. In fact, Martin and Lyndsay found that whenever they made announcements in the past about changes in their business, they always had more views and interest. So why not try and use this format for your own business? Maybe for a product or service you sell or a promotion you’re running? Useful Episode ResourcesAbout Martin and Lyndsay - Jammy DigitalIf you want to connect with Martin and Lyndsay, you can find them on their awesome website Jammy Digital. Definitely go and check out their blog! Related episodesExamples of Advertorials to Grow your Email List with Rachel Mazza. How to Grow your Email List When You Have Less Than 10k Instagram Followers, Helen Perry spills all. How To Grow Your Email List Using Facebook Pages (Without Ads) – Rachel Miller Moolah Style!FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about blogging for email list building - the Jammy Digital way) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

Welcome to another episode of The Email Marketing Show! We’re Kennedy and Fifi, and this week, we’re exposing six lies your email marketing platform might be feeding you – and what to pay attention to instead.Useful Episode ResourcesRecent episodesHow to Come Up With Your Next Email Campaign (Without Overthinking It)The Surprising Thing That REALLY Impacts Your Email Deliverability.Why You Need to Avoid These Email Marketing Mistakes. FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people – those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in a way that aligns with who they are. You can find Fifi on her website.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

We're joined today by one of our members, Dan Greef. Dan runs a gluten-free, keto, low carb, low sugar (or rather, no sugar) bakery. They make cakes and sweet treats that won’t spike your blood sugar levels. Today, Dan shares his experience with email marketing and tells the story of how he made a whopping £9k in just ONE day, sending simple emails and using the strategies we teach inside our membership, The League. We had a few mic-drop moments in this interview. Are you ready to find out how Dan made awesomeness happen from his email list? SOME EPISODE HIGHLIGHTS: (0:09) Want to get more sales from your email marketing? Grab our Click Tricks.(3:26) Fancy a 14-day FREE trial with Keap? (4:37) How Dan got started with email marketing. (7:18) What did Dan's email marketing look like before he joined The League?(11:20) What happened when Dan joined The League?(15:36) What impact did email marketing have on Dan's business?(19:40) How does Dan feel about his email marketing now?(24:04) Dan's future plans for his email marketing. (26:14) Does Dan's email marketing take up too much of his time? (31:33) Subject line of the week.How Dan got started with email marketingWhile Dan started his business from his kitchen table a few years ago, things drastically changed for him during the lockdown, when orders started coming in thick and fast. Dan now has dedicated premises and staff. Like Kennedy, Dan is dyslexic and finds public writing terrifying. So email marketing was the last thing Dan ever wanted to do! Before he got started with email marketing, Dan used to do frequent Facebook lives and in January 2021 he'd started running paid ads. But with a fairly low-priced product (the average spending per order being around £27), Dan realised this model wasn't sustainable for him. With regards to his email marketing, Dan would do what most people do - send out broadcasting emails. They'd be full of pictures and offers and not have much in there other than a big flashy BUY button. But when he found our podcast and then started learning our techniques, everything changed. That's when Dan realised he loves email marketing! What did Dan’s email marketing look like before he joined The League?Every Friday Dan does a special restock sale, so he sends out an email to tell his list what’s in the restock. Like many others, Dan wasn't keen on emailing more than once a week - he was worried people might unsubscribe. He had a fairly big list, and he didn’t want to lose what he calls his 'email collection'.And Dan admits that back then, he would have lost a lot of people if he'd started emailing more. Because all he was sending out were sales emails, where he'd say what new flavours were coming out. Dan had nothing else to say. But now he does - and not because his life has changed, but because he realised he can say things. Email marketing has given him a voice. Before he joined The League, Dan had a few automations set up, but (to his admission), they were salesy. Now his emails allow him to build rapport with subscribers and have conversations. And people are more likely to buy from him because they’re no longer just buying a product – they’re buying from a person.Marketing, Dan tells us, shouldn't be about asking people to buy things. That's what Dan was doing, and that's why his email marketing wasn't working. But Dan later realised that in order to be successful, he needed to change his mindset. Because email isn’t a marketing technique – it’s a communication technique and a community builder.Pretty awesome stuff, right?What happened when Dan joined The League?Dan joined The League in the summer of 2021 and spent the first few months watching our videos and learning. Soon enough, he started to experiment with sending out emails twice a week and adding some personality into them. His early emails didn’t do much, he says, but they helped him learn the way.When Dan decided to put his prices up, he was terrified. He thought his list wouldn't react well. But after getting some advice in one of our coaching calls, he decided to use one of our campaigns to approach the price increase. Instead of apologising and being on the defensive, the campaign allowed Dan to bring his customers with him. Dan explained why the prices were going up (to pay for the ingredients), and customers loved his honesty and the respect he showed them. That's why they went with him. Dan's sales increased because the campaigns allowed him to build trust, rapport, and honesty. And these are the basis of any relationship, which is why his campaigns were so successful. We have to remember that email marketing is not us vs them - it's about taking the subscribers on a journey with you. We don't need to convince people to buy what we sell. It’s not some sort of arm wrestle where the business needs to convince the customer to give them money. As business owners, we're on a journey. And we need to take our customers with us, just like Dan did. The sooner we realise that, the better. People are on Dan's list because they want to enjoy sweet treats but also continue with their lifestyle and healthier eating. Dan is providing the solution to their problem while being completely transparent. In our business, for example, we use the idea of radical transparency. It's about telling people the truth. It’s selling by telling the truth. And in a world where levels of trust are so low, it’s an idea that works.[thrive_leads id='8822']What impact did email marketing have on Dan’s business?After joining The League, over time, Dan implemented our Getting To Know You sequence and then our Time Lord campaign and made a whopping £8,809 in 13 days! Also, in November 2021, when he increased his prices, Dan made £9k in one day!!! Of course, it wasn’t just the one email that made the money. It was the fact that for about a month and a half, Dan had been building to that point. By implementing a few key campaigns, Dan made almost £20k in one month.And we love Dan’s success story because cakes (and food in general) are traditionally sold through smell – you attract your customers into your shop from the street with the amazing aromas of your food. This is one of the fundamentals of selling food, and you can't do that on the internet!So if Dan can sell cakes that people can't smell by sending simple emails, we know that the same strategies will work for others. And on top of that, Dan sells low-priced products, which shows you don't need to be selling some super expensive product or service for email marketing to work for your business. Whatever you're selling, you can do that through email marketing by building rapport, showing your personality, and emailing a little bit more often. We don't teach anything that's technically difficult. It's all about understanding the psychology of email and building on that. How does Dan feel about his email marketing now?At first, Dan used to think that what sold his products were the photos of his cakes, so that's what he put in his emails. But now, Dan is using his emails to talk about personal urgency. Can his customers wait any longer to make the changes they need to make in their lives?Dan has now reframed what he does in his mind - he's not just selling cakes. He’s giving people the option to have a better future. So his emails are no longer full of pictures of cakes. Instead, they ask people where they want to be in life. And that subtle change has made all the difference. So if you're selling a course and no one’s buying, Dan says, that’s your fault. Because what you need to be doing to sell is to tell people how you'll take them from where they are now to where they want to be. And email is the perfect medium to do that. It has allowed Dan to change the way he's communicating with people.The action that had the most impact on Dan’s results and email marketingDan’s one piece of advice when it comes to email marketing is to think about the things that happened to you in the last 24 hours, break them down, and then share them with your list in your daily emails.This simple process will be transformative, Dan says. It certainly was for him because email marketing now accounts for 55% of Dan's business. He recommends you talk about a story (something that happened to you) and be authentic and genuine. Dan's future plans for his email marketingAt the moment, Dan only emails his list once a day and not as often as he'd like. So he's now working towards starting a campaign to integrate storytelling from his customers and share their success stories (just like we're doing with his story here!)Also, Dan plans on segmenting his list in the future, in order to be able to send a more varied message. In a room full of different people (from friends and family to complete strangers), you wouldn’t talk to them in the same way, Dan says. So segmenting his list will help Dan have more authentic conversations with his subscribers. Does Dan's email marketing take up too much of his time?Is email marketing a burden for Dan? Quite the opposite, in fact! At first, Dan says, the thought of doing anything is quite hard. But Dan’s timetable is based around his children, so quite often, instead of sitting down for an hour pondering about what he’s going to write, he’ll find himself utilising the small pockets of time in between other responsibilities. So typically Dan will think about what happened to him in the last 24 hours to find inspiration for an email. If that doesn’t work, he’ll use our template for generating ideas, and that will often give him a story to tell. Dan has a Google Doc where he first writes the story down. He then puts it in his email sender, and only at the end of the process, he adds a first line to the email and a subject line.Don't be scared of losing subscribersDan’s top tip is to just do it. When we first start emailing, he says, we have this idea that we’re somehow in front of a big panel of judges. But nobody really cares about your emails or if you’re doing them badly! So just try new things. You won't make a fool out of yourself. Dan had quite a big list, and he was worried about changing tack and losing people. And he did – he lost about 200 subscribers in a week, but then he gained 600 in the following two weeks. You get the right people coming in, and the ones who don't like you much will leave. And that's okay.Dan took the stance that this is his email list, so he’ll share whatever he wants to talk about – if people don’t like it, they can join someone else’s list. And this works. Because people who like you will stay, and they'll become loyal.Will email marketing work for you?If you're still wondering whether email marketing will work for you, this is the little gem Dan left us with. He told us that he's not actually selling cake at all.(Wait for it).Cake is what pays the bills, Dan says. What he's selling is a movement that changes our take on sugar. He’s trying to change the way we see the world by providing "diet cake". In essence, Dan helps people make a change in their lives.And once he was able to switch his mindset to this, his marketing changed. Now Dan is focusing on what he’s trying to achieve for the individual, for society, and for the bigger picture. And once you change that perspective, the cake is actually way bigger than an actual piece of cake!The key is to see what you sell as the solution to the vision, the dream, and the idea. And suddenly you're changing things at a massive level. But if you only think about the product you sell, then you'll always limit your vision for what you’re trying to achieve.Subject line of the weekThis week’s subject line is simply the merge field for the first name the subscriber registered with (whatever that might be). This is so simple, but it works. We always teach about something we call "the seed email". It’s a very short, sharp, to-the-point email that goes out first in a campaign to grab your hyper responders and send them in the direction you want to send them to. So it’s about saying something like, “We’re doing a training. Go check it out!”And if you’ve come across us talking about the one essential email template that everybody needs to have in their business (which is the one that goes out by accident if you forget to fill it in), this is the subject line for that email too. And it’s good because it just sits there – it doesn’t mean anything. Interesting, right?Useful Episode ResourcesAbout DanIf you want to connect with Dan, you can find him on his website. Dan also hosts a podcast where he talks to people about cutting back on sugar and carbs. Related episodesUsing Email Marketing to Build a Profitable Business – a Success Story from a Member of The League. How Sheila Went from the Starting Blocks to Total Clarity – an Email Marketing Case Study. Product Launch Emails – Success Story with Kay Peacey. FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about how our member Dan Greef made a whopping £9k in one day from sending simple emails) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

In today's special episode, we want to share some strategic-thinking processes to help you decide whether your messaging should change in a crisis. When something big happens in the world, and it affects everyone on a large scale, it can seem like everyone has a strong opinion on it. So how can we make the decision about what to change? And should we, at all? There's no right or wrong here. This isn't about us telling you what you should or shouldn't do. It's not even about us telling you what we think you should do. It's simply to help you decide what's right for you, your personality, your business, and your customers. It’s about helping you have more information to make the decision. Because the choice is yours, and so it should be!SOME EPISODE HIGHLIGHTS: (x:xx) The two types of content you can share in a crisis. (x:xx) Does what's going on affect you?(x:xx) Does the crisis affect what you teach and what you sell? (x:xx) Does it affect your audience?(x:xx) Do you have anything to say?The two types of content you can share in a crisisWe think there are two different types of content you can choose from when it comes to your email list or your social content. These are:Supportive content. This could be something as small or simple as putting up the flag of the country, an image or a video, or sharing information. It’s content in support of the cause.Escape content. In a time of trauma, or when things can be difficult for people, we all need some sort of escapism to support our mental health or our family's health to allow us to carry on. That escape is something your brain needs, in order to have some recovery time. So escape content is any type of content that allows people to think about something different - to give their minds a rest.And the great news is that you can change which type of content you share as time goes on or as things unfold, your learning progresses, and you gain more knowledge. You can switch things around or mix your content up based on what feels right at any given moment. So if you're wondering whether your messaging should change in a crisis, this is something to bear in mind.Kennedy, for example, has a strong background in entertainment, so he’s much more inclined to provide content that helps people escape. When people go and see him live, he makes them laugh – he helps them relax and recharge so they’re more equipped to make the hard decisions that need making in their own life or business. Providing escape content taps into his natural ability. But this particular piece of content you're reading, for example, is one that allows us to support our audience.So to help you decide what to do, how your messaging should change in a crisis (if at all), and what type of content to share, we put together some questions for you to consider.Questions to help you decide whether your messaging should change in a crisis1. Does what’s going on affect you?Of course, any type of crisis will affect us all - mentally and emotionally, if not physically. Are you and your audience lucky enough to be somewhere out of conflict? Or is this having a direct impact on your life?This is where you have the opportunity to choose whether you want to shine a light onto the people who are being affected or whether you want to continue to provide that escape. Because as this situation unfolds, there are still people who will be going to the theatre to watch a comedian who'll make them belly laugh. There are still people who are going to the cinema and watching films. That's all still happening – the world doesn't pause.Decide how to use your platformIt's easy for us to think that because we have an audience online and a platform (whether that’s your social media audience or your email list, for example) we have a moral right to use that platform in some way when something like this occurs. But it's important to be careful. The fact you’ve built a platform only means you’re good at harvesting an audience – at running ads and getting people to opt-in for something of value, or posting content that encourages people to follow you on social media, for example. It doesn’t mean you suddenly have to turn into a politician!We've all built an audience (large or small) around the thing we’re passionate about and are experts in. That doesn’t mean you need to be an expert in politics if that’s not what you do. We certainly aren’t, and no one should expect you to be one either. People aren’t coming to your Instagram to get the latest breaking news about a crisis. So remember that the pressure is off – you don’t have to have the answers.  You don't have to be the leader of the voice. You can decide to show support if you want to, or you can continue to be the escape.Do you want to bring this crisis into your content? Once you’ve worked out if the crisis affects you, you need to decide whether you want to bring it into your content or not. This will help you decide if and how your messaging should change in a crisis.If it affects you directly, you might not want to bring it into your content. And that’s a choice you have. Just because something’s directly affecting you, it doesn’t mean you have to talk about it. Because you might not feel it’s appropriate when it’s a part of you. You have the choice of what you share.There are things about our lives that we don’t talk about – personal things that we decide to create a boundary around. And you get to make that choice about your own content.2. Does the crisis affect what you teach and what you sell? The second question that could help you decide whether your messaging should change in a crisis is whether the situation affects what you teach and sell. It might impact the content you teach, the way you teach it, the frameworks you use, or the things you share. If the crisis affects any of these aspects of your business, think about whether you want to share content about it because of how it impacts you. And if not, that’s totally fine.3. Does it affect your audience? In order to understand whether the crisis is affecting your audience, you might need to take a deep dive into where they are based. One of the things we talk about a lot is gathering as much data as possible on your audience - in the nicest possible way, of course. If you know where your audience is based, and there’s a particular part of the world that’s affected, then you can identify these subscribers on your list, for example.And then you have a choice. If you want, you can segment them out of your marketing completely. Truthfully, what you’re offering right now might not be as important to them as what's going on in their life. So by taking them out of your marketing, you are actually supporting them. If your entire audience is in that part of the world, you might choose the support route, rather than the escape route. But if you only have a subsection of your audience in the affected areas, you might find that everyone else may not want to see content about what’s going on in the world. Sure, they want to be kept abreast of the information. But there are dedicated channels (such as the news) where that happens. They’re not looking for that kind of information in the email list where they signed up to learn how to play the piano or how to do baby yoga, for example. So for these people, the escape mechanism might be more appropriate. They still need these other products or services, and someone has to provide them.So when trying to decide whether your messaging should change in a crisis, think about how it affects your audience (if at all). And then decide if they need to continue on this path with you and what you’re going to do about it. Something we're doing, for example (and we're not saying you should, too - unless you want to) is to stop charging our Ukraine-based clients for their membership. Remember, it's about making decisions based on what you know about your audience.4. Do you have anything to say? If you're offering your support, and you're doing this by showing that you stand with your audience, great. But if you have something more to say, is it researched? We need to make sure anything we share is fact-checked because the last thing you want to do is add fuel to something when you haven’t done your full research. So it’s important to be careful. And fact-checking isn’t always easy, because there are many ways numbers and information can be skewed.And if you don’t have anything in particular to say, then it’s completely okay to be the support or the escape for your audience. As we said, you can choose one route and stick with that, or switch between the two. You can sprinkle one over the other – be mainly support and every now and then, pop some escape content in there. Or be mostly escape and then do something supportive from time to time.Be yourself while being sensitive to the situationAt the end of the day, what matters is that we are all sensitive to the situation. This doesn’t mean we have to tread on eggshells. You can still relax and be you, just like we’re doing right now. You can share how you feel (if that's your style) and equally, you don't have to share how you feel. Whatever your style is, you can show up in that. The key thing to remember is that this is your business, your brand, and your voice, so never feel you have to share something you're not comfortable with it. If you don't understand it, if you don't think it's right, and if you don't see how it fits with what you're doing, then you don’t have to share anything.And don’t listen too hard to anyone who says you should or shouldn’t talk about it either. With a great platform comes great responsibility. So you have to decide what the right way to handle your audience is. What’s the right thing for you to support them or allow them to escape? Remember that everyone, for the most part, is doing their best.Think about your audienceThese situations are constantly developing and changing. So it's always difficult to even process your own understanding and feelings while you’re coming to terms with what's happening. And it’s the same for your audience – their feelings are going to change and their emotions might be heightened too.Just be careful with how you step forward and perhaps consider the questions we suggested to help you make decisions in your business. Things like, do you have to pause your launch or will you continue with it? Do you have to check your automated email campaigns to make sure you’re not accidentally saying the wrong thing? Or that you’re not pushing your audience away?Hopefully, what we shared today will help you look at what you’re doing and make the best decisions you can make based on the information you currently have. And that's all you can do. You get to decide whether you're going to provide support or escape content for now.

How many email marketing sequences do we need for our business? What are the critical email campaign examples you should have in place?We're Kennedy and Carrie, and here are the 7 email campaigns we think every business should have.Ready to take notes? (And, most importantly, take action?)SOME EPISODE HIGHLIGHTS: (0:38) Want to carry on with the conversation? Join our FREE Facebook group. (3:04) Take action - build one campaign at a time. (5:07) Why are campaigns with multiple emails more effective? (12:40) 1. A delivery sequence. (15:40) 2. A welcome sequence. (19:23) 3. A direct sales sequence. (22:37) 4. A content-led sequence. (27:57) 5. An objection handling sequence. (33:19) 6. A risk reversal sequence. (34:20) 7. A subscriber engagement sequence. (39:01) Subject lines of the week.[podcast_subscribe id="7224"]Take action - build one campaign at a timeThe email campaign examples we're giving you here are the ones we think you must have in your business, but don’t get overwhelmed by this advice. Build one campaign at a time and then improve them later because you cannot optimise what doesn’t exist!We cannot predict perfection, so we should stop waiting for it - we can only polish our progress. So don't wait to start your email marketing until you have all the sequences fully written, optimised, and reviewed. You'd be delaying action and creating a noble obstacle. Just get something out there because, with email marketing, you’re building relationships with people. We need to stop acting like every email is a performance!Why are campaigns with multiple emails more effective? Some campaigns could have as few as one email, but you can add as many emails as you want to a sequence. Some of our campaigns are made up of up to 30 emails - it depends on what they are and what they do. A sequence of multiple emails will always outperform one single email. That's because none of us is getting a 100% open rate on our emails (not even Google!) Even if you’re getting a healthy 40% open rate, 60% of your subscribers are still not seeing those emails.Also, we are all inspired by and connect with different things. If you tell someone that a particular offer is expiring soon, they might buy because they're motivated by loss. But the same email might not work for someone who's motivated by different things. Instead, you might be able to get their attention by offering a bonus, for example. Having a sequence of emails in a chain with time delays between them always outperforms a singular email.Why you should pre-write and automate your email campaignsWe recommend you pre-write and automate your email sequences because, that way, they’ll perform for you no matter what's happening in your life or business. Having automated email sequences gives you flexibility. Your pre-written emails are an asset - not a liability!If you spend time sending out broadcast emails, you can never use that email again, and you won’t get that time back. But if you write your emails into automated campaigns that every subscriber in your list will receive, you're building an asset that’s going to serve you time and time again. Automated campaigns are effective not only because they help you make sales, but also because they allow you to deepen the relationship with your subscribers (or help you re-engage them). It depends on the point of the campaign.The key is to build your email campaigns as an asset that compounds and serves you for as long as you need it to – not just for the time it takes you to do the work. When you write and schedule emails, you have the systems and automations already in place. And they keep working for you even when you can't, for whatever reason. Write your emails when you feel your boldest and bravest self, and pre-programme that content to go out regardless. That way, your emails will do the heavy lifting for you. They can act as a staff member, i.e. a hugely powerful asset in your business that allows you to keep going when you can't.So what are the 7 email sequences you should have in your business?1. A delivery sequenceYou need a simple, engaged sequence that delivers whatever people want to download from you. Even if you’re giving away that product for free (i.e. a lead magnet), treat it with reverence – don’t undervalue it because it’s free. People will decide on the value of something based on how you treat it. They might not be paying money for it, but they're giving you their email address. And data is currency. So show people that what they get in return is valuable to them.Remember that you need a delivery sequence for every product (free or paid-for) that you give out. Send people what you said you'd send them, and keep hyping that. Don’t even refer to your lead magnet as a freebie, if you can avoid it. Because people paid for it with their data and attention. And once they download it, you want them to ask you what’s next.If you're getting started, a delivery sequence is the easiest email campaign to put together. You don’t even have to write it all in advance either. A grandfather of this industry, Jimmy D. Brown, used to say that every Tuesday and Thursday he'd set his alarm and spend 30 minutes adding one email to every one of his sequences. Before long, he had hundreds of emails. So start with one because you can’t improve on what you don’t have.2 . A welcome sequenceThe delivery and the welcome sequence aren’t the same thing. You may have several ways for people to get into your world (i.e. different lead magnets, challenges, webinars, etc.) You want different delivery sequences for each lead magnet, but you only need one welcome sequence. Our Welcome Sequence (the one we teach inside The Email Hero Blueprint) is called the Getting To Know You sequence. No matter how someone comes into our world, they go through the same welcome sequence. It’s highly optimised, everyone gets it, and you don’t have to create a new one every time you launch a new lead magnet.The first email of your welcome sequence should bridge the gap between how people got on your email list and what’s going to happen next. This is an important step because for most people the transaction is completed once they've downloaded your lead magnet. They ‘paid’ through their email address, and any emails they get from you after that are a nuisance and a surprise! So in the first email of your welcome sequence, tell them what's going to happen next. Use that email to position the ongoing emails and resell them on something valuable – this isn’t an apology!Also, give them a whole bunch of ways they can connect with you on different platforms (such as your social media or your podcast). While your delivery sequence is transactional, your welcome sequence leads people into the relational territory.3. A direct sales sequenceThe direct sales sequence is conversional, in that you're starting the process of converting subscribers into becoming paying customers. This is where you tell people what you sell and how you serve.This campaign helps you address the people who come into your world with an urgent need for a solution to their problem. Your job is to help them, so don’t push this stage down the line. The last thing you want to do for these people is to disengage them by pushing some irrelevant content down their throats.Even if people need more information before buying, you still want to introduce them to your core offer. So be clear on what you sell, on the solution you have, and the problem it solves. You'll find that rabid (urgent) buyers will buy at this stage - this campaign is for them.[thrive_leads id='8822']4. A content-led sales sequenceYour content-led sales sequence is for the people who need more information. They’re more cautious buyers - perhaps because they've been burnt before. This isn’t a content value-based sequence by the way – we’re not just entertainment in someone’s inbox! It’s a content-led sales email campaign. Ultimately, your goal is to offer people your solution (just like in the direct sales campaign), but now you're doing it through a content sequence. It’s not content for content’s sake - it’s content that needs to set up the sale.Why? Because we want to make sales, of course, but also because we don't want to distract our audience and add more overwhelm to their lives. People are coming to you with a specific problem they believe you can solve. So don’t start talking about irrelevant topics! If they wanted more content or overwhelm, they'd still be browsing the Internet. They want clarity. So your job is to prove that what you have is unique and interesting and is going to help them. You're going to do that by teaching them something small but tangible that gives them a quick win and makes them more willing to join your programme. You could share a video to teach them something, for example. Whatever you share, start with content, and then move into making an offer. This is what a content-led sales sequence is.Don't make people feel like they're being beaten over the head with the message to buy. If that's all you say, why would they want to stick around and pay attention to your emails? Give them value. Even if they don't buy from you now, they’ll still be in a better position than where they were before. They have more understanding and some ideas they can go and implement.But if they do buy at this stage, they're a more educated and qualified buyer. Overall, this campaign helps you reduce return rates, refund rates, complaints, and customer service instances. Because your content helps them understand if you’re right for them.The best thing yet? You don't have to create new content specifically for this campaign. Just grab something you already have and repurpose it to use it inside your content-led sequence.5. An objection-handling sequenceYour objection-handling campaign is for people who, for whatever reason, haven't bought yet because they have an objection of some kind. They may be wondering if your solution works for them or if they can afford it. So your objection handling campaign has two jobs:Find out what the objection is. A way of doing this is to run a survey and ask.Overcome the objection. You want to turn that objection into the reason why they should buy.One of the biggest objections we get from people before they join our progamme is that they’re not good writers. So we tell them that’s exactly why they should get all frameworks for the email campaigns they need. Also, we have this notion that a 'well-written' email is one that our high-school teacher would approve of. But those tend to be the worst-performing emails! They may be well-written, but they tend to come across as cold and inauthentic - like they weren't written by a human being. They feel disconnected from reality and don’t have emotions.Instead, you want to write how you talk – with all the expected imperfections. Why? Because when people read your emails they do something called subvocalisation, which means they hear your voice in their head while reading. If you’re not a good writer, write exactly how you speak. And if it means you’re going to dictate your emails first and then tidy them up later, that’s what you'll do.Remember - take people's objections and turn them into the reasons why they must. It’s a simple mindset shift and a different way of motivating people.6. A risk reversal sequenceThe next email sequence you need to have in place is a risk-reversal campaign. Lots of people get scammed or burnt by solutions that don't end up being what was promised. You want to give your audience the guarantee that what you're selling is great and will work for them. So your risk-reversal campaign has the job of reversing, removing, or reducing the risk that your programme might not work.You do this by offering your product at a low cost or by giving a free trial, for example. Or maybe you could invite people to attend a coaching session or participate in a group call. You’re showing people that the perceived risk doesn’t exist.7. A subscriber engagement sequenceThe last email sequence you want to have in place is a subscriber engagement sequence or re-engagement sequence. This is important because you can't help the people who are disengaging from your emails! By not opening or interacting with your emails, they're also damaging your sender's reputation, which is your ability to get your emails delivered to all the people who want to receive them.So look for people who are disengaging with your emails, put them through a re-engagement sequence, and try and bring them back from the brink. If they don't, let them go. Unsubscribe them and keep your email list clean.It may seem scary but think about this example. If you were speaking at an arena to an audience of 20,000 people, but 18,000 of them were talking amongst themselves or going in and out of the venue, would this be good for you? What would happen to the 2,000 people who are present and engaged? You wouldn't be able to fully focus on them!A disengaged audience isn't good for your business or for the people who want to pay attention and buy from you! You can only serve the people who choose to be there. So release the ones who don't want to be there and focus on the room. Those other people can always come back later - you're not closing the doors for good. But right now you’re not serving them, so let them go.Join The Email Hero Blueprint If you’d like to get your hands on the exact frameworks for these 7 email campaigns (plus many more email sequences that will get you results), go check out The Email Hero Blueprint. You can use tried and tested frameworks and launch them must faster than you would if you had to create them from a blank page.[thrive_leads id='8854']Subject line of the weekThis week’s subject line is “Slides for today’s masterclass”. This one came about as Kennedy was teaching a webinar and wanted to evoke people’s curiosity and remind those who hadn't registered yet to go and do so. The subject line works because it's intriguing and engaging – it gives a little peak behind the scenes. It's a fresh angle you can use to remind people you’re running a masterclass or a webinar. So check it out!Useful Episode ResourcesRelated episodesTemplate For Email Marketing Campaigns.How To Run A Smashing Flash Sale With One of The Best Email Marketing Campaigns In The World.Perfect Timing? What’s The BEST Time To Send An Email For Maximum Impact?FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the 7 email campaign examples you must have in your business) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

Do you batch your emails? Can batching improve your email marketing? Does it make the process any easier or quicker?We’re Kennedy and Fifi, and these are some of the questions we answer in this podcast episode because we’ve all been there - staring at a daunting list of emails to send, not knowing where to begin.Let's go!Useful Episode ResourcesRecent episodesWarning: 6 Lies Your Email Marketing Platform Is Telling YouHow to Come Up With Your Next Email Campaign (Without Overthinking It)The Surprising Thing That REALLY Impacts Your Email Deliverability.FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people – those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in a way that aligns with who they are. You can find Fifi on her website.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

How can you write better emails? Do you think your emails are boring? Do you need to be funny? Or should you try and be more interesting? And if so, how?We're Kennedy and Carrie, and we're sharing the little things you can do to make your email marketing less boring.Ready? Then buckle up!SOME EPISODE HIGHLIGHTS: (0:30) Want to carry on with the conversation? Join our FREE Facebook group. (3:05) Make everyday life sound interesting. (4:35) Take people on a journey with you. (10:27) Stay relevant to your audience. (13:37) Deliver value (and selling is value!) (17:37) Send emails using your name (not your company's). (18:41) Show up regularly and don't shy away from expressing opinions. (22:37) Tell stories (and start from the action). (26:16) Join The Email Hero Blueprint.(26:33) Subject line of the week.Useful Episode ResourcesRelated episodesEVERYTHING You Need To Know About Email Marketing And Storytelling To Write Emails That Sell Like Crazy.Email Marketing Success: How Isabelle Lesschaeve Made An Extra $10,000 With Our Paparazzi Flash Sale Campaign.Tap Into The Mind-Blowing Power Of Familiarity Exposure Psychology In Your Emails To Boost Sales In Your Business.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Carrie?You can find Carrie on her website or at Fully Leveraged Business. Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about how to write better emails that aren't boring) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!