

The New Generation Entrepreneur Podcast
Brandon Lucero
You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero.
Like what you hear? Subscribe to the show!
Like what you hear? Subscribe to the show!
Episodes
Mentioned books

Jan 4, 2022 • 1h 39min
Our 100th Episode Special - An Interview With Brandon's Wife About The Ups And Downs Of Being With An Entrepreneur
This episode is a big milestone because... it's our 100th episode! And I've got an extra special episode lined up for the occasion. In this episode, I'm joined by my wife Jacqueline who has been with me every step of the way and is truly the reason my business is where we are today. Tune in to hear us talk about exactly how we scaled from zero to a multi-million dollar business, the behind the scenes of marriage as an entrepreneur (and some insight on how to avoid mistakes we made), how to bring your partner along with you in the entrepreneurship journey, and so much more. We chose to bare it all in this episode because we want to be open about what our journey truly looked like so we might bring love and light into your experience of building a business with the ones you love most. So if you want an honest look into how we’ve built this business together, then tune in and listen to my behind-the-scenes breakdown of marriage and business with my wife! Like this episode? Subscribe and leave a review! FREE QUIZ: At what level of message evolvement is your content? Find out here - https://brandonlucero.com/quiz Connect with me on Instagram!

Dec 28, 2021 • 1h 5min
Year in Review 2021 - The Year Everything Fell Apart In The Best Way Possible
This past year held the most amount of change I’ve ever experienced in my 38 years on this planet. Every “comfortable” thing in my business and personal life was ripped apart this year (both good and bad). It’s been tough. Meanwhile, on paper, it looks great. We’ve created the most amount of revenue in the history of this company even after making drastic changes, and during the next hour, I'm going to be giving you an inside look at those changes. In today’s episode, I do our annual Year in Review, and it’s like none other. I go deeper about our finances, the behind-the-scenes of running a team, prioritizing family, and how to show up as your best self when you’re being squeezed. Plus, you’ll hear insider information on our newest program and the reason I risked it all to create it. This is a big one, so tune in and find out more about my 2021 journey! Like this episode? Subscribe and leave a review! FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement! - https://brandonlucero.com/trw Connect with me on Instagram!

Dec 26, 2021 • 14min
The In-Demand Entrepreneur - Level 5 Of Message Evolvement
If you are getting predictable sales, converting cold traffic into sales, and people are really responding to your content, congratulations! You have made it to a level of Message Evolvement most don't reach, and you are an In-Demand Entrepreneur! But there is always room for more growth and I'd like to help you get there. In this episode, I will be sharing what it means to be at Level 5 of Message Evolvement, aka The In-Demand Entrepreneur level. If you're here at Level 5, you are likely getting predictable sales, converting cold traffic into sales, and people are really responding to your content. So what's next? To find out how to get to Level 6 and acquire true mastery of your craft and become THE person people go to for your specific unique solution, tune into this episode! Want more information on the 6 levels of message evolvement? Tune in to Episode 93! Like this episode? Subscribe and leave a review! FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement! - https://brandonlucero.com/trw Connect with me on Instagram!

Dec 25, 2021 • 15min
The Traction Entrepreneur - Level 4 Of Message Evolvement
As an online entrepreneur, it is crucial that you make a name for yourself and your method, because if you're making consistent sales but still feel like you have to grind and hustle to bring them in, you may be stuck at the Traction Entrepreneur level. This is where you can start taking the steps to be known as someone who is changing your space entirely, not just another expert in a sea of experts. In this episode, I will be sharing what it means to be at Level 4 of Message Evolvement, aka The Traction Entrepreneur level. If you're at this level and ready to get to Level 5 where you are starting to be KNOWN for your Intellectual Property and thought of as someone who is changing the space, this episode is for you! Want more information on the 6 levels of message evolvement? Tune in to Episode 93! Like this episode? Subscribe and leave a review! FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement! - https://brandonlucero.com/trw Connect with me on Instagram!

Dec 24, 2021 • 14min
The Heard Entrepreneur - Level 3 Of Message Evolvement
If your content is getting views and what you're saying is resonating with your audience, but you're still not seeing the growth you want and are struggling with staying consistent, you might be at the Heard Entrepreneur level of Message Evolvement, which is where I see so many entrepreneurs get stuck. In this episode, I will be sharing what it means to be at Level 3 of Message Evolvement, aka The Heard Entrepreneur level. If you think you're at Level 3, tune in to learn about the symptoms and mistakes most Level 3 entrepreneurs can identify with AND learn about the most effective concepts and shifts you can make right now to start improving your message (and therefore your sales!). Want more information on the 6 levels of message evolvement? Tune in to Episode 93! Like this episode? Subscribe and leave a review! FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement! - https://brandonlucero.com/trw Connect with me on Instagram!

Dec 23, 2021 • 12min
The Seen Entrepreneur - Level 2 Of Message Evolvement
Your content is getting some views, but you're still not sure if the people watching are the RIGHT people who will eventually buy from you. If this sounds familiar, you might be at the Seen Entrepreneur level of Message Evolvement. In this episode, I will be sharing what it means to be at Level 2 of Message Evolvement, aka The Seen Entrepreneur level. If you're at this level, be sure to take notes because I break down the mistakes and misconceptions most Seen Entrepreneurs make at Level 2, as well as the key components you can incorporate into your content and message that will get you to the next level. Want more information on the 6 levels of message evolvement? Tune in to Episode 93! Like this episode? Subscribe and leave a review! FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement! - https://brandonlucero.com/trw Connect with me on Instagram!

Dec 22, 2021 • 17min
The Unheard Entrepreneur - Level 1 Of Message Evolvement
If you have a unique solution and voice to bring to the table that you know can improve someone’s life… and yet you are struggling to get the eyes, traction, and trust you need from an audience to get them to want to invest in you, you might be what I call an Unheard Entrepreneur. In this episode, I will be sharing what it means to be at Level 1 of Message Evolvement, aka The Unheard Entrepreneur level. If you're at this level, this episode could be a complete game-changer for you and reveal what you are missing and why you are stuck (and I'm willing to bet it's not what you think it is because most experts and gurus aren't talking about it). Want more information on the 6 levels of message evolvement? Tune in to Episode 93! Like this episode? Subscribe and leave a review! FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement! - https://brandonlucero.com/trw Connect with me on Instagram!

Dec 21, 2021 • 38min
At What Level Of Message Evolvement Is Your Content?
One common block my students experience is believing their messaging will take one adjustment and be fixed forever. But messaging isn’t a one-and-done type of framework – it’s a living breathing thing. After working with over 1000 students and clients, producing millions and millions of views online, and generating millions of dollars worth of sales online we noticed common patterns in messaging. We call them the six levels of “messaging evolvement”, and in this episode, I'll be breaking down these levels and sharing how you can move forward with your messaging. Make sure you're subscribed to the show because over the next few episodes, I'll be breaking down each level in more depth so that you can identify exactly where you are at and how to move into the next level. Like this episode? Subscribe and leave a review! FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement! - https://brandonlucero.com/trw Connect with me on Instagram!

Dec 14, 2021 • 57min
Leaving Corporate To Help Women Master The Art Of Sales with Leah Neaderthal
There are two problems keeping people in the corporate world as opposed to going full-time with their entrepreneurial dream – the corporate world is comfortable, predictable, and reasonably “safe” financially and there are no sales in their own business. It’s hard to leave a paying job when you don’t have sales coming in! In this episode, I chat with Leah Neaderthal about her transition from the corporate world to entrepreneurship and how she mastered the art of sales, especially for introverts – and, spoiler alert, it was NOT smooth sailing in the beginning. So tune in to learn about how to sell without the “ick”, the two questions to ask for major clarity in the sales process, how to land higher-paying clients, and so much more! Click here to learn more about Leah Neaderthal and her work - https://brandonlucero.com/leah Like this episode? Subscribe and leave a review! FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement! - https://brandonlucero.com/trw Connect with me on Instagram!

Dec 7, 2021 • 41min
Combining Masculine And Feminine Energy To Create Harmony In Business, Life, And Even Your Message
If you’re doing everything you “should” be for your business like buying the perfect courses, writing the blogs, posting on socials, and hiring out tasks but still aren't seeing the results you want; then there’s a loss of balance when it comes to masculine and feminine energy. After working with thousands of students and going through my own personal development journey, I’ve learned the more feminine energy I combine with masculine energy, the more results I see. And in this episode, I'm going to uncover how to tap into your feminine energy and create a balance that leads to mega results, make your business machine more efficient and your impact more powerful, become a better leader and business owner, and so much more. So if you're ready to gain more clarity, connections, and creativity, this episode is for you! Like this episode? Subscribe and leave a review! FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw Connect with me on Instagram!