Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. This discussion is with Marlon Hernandez, whose session is titled “Beyond the pint glass: Learnings from creating the new Molson Coors Non-Alcohol portfolio.” After over 233 years of brewing beer, Molson Coors announced its name change to Molson Coors Beverage Company to reflect its growing focus on beverages outside the traditional beer offers. A successful market entry strategy in the non-alcohol space was one of the critical pillars of the transformational journey into a beverage company. Marlon will share with us the process of defining, shaping, and building this new portfolio and how the PDMA body of knowledge helped him during this process. Also, this episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose skills, expertise, and experience power the most recognized and respected innovative companies in the world. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976 and contributing research and knowledge to our discipline for nearly 50 years. I have enjoyed being a member of PDMA for more than a decade, finding their resources and network very valuable. Learn more about them at PDMA.org.

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  In episode 468, Dr. Merrick Furst introduced us to the discipline of deliberate innovation and how companies can create products customers absolutely must have. The purpose of this podcast is to help you create products your customers love. Products your customers must have takes this to a higher level. I asked Merrick to join us again so we can learn some of the tools for creating such products, which he also wrote about in the book The Heart of Innovation: A Field Guide for Navigating to Authentic Demand. These will be valuable tools to improve your work as a product professional. Dr. Merrick Furst, is a Distinguished Professor and the Director of the Center for Deliberate Innovation (CDI) at Georgia Tech. He has also founded numerous startups and in addition worked with hundreds of founders and innovators, helping them use the discipline of deliberate innovation. Listen to episode 468 for part 1 of this discussion.

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Today we are talking about the knowledge area called market research. How do you know that the product you’re developing will actually create value for customers, that they’ll love it, and that they’ll buy it? Have you done the right things to have confidence of these outcomes, or are you wishfully guessing? You need confidence. That is why Andrea Ruttenberg, PhD, is joining us. As an associate principal at Applied Marketing Science, she has helped numerous clients conduct customer research and make critical business decisions—the same decisions you need to make and this episode will help you move from guessing to confidence.

Dr. Wayne Fisher and Dr. David Matheson discuss improving decision quality during stage gate reviews, emphasizing the importance of alignment with goals and expectations. They also highlight the significance of relevant information and metrics in decision-making, and the need to consider uncertainty as upside. Furthermore, they discuss best practices for project success, identifying 'killer issues,' and the importance of upside thinking in pursuing innovative ideas.

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Today we are talking about amazing product teams—what is involved in creating one and then how to manage it. Joining us is Amruta Moktali, Chief Product Officer at Skyflow, the world’s first and only data privacy vault delivered as an API. She’s spent over a decade mastering the complex domains of data privacy and analytics and amassed an impressive track record spanning agile startups as well as tech giants including Microsoft and Salesforce.

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  We are talking about mental health for product managers and leaders—specifically product managers moving into leadership roles and those who are already in leadership roles. We’ll call this emotionally fit leadership. Dr. Emily Anhalt is a psychologist, emotional fitness consultant, and the co-founder and Chief Clinical Officer of Coa, your gym for mental health. For the past fourteen years, Dr. Anhalt has been working clinically with executives, founders, and tech employees and has conducted extensive research with prominent psychologists and entrepreneurs about how leaders can improve their emotional fitness. She has collaborated with some of the fastest-growing tech companies in the world, including Google, Asana, Github, Unilever, and Bloomberg.

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. This discussion is with Matt Phillips, whose session is titled “The Mindsets of Breakthrough Innovators.” Matt shared that successful innovators and entrepreneurs think differently from other people. Further, the way they think can be learned. Using examples from Pixar, Google, Netflix and even ultramarathoners, we can learn the secrets to unlocking innovation as well. Matt will help us. He is the founder of Phillips & Co., a Chicago-based innovation strategy firm. This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose skills, expertise, and experience power the most recognized and respected innovative companies in the world. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976 and contributing research and knowledge to our discipline for nearly 50 years. I have enjoyed being a member of PDMA for more than a decade, finding their resources and network very valuable. Learn more about them at PDMA.org.

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. This discussion is with Matt Phillips, whose session is titled “The Mindsets of Breakthrough Innovators.” Matt shared that successful innovators and entrepreneurs think differently from other people. Further, the way they think can be learned. Using examples from Pixar, Google, Netflix and even ultramarathoners, we can learn the secrets to unlocking innovation as well. Matt will help us. He is the founder of Phillips & Co., a Chicago-based innovation strategy firm. This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose skills, expertise, and experience power the most recognized and respected innovative companies in the world. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976 and contributing research and knowledge to our discipline for nearly 50 years. I have enjoyed being a member of PDMA for more than a decade, finding their resources and network very valuable. Learn more about them at PDMA.org.

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  We are talking about some of the lessons from integrating art, design, and business needs that have been learned by SCADpro—the Savannah College of Art and Design’s in-house design, research, and innovation studio—which is generating innovative designs and products for the world’s most influential brands, including Google, Amazon, and Apple. Joining us is Paul Stonick, the Vice President of SCADpro. Prior to SCAD, Paul spent 25 years in the corporate world leading world-class digital and user experience design teams, primarily in e-commerce, most notably with The Home Depot and Barclays.

Learn how to conduct effective customer interviews with expert Steve Portigal. Topics covered include the need for a second edition of the book 'Interviewing Users', crafting effective interview questions, building rapport through follow-up questions, and exploring various resources for further learning.