Have you ever wondered how someone can build a successful business while juggling a full-time job, two kids, and a dog? It sounds impossible, doesn’t it? But today, you’ll discover the secrets behind making it happen. Meet Mel Bridger, a high school teacher by day and a thriving fitness and women’s health coach by… well, every other moment she can grab! If you're busy but dreaming big, this story is about to blow your mind.Meet Mel: The Teacher Who Never StopsMel Bridger is not just a high school teacher; she’s also a women's health and fitness coach specializing in menopause support. Yes, she’s doing it all. Her days start early (we’re talking 6 AM sharp) and are packed with teaching, grading, and supporting students. Then, after-school life takes over: kids’ extracurriculars, dinner, bedtime routines… and oh, did we mention she runs fitness classes in the evenings too? Wednesdays and Thursdays are fully booked with sessions she delivers in person.Despite all this, Mel has managed to grow a successful fitness business and is now expanding her offerings into staff well-being programs for schools. How? Let’s break it down.The Big Problem: Where Does the Time Go?If you’ve ever tried to balance work, family, and a side hustle, you know time feels like sand slipping through your fingers. For Mel, time was her biggest challenge. She struggled with:Finding time to plan her business moves between her teaching job and family duties.Lack of consistency in her marketing, especially with email campaigns.Juggling creativity and exhaustion after long, busy days.Sound familiar? Mel’s solution was both smart and simple.Step 1: Turn Your Time Limits Into Creativity BoostersKennedy, the podcast host helping Mel, shared an eye-opening insight: Constraints don’t limit creativity—they fuel it! Think of it like this: In improv comedy, the funniest moments happen because of constraints. For example, if someone says, “Pretend you’re Winston Churchill stuck in a train station but can’t use the letter T,” magic happens.Mel’s constraints became her springboard. She couldn’t work during the day (hello, teaching and parenting), so she blocked out Sunday afternoons to focus solely on her business. By defining her limits, she created space for creative bursts.Step 2: Map Out a Simple PlanMel’s first Sunday session was all about planning her email strategy. Instead of trying to do it all at once, she broke the process into manageable chunks:Plan 60 days of emails. This sounds huge, but Kennedy advised starting with just the topics. What are the main reasons her audience might buy from her? She listed these out, such as:Helping schools retain teachers and reduce burnout.Supporting staff morale.Giving schools a proactive reputation for caring about well-being.Focus on campaigns, not random emails. Each email campaign had a theme—like the financial cost of teacher turnover—and she planned a series of emails for each topic. This way, her emails felt purposeful, not scattered.Use Sundays as creative power hours. On Sundays, Mel brainstormed ideas and wrote email drafts. Knowing she had just an hour or two kept her focused and efficient.Step 3: Write Hooks First, Emails SecondHere’s a tip that changed everything for Mel: Start with email hooks before diving into the actual writing. A hook is like the headline of your email—the attention-grabber that makes someone want to read more.For example:“You’ll never guess what’s costing schools thousands every year.”“Why teacher burnout is bleeding your budget dry.”Once she had 10 hooks written down, Mel found it much easier to write the emails themselves. Why? Because her brain wasn’t doing two jobs at once (thinking of ideas and writing). Instead, she stayed in flow.Step 4: Build an Evergreen Email MachineMel’s next big shift? Stop writing emails for just today. Instead, create emails that work forever.Each email Mel wrote became part of an automated sequence. For example, when someone joined her email list, they’d automatically receive a series of emails over 60 days, covering all the reasons they might want to book her menopause workshops. Here’s why this mattered:New leads were nurtured automatically.Mel could focus on other tasks, knowing her emails were building relationships in the background.Her emails became assets. Instead of “spending” time writing one-off messages, she was “investing” time in reusable content.Step 5: Make Time Work For YouMel’s strategy wasn’t just about emails. It was about shifting her entire mindset. She stopped thinking of time as something she didn’t have and started thinking about how to use it wisely.For example:Repurpose content you already have. Mel had podcasts and videos from her fitness business. By turning transcripts into emails, she saved hours of writing.Let AI do the heavy lifting. By training AI tools with her voice and tone, Mel sped up her content creation process.Batch tasks by energy level. High-energy moments were for creative work like brainstorming hooks. Low-energy times (like late afternoons) were for simple tasks like scheduling emails.The Payoff: A Business That Fits Into Her LifeWith her email system in place, Mel’s business started working for her—not the other way around. Leads came in, relationships were built, and schools started booking her workshops. All this happened while she stayed consistent with her day job, family life, and fitness classes.Mel’s story proves that you don’t need endless time to grow a business. You just need a plan that fits into your life.Ready to Make It Happen? Here’s What You Can DoIf you’re feeling inspired by Mel’s journey, here are three takeaways to get you started:Define your constraints. What time do you actually have? Be real with yourself and use that time wisely.Plan first, write second. Spend one session brainstorming hooks, and another writing emails. Don’t mix the two.Think long-term. Create emails and content you can reuse. Every piece you write should be an investment in your future.Conclusion: If Mel Can Do It, So Can You!Mel’s story is proof that even the busiest among us can build something amazing. Her secret? She didn’t try to fight her limits—she worked with them. By using Sundays to batch-create emails and focusing on evergreen strategies, she turned her side hustle into a thriving business without sacrificing her day job or family life.So, what are you waiting for? Your big dream is just one small step away. Take a page from Mel’s book, start where you are, and let your creativity soar. Share this article with a friend who needs a little inspiration, and let’s all start making the most of the time we have!

The link I mentioned today is: https://emailmarketingheroes.com/28Email marketing is about to change forever—and you need to know how. Imagine staying one step ahead of everyone else, crafting emails that dominate inboxes, and using cutting-edge tools to skyrocket sales. That’s exactly what this guide will do for you. From AI breakthroughs to the sneaky trends that could tank your business, we’ve got it all. Grab your coffee and buckle up because this is the email marketing ride of the year!The AI Revolution: How Smart is Too Smart?Artificial intelligence isn’t coming—it’s already here, and it’s only getting better. In 2025, AI tools are smarter than ever. The trick? Train one of those powerful large language models (LLMs) to write just like YOU.Picture this: you feed the AI transcripts of your podcasts, interviews, or videos. It learns your tone, your style, even your quirks. Want to send an email about a funny moment at the movies? AI can help you turn that story into a polished email, complete with a call-to-action to boost sales.The result? You save hours of work while still sounding 100% authentic. Sure, it’s not perfect—it’ll never replace your best writing on a good day. But on those uninspired mornings? It’s a lifesaver.Focus, Focus, Focus: Why Sales Are Everything Under $1 MillionIf your business is making less than $1 million a year, here’s your mantra: sales. Forget chasing shiny objects. Forget overcomplicating things. It’s all about getting more customers, converting them faster, and increasing their value.Here’s the breakdown:Advertising: Make sure people even know you exist.List Building: Get them onto your email list where the magic happens.Messaging: Nail the words that make your audience say, “This is for me.”30-Day Value: Know how much a customer is worth in their first month.The secret sauce? Use credit cards (responsibly!) to fund ads. With 30 days to break even, your email strategy has to work fast—and we’ll show you how.The Commoditization of Information: Why Your Course Might Be DOAThis might be the scariest trend of all. AI is making information ridiculously easy to get. Need a fitness plan? A chatbot can whip one up in seconds. Want a college study guide? Boom, it’s done. The result? People are less willing to pay for “just information.”To survive, you need to do three things:Create a True Unique Mechanism: A fancy name isn’t enough. Your method has to truly deliver results in a way nobody else can.Develop Unique Products: Think beyond courses. One marketer created a massive swipe file of rare direct mail pieces—thousands of pages nobody else could replicate. What can you offer that’s truly one-of-a-kind?Offer Services: People want more than info. They want help implementing it. Teach your audience everything for free, then sell the “done-for-you” service to those who want it.This is how you stand out in a world drowning in generic courses and copycat tools.Why “Sticky” Subject Lines Win Every TimeLet’s talk subject lines. Over the holidays, one stood out: “Why is this so sticky?” Here’s why it worked like magic:It’s a Question: Questions spark curiosity. People want answers.What’s “This”?: It could mean anything! You have to open the email to find out.Sticky” Is Loaded: It’s positive, negative, mysterious—and irresistible.Use this formula to boost your open rates and keep your audience hooked. Don’t just write emails; write emails they can’t wait to read.The Future of Mobile: Are Your Emails Ready?More people than ever are reading emails on their phones. If your email isn’t mobile-friendly, you’re leaving money on the table. Here’s what to check:Short Subject Lines: Grab attention in small spaces.Clickable Links: Make buttons big enough for thumbs.Easy-to-Read Text: No one wants to squint at tiny fonts.If you make it easy for your audience to read and click, they’ll reward you with more opens and sales.The Big Shift: From Software to Codeless SaaSCoding is becoming a thing of the past. Need an app? AI can write the code for you in minutes. This shift is opening up new possibilities for tools your customers can use. But here’s the kicker: selling software alone won’t cut it. Everyone’s doing it.Instead, combine your software with unique services, education, or support. This hybrid approach is how you turn tools into profits.The 30-Day Rule: Why Timing Is EverythingHere’s a pro tip that could transform your business: focus on how much a new customer is worth to you in the first 30 days. Why? If you’re running ads on a credit card (responsibly!), you have 30 days to break even.Use automated email sequences to turn new subscribers into buyers fast. Share personal stories, offer irresistible deals, and always, always include a call-to-action. The faster you recoup your ad spend, the faster you grow.The Party Isn’t Over: Why You Should Be ExcitedYes, email marketing is changing. Yes, AI is shaking things up. But guess what? These changes are opportunities. If you embrace unique strategies, focus on sales, and stay ahead of trends, 2025 could be your best year yet.Picture this: your emails not only getting opened but devoured. Your audience eagerly clicking links, buying your offers, and sharing your content with their friends. That’s the future waiting for you if you take action now.So what’s your next step? Go implement one of these ideas today. Share this article with your team, your audience, your dog—anyone who could benefit. Because the more people you help, the more you’ll grow. Here’s to making 2025 unforgettable!

Do you want more people to open, click, and buy from your emails? This week, the spotlight is on A/B testing and how we can use it to improve our open rates, clicks and conversions so that we can maximise the sales from our email marketing.Let’s do this!Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

Explore why email remains the ultimate revenue powerhouse compared to SMS and WhatsApp. Discover strategies to nurture leads effectively, especially during those crucial early interactions. Learn how to transform passive readers into engaged participants by fostering interaction. Delve into the 'roller coaster' approach to ensure consistent, personalized communication that keeps your brand top of mind. Enhance your email marketing skills and maximize conversion rates with these valuable insights!

Listen in to this coaching session where I give Tony Lockwood personal advice on how he can grow his community-based business in the B2B space.

Do you want to make more sales with your emails without coming across as pushy or salesy?It’s a big challenge most email marketers face so in this episode, we’re diving into how to strike the perfect balance of enthusiasm, authenticity, and simplicity so that you can send more emails and make more sales.Let’s do this!Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

Falling off the email marketing bandwagon is common, but reconnecting doesn't have to be stressful. Discover practical strategies for reaching out to your subscribers again, including the unique 'Terrible Friend Campaign.' You’ll learn how to break the silence without overthinking, using engaging emojis in your subject lines to boost interaction. Plus, find out why today is the best day to restart your communication, rather than waiting for a perfect moment.

Discover how to transform one-time buyers into loyal customers. The discussion covers essential strategies to improve the customer experience and boost repeat purchases. Learn how to enhance customer retention and effectively upsell by addressing challenges after the initial sale. Automated systems are highlighted as key tools for ongoing engagement, ensuring customers feel valued long after their first purchase. Finally, a treasure trove of top book recommendations aims to supercharge your email marketing efforts.

Tired of lackluster sales from your email list? Discover strategies to pinpoint your most enthusiastic buyers and craft offers that excite them. Explore how behavioral insights can fine-tune your outreach and learn the surprising benefits of partnering with competitors. Unmask the hidden 'secret parasite' affecting your email engagement, and find out how to boost deliverability. Plus, connect with a vibrant community eager to share email marketing tips and tricks!

Email personalization has evolved beyond just using first names. Discover innovative strategies to create genuinely tailored content that cuts through the clutter. Learn how to gather subscriber information effectively and utilize it for better engagement. Explore creative uses of customer data to resonate with your audience's unique needs. Finally, uncover how timely details and captivating subject lines can significantly boost your email conversions.