Global Product Management Talk

Steve Cohn, CEO/Founder of ProdThink on How I Used Lean to go from Idea to Paying Customers Steve says, "ProdThink is my third start-up. I sold my prior two companies to LivingSocial and TripAdvisor. Delighted to discuss the tactics I used to validate the need/pain point without writing any code, get our first customers using $50/day marketing budget, iterate on features to determine the “needle movers”, validate pricing and determine the Go-To-Market model." About Steve Cohn My personal motto is: I try hard to be a good Father, Husband and Entrepreneur. ProdThink is my 3rd startup. I sold my first two to LivingSocial and TripAdvisor. I have had prior roles at DoubleClick, Quantcast, IBM and Merrill Lynch. I have an MBA from Harvard and an undergrad degree from George Washington. I have two high-energy boys (5 and 2 year old) and a very supportive wife. Twitter: @spcohn About ProdThink ProdThink puts collaboration to work: allowing product managers to engage with users and stakeholders to gather quantitative and qualitative data. With this groundbreaking tool, product teams are empowered to make informed product development decisions efficiently. ProdThink was created by product managers for product managers to save vital resources ahead of development. For more information visit https://www.prodthink.com.  Resources: http://bit

Brainmates Brainrants #6 - The Future of Product Management Natalie Yan-Chatonsky interviews Roy McBurney, Nick Coster and Adrienne Tan. Since returning from the Product Management Festival in Zurich, discussing what they agreed with and what they reacted to. 1. What will the profession look like in 20 years? 2. Where is the profession heading? 3. What does the future hold for product managers? The Brainmates Team info@brainmates.com.au To keep up with brainmates follow us on: Web: www.brainmates.com.auFacebook: www.facebook.com/brainmatesTwitter: @brainmatesYouTube: www.youtube.com/brainmatesSlideshare: www.slideshare.net/brainmates

Analyzing a competitor: Importance of Search Traffic from the perspective of a competitive intelligence or market intelligence professional with Sean Campbell and Scott Swigart of Cascade Insights Look at website statistics, Google trends, ad planner tools, key word examples, site statistics, overall traffic and regionally to determine how true a company's growth pattern really is. When companies are doing research, most of the time they're faced with new market, new trend, new customers. Look at ecosystem to determine who are the players, are they growing, do they have momentum? Determine what percentage of an average sales process is impacted by web traffic.

Mike Moyer, Entrepreneur & Author on Funding Your Company Without Funds And Slicing Pie: the Fairest Way to Divide Start-up Equity  You and a partner go in “50/50” on a new business. You do all the work, he owns half the company. Now what? Slicing Pie outlines a simple method for dividing equity in an early stage company that tells you exactly the right number of shares for each participant. All other methods of dividing up equity create problems- all of them. Slicing Pie gives you a way to acquire the things you need to build your business without cash. This is the perfect discussion for anyone who wants to start their own company. Mike Moyer teaches Entrepreneurship at Northwestern University and the University of Chicago Booth School of Business. He is the author of Slicing Pie, How to Make Colleges Want You, College Peas, and Trade Show Samurai. He has an MS in integrated marketing from Northwestern University and an MBA from the University of Chicago Resources:

Brainmates Brainrants #5 These sessions are short interviews about a practical Product Management topic that the Brainmates team wants to share. Please let us know if you have any Product Management topics that you want to hear about and we will be happy to share our views, Insights and opinions.  The Brainmates Team info@brainmates.com.au To keep up with brainmates follow us on: Web: www.brainmates.com.auFacebook: www.facebook.com/brainmatesTwitter: @brainmatesYouTube: www.youtube.com/brainmatesSlideshare: www.slideshare.net/brainmates

Ken is a partner at Google Ventures where he helps lead Startup Lab. Prior to joining Google Ventures, Ken was a group product manager at Google. In his more than six years at Google, Ken led product initiatives for Docs, Calendar, Google Mobile Maps, and Google+.   Ken joined Google with the acquisition of JotSpot, where he was vice president of products. Before JotSpot, Ken led product management at Yahoo Search. Back in the day when he was a software engineer, he was one of the first 50 employees of CNET and the founding CTO of Snap (which became NBC Internet).   Ken has written extensively about the craft of product management, is an inventor of thirteen patents, and a competitive cyclist. He has a B.A. from Boston University and an M.S. from Rensselaer Polytechnic Institute.   Ken is speaking at the Startup Product Summit SF2 on October 12, 2013 at Broadway Studios in San Francisco which is like Tedtalks for Product excellence. Learn about managing products to success at Product Bootcamp San Francisco Oct 10-12! http://bit.ly/14ZagOP  More information, registration and sponsorship opportunities available at http://startupproduct.com

There is more to Product Management than just building and launching new functionality to the market. At some point the product will need to contrbute to the business too. In this weeks Brainrant Natalie Yan-Chatonsky speaks with Roy McBurney to discuss the Business Management of Products. Can you explain what is meant by the business management of products?   What might some of the activities be when we undertake the business management of product?   Why is business management of the product important?   Is it the job of the Product Manager to do this?   If we’re not doing it now, how can we start? To keep up with brainmates follow us on: Web: www.brainmates.com.auFacebook: www.facebook.com/brainmatesTwitter:@brainmatesYouTube:www.youtube.com/brainmatesSlideshare: www.slideshare.net/brainmates [Music supplied by Opuzz Music Library]

Brainrants from Brainmates Episode 3 Hosted by Natalie Yan-Chatonsky chatting with Nick Coster. What do you think are the differences between Product and Brand Management? What is more important, Product or Brand? Where does Brand and Product intersect? What are results when Product and Brand Management collaborate? www.brainmates.com.au Register for the Brainmates Product Bash in Sydney [Music supplied by Opuzz Music Library]

Anas Bahsas is Head of product management Toyota - Telematics in Saudi Arabia at Abdul Latif Jameel Company. He has more than 10 years of experience in Software management for enterprise , has been head of project management office and led large software implementation projects in his company. Anas traveled from Saudi Arabia to attend Product Bootcamp SF, Startup Product Summit SF2 and ProductCampSF October 10-12, 2013 http://sfproducttalks.com

As the end of the year approaches it is easy to let the planning process get a bit “relaxed”, yet it is critical to keep the product team focused to ensure a good start for the new year. In this week’s Brainrant, Nick Coster and Natalie Yan-Chatonsky share their thoughts on Lean Product Planning to keep the short term focus that delivers on long term goals. Show notes: What is a Lean Product Plan? What is the difference between a Lean Product Plan and any other type of product plan? What types of businesses should create a Lean Product Plan? Why are the benefits of having a Lean plan?   More information: http://www.brainmates.com.au/consulting/lean-product-planning