The New Generation Entrepreneur Podcast

I’ve been in the online space for over 8 years. And, in this timeframe, I’ve lived with my in-laws, I’ve been in debt, and I’ve had launches that flopped. But I've also created numerous 7-figure courses, launched 7-figure coaching programs, and been a part of multiple 6-figure launches. Through this broad gamut of different highs and different lows, I discovered three main themes to scale with success from each low.   In this episode, I’m breaking down each of those themes that will help you scale with success from wherever you are. So tune in to discover how I went from $40,000 in debt to a 7-figure business in 9 months, a bonus win for turning your business into a smooth-running machine, and examples and breakthroughs in turning a low point into a win. Running any business has highs and lows and it is important to navigate them with integrity and a focus on what matters most, and that's what this episode is all about!   Like this episode? Subscribe and leave a review!   Connect with me on Instagram!

Want to know the most efficient way to adapt and grow your business? We all know that things are shifting online, and yes, I know there’s so much noise out there about “pivoting” and “shifting!” But, if you want better results, then you’ve got to focus on what it means for you and your business online.   In this episode, I’m sitting down with my good friend, James Wedmore, who has over 15 years of experience running an online business and has an 8-figure per year company. Tune in to learn why great coaches make bad marketers and what to do about it, simple and steady principles every entrepreneur should know to boost growth, why you’re not getting the results you want and how to pivot today, and quick business decisions that will make you more money NOW. And, of course, this podcast is stocked full of personal examples, stories, and detailed explanations so you’re feeling the conversation and see how it relates to you and your business right now.   Listen in for what’s currently working in online business and how to stay focused so you can get the results you want!   Like this episode? Subscribe and leave a review!

A mask that I see so many entrepreneurs wear is that of a perfectionist and it's holding them back and making the road to success more difficult, and yet so many entrepreneurs still feel the need to strive for perfection.   I'm doing something a little different this time and taking us back to a previous episode that I believe every entrepreneur needs to hear. I'm talking about the root of why some entrepreneurs hide behind perfectionism and how to escape it. I'm also diving into why perfectionism is bad for business and how imperfect action is what will really help you grow and thrive. If you're ready to leave the perfectionist mentality behind and start taking action and seeing results in your business, this episode is for you!   Like this episode? Subscribe and leave a review! Connect with me on Instagram! 

It’s no secret that Facebook and Instagram ad costs are rising, but, it doesn’t mean you should avoid paid advertising. You can still make money with ads and increase your profit, and this is exactly what we did in 2021.   In this episode, I'm sitting down with our Chief Creative Officer, Matt Johnson and we share the success behind our most profitable ads (even as ad costs rise). Because with the right processes and strategy, you’ll know when to turn off an ad, when to spend more money, and what to focus on for the best results. So tune in to learn our philosophy on profitable ads and what’s working NOW, how the iOS update has affected ads and what to do about it, the process we follow for optimizing an ad, and our BEST creatives and ads to date. Plus, you'll get the inside scoop into how we turned $700k in ad spend into $2.4M!   Like this episode? Subscribe and leave a review!   FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw    Connect with me on Instagram!

If people don’t like you, they will never buy from you. It doesn't matter how good your solution is – you need connection in order to sell online.   I’m sure you’ve heard about the know, like, and trust factor and how building this connection helps you make more sales, but few tell you the deep psychology behind actually building the connection. In today’s episode, you’ll discover how to build an authentic connection and forget about the haters, so you’re not losing yourself or your message as you grow. Tune in to learn the most effective ways to build a true connection with your audience, what went really well in my last launch for helping my audience feel heard, how to respond to negative comments, and my go-to strategies for maintaining authenticity and showing up with confidence.   Like this episode? Subscribe and leave a review!   BONUS EPISODE: Want access to an exclusive bonus episode? Leave a review for the show on Apple Podcasts and send us a screenshot at support@soldwithvideo.com and my team will send over the bonus episode for you to enjoy!   Connect with me on Instagram! 

There’s a lot of change that you experience in your life as an entrepreneur, and I know I’m not the only one experiencing shifts. I am a big believer that when you share stories inside of your brand, or podcast, or inside of content, you should really be sharing stories that you've already gone through and have learned lessons from, but in this episode, I want to share what I’m going through right now, so you can see other ways of navigating the unknown without losing your personal power.   In this episode, I'm sharing my story about how this past year has been one of the most emotionally difficult times in my life, and how it’s led me to have the most personal power. So tune in to learn how your attachments can keep you living in fear (and what to do to release them), the secret to moving through change and experiencing deeper, more fulfilled relationships, what to do when your marketing strategy isn’t working and how this relates to you and your power, and so much more.   Like this episode? Subscribe and leave a review!   BONUS EPISODE: Want access to an exclusive bonus episode? Leave a review for the show on Apple Podcasts and send us a screenshot at support@soldwithvideo.com and my team will send over the bonus episode for you to enjoy!   Connect with me on Instagram!

You've probably been told to niche down if you want to succeed in the online entrepreneur space. But I'm here to tell you it doesn’t work and that it actually creates distance from you and your purpose.   In this episode, I’m digging into the real way to niche down to create more clarity in your purpose and, therefore, more money. Tune in to learn what a niche is truly made of (spoiler alert: it’s not gender, age, and interest!), how to grab attention and create effective marketing your competitors cannot replicate, and what to focus on so you maintain alignment with your purpose, and more!   Like this episode? Subscribe and leave a review!   BONUS EPISODE: Want access to an exclusive bonus episode? Leave a review for the show on Apple Podcasts and send us a screenshot at support@soldwithvideo.com and my team will send over the bonus episode for you to enjoy!    Connect with me on Instagram!  

Things change in life and business so quickly, and here's the thing – if you want better results, you have to be willing to change, too.   In this episode, I'm focusing on the importance of change and the ability to adapt. Because, to be clear, the old ways of operating do not serve you anymore and they’re not delivering the best results. So, if you want better results in your business, with your team, in your marriage, your parenting, etc, then it’s time to leave old paradigms behind as quickly and efficiently as possible. Tune into this episode to find out if you're stuck in old paradigms, when the right time to shift is, what to do when something isn't working in your business, and so much more.   Like this episode? Subscribe and leave a review!   BONUS EPISODE: Want access to an exclusive bonus episode? Leave a review for the show on Apple Podcasts and send us a screenshot at support@soldwithvideo.com and my team will send over the bonus episode for you to enjoy!    Connect with me on Instagram!

Communication is everything. And the better the communication, the more engagement you’ll see from your audience, the more sales you’ll have, and you’ll even create deeper connections.   In this episode, I'm breaking down a simple process for communicating in a way that connects with people. One of the biggest struggles I see when a student's message isn’t resonating is the focus stems from a solution instead of the problem. If your message isn’t connecting, you’re not meeting your audience where they are. Your audience just wants a problem solved. But when we interject with a solution, force our perspective, or try to fix something before ever truly hearing them out, we're likely to lose them.   Tune in to this episode to learn how to meet your audience where they are and build a stronger, deeper relationship, my 3-step process for quickly improving your communication, and so much more!   Like this episode? Leave a review and subscribe!   Connect with me on Instagram!

This episode is something we’ve NEVER done before. We shared an 'Ask Me Anything' post a while back and got super honest, from the heart questions. I picked the ones aligned with my message and the problems I solve, and I’m answering each of them on the podcast.   Tune in to hear me answer questions about imposter syndrome, niching down, analyzing Facebook ads, and so much more!   If you want to know about the next time we do an episode like this, be sure to follow me on Instagram @iambrandonlucero.   Like this episode? Subscribe and leave a review!   Connect with me on Instagram!