Global Product Management Talk

Global Product Management Talk is pleased to bring you episode 077 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: I’m bringing back an incredible guest who I first interviewed way back in episode 10 – one of the first interviews I did. He wrote the step-by-step guide for implementing Lean startup practices, titled Running Lean, created the Lean Canvas tool, and blogs regularly about these topics at www.leanstack.com. His name is Ash Maurya. Now he has a new book about applying Lean Startup principles to go from new product concept to a product that is achieving predictable success with customers. The book is titled Scaling Lean: Mastering the Key Metrics for Startup Growth. And while it is written in the context of startup growth, the concepts apply to any product management effort that involves creating a new product or improving an existing one – from startups to large enterprises. You will learn three aspects of scaling lean: Using metricsPrioritizing wastePractices to achieve success

Global Product Management Talk is pleased to bring you episode 076 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: The 2016 Annual Product Management and Marketing Survey identified four skills that are responsible for a significant increase in personal income. Product managers that excel in these four areas earn 25% more than product managers who don’t. One of these skills is called “pitch artist” and is defined as, “the ability to stand up to peers, managers and executives and sell them your ideas and conclusions.” When it comes to being a pitch artist — effectively communicating ideas and influencing others — there is no better expert than Nancy Duarte of the Durate design firm in Silicon Valley. Nancy is a communication expert who’s been featured in several publications including Fortune, Forbes, and Fast Company. Her firm has created thousands of presentations for the world’s top institutions, including Apple, Cisco, Facebook, GE, Google, TED, and the World Bank and has taught many more people how to create effective presentations. She’s also the author of Resonate, Slide:ology, the HBR Guide to Persuasive Presentations, and co-author of Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols.

Global Product Management Talk is pleased to bring you episode 075 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  As the pressure to get products to market faster increases, little room is left for learning through mistakes. My guest knows this well and has helped numerous companies improve their processes and results developing products. She has worked all over the US, Europe and Asia, including traveling to Japan more than 100 times to help Japanese companies globalize. Her superpower is bringing people with diverse backgrounds and cultures together, across borders and boundaries of every kind, to achieve what none could do alone. Her name is Kimberly Wiefling and she shares the three elements needed for product excellence: executive sponsorship,cross-functional core teams, andthe customer.

Global Product Management Talk is pleased to bring you episode 074 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: The topic for this episode is one I have wanted to explore for a long time – the connection between product management and content marketing. If you look at a recent marketing textbook, you’ll see sections that address product management and likely some coverage of content marketing as well. I have found similarities between the two and I went to the most authoritative source I know for content marketing – the folks at CopyBlogger, which is now Rainmaker Digital. They have been writing and teaching about content market for several years. My guest is VP of Marketing for Rainmaker Digital. He also creates educational content and digital products that help people develop and grow rewarding, profitable online businesses. The content he creates for Rainmaker Digital includes The Showrunner Podcast (with Jon Nastor) and The Digital Entrepreneur podcast (with Brian Clark). His name is Jerod Morris and I hope you enjoy the discussion as much as I did, learning: what content marketing is,how content marketing and product management are similar, andapplying content marketing to product management.

Global Product Management Talk is pleased to bring you episode 073 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: I have a great guest, Rebecca Kalogeris, to help us understand the pulse of product management. We discussed a number of factors, such as what department product management reports to in companies and what product managers say the future holds for the profession of product management, but I was most interested to learn the 4 skills that are correlated with product managers getting paid 25% more. Rebecca is the Vice President of Marketing for Pragmatic Marketing. Prior to joining Pragmatic Marketing, Rebecca managed product management and marketing teams at a variety of software companies. I invited Rebecca to discuss the findings from Pragmatic Marketing’s 16th Annual Product Management and Marketing Survey.

Global Product Management Talk is pleased to bring you episode 072 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: My guest, Tracy Hazzard, is known as the “Product Whisperer.” She is CEO of industrial design firm Hazz Design and the co-designer of many consumer products you buy at retail stores every day. Tracy is a graduate of the Rhode Island School of Design and for more than 20 years she has been creating for companies of all sizes, pushing them to rethink their product lines in order to increase revenue and customer satisfaction. She also co-hosts the WTFFF 3D Printing Podcast and is a regular contributor to Inc. Magazine. Among the topics discussed is her 7P process to successfully designing and launching consumer products: Prove It – concept has a marketPlan It – best plan for projectPrice It – competitive products and marginsPrototype It – design and prototypeProtect It – provisional IP protectionPredict It – sales forecastingProduce It – make it real

Global Product Management Talk is pleased to bring you episode 071 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.   About the Episode: This discussion is about Voice of the Customer (VOC). When it comes to VOC experts, there are only a handful of people that match the experience of my guest today, helping hundreds of companies with VOC research and training many more practitioners. His name is Gerry Katz. He is also the author of several published papers on the topic, a contributor to professional books, guest lecturer at MIT, Harvard, and other top schools. During the interview, you’ll hear us discuss: what VOC is and is not,the 4-step approach for using VOC, andtips for conducting VOC interviews.

Global Product Management Talk is pleased to bring you episode 070 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: To find out more about how Chick-fil-A innovates, I arranged an interview with Steve Nedvidek. He is a senior manager in Innovation for Chick-fil-A,  responsible for helping to build the innovation muscle within the organization. His primary duties are geared toward creating a culture of and competency for innovation at Chick-fil-A. At the end of the interview Steve shared that Chick-fil-A is a case study in Nancy Duarte’s new book, Illuminate, which shares the steps for effectively communicating your ideas and getting others to support them. Nancy will be a guest in a future interview. In this interview we discuss: The relationship between improv acting and innovationThree questions to increase organizational innovationHow “Hatch” – the Chick-fil-A innovation lab – is usedDesign Thinking influences at Chick-fil-A

Global Product Management Talk is pleased to bring you episode 069 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: If you want your own BB-8 droid, you can buy one from Sphero, a company in Boulder, CO. BB-8 is the adorable droid in Star Wars, The Force Awakens. Sphero fuses robotic and digital technology into an immersive entertainment experience. They make other droids besides BB-8. The original product is named after the company – Sphero. It is basically a white sphere a little lager than a pool cue ball that you control with your smartphone to roll around the room and play games with. I bought one after seeing it in a Discovery store. In 2014 the company did something really smart – they started creating education curriculum that teaches kids how to code using a Sphero device. What started as a meetup for kids to learn about robtoics and coding is now an expanding library of free lessons for teachers and students. And, in the process of learning how to code, the lessons also teach about music, engineering, math, science, art, writing, and more. They have found a way to bring learning and playing together. This educational program is called SPRK (spark). The product manager for SPRK is Bill Cullen and I had the pleasure of talking with him about the SPRK program. In this interview, you will hear the benefits of incorporating an education market into your product plans, including… expanding the overall market,creating passionate customers,increasing speed of innovation through community involvement, andadding community-generated products.

Global Product Management Talk is pleased to bring you episode 068 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.   About the Episode: Product managers must be effective communicators. We have ideas and product concepts to share, but the best idea will fall flat if not properly explained in terms our audience understands and appreciates. Further, if the idea is complicated, we have to find ways to make it easy to understand. This is the world that my guest, Lee LeFever operates in. He is the author of The Art of Explanation – Making Your Ideas, Products and Services Easier to Understand. In this interview, Lee shares the 3-step approach to explaining any product idea – the 3Ps of… planning,packaging, andpresenting.