The New Generation Entrepreneur Podcast

Things change in life and business so quickly, and here's the thing – if you want better results, you have to be willing to change, too.   In this episode, I'm focusing on the importance of change and the ability to adapt. Because, to be clear, the old ways of operating do not serve you anymore and they’re not delivering the best results. So, if you want better results in your business, with your team, in your marriage, your parenting, etc, then it’s time to leave old paradigms behind as quickly and efficiently as possible. Tune into this episode to find out if you're stuck in old paradigms, when the right time to shift is, what to do when something isn't working in your business, and so much more.   Like this episode? Subscribe and leave a review!   BONUS EPISODE: Want access to an exclusive bonus episode? Leave a review for the show on Apple Podcasts and send us a screenshot at support@soldwithvideo.com and my team will send over the bonus episode for you to enjoy!    Connect with me on Instagram!

Communication is everything. And the better the communication, the more engagement you’ll see from your audience, the more sales you’ll have, and you’ll even create deeper connections.   In this episode, I'm breaking down a simple process for communicating in a way that connects with people. One of the biggest struggles I see when a student's message isn’t resonating is the focus stems from a solution instead of the problem. If your message isn’t connecting, you’re not meeting your audience where they are. Your audience just wants a problem solved. But when we interject with a solution, force our perspective, or try to fix something before ever truly hearing them out, we're likely to lose them.   Tune in to this episode to learn how to meet your audience where they are and build a stronger, deeper relationship, my 3-step process for quickly improving your communication, and so much more!   Like this episode? Leave a review and subscribe!   Connect with me on Instagram!

This episode is something we’ve NEVER done before. We shared an 'Ask Me Anything' post a while back and got super honest, from the heart questions. I picked the ones aligned with my message and the problems I solve, and I’m answering each of them on the podcast.   Tune in to hear me answer questions about imposter syndrome, niching down, analyzing Facebook ads, and so much more!   If you want to know about the next time we do an episode like this, be sure to follow me on Instagram @iambrandonlucero.   Like this episode? Subscribe and leave a review!   Connect with me on Instagram!

There are a lot of common mistakes that we see online entrepreneurs making with their messaging, and you might be making them too. Inside our courses, programs, events, and coaching packages, we’ve worked with 1,000s of students on their messaging, and we’ve seen these common mistakes pop up over and over.   In this episode, I'm joined by business owner and New Generation Mastery coach, Rachel Duffy, to talk all about fixing your messaging. You’ll hear how she grew from an unheard entrepreneur to 6-figure success and common mistakes students make with their messaging. So tune in and hear Rachel’s story, her progress through the course, and how she helps students work through common messaging mistakes (and how you can avoid making them!).   Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm    Like this episode? Subscribe and leave a review!   Connect with me on Instagram! 

What do an online fitness coach, a life coach, a conscious beauty visionary, a voice coach, and a professional dog trainer have in common? Amazing messaging!   This episode is a little different, and that's because I'm sitting down with 5 of our students to talk about their deeper transformations from our New Generation Mastery program, which is now open for enrollment. And along with any decision being made about your business, you may experience doubts, you might have questions, or you might be wondering if it’s the right fit for YOU, and, I’ll tell you right now, yes transformation can happen and you can get more sales when your message is dialed in, but there’s so much more to the program as well. So tune in to learn more about the deeper transformations students experience when honing their message, how to get the best results from the program, and hear about content wins from students of all levels of experience.   Each speaker has a different focus and background and they’re sharing their journey about bringing their expertise into the online space and dialing in their messaging with New Generation Mastery, so if you're wondering if this will help you and your business, this episode is for you!   Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm    Like this episode? Subscribe and leave a review!    Connect with me on Instagram!

Last week on the podcast, I revealed that I was shutting down my most profitable course yet, the Video 4x Effect and in the episode, I'm revealing exactly what is coming next (and coming really soon!)   Tune in to hear me breakdown what is included in my brand new program, New Generation Mastery and why it's a great fit for you if you’re having any problems creating content or experiencing confusion on getting people to pay attention or if people just don’t seem to understand what you do and how you can help. If you want to grab people’s attention and create demand, you need to communicate in a way that people understand automatically. That’s exactly what this program is all about. And I'm so excited to be able to share it with you all very soon.   If you want to be the first to know when the doors to New Generation Mastery open, you can get on our waitlist here: https://brandonlucero.com/ngmwaitlist    Like this episode? We'd love it if you would subscribe and leave a review!   Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm    Connect with me on Instagram!

I’m closing my most successful (and multi-million dollar) program, Video 4xEffect.   Over my 10 year journey as an entrepreneur, I’ve killed off so many different offers. I’ve shed old versions of myself, brands, and I’ve changed services and products. In order to move forward, I had to improve on my latest venture and shed the old. And in true New Generation Entrepreneur fashion, I’ve said yes to change in order to create a happier, more fulfilled life.   All of this has led to the creation of a brand new program, and in this episode, I'm breaking down the journey it took to get there. So tune in to learn about my journey from barely breaking even with a service-based business to a multi-million dollar online course, why I’m killing the course and what I’m up to now, what to do if you’ve lost the passion for your business, how to level up with integrity online and honor your purpose in life, and so much more.   Like this episode? Subscribe and leave a review!   Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm    Connect with me on Instagram!

The old methods you've been using in your content and messaging will NOT get you the same results anymore, because things are always changing. If you're an unheard entrepreneur, what's caused you to remain unheard has changed recently, and the way to break out of it has changed as well.   In this episode, I’m going to go even deeper than I have in the past about how to fix the unheard entrepreneur trap and share some of my predictions about the future of messaging and content for the year. So tune in to learn 4 ways to break out of the unheard entrepreneur trap, what’s working right now to scale your online business, and how to stand out in a saturated market!   Like this episode? Subscribe and leave a review!   Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm    Connect with me on Instagram!

If you’re an online entrepreneur who only focuses on “selling” at the end of a sales mechanism (webinar, video series, challenge) then what I am about to share in this episode will be very powerful for you!   I am willing to bet you feel like you have to “add value” before you can sell. I’m also willing to bet the only way you know how to ‘add value” is by giving information.   Here's the thing – nobody cares about videos, downloads, modules, or the specifics of your program, because these aren’t what drive an irresistible offer. And in this episode, I'm going to share how you can position yourself as a leader, create demand for your offers from day 1, and frame your unique solution to build connection. When you learn these elements, you'll be creating demand with your messaging so people want to buy before you ever pitch! There's a reason why people want what we sell before we launch, before we tell them about the program, and even before we pitch, and I want you to experience that in your business, too!   Like this episode? Subscribe and leave a review!    Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm    Connect with me on Instagram!

Without even realizing it, so many entrepreneurs give away their power and their freedom. We’re on autopilot so many times inside our business and our life that we continue with the structures created by someone else and it’s easy to get trapped into thinking there’s a proper way of doing things or a right or wrong answer.   In this episode, I'm going to help you shed that belief and start standing in your personal power so that you can lead the business and life that you want. Because, here's the thing, if you don’t want to live by industry norms that no longer serve you… then you don’t have to! You can be successful without them. You get to change and evolve. And, in doing so, you’ll reach a dangerous level of power and freedom inside your business. So if you want to learn how to shed industry norms, align your actions with your vision and build a business on your terms, and create a unique message uncontrolled by society norms, this episode is for you! Like this episode? Subscribe and leave a review!   Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm    Connect with me on Instagram!