Global Product Management Talk

Global Product Management Talk On How to Do Product Marketing Without Marketing Your Product Dennis Shiao, Director, Product Marketing, INXPO And Author, "Generate Sales Leads With Virtual Events" Discusses Effective Product Marketing Strategies It’s 2013. Do you know where your customers are? I can tell you one thing: they’re more elusive than ever before. They don’t open your emails. They don’t answer your phone calls. They ignore your marketing. They’re in complete control and they’ll only engage with you when they’re ready. Dennis says, "I'm looking forward to sharing thoughts and ideas with the Global Product Management community. I hope to provide information that product managers and product marketers can apply to their jobs - and more importantly, learn new things that I can apply to mine."   Resources: http://bit.ly/ZNtBsv

Chris Pacione, CEO, LUMA Institute, Will Discuss The Practice Of Human-Centered Design For Preparing People, Teams, And Entire Organizations To Increase Innovation "LUMA is delighted to connect with the Global Product Management Talk community. Innovation is tough stuff! So cultural exchanges like this provide a much needed platform for dialog and the sharing of different approaches. This helps us all," says Chris Pacione. Resources: http://bit.ly/Z4rKQb

No April Fools! There is really no reason for startups not to use the phone.  Typical conversion rates on an online squeeze page is 0.5 to 1%.  Sales developed over the phone are 10 to twenty times more effective. “You think salespeople have to be super extroverted, but I find that not to be true,” says James. “As long as you can pick up the phone, that’s all that matters.” James Kennedy, Founder and "growth hacker" at Piehole.tv talks with host, Cindy F. Solomon about how he and his partner managed to grow from a small town on the west coast of Europe to a business that now has thousands of customers spread over 9 timezones. Background resources: http://bit.ly/YD8Rrg

Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist, And Founder Of Product Camp Silicon Valley, Discusses The Evolution of Product Camps, Product Management, And His Next Book Silicon Valley is bubbling up with people who have the right ideas and are seeking out customers in contrast to an engineering driven approach of "build it and they will come." Rich Mironov says "Great product management thinking is to ask "How do we get urgently needed validated ideas and product concepts that customers want to buy before we get down the road in product development?" "I'm looking forward to a free-wheeling session with passionately opinionated members of the product management community to talk about what's transpired in the world of product management since the last time I was on the show a year ago," shares Rich. Resources: http://bit.ly/ZQc4lV From Product Camp Silicon Valley http://bit.ly/16TxzHl slidvu http://bit.ly/15LsSvX

Laura Lee Rose, Founder of Rose Coaching, Author of "TimePeace: Making Peace With Time" discusses effective, 10-minute based processes and tools, that allow us to attack those business process' low-hanging fruits. Laura says, "I am excited to be a part of the Global Product Management community. This is an extremely enthusiastic and engaged group of professionals and experts. Their passion for future focus and innovative thinking makes this group unique and leading edge." Resources: http://bit.ly/YUuhPx

Dan Olsen, Entrepreneur, Interim VP of Product And Early Stage StartUp Product Management Expert, Discusses How to Apply Lean Startup Principles as a Product Manager Dan says, "I look forward to talking with the Global Product Management Talk audience about how to apply Lean Startup principles to Product Management. I encourage listeners to check out "How to be a Lean Product Ninja" before or in conjunction with the podcast: http://slidesha.re/Z3ECHC to engage in the Socratic twitter chat format." Resources: http://bit.ly/XnPPDV

Alex Cowan, CTO, Leonid Systems And Author, 'Starting a Tech Business' Discusses How To Disrupt Enterprise Software And Corporate IT In Six Steps Alex says, "I look forward to discussing what's currently happening in corporate IT and enterprise software on the Global Product Management Talk. I think what you're going to see over the next couple of years is a huge uptick in quality that will substantially affect internal users well as external customers- not to mention the health of the companies providing these solutions." Resources: http://bit.ly/VO7CnW

@Poornima Vijayashanker, Founder Of BizeeBee And Femgineer, Discusses Lean Product Development Methodologies For Building And Shipping Products That People Love on the Global Product Management Talk with @CindyFSolomon, Host Poornima says, "To guarantee that people will love the products you build, you need a process! I'd like to share the process I've been using and refining at all my startups: Mint.com, BizeeBee, and Femgineer. I know that sharing my process will help others in the Startup Product and Global Product Talks communities, who are just as passionate about building products as I am!" Resources: http://bit.ly/X6FNV9

Guillaume Decugis, Co-founder And CEO Of Scoop.it, Discusses The Latest Data And Content Trends Affecting The Future Of Product Marketing "I look forward to participating in a lively dialogue with the Global Product Management community about their thoughts, observations and insights into the content marketing world," said Guillaume. Resources: http://bit.ly/12A2SXj

Mariya Yao, Product Strategist, Designer And Founder, Discusses How To Make Your Numbers Go Up: Optimizing For Conversion And Retention On Mobile Devices   Mariya says, “Getting traction on mobile is a tough challenge for most startups. I'm excited to share my learnings in order to make this task a bit easier for the rest of the community on the Global Product Management Talk broadcast.” Mariya is also speaking at the Startup Product Summit in San Francisco on February 7, 2013. More information at http://startupproduct.com   Resources: http://bit.ly/11bKMeN