The New Generation Entrepreneur Podcast

One common block my students experience is believing their messaging will take one adjustment and be fixed forever. But messaging isn’t a one-and-done type of framework – it’s a living breathing thing.   After working with over 1000 students and clients, producing millions and millions of views online, and generating millions of dollars worth of sales online we noticed common patterns in messaging. We call them the six levels of “messaging evolvement”, and in this episode, I'll be breaking down these levels and sharing how you can move forward with your messaging.   Make sure you're subscribed to the show because over the next few episodes, I'll be breaking down each level in more depth so that you can identify exactly where you are at and how to move into the next level.   Like this episode? Subscribe and leave a review!   FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement! - https://brandonlucero.com/trw    Connect with me on Instagram!

There are two problems keeping people in the corporate world as opposed to going full-time with their entrepreneurial dream – the corporate world is comfortable, predictable, and reasonably “safe” financially and there are no sales in their own business. It’s hard to leave a paying job when you don’t have sales coming in!   In this episode, I chat with Leah Neaderthal about her transition from the corporate world to entrepreneurship and how she mastered the art of sales, especially for introverts – and, spoiler alert, it was NOT smooth sailing in the beginning. So tune in to learn about how to sell without the “ick”, the two questions to ask for major clarity in the sales process, how to land higher-paying clients, and so much more!   Click here to learn more about Leah Neaderthal and her work - https://brandonlucero.com/leah   Like this episode? Subscribe and leave a review!   FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement! - https://brandonlucero.com/trw    Connect with me on Instagram!

If you’re doing everything you “should” be for your business like buying the perfect courses, writing the blogs, posting on socials, and hiring out tasks but still aren't seeing the results you want; then there’s a loss of balance when it comes to masculine and feminine energy.   After working with thousands of students and going through my own personal development journey, I’ve learned the more feminine energy I combine with masculine energy, the more results I see. And in this episode, I'm going to uncover how to tap into your feminine energy and create a balance that leads to mega results, make your business machine more efficient and your impact more powerful, become a better leader and business owner, and so much more. So if you're ready to gain more clarity, connections, and creativity, this episode is for you!   Like this episode? Subscribe and leave a review!   FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw     Connect with me on Instagram!

Want an influx of cash flow every single month with one simple sales mechanism? This year our team had the BIGGEST launch in the history of the company and it wasn’t our normal launch event that brought in the numbers. It was the bootcamp-- our virtual event, and in this episode, you'll get some insight into how that happened.   In this episode, I sit down with Jesse Eker who helps online entrepreneurs sell more of their product or service with online virtual events. Tune in to learn about why virtual events convert better than webinars, what to price your offers, and if the event should be paid or free!   Want to learn more from Jesse? Access his free guide here - https://buildyourbrandonline.com/newgen   Like this episode? Subscribe and leave a review!   FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw    Connect with me on Instagram!

Are you experiencing the “flexibility” trap? If you feel torn between two worlds when it comes to family and your business, then this could be you.   In this episode, I'm joined by Elizabeth Hartke, founder of the Luminary Leadership Company to talk about how to diagnose if you’re trading in freedom in for flexibility (hustle-culture in sheep’s clothing), the secrets behind a business model that serves the life you actually want, and impactful and empowering tips on raising leaders of your own. If you're ready to find true freedom in your life and business, exit the flexibility trap, and raise up the next generation of leaders, then this episode is for you!   Like this episode? Subscribe and leave a review!   FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw    Connect with me on Instagram!

Have you ever watched a movie that pulled you in so far that you literally forgot where you were? Burned dinner in the oven because of the book you were reading? Or maybe stayed up way later than you should because you got hooked on a new TV show? Well, I'm here to tell you that you can create content that has that same effect.   In this episode, I'm going to dive into how you can create content that is so compelling that your audience doesn’t have to think about whether they want to keep watching or reading. Tune in and you’ll discover how to pull your audience in and create the “I need this” or “ I gotta know what comes next” moment for them with all of your content.   Like this episode? Subscribe and leave a review!   FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw   Connect with me on Instagram!

Have you ever wondered what makes some content stand out? You know, the kind of ah-ha content that makes a person stop what they’re doing, do the "ohhhh, now I get it" head-nod, or even physically throw their hands in the air?   Well, in this episode I'm going to be talking about what I call subconscious connection or relatability. This is what it's called when you get as close as you can to describing thoughts, feelings, actions, solutions, mistakes, and pain around what your audience is experiencing. So tune in to discover how to unlock specificity in your messaging so you can create content that resonates with your audience, creates true transformation, and connects on a deeper level.   Like this episode? Subscribe and leave a review!    FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw 

Recently, I've been noticing a pattern with my students that have been seeing incredible results in a short amount of time. There are a couple of elements that they are incorporating into their business and it's not audience size, more income to invest in the business, or even putting more time into the business...   In this episode, I'm going to be revealing the two invisible elements that can completely transform your messaging. If you want effective messaging, better content, and stronger programs with more results for your students, then you’ll need these 2 invisible elements, so tune in and find out what they are!   Like this episode? Subscribe and leave a review!   FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw 

This episode is all about learning how to be an effective communicator and powerful content creator and how easy it is to make mistakes when scripting because you are forced to unlearn a lot of writing habits most of us have developed over the years. And I couldn't think of anyone better to talk about that than our very own scripting coach...   So this episode is co-hosted by Katie Soy, and we're going to go over the biggest mistakes we see our students make (and one that you may be making too!) when it comes to writing out content pieces. If you're ready to level up your scripting and content game, this episode will be extremely powerful for you!   Like this episode? Subscribe and leave a review!   FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw 

Have you ever wondered how people create mind-blowing and perspective-shifting content that leaves their audience wanting more and more?   In this episode, I'm going to give you a tool that you can start using to completely shift your content and connect with your audience on a deeper level than ever before. When you start to understand and recognize how the subconscious mind operates, your content game will never be the same. So if you're ready to shift your content and shift perspectives in doing so, this episode is for you!   PS - If you try out this tool on one of your posts, tag @iambrandonlucero because I'd LOVE to see it!   Like this episode? Subscribe and leave a review!   FREE Bootcamp: Master Your Offer with Positioning - Learn how to create SO MUCH demand for your offer than people ask how to work with you before you pitch anything! Register here - https://brandonlucero.com/mo