Better Advertising with BTR Media

#013 - We've all seen Amazon release features that look similar to social media & Instagram specifically. All things from running Amazon Lives to the incremental exposure from Amazon Posts, Emery Steinweg talks about how Lovepop uses new social features to engage with their shoppers in ways most sellers currently are not. Learn how strengthening this area of advertising can open a form of email marketing directly to your Amazon customers, potentially help you avoid negative reviews, and boost impressions when running deals & promotions. Follow Emery on LinkedIn Follow Justin on LinkedIn Learn more about BetterAMSSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#012 - If you haven't brought a data scientist onto your team but want to understand your marketing spend in ways Amazon can't show, Michael tells us about his experience with external tools. For a brand that is sharing space between a one-time purchase vertical & another in a CPG, repeat-purchase vertical, Michael must set & measure KPIs accordingly. We also discuss the new DSP beta targeting features that are allowing Michael to cross-sell his products to existing subscribers in the brand. Follow Michael Schwartz on LinkedIn Follow Justin on LinkedIn Learn more about BetterAMSSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#011 - Understand how DSP can be used for your brand to target buyers at any stage of the buyer journey! What's covered: 🔶 What is Amazon DSP 🔶  How it differs from Sponsored Display 🔶  How to piggyback off of PPC traffic 🔶 Our top 4 DSP remarketing strategies 🔶 How to get started!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#010 - Keith Hamann is our guest today and joins with a wealth of knowledge in e-commerce marketplaces built over the past several years, even as an FBA owner himself at one time. Listen in for various Amazon marketing topics such as: How to optimize based on price point Segmenting your PPC budget & KPI's for Offensive & Defensive strategies How we use DSP after big traffic days, like Black Friday & Cyber Monday Plus Keith's life hacks for the home office - check out his set up! Follow Keith on LinkedIn Follow Justin on LinkedIn Learn more about BetterAMSSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#009 - Supply chain has been a top concern for all sellers at some point in the last two years. David Glick, the Chief Technology Officer of Flexe, joins to talk about the omnichannel distribution & fulfillment offerings at Flexe, as well as his thoughts on the progress of the Walmart marketplace, and stories of his time developing logistics at Amazon in the early 2000's.  Follow David on LinkedIn Follow Justin on LinkedIn Follow Destaney on LinkedIn Learn more about BetterAMSSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#008 - Ever wonder what happens to the marketing efforts after brands are sold to Amazon aggregators? Today we talk with the Head of Marketplace Advertising, Sumit Garhwal, from Marketplace Powerbrands to learn about: How to continue growing mature brands  How to prevent your own brands from competing with themselves Importance of clean structures & nomenclature in your advertising Scaling with a team & processes as your catalog grows What a dream brand to acquire looks like Follow Sumit on LinkedIn Follow Justin on LinkedIn Learn more about BetterAMSSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#007 - Dude, this episode you can't miss! We're joined by the legendary entrepreneur behind DUDE Wipes, Sean Riley, whom you may recognize from Shark Tank when Sean & his co-founders partnered with Mark Cuban! Today we are looking back at how Sean & friends built a top-category brand off of Amazon using top of funnel marketing, such as putting "DUDE Wipes" on UFC fighter Tyron Woodley's shorts. Sean details how they utilize DUDE Products' omnichannel presence to attract customers on Amazon & see repeat sales on other channels, balancing risks to differentiate your brand to your target market, and how they double down on winners to grow the product catalog. Follow Sean Riley on LinkedIn Connect with Justin & Destaney on LinkedIn Learn more about BetterAMSSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#006 - One of the ecommerce community's most active LinkedIn members, Josh Justice joins the show to chat topics from educating corporate boardrooms on full funnel Amazon advertising, to setting the right KPIs according to different campaign strategies, and more. As the Search Marketing Manager at the LEGO Group, one of the greatest toy companies in the world, Josh tells of the lessons he's learned along the way working at an agency, private label supplement brand, and even living in China where many Amazon sellers source their products from. Connect with Josh on LinkedIn Follow Justin on LinkedIn Follow Destaney on LinkedIn Learn more about BetterAMSSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#005 - Talking with our BetterAMS technical genius, Dustin Wassner, on the Amazon API and its ability to scale advertising tasks such budget adjustments, rules-based bidding, keyword recommendations, & more. Dustin shares thoughts on where Amazon PPC could be headed as Amazon Marketing Stream now offers real-time data that provides insights on conversion rates and CPC's that we never had previously. If you're looking to bring tech to your brand and business, Dustin is the man to talk to! Dustin Wassner - LinkedInAmazon API ToolkitAmazon Marketing Stream See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#004 - We're sharing the fundamental advertising campaigns we recommend setting up when you are launching new products & ASINs on Amazon. Improving your click-through rate when you don't have reviews can be tricky and hurt your organic and paid performance. We'll offer simple tips to use at launch that are shown to improve click-through rate and competitiveness in the search results on launch day. Amazon Sponsored Ad Policies & Custom Headline Copy GuidelinesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.