The New Generation Entrepreneur Podcast

Brandon Lucero
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Aug 3, 2021 • 31min

Creating The Perfect Messaging Ecosystem

When creating content, most entrepreneurs never focus on the one thing marketing is supposed to do… create demand. In this episode, I'm talking about how to create content that drives demand and elicits a feeling in your audience that makes them want to buy BEFORE you've even made an offer. If you're interested in how to do that, tune in, because I'm going to share a hidden element that helped me create my 7-figure business, and it lies with what I like to call the messaging ecosystem. Learn how to create a powerful and impactful messaging ecosystem, and why TWO avatars are critical to your business' growth. Like this episode? Subscribe and leave a review!
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Jul 27, 2021 • 57min

Rewriting Your Own Story To Create An Impact Around The World with Katie Soy

There is one major messaging tool that people tend to overlook, and it can make all the difference in how you are able to shift your audience's perspective. In this episode, I'm talking to writer and coach Katie Soy all about how she learned how to overcome the struggles of being unheard, how to utilize storytelling, and teaching her clients how to place their unique stories into powerful brands. Tune in and learn how the power of storytelling not only helps you find your message but how you can STAND OUT with it. Like this episode? Subscribe and leave a review!
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Jul 20, 2021 • 30min

Using The Power Of Identity To Increase Sales

If you're finding that your audience isn't paying attention to or resonating with your content, it's likely because you're not being intentional with your identities within your content. In this episode, I'm talking about one of the most powerful aspects of content creation that most entrepreneurs overlook. That's right, we're talking about identities and how we can use them inside marketing so we create content that is FOR our audience. Tune in to learn the ins and outs of leveraging your identities to connect with your audience on a deeper level and increase your sales. Like this episode? Subscribe and leave a review!
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Jul 15, 2021 • 51min

Launch Debrief Part 2 - Eight Powerful Lessons I Learned From Our Biggest Launch Yet

In the last episode, we talked about the numbers, strategy, and everything in between, but we didn't cover the massive lessons I learned from it. In this episode, I'm breaking down the eight powerful lessons from that launch and how it not only changed me, but my business, my employees, and how we now launch. Tune in and I'll let you in on some strategies and lessons you might want to take into your next launch! Like this episode? Subscribe and leave a review!
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Jul 13, 2021 • 54min

Launch Debrief Part 1 - Did Our $250K Investment Pay Off?

In this episode, I'm giving you an in-depth look at how my team and I up-leveled every aspect of our last launch. Tune in to hear me breakdown the numbers, the process, and some of the lessons I learned from this launch and to find out how you can apply what I've learned to up-level your launches. And here's the thing to remember about launches... you're either going to get the results that you wanted and it's going to be amazing, or you're going to learn the lessons you need to reach your goals on the next launch. Like this episode? Subscribe and leave a review!
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Jul 6, 2021 • 41min

Three Powerful Elements That Make Up Effective Messaging

Messaging is not content or copy… it's an ecosystem with 3 powerful hidden elements. In this episode, we're going back to the roots of powerful and effective messaging that can and will make your business stand out. Tune in to hear me reveal what those hidden elements are and how to implement them in your messaging so that you can create that an ecosystem that builds a powerful connection between you and your audience. Like this episode? Subscribe and leave a review!
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Jun 29, 2021 • 57min

The Story Of Becoming A Digital CEO And Hitting $30K A Month With James Cooper

When you can create a message so powerful that it doesn't take your audience out of a moment... that's when your marketing plays into the invisible elements but also when you've created an irresistible offer. But how exactly does it work? In this episode, I'm talking to filmmaker & video strategist James Cooper who has figured out those invisible elements, learned his target audience's pain points, and delivered his message so powerfully, he grew his business from $10k a month to $30k a month within the year. If you want to learn more about his unique story and how he grew so quickly that he needed to turn clients away, tune in! Like this episode? Subscribe and leave a review!
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Jun 22, 2021 • 1h 16min

Integrator's Edition: How We Navigated The 4 Phases Of Building A Multimillion Dollar Business with Taylor Cooper

A belief that so many struggling online business owners get stuck on is that you HAVE to have a plan, a strategy, a system before hiring anyone, and that's just not the truth. In this episode, I'm talking to my Integrator, Taylor Cooper, who helped transform our business from $40k in debt to a multi-million dollar business in 2 years by focusing on 4 simple phases. Over the years, we've created systems and processes, but as we grow these things need to continually evolve and if you're not willing to adjust, you won't grow your revenue, and if you don't hire more, you won't become a million-dollar business. So if you're ready to start growing your business or looking to hire your first team member, this episode will be extremely powerful for you! Like this episode? Subscribe and leave a review!
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Jun 15, 2021 • 1h 11min

The Unwavering Principles Course Creators Need To Scale In 2021 with James Wedmore

You can have great marketing, but still have a broken business, and you might be wondering how exactly that happens. In this episode, I'm talking to my good friend and mentor, James Wedmore, about the elements of great marketing and how to scale and sustain growth for any course creator in 2021 (because things changed A LOT in 2020). If you want to listen to powerful methods to stand out not only using marketing advice but gaining business systems and strategies, this podcast is for you. Like this episode? Subscribe and leave a review!
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Jun 8, 2021 • 1h

What Happens "After The Sale" Inside Of An 8-Figure Course Business with Josh Cedeño

Content creation, audience building, sales, and marketing are huge parts of creating an online business, but one of the things that people rarely talk about is what happens in the business after the sale. In this episode, I'm talking to Josh Cedeño, who is the Director of Customer Success at Team Wedmore and is an expert on what happens after the sale. If you're ready to make sure your business is set up on the backend in preparation for the sales you're making, Josh has some invaluable information for you! Like this episode? Subscribe and leave a review!

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